247. Baking it Down - The Alternates (bless their souls)

Summary

Summary of "Baking it Down with Sugar Cookie Marketing"

Episode 247: "The Alternates (Bless Their Souls)"

Date: February 11, 2026
Hosts: Heather and Corrie Miracle (intro/outro), with alternate hosts and guests Ashley (Dapple Bakery) and Donna (Peace, Love, and Sugar Cookies)
Theme: Alternates take the reins while the original Miracle twins are at Cookie College Bootcamp; honest, upbeat discussion with seasoned cottage bakers on what really brings in business, pricing, burnout prevention, and building relationships in a competitive cookie market.

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Main Theme & Purpose

This episode features "the alternates" filling in for Heather and Corrie. The focus is on actionable strategies for turning baking hustle into profitability, especially how bakers can market themselves authentically, price confidently, and foster repeat customers. The tone is supportive, full of camaraderie, and punctuated with practical tips and laughter. Guests Ashley and Donna share their hard-won lessons from real world bakery business experience.

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Key Discussion Points & Insights

1. Meet the Alternates – Baker Introductions

• Ashley (Dapple Bakery, Houston) and Donna (Peace, Love & Sugar Cookies, Northeast) introduce themselves, sharing their specialties and marketing journeys.
  • Ashley: "Once I got on [Google Business Profile], I had clients constantly approaching me, not me chasing them." (07:09)
  • Donna: "A local networking group increased my business by 57% last year—best thing I’ve ever done!" (07:35)

2. Ice Breaker Rapid Fire (04:07 - 06:25)

Fun, quick questions cover platforms they’re “trauma bonded with” (Instagram), custom orders vs. classes, favorite trends (bright colors), most-ordered cookies, and favorite flavor combos.

“Strawberry and sweet cream. Strawberry cookies, cream cheese, or sweet cream. And now we’re all hungry.” —Ashley (06:07)

3. Real Marketing Strategies that Work

What actually generates orders?:

• Ashley: Google Business Profile tops the referral source; “clients seeking her out, not the other way around.” (07:09)
• Donna: Local networking groups are gold: “We share referrals and support each other's business growth weekly.” (08:05)
  • Weekly 1-hour meetings.
  • Referrals via social and word of mouth.
  • Learning business tips from diverse local entrepreneurs.

4. Strategies that Flopped

• Donna: “A year advertising in an upscale magazine for one client. Don’t waste money or time on pay-to-play print.” (10:06)
• Ashley: Tries not to sink time/money into trends or sales promotions until they’re vetted—advises staying nimble and strategic.

5. Pricing Without Guilt (12:53)

• “Know your numbers—use a spreadsheet or app, and review quarterly. Pricing is math, not emotion.” —Ashley (12:53)
• Adjust regularly for rising ingredient costs.
• Stay aware of local competitors’ pricing, but don’t underprice (“biggest mistake new bakers make”).

6. Converting Followers to Paying Clients (16:46)

• Ashley: “Show value—customers pay more for cookies that impress and delight, not just taste.”
• Donna: Personal touches: “Every order, no matter how tired I am, spreads peace and joy, one chipper at a time.” (17:17)
  • Warm, human communication from order to pickup.
  • Name, brand, and customer experience all reinforce this.

7. Naming and Branding (18:01)

• Donna’s bakery named by a former student: “Peace, Love & Sugar Cookies suited my personality—relationships matter.”
• Ashley advises: don’t get too attached to logos/mascots if they confuse your audience (“I had to change from a dog logo after people thought I made dog treats”). (18:45)

8. Repeat Customers & Retention (20:21)

• Consistent follow-up: reach out one month ahead for birthdays/annual events.
• Small, secret thank-you cookies for pickup.
• Personalizing orders and recall of customer stories builds loyalty.

9. Promos & Giveaways (22:10)

• Ashley is strategic—prefers giveaways for engagement (pre-sale design votes), not for general freebies.
• Donna offers anniversary promos ("12 years!").

10. Showing Personality on Social Without Feeling Cringe (23:16)

• “We're our own worst critics—you're less cringey than you think.” —Ashley (23:20)
• Donna uses AI-generated “messy kitchen” photos and viral memes to foster relatability and community engagement (“over 260,000 views and 1,000+ comments!”). (24:44)

11. Tackling Busy Seasons & Setting Boundaries

• “Maypocalypse”—navigating overlapping busy holidays (Teacher Appreciation, graduations, Mother’s Day, etc.).
  • Both pick and choose—don’t do every holiday or offer endless choices.
  • “Mother’s Day never sells for me, so I dropped it and focus on graduation/teachers.” —Donna (27:28)
• Best Mother’s Day gift: “Most moms just want a break!” (28:24)
• Learning to say no to last-minute requests and to let go of not being “everyone’s baker.” (34:52)

12. Content Creation & Scheduling (30:24 – 35:40)

• Both are working on more video/reel content, experimenting with trends and transitions, and keeping scheduling manageable.
• Tips:
  • Use apps like InShot for video editing.
  • Simple, process-focused reels perform well.
  • Adopt a content calendar—consistency over frequency, batch editing/photos on a set “content day,” and don't stress curation.

13. Community Over Competition (37:41 – 39:16)

• Embrace local baker groups for referrals and mutual support.
• “The grocery store is proof—there’s plenty of customers for everyone.” —Donna (38:21)
• Being too territorial is counterproductive; network so you can refer and receive referrals, especially if taking time off.

14. Listener Q&A Highlights (39:21 – 46:10)

• Dealing with local competitors? — Make friends and highlight your unique story/services; niche offerings help.
• Bouncing back after a slow season? — Update your Google Business Profile, post a “Meet the Baker” re-introduction, join more community groups, and consider a small giveaway.
• Instagram burnout? — Post as often as you reasonably can (“consistency doesn’t mean daily”), focus on behind-the-scenes, tools, customer stories, and not just pretty cookies.
• Balancing social posting with exhaustion: — Batch schedule, forgive imperfection, and ask for help if possible (VAs, AI for rough copy).
• Procrastinated marketing task? — Tackle one step at a time, enlist group accountability, don’t let tech anxiety stall you.

15. Bonus Tips & Resource Highlights

• Cookie College: Massive course library, private podcast, vibrant Facebook group. “So many business, event, teaching, and photography resources in one place. Invaluable.” (48:42–51:38)
• Marketing Power Tips:
  • Put your face out there (show the baker, not just the bakes).
  • Schedule posts using a content calendar and leverage national holidays for ideas.
  • Don’t be afraid to shout out other local businesses.

16. Notable Quotes

• “Know your numbers. Pricing is a math problem, not a feeling.” —Ashley (12:53)
• “Every order is a chance to spread peace and joy, one chipper at a time.” —Donna (17:17)
• "We're our own worst critics—you're not as cringey as you think!" —Ashley (23:20)
• “The best thing I did was join a networking group. I made the yearly fee back in weeks through referrals.” —Donna (07:35)
• “Mother’s Day? Moms want a break, a spa day, someone else to think of them!” —Ashley & Donna (28:24)

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Notable Segments & Timestamps

| Timestamp | Segment | Highlights | |-----------|-------------------------------|-----------------------------------------------------------------------------------------------| | 02:40 | Guest Intros | Ashley & Donna share backgrounds, business names, and specialties | | 04:07 | Icebreaker Game | Fun rapid fire gets laughs and bakery confessions | | 07:09 | Main Marketing Wins | Google Business Profile & networking groups as top lead sources | | 10:06 | Marketing Misses | Print magazine ad disaster; cautionary tales on ill-advised old school advertising methods | | 12:53 | Pricing Discussion | Hard numbers, how to calculate and adjust, avoiding emotional underpricing | | 16:46 | Turning Followers to Clients | Messaging value, authentic engagement, brand philosophy embedded in each interaction | | 18:01 | Branding Stories | Why your bakery's name/mascot matters more than you think | | 20:21 | Customer Retention | Personalized follow-up, secret thank you cookies, tracking special dates | | 23:16 | Personality in Marketing | AI memes, sharing imperfect moments, viral relatability | | 27:24 | Seasonal Strategy | Picking busy season battles, focusing on what actually sells | | 30:24 | Content Scheduling | How to stay consistent without burning out | | 35:40 | Community over Competition | Why having friendly local bakers is key—referrals and support | | 39:21 | Listener Q&A | Local competition, social media burnout, getting back after a break | | 48:42 | Cookie College & Bootcamps | Resource shoutouts, class kits, upcoming topics | | 56:01 | Life Interests | Heating pad and “Amazon box purge” for physical and home sanity |

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Memorable Moments

• Donna’s viral AI photo—went “baker viral” not for sales, but because it built community solidarity and laughs. (24:44)
• Both guests agree: you don’t have to do every holiday/no to last-minute orders for your sanity.
• “There’s enough cake for everyone”—real encouragement for bakers who feel threatened by market saturation. (38:21)
• Donna's procrastinated Google Business Profile—relatable tech paralysis and group accountability. (46:26)

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Practical Takeaways

• Focus your marketing efforts: Google Business Profile, networking, and authentic, regular social media presence are proven drivers.
• Underpricing leads to burnout and unsustainable business—always know your cost and price for profit.
• Build genuine relationships (with both customers and other local bakers) for referrals, support, and better mental health.
• Batch content, use tools like InShot and scheduling platforms, and forgive yourself for imperfection.
• Pick your battles during busy seasons—choose offerings that sell; quality over quantity.
• Personality and a bit of “cringe” can forge a stronger brand connection than perfect curation.

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Conclusion

An upbeat, actionable episode full of real-world bakery marketing wisdom: focus on math and relationships, be open to learning and pivoting, and—above all—don’t be afraid of showing up as yourself, both online and in your bakes.

Listen for more: Community, encouragement, and strategy from real bakers who have survived many a cookie “apocalypse.”

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Notable Quote:

“Know your numbers. Pricing is a math problem, not a feeling.”
—Ashley, at [12:53]

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Contact for Next Episode Qs:
Text your questions to 571-556-5644 for a chance to be featured next week!

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This summary includes only content-specific discussions and skips advertisements and unrelated intro/outro chatter. All timestamps are in MM:SS format for easy reference.

Transcript

[A]

It is the sugar cookie marketing podcast, episode 250. Who thought we would have made it to episode 250? But great news. Corey and I are busy this week creating the first ever Cookie College boot camp. And in our place is the other Heather and Corey and their gang. And bless their souls, they had no idea I needed help this week. And they have swung in and sent us their own edition of the 250th episode of the podcast. In fact, I don't think they know that we're posting this, so this is for them to hear first as well. Thank you guys so much. If you guys want to learn more about the boot camps, you can go to the Cookie College dot com. And if you want to listen to this week's Baking it down podcast episode, you can listen in three, two, one.

[B]

All right, ready? Help me clap. Okay, count with me. One, two, three. All right, we're live.

[A]

We're doing it live.

[C]

Okay.

[B]

Hey, cookie crew. Welcome to Baking It Down Podcast, where. Where we build baking empires one burnt batch at a time. And bad tongue.

[D]

And if you're new here, welcome. It's a return. If you're a returning listener, congrats. You've survived another cookie apocalypse season.

[B]

Yes, December bakers, we see you. If you're still emotionally recovering, just whisper, keep calm and picky on and take.

[E]

And take a sip of coffee.

[C]

Oh, good word.

[B]

Corey, tell us who we are.

[D]

For those who may have just stumbled on us. Well, we're a brand talk with Facebook of a Facebook group, sugar cookie marketing group, where we talk about how to market these lovable, cute, little star geese. Enjoy our end. Yeah, that's a good one.

[B]

Do you guys want one?

[E]

No, they're not diet.

[B]

Oh, I don't know. I don't know about them.

[D]

I think our friend Kim would be.

[C]

Very happy with that.

[B]

I. I will say she would be very happy about that.

[D]

All right, in today's episode, we're talking about marketing works. Because pretty cookies don't match when you.

[E]

Pay the bills, sadly.

[B]

Trust us, we tried manifesting. It didn't work.

[D]

So we've got two amazing guest speakers who actually figured out how to turn content into clients.

[B]

Yes, they're going to give us our marketing nuggets today. All right, let's start with you, Ashley. Tell the cookie crew who you are, where you're from, your business name, and where we can stalk you online.

[E]

I am Ashley. I am with Dapple Bakery here in the Houston area. I'm originally from Kansas, but I was here for culinary school. And fell in love with the climate and here I am. You can find [e-mail] on the website or AppleBakery on Facebook and Instagram.

[D]

I'm de Love it. And Donna, same question.

[C]

Hi, I'm Donna. I own Peace, Love and sugar Cookies. I am in the northeastern area and.

[E]

You can find me at peaceloveandsugarcookies.com Peace.

[C]

Love Sugar cookies on Instagram. Peacelove sugar cookies on Facebook.

[B]

Awesome. How long have you guys been baking professionally?

[E]

I've been making since 2011 and I'm baking professionally since 2014.

[D]

You guys have been in it for a while. And do you have a signature bake like the one people request? Nonstop until you want to fake your own death?

[E]

Sugar cookies, my favorite and I still love it.

[C]

Well, I do a lot of vanilla sugar cookies, but I also do corn stout cookies. And the one that gets requested most is the brown butter burger pecan chocolate sweetener. I did not. I'm so sorry.

[E]

Dang it.

[B]

Oh, no. Well, let's play a game. So we're going to do icebreaker. Rapid fire questions. Okay.

[D]

Rapid fire.

[B]

No thinking, just answer.

[D]

What platform are you currently trauma bonded with? TikTok. TikTok. Or Instagram.

[C]

Instagram. Instagram.

[B]

All right.

[D]

Custom orders or classes?

[C]

Say it again.

[B]

Custom orders or classes.

[C]

Customs. Trauma bonded with.

[D]

Just wish you'd like.

[C]

Oh, do I like. I'm a former teacher. I like classes, but I do a lot of custom orders.

[E]

That makes sense. All right.

[D]

A trend you love and a trend you hope never comes back.

[C]

Six, seven.

[D]

That is a good one.

[C]

I hope we never do that in.

[E]

Love. I love anything bright colors. I love car trickies. I don't love baby and Bloom after some of.

[C]

Really? I love baby and Bloom. I can't stand. Oh, I guess it's probably passe now, but the baby shark. I said the same thing about my little one name a couple years ago.

[D]

Yeah, that one has a lot of colors on it. Yeah.

[B]

All right. One tool that you ordered.

[E]

Cookie cutters.

[C]

Cookie cutters.

[D]

You both have credits, right?

[E]

Yes.

[C]

Into it.

[E]

Yeah.

[D]

So now you can just print all you want.

[C]

Enjoy.

[D]

That cord's going to get bigger.

[B]

All right.

[D]

And your favorite flavor combo ever.

[E]

Fresh flavor, just in general. Peanut chocolate.

[C]

I would say, I don't know, one of them all strawberry and sweet cream. Strawberry cookies. Cream cheese or sweet cream.

[E]

And now we're all hungry.

[D]

So I guess we're going to do.

[E]

This lunch and we're going to where we're going. Yeah.

[B]

And you guys are our guests. So you guys get to pick.

[C]

Thanks.

[D]

Season 52.

[B]

Have you ever tried buttering the breadsticks?

[C]

We can do that.

[D]

Yes. They will bring you what they call butter chips.

[C]

What?

[B]

Yes. Yes.

[E]

You hear my stomach rumble.

[B]

All right, real talk. So what marketing strategy actually brought you paying customers?

[E]

My number one, I would say is going to be GME Google business profile. And once I got on there, they slide the door because they were constantly not me wanting something from me. And that was awesome.

[D]

Interesting. Is that similar to highest lead source?

[E]

Yes.

[C]

Well, since I have done myth, it would be a local networking group that I joined last year that in this.

[E]

Past year, because it's only been a.

[C]

Year and a half now, it's increased my business by 57%.

[E]

Wow.

[C]

It was the best thing. And my friend Heather. Heather recommended that I join and I'm eternally grateful to her.

[E]

That's a good thing.

[B]

So we've heard of these networking groups and some people do and some people don't. But describe yours and how do they help you? Like, what is it like when you go there?

[C]

Okay, so we have weekly meetings every.

[D]

Friday morning for about an hour.

[C]

It's actually exactly an hour. The captain cuts it off about an hour. And everybody introduces their business over and.

[E]

Over and over again.

[C]

We have lots of guests so that. So everybody knows what everybody's doing. And during the week we use social media to, to provide referrals. When we see a local moms group, if somebody needs cookies, they'll recommend me. If somebody needs personal insurance, we recommend a person in el group that has personal insurance. And we feel good about doing that because we really get to know the people that we're in. Our group with me, I have a very fun group, very tight knit. We do things together outside of Dungeon Hippo, the group. And it's really, it's really very satisfying. It also allows us to talk business every week. Strategies, what works, what doesn't work, things to think about during different seasons of the year about your business and how to increase it, how to optimize it. So it's been, it's been extremely helpful for me. Business background.

[B]

So do you learn a lot more about business and do you networking groups?

[C]

Yes, I do.

[E]

Interesting. And it's out of the house.

[D]

You get out of the house, in.

[C]

Your kitchen, all day long, talking to.

[D]

Yourself, having meetings with yourself.

[B]

So it sounds very similar to your BNI that you've been in before.

[D]

Yes. Yeah, it does sound like something very similar to that.

[C]

It's not as expensive that one, it's, it's, you know, it's not a yearly due. I mean, I, I make it back within weeks, you know, the juice bath for 10 weeks. But business benefits refer to me.

[E]

Interesting.

[C]

Yeah.

[B]

All right. That's a really good way to market yourself. And what have you guys tried that has flopped?

[C]

Well, I've spent a year advertising in a magazine in an upscale neighborhood that got me in one year, one client, and it cost me monetarily and it cost me time and ingredients because they discount a line fee every month by asking for a certain number of cookies, dozen cookies. So it was a learning experience. As a learning curve, I know better. If I ever hear any of my friends say, I, I'm going to try that, it's like, yeah, no, you're not.

[E]

Let me sit you down.

[D]

Here's what to look for. Here's what they.

[C]

Exactly. Yeah. I mean, the nicest people. And he was very, tried very hard.

[E]

To get against us, but it didn't work. I can't think of any off the top. I know there are some. I can't think of any. I did get approached by a magazine and luckily I had friends that were very quick to be. I'm alone.

[B]

This is going to work.

[E]

If it had worked, it would have been really good. But it. If it didn't, which probably wasn't enough, it would have really triple my business. The things that I've tried, you know, I'm pretty quick to shift gears if something's not working. So I try not to invest too much time or too much hope in any one thing until I kind of vet it out a little bit like I specifically want with it.

[D]

Have you done any trends like brunettes.

[E]

Or something like that?

[D]

And has it done a Weller, has it not?

[E]

I have not. Recently. I try to modify them. So, like the Dubai, I do brownies for farmers markets only. And so I did buy around it. So I wasn't buying the bowls. I wasn't buying extra supplies, just ingredients, which I was able to use for.

[C]

What I was already doing.

[E]

That's why. But I try not to do transfer. I'm having to buy more molds or stuff that I have to pull onto that. Trying to specifically say that.

[B]

I will say those magazine people, they have the marketing down there, they know exactly what to say, how to get you in and how to rope you in to get into buying with you. That, like, we can actually learn a lot from what they do to us to try to market our own cookies and our own baked goods. So Then Heather can then eat them.

[E]

Yes, we know.

[D]

We're the eating twin in this relationship.

[B]

Yummy, yummy. All right, where are we? Okay. Pricing. The one thing that keeps bakers up at 2am besides our clients. How do you. How do you price but without feeling guilty?

[E]

Know your numbers. Number one is knowing numbers. Use case cake, cost app, or I use a spreadsheet. Excel spreadsheet. Yeah. And just know your number. So I'm periodically going through, usually about every quarter, every half a year, going through, double checking that ingredient prices haven't gone up too much and then addressing my prices. And I usually give myself a little bit of leeway on the top end so that if it does adjust, I'm still covered. And then for me, it's just. It's the math problem. It's not a feeling. It's. I cannot afford to undersell myself otherwise. I cannot afford to pay my bills and I cannot afford to keep doing this. And I'm way too stubborn to go back to a normal job. My husband cannot be right.

[B]

So you're saying a few things. One, spreadsheets. That I'm your favorite twin is that. I'm hearing. That's what I'm hearing.

[E]

She's also.

[B]

But the smartest ones for life.

[D]

All right.

[B]

Her life.

[D]

I also.

[E]

Which one is their actual favorite one?

[C]

That's me.

[D]

All right. Can't go in the tag.

[B]

Okay, fine. But I'm also hearing that you had to do a lot of hard work to figure out your prices. How do you keep up with all of the price changes as well?

[E]

Right now L just keeping the spreadsheet and letting it do the rest for me and adjusting a little bit high. So if. If my mortgage dollars a ticky. But I know I'm not going to redo my numbers for a little while. I might price it to 50 or $3. A 50 plus profit from there. Doing on myself a little bit of. Okay, Donna, Thank God. Use spreadsheets too.

[C]

To do my cost, my quality. I also try to keep up with other local bankers and seeing what they're charging and looking at the quality of their work, make sure that I'm in the right. In the right range for practicing.

[E]

All right.

[B]

What is the biggest mistake you see new bakers making?

[E]

Online underpricing.

[D]

They were right in the pricing.

[E]

Yeah. Not numbing their numbers. Taking into account. Only taking into account what other people are pricing. Not taking into account demographics and area and cost of the gradient.

[B]

Right.

[E]

And just picking a number that makes sense to them or that they are comfortable with that feels good. And which means usually not enough because when I I can't afford to pay my own prices, so I'm going to charge what I I know that it's too low if I'm doing and that's going to lead to burnout real fast. Yeah. Because they're going to have to take.

[C]

On a lot more orders to make up for what they're nothing. Yes.

[D]

You don't call me every time.

[E]

Yes.

[B]

Stop it. We're going to get complaints.

[D]

Fine.

[E]

Where's M. Is he out?

[B]

Yeah, he's out there.

[D]

Okay.

[B]

All right. And then lastly, from. For me, how do you follow how you. How do you turn your followers into actual clients.

[E]

Showing value? I think when we show the value in the order because we are price pretty high compared to Walmart or big box grocery store, seeing that they not only get something to eat, they get something that's going to impress their guests or impress the person that they're gifting them to. And so showing that value in your social media, in the way that you communicate on your website, all of that helps gift them versions for you.

[C]

Yeah, I agree with that. I think it's part of it. A lot of it is in the communication and letting them see that you're a human being, not just a major behind the scenes. My always in every order, no matter how tired I am, I always keep in mind that my philosophy is to spread peace and joy, love one chipper at a time. And that has to show in my work. And it has to show the way I communicate and the way I creep it at the door or, you know, I deliver or when they pick up and just make them feel welcome and feel like they made a great decision and they're going to be happy with their order.

[B]

So you really thought through that when you even named your bakery?

[C]

I did not name my bakery.

[E]

Interesting.

[C]

Like I said, I'm a teacher. I was a teacher for 33 years before I got into cookies. And one of my students, from very early days, like the first two or three years of teaching, we stay friends on Facebook. And when I told her that I was starting a little baker but needed a name, she came up with it.

[E]

Because she said it suited my personality. Yeah.

[C]

So peace, love and sugar.

[E]

He's such sweet. Yeah.

[B]

So embodies you.

[C]

I love it.

[D]

Yeah.

[E]

And using it to filter your decisions.

[B]

That'S keeping your values, keeping everything with your policy.

[E]

Excellent.

[B]

Speaking of which, how did you come up with your name of your bakery?

[E]

My main name is cool. I previously, while I Was in culinary school. And while I was trying to get it off the ground, I worked with dogs. My first passion originally I wanted to be a vet tech. Okay, vet. And so I worked with dogs and wanted that to be represented somehow in my business as well. And so I love David dachshunds. I love the colors. I knew that I loved blue for my bakery. So was good after Colorado with dog. I did with dog as my logo and I had too many people confused thinking I was with dog too. So just a marketing tip. Think through your logo, through your mascot and realize that that affects how many voices side Especially when that passing value go to farmers market. They just saw the dog and immediately discounted it. So drop flag real quick. Yeah, I'm sorry.

[D]

It's good that you saw that. I mean shifted quickly to be able to make it more known to your customers that you're not a dog keeps labor. You are a human or human hit something.

[E]

Yes. And I had to not be quite so emotionally attached to a decision, which is important.

[B]

Taking the emotion out of the business, which is very hard for a lot of people to do.

[C]

Yeah, I just said I embody it.

[B]

But if it doesn't align with your decision, you know that there's no emotion connected to it. So then that's where you take the emotion out of it, right?

[D]

Yes.

[B]

It's quite balance.

[D]

All right, so how do you get repeat customers? How do you make them obsessed?

[C]

I make a good cookie. I make a great cookie, I think. And that goes back to what we were talking about before, about how you treat them and how they feel like they can trust you and.

[E]

Just doing.

[C]

Your best work for every client you can. I think also following up like.

[E]

Yeah, I always reach out usually a month prior to when they ordered last year reminding them. But I see too many people on Facebook being like, I don't remember who I ordered from last year. So I need to be baker. Well, not in this house that I will be reaching out to them. But on top of that, I could give a car cookie a little thank you 50. I tell them when they pick up that's for you. Nobody knows about it but you and me. So you want to either. In my home, I even tell that to the people who are just picking up for the customer because we only husband show.

[C]

This is for her, but she doesn't know she's getting it.

[E]

Exactly. I'm not there on the white house.

[C]

I will say work. But you know who loves those the most? Moms with little kid birthdays because they.

[E]

Never Get a taste. Exactly. I'm going to try to remember their orders from the previous year. Not just oh you order but hey so and so had a birthday. Really enjoyed doing this one or I love that I've gotten to do all of this baby's birthdays. Yes. Personalized stuff. Remembering it makes you that work. Yes.

[D]

So do promos work or are we just giving away cookies emotionally? You're just saying got check the emotion out about it.

[E]

I don't do many giveaways. Actually that's one of my things is I want to do a few more giveaways for like pre sales to encourage people to engage with content. I used to do giveaways for helping me decide on designs for a presale. If they engaged with this poll then somebody got. I think that works really well. As long as it's strategic. I don't give cookies away all willy nilly. If I can contact cookies all engineers my husband to take to work so that his co workers love him even I know they don't always make orders but they, they get the benefit of those. Yeah.

[C]

Now we do promos in February because it's my anniversary. So it'll still be 12 years. So it's going to be something.

[D]

There you go.

[B]

Is that flight still on? We just want to make sure that it doesn't burn out. Okay.

[E]

Yep.

[B]

Okay, we're good.

[E]

Still rolling.

[D]

How do you show personality without feeling cringe?

[E]

I've even been a cringe man. I think we're our own worst critic. We're not nearly as cringy as we think we are. No, I'm very cringy.

[C]

I don't know about you but sometimes.

[E]

The cringe gets you engaged back. Thank you so much for hearing me.

[C]

Yeah. Publishing less than complimentary pictures of yourself in a high photographic advertised cookie classes and pre sales.

[E]

You are killing that game though. I laugh every time I see them.

[C]

Thank you.

[D]

So tell us a little bit more about that. So what?

[C]

Okay. So. So you know I know I don't use AI for copy. I write my own copy. But pictures I'm sent these scenes and I've done it since I guess since Halloween where you follow somebody else had done it.

[E]

So I started.

[C]

I kind of jumped off of that. And then I started in for all.

[B]

The holidays like the scream ones, the screen ones.

[E]

Yes.

[C]

For Thanksgiving and had we dressed up.

[E]

And big turkey coffee with all of.

[C]

These Thanksgiving cookies spread out. And then for Christmas I just told AI to make me look like I'm a mess.

[D]

That's accurate.

[C]

Covered in flour in a messy kitchen with Santa Claus blowing magic dust to give me a second wind. And it was a little bit hyper realistic. And that stuff went viral with like 2. Over 260,000 views.

[B]

Wow.

[C]

That is not the picture I want to.

[D]

Careful with. I got.

[C]

I got like 20. 20 new followers. Some of them were really not bakers. They're people. But the really rewarding thing about it was not so much that I got sales from it, is that I had so many. Over a thousand. I think a thousand comments total. I can't remember now, but they were people checking all their makers and tagging them.

[E]

That's cool.

[C]

And that meant so many people because. Because the copy said chat. It was the right before Christmas and the hot time check. Check your local bakers. We are not. Okay. And they were ch. And they posted and they would find like people tag people on it.

[E]

And.

[C]

And it was wonderful.

[E]

So that was rewarding to have those.

[B]

Yes.

[E]

Yeah.

[C]

Hopefully a good laugh.

[D]

Hopefully.

[B]

Everyone had a very restful January. Now we've had a nice February. We're about to get into the what. What do you guys call it?

[E]

The. The May.

[B]

Oh, May Apocalypse. May Apocalypse. Yes.

[E]

Yes.

[B]

May apocalypse is right around the corner.

[C]

Yeah, it comes. I mean, we're. We're almost through January. I can't believe it.

[D]

I know. And I can't believe it. Seems like graduation comes earlier and earlier every year. Last year I had a graduation order in April.

[C]

Wow.

[E]

Yeah, they do start.

[B]

And Easter is very early this year.

[E]

Yes.

[D]

Which is good because then it's removed a little bit from that. Make apocalypse. We get a little breathing room before we have to go into grass directions and other safes.

[E]

Enjoy. I have a question for you. Do you do all of those? The holidays, the. The nurse appreciation, teacher appreciation, and Mother's Day. Do you do something for all of them or do you pick something?

[D]

I typically pick something. So I do teach appreciation because my son is in school, so I take care of that one. Of course, Mother's Day, because I'm my own mother and I'm myself and she.

[B]

Loves the cookies and.

[E]

Yeah.

[D]

And Grams can't forget about gams. So, yes, I do. I do pick and choose because there is so much to do in May. So you don't want to overwhelm yourself or even your audience with too many choices. So I stick to one versus the other.

[C]

Well, I find that I have some.

[E]

Really cute stuff for Mother's Day.

[C]

Mother's Day never sells, so I dropped Mother's Day completely. Right, right. So I do. I concentrate on graduation and at school for teacher appreciation.

[E]

And that's.

[C]

Yeah, pretty much what I do.

[D]

And it still keeps you funding busy.

[C]

Oh, it does, yeah.

[D]

You don't have to do it all. You can just pick and choose.

[E]

Yeah, that's right.

[C]

Absolutely.

[E]

I do farmers markets in hospitals, so I will do nurse appreciation staff for those specifically. Like bring them in. And then my main focus for presale is the teacher appreciation and Dr. Mother's Day as well.

[C]

Pretty much.

[E]

Something that they really want, right? Exactly.

[B]

Well, I heard a little birdie told me that we have a newer mom here with us today. So what would moms actually like this Mother's Day?

[E]

They want a break.

[C]

They want a break.

[E]

They want to go to the spa. They want to get their hair done. They want to get. They want things that they've been putting off and they want their partners or children to look and think and be proactive on themselves.

[B]

So then maybe using that of what we want, what, you know, the mothers want, using those to target the people buying for mothers. And what does a, you know, seasoned.

[E]

Mother look like or a future grandmother?

[B]

That's going to be a grandmother. Wow. Congratulations all the baby.

[D]

I know.

[C]

I don't think it changes.

[E]

I think even seasoned mothers want pampering. They want to feel good about themselves.

[C]

And rested and facial cure or manicured. Just try to time to themselves a.

[E]

Nice cup of tea and good book.

[C]

Under a nice cozy blanket with no noise. Yeah.

[B]

Will they be named Heather or Corey?

[E]

We don't even know the gender yet.

[B]

You know, Heather works really well with a boy's name as well. No, no, no, no. You can be very unique, very forward. The name Heather is strong. Oh, yes. How. How has Greg Ericle been lately?

[D]

He does pop up in the group every now and then. Anytime that someone wants to podcast.

[E]

He was right there. Yes. Podcast. Podcast.

[D]

Yes, there is a podcast.

[B]

Speaking of which, talking about men in the baking world, I heard a rumor blue tape may be at Cookie Kong. We. We need to see because I. I know that all of you guys have been wondering about him following our own little Hallmark saga. Yes, yes, that. That will be very interesting. All right, get back.

[C]

All right.

[D]

We got really sidetracked there. What does your real content schedule look like?

[E]

Real as in accurate or real as in really? Let's do both.

[B]

Yeah.

[E]

Reels. I. I'm trying to change up my. My content a little bit more this year. Trying to do a more trendy stuff, a little more with my face in it. But so far, my go to reel is the transition. I like to take a video of the naked cookies and then either drop the icing on or just bring my camera down and then pull back up and it's the complete cookie. It's very, very easy. Very. No pressure. There's no face. There's no. I don't even have any audio besides whatever trending audio is there. But I am trying to change it up a little bit. And then I'm also scheduling wipeout tips. Little bit more being this year, so should see a lot more fun stuff coming.

[C]

Yeah, I need to work on reals. Like you said, nakey cookie. And then.

[E]

I don't know.

[B]

This is a clean podcast. This is a clean podcast.

[C]

What did I say?

[B]

Naked. Naked. Naked cookies. We're not talking about naked. I'm messing.

[E]

Nice cookie.

[D]

There we go.

[B]

There we go.

[C]

Okay. A nice cookie. So I have to work on my reels. I have. I did a bunch of real. A bunch of videos. They're sitting in my, in my gallery right now because I have to do a voiceover, so. Which means I have to get an app to help me. Help me out.

[D]

What's the app that you use? I use in shot.

[B]

And you said it was about $40 a year.

[D]

That sounds about right.

[B]

All right, well, okay, there you go in chop is the word.

[C]

Okay.

[B]

All right. And then now let's transition. Let's get to the good stuff. We are going to spill the sprinkles with you.

[D]

So what is your biggest marketing? You know, we kind of.

[B]

Well, is there a bigger one? Like, did you ever go to a market and fail?

[E]

Oh, yeah.

[C]

Markets. Markets are especially like open air markets, like farmers markets. They're just hit or miss. You never know. I. I stopped it. I did them for a year and it was really good because it got my name out there. But one week I would sell out. Another week I sell like six cookies and then I've got. I have to flash sale the rest.

[E]

Right.

[C]

And then in the heat in the summer here in Houston. Forget it. It's just, it was too much for. It was actually too much for my body. I had overheated one day and. Oh yeah, and yeah, we fainted and had it close down and they got mad at me because I closed down that way. So I don't do. I don't do outdoor markets. I'll do something like, like for a school fall festival or something like that. That's fine. But. Or for somebody's like, my friend's daughter plays softball and if they have a.

[E]

Fundraiser I'll both re offend them and that's fine. Is it just the.

[B]

It's the dry like desert heat in Texas?

[C]

No, you know, it's the suffocating humidity.

[E]

Oh, you have humidity? Oh, yes.

[B]

Okay.

[E]

Okay.

[B]

Well, since Texas is Texas, I just think about you. Did you.

[E]

You did. What is the.

[B]

Well, you maybe have talked about this, but what is the cringiest post you've ever made your turn?

[E]

Post? I think my. It did. Well, it felt cringey to me because it in my face but we were. My son and I were doing a fun little thing with the audio from Hamilton.

[D]

We're like hey, hey.

[E]

And it was me popping up and doing things and then my son at the very last minute was like hey. And it was. It was weird.

[D]

That does sound very cute.

[E]

It looked weird but it was he myself thought was hilarious. But I felt.

[C]

That'S not your demographic.

[D]

Usually the rules are reversed there. Usually because it feels like it's cringy and mom's like this is really cool.

[E]

Yeah. Yes.

[D]

So you got a good one there.

[E]

Yes.

[C]

All right.

[D]

What's one thing you wish you knew sooner besides don't accept last five orders?

[E]

Not everybody. If you client gets updated to turn down orders, it's okay to say no till super last minute ones or ones that are going to disturb your piece. And learning to do that really just was my beginning of my second life. It was amazing. So now I turned down things at Del cp.

[C]

Okay well because we're quite coming at.

[E]

A place now where we can easily.

[C]

More easily say that too. I think that would have been my answer as well.

[E]

So that Good answer.

[D]

Answer.

[E]

Yeah, it's a tough one but yes.

[B]

All right. We're going to do two more big power tips for everyone. Give the cookiers out there one thing that they can do this week to improve their marketing.

[C]

Post. Put your face out there. It works. AI and all AI and all post.

[E]

Yes. Or schedule out your posts or think about a content calendar. You can find a free calendar on Google. Just Google January 2026 calendar and then write down things. I know Corey shared a content calendar. So going through, take what suits you, disregard things that don't suit you. It's totally fine. Look through upcoming national holidays Popcorn day.

[D]

Friday which you get a couple of different ones.

[E]

But I'm trying to find out see what you already have. A content you wanted to have. You could fill into those gaps.

[D]

Yes.

[C]

Yeah. And it doesn't like, it doesn't have to always be your cookie.

[E]

Your staged cookie. I just did one. A friend of mine is a baker.

[C]

And she did these Dubai chocolate cupcakes. Softest vanilla mini cupcake with a luscious ganache and the. What's it called? The patafi topping. And I just posted a picture and.

[E]

Then suggested, you know, you know, I.

[C]

Don'T do anything but cookies. So if you're in the mood, visit my friend.

[E]

And shout outs are really, really fun to do as well.

[C]

Yeah.

[E]

And local context. If there's a farmers market, I know where I am in the Keeneland area, the farmers market got bought out and they're bringing bigger new things, giving them a shout out in Tail Square.

[D]

Awesome.

[E]

Yeah. And so thinking ahead for your content, I think is really smart. I mean, they. And if you're part of the K college, there's also for you.

[D]

We're going to get to that.

[B]

So you are preaching community over competition, it sounds like. And you both are in Texas, right?

[E]

Yeah.

[C]

Maybe 10.

[B]

All right. It seems like you guys have a lot of good bakers in Texas.

[E]

We do. And we have. We have our own.

[C]

We have like, I have the networking.

[E]

Group, but we also have another little.

[C]

Group that we would just absolutely love and pretty close little group that share.

[E]

Ideas and talk about things and meet.

[C]

Regular, meet regularly, have lunch together, life a lot.

[E]

Yes.

[C]

But I think. I think it's important to understand that there. Honestly, go to the grocery store and see how many people you sit. You know, none.

[E]

Right.

[C]

There is. There is enough room for everybody.

[E]

Yes.

[C]

And not somebody who is not your client. Maybe somebody else's client. So if you build up a friendship with area bakers, you've got a great referral.

[E]

Referral system as well. So I'd be ready to go on maternity leave over the summer. And I want to be able to refer people. One referrer, incoming con customers to somebody. And so having a network of bakers that I can recommend really helps them and looks good on me because I'm not leaving behind. Right. Yeah.

[C]

Because when I say, you know, I can't take your order, but may I give you a couple referrals? And they're so grateful all the time that that's you.

[E]

You.

[C]

You do that. It's like, yeah, you do.

[E]

Yes. I want any more mental load. So if I reach out to you, if you're going to be able to help me find someone else.

[D]

And sometimes they do come back.

[E]

Yeah, absolutely. All right.

[D]

All right, so now it's time for our text and questions.

[B]

Yes. We have eight questions which you. One of you get to choose the Number today.

[E]

Let's go in. Is it eight? And let's do five.

[B]

All right, five. Area code is 925. And the question is how?

[D]

Yeah, what do you think? Where do you think that is from without looking first?

[E]

95.

[D]

Because of West.

[B]

It's a nine.

[D]

So California.

[B]

That's state Park.

[C]

There you go.

[D]

Is Northern California.

[B]

There we go. All right. How do I handle dealing with a lot of bakers in the same area, especially if we do similar things.

[E]

We can dance here.

[B]

Yes, you can dance.

[E]

Make friends.

[C]

Make friends first. Yeah, make friends. And then your content on your social media has to stand out. Make yourself seen.

[E]

Yeah.

[C]

If you can. And if you are to do a vendor event or something like that, if they a farmer's market, get involved with a school qta. Get your name out there.

[E]

Yeah.

[D]

Try to find something that's niche to you that not a lot of bankers are doing. Help set you apart.

[C]

Right, exactly.

[B]

All right, let's do a couple more because we have quite a few this week. 407 area code. Not a winner this week, but a.

[D]

Winner in our hearts.

[B]

What are the best ways to start up after a slow period? I need to get my name back out there.

[E]

How long was slow period? Like after slumping in January and maybe.

[B]

Some of them took a break for a few months or.

[E]

I would say make sure you're on Google, people can find you on Google. And then either a giveaway post or something with your face and a meet the baker reintroduction, something like that as well. And then make sure you're in all of those community groups. Community groups posting on sales dates, reaching out when people are in search of a baker, that kind of stuff.

[C]

Yeah.

[D]

Going to local networking groups just like.

[E]

The M. Yeah, that's a good one.

[B]

All right, let's do. I think there's three really good ones in here. Every year I tell myself I will focus more on my Instagram posting, but I struggle with staying consistent on Instagram without burning out. What should I actually focus on posting? If my goal is steady growth and more orders, not just likes.

[C]

I would.

[E]

Say first, plan out your content. Figure out what you can commit to. Consistency is key, but consistency doesn't always mean posting every day or posting five days a week. If that's posting once a week and that's something that you can do consistently, then that's what you should focus on. And then as far as content, load them in, I think loading them into your bakery, the behind the scenes stuff, packaging in order. Like of course you switched your Content to show even the step by step so the color palette and then the design process and stuff like that is really tools I use. Yes.

[D]

Any and you know like a custom cookie cutter.

[E]

Yes Sean must kind of interesting content not just always photos of your I.

[D]

Know it's so hard. I've only curated photos.

[E]

Oh I have so many photos I haven't posted yet because that ends using other stuff.

[C]

Food.

[B]

Foodography is the specialty.

[C]

Yes.

[D]

Photography.

[B]

All right. I know that social media is the biggest way to market these days and I want to show off my hard work. I find that after working my full time job and staying up late into the night decorating cookies almost every night, I'm just too tired to edit photos and write witty copy. And if I have to choose between sleep or social media, I choose sleep. Which means I barely posted on my business page business Instagram last year. What are some tips for streamlining my editing process to make sure I actually post my beautiful work this year?

[C]

Okay, first of all, you don't always have to post the beautiful work.

[E]

You can do other things.

[C]

We've been talking about that to choose your sleep over the posting you need your sleep. I would dedicate a day or an afternoon like a Sunday afternoon where you.

[E]

Go and you edit all your on.

[C]

Your cookie photos and maybe write down copy on a piece of paper so that you can go then go into. But I get most of my visits from Facebook so I do all my copy and I schedule so that I can schedule for what 10 days. Pleasure.

[E]

I think you let you do like three weeks recording.

[C]

I've never gotten past a week anyway so. So I would. I would go ahead and and schedule your post for the whole week so.

[E]

That you're not feeling like you have to do something every night because it is exhausting. There.

[C]

There is a social media exhaustion.

[E]

It's a lot of pressure and a lot of stress. Yeah.

[B]

I've heard a lot of people also use find some different virtual assistants. They'll find like a mom in the area that just needs a little bit extra help. That would be a good way to.

[E]

Do that as well if you're in.

[C]

The position where you can get somebody to do it. Yeah yeah.

[E]

AI is good for copying as well. You just have to edit the.

[C]

Edit the AI so it doesn't.

[D]

It's a good starting point. If you're drawing a blank. You need some of what's post and then yes try.

[C]

I love. I love making these.

[D]

Give it a.

[C]

This is one of my favorite.

[D]

I love these cookies. Have a Sick tummy. So I'm glad you turn to sometimes.

[C]

Sometimes you do, but some don't make it a habit.

[D]

Right. Well, and you can also, you know, something is better than nothing. So if you don't have time to necessarily edit your photos, get it posted anyways. Yeah, it's okay if it's perfectly curated every single time.

[C]

I'm, I love writing copy. I love, I'm, I'm a funny person to be with. So I love figuring it out.

[E]

Clever things to say. So yeah, definitely, if you can can make to one day or a few hours to do those things. But if not, like you said, just posting something and then you can improve on that later once it's not quite so daunting. You can always improve on it.

[D]

Yes.

[E]

Yes.

[B]

Let's do one more. What is one marketing task you know you should be doing consistently but keep putting off creating my good business page.

[C]

And I have to sit down and do it because my, my friend Kim said she'd help me. I have to do this on my own. I have to do something on my own. If I run into trouble after I try, I will let you know you.

[E]

Need to help just to get it done.

[C]

And no, I need to make the claim. I have this analysis paralysis when it comes to technology and my very first website. It took me two years to finally.

[E]

Do it and then it took me.

[C]

Two weeks to get it all in place. And I only did because I was getting laid off for my other job. Like, okay, I've got to do.

[D]

Sounds like you need. In your local group, you may need an accountability partner. Yeah, I'm gonna do this by XYZ day.

[C]

I think if I say this in my little, my little group, I'd have three Accountability.

[B]

Yes.

[D]

But they'll hold your feet to the fire. There's three.

[B]

Yes. All right. That wraps up our STLs about it segment.

[D]

If you want to send us a text for next week, number is 571-556-5644. You can always text in and you might miss something.

[B]

Yes. All right, we're going to head on over to the events. So we are doing some collabs coming up. We have the Easter collab. I have provided the STL and cut out for all you hand cutters out there. And we get to see how everyone can take the AI image of this rabbit and make their own cookie versions. That way we can show customers this is what the AI is showing that cookies look like and this is how I can recreate it. And I'm very excited to see all those.

[E]

Yeah.

[D]

And you can do either hand patent or Eddie for this one. That Eddie is allowed for this one. So you can have the image to be able to print on there if you want to be able to show how Eddie would be able to take care of this. Or you can handpipe it to show again how here's the image that AI has come up with. It's not a true image, it's not a real image. And here's what I truly can do and you can really show your skills off.

[E]

I'm really excited about that little blogging skill period.

[B]

All right, Ashley, what is the Cookie College and how has it impacted your business?

[E]

Cookie College is a paid membership the lovely twins have created. There are I don't know how many courses now. Over a hundred. Right. There's so many courses to help you with anything from teaching classes, setting up your Google business profile.

[D]

A trend here.

[B]

There's a trend here.

[E]

Photography help the photography class. It's really good. It is setting up different websites. I think there's a wix website one, there's a Shopify. But how you set up different websites. There's private podcast. I love that one. And it's based on aspects of the college to bring us a little bit deeper in. And then if you've also heard of the college, you get a private Facebook group which is invaluable. The number of people who are in it to win it and giving that can reduce.

[C]

Just amazing.

[D]

Yeah.

[E]

I think that's where the cool kids go to hang out.

[B]

That's what I.

[C]

And. And the willingness to share and to help each other out. I think that's fantastic.

[E]

Yes. Yes.

[B]

And all. They call themselves roomies and they love to chitchat and help each other out.

[E]

And there are kind of.

[D]

Yes, you can buy your fun. What they call it in there. It's not a baking bestie.

[B]

It's a. I think they call it ESP's devotional support bakers.

[D]

That's just very specific bakers. But there's a trend that you usually.

[E]

Folks where you can find a.

[D]

A baking bestie.

[E]

Yes. But there's that. There's that big course but then they also littler ones. Just the cookie class kits or the nut or the better business basin Beginner. Better business hero, stuff like that. Better business.

[D]

I'm the one who knows this today, not you.

[C]

I'm using.

[B]

I need more diet coat.

[D]

I'm sorry. All the different things.

[C]

I think that the cookie plastics have been just, just wonderful for me because you know after, you know, after teaching, I missed teaching for so long. And then when I joined the cookie college, it was like, there's classes I can teach. And so I get to mix the best of both worlds from teaching cookie baking. And those have been invaluable to me because they're just. They're wonderful. Easy, easy to follow along, easy to teach. And it gets me out of the house.

[E]

Yes.

[D]

Yes, it does. And we use them ourselves. We use the same kits that we give them at college and then plus kits to teach our own classes because they're already done.

[B]

Yes, we were turning them. Yes, we do. All right, and then, Corey, can you go take us about a little bit discussion about the boot camps.

[D]

So the bootcamps are coming. We released one now, and so you can kind of see how they're going to work.

[B]

They're video based and they're going to.

[D]

Be three days of intensive courses that focus on a single topic. So this first one is talking about in person cookie classes. So we're going to go through everything, how we've done them for the last five or six years, everything we use to teach, how we do the marketing, everything. So if you really want to.

[B]

That's from Google 2026, the January one. And then there was the February one.

[D]

February is photography.

[B]

Photography. So you're going to go along and help everyone to give you your tips and tricks and blind everyone with your beautiful photography.

[D]

And let's not forget about crops.

[C]

Oh, yes.

[B]

All the props in your fridge be be haters.

[E]

None. We know all the beans.

[D]

It doesn't matter if you like these or not. You can come join us in the next boot camp.

[B]

All right, now let's talk about the elephant in the room.

[D]

Any sound folks not feel you can.

[B]

Add that in post? When I practiced that, that did not have what it sounded like.

[E]

Are we sure.

[D]

Sorry for everyone in their cars. You had to hear that. This time it wasn't me.

[B]

Corey.

[E]

This time I think she does.

[B]

You would be rained on by Diet Coke. All right. But we're going to talk about our sponsors, because without the sponsors, this podcast would not happen. So we have cookie design lab with code twins for 15 off.

[E]

What's another one Evening. That evening.

[D]

Yes.

[B]

What's the profile?

[C]

No code.

[E]

What I know. But they do offer a research program.

[D]

Yes.

[E]

Which is what I ended up getting. And everything's very affordable that way. They shake him a week. So it wasn't a super long week.

[C]

Wow.

[E]

So somehow waited.

[C]

Gosh, some people were waiting like three, four weeks before they P. It all.

[E]

Depends on when they get stuff that's sent back after they furnished. But for me, it wasn't very long. I think it was almost a thousand dollars shipper.

[D]

Wow.

[C]

Wow, that's really good.

[E]

And I still want warranty and then the cartridge and all that.

[B]

You know the code for that one.

[C]

Twins.

[B]

Yes, twins for 10 off.

[D]

And it's actually not dinky.

[B]

Yes. And also Daisy Mate. What other ones?

[D]

We also have Baking Me Crazy which does supplies for bakers, an online store. And that's a favorite. That's a clone favorite twin for 10% off supplies. And we have one last one, the.

[B]

Bosch Nutra Mill codes sugar cookies for $20 off. And that is our affiliate code.

[D]

We use the extra money that we get for that to pay for things during the event that y' all have an aims. We're way too close to that.

[E]

We're not talking about it just yet. No, I haven't healed.

[B]

No, I have not. My spreadsheets, they're. They're still on fire. They're all right, you guys, this was amazing. Thank you so much. Are you ready for lunch?

[E]

Right?

[B]

Ready for lunch. Yes, yes, yes. It has been all right. Oh, yes, thank you, thank you. We did forget.

[E]

Oh my one thing about that.

[B]

I'm not so much.

[E]

I want the pasta.

[B]

All right. But yes. What is their twin trusts.

[C]

I have one. This.

[B]

Oh, Chantel.

[C]

This is a neck and shoulder heating bag.

[E]

I'll just show you that.

[D]

Okay.

[C]

So I got this after Christmas because I needed it. And regular heating hat was a cabinet. So this is like a little cheap that goes under your shoulders.

[E]

Okay.

[D]

We're just going to start doing the podcast with one of those on now.

[B]

Yes.

[C]

It has like 6 different heating levels and all I need is a 2 hour. I forgot it. But yeah. So it's got a timer on it after two hours and then.

[E]

And then also if you can always.

[C]

Use it on your stomach problems. You can do stomach lower back. You can wrap it around low back. Like just cold.

[E]

This just cold.

[D]

Right.

[C]

But sitting and decorating, my neck and shoulders get so stiff and cramped up. This has just been wonderful.

[B]

Well, when you walk around Tyson's, we'll give you a tiara. They're bound to have one.

[D]

It's not sure we can find one. Yeah.

[C]

And it gets nice and locks.

[E]

Life interest is something I saw on TikTok. It was a lady said that anytime she gets the Amazon box, takes the box and she walks around her house and finds things to either donate or.

[C]

Just right over here.

[D]

I Love this. That's my purging era. Yes.

[E]

Oh, my gosh. I saved all of my Christmas packages and hills. Five minutes till I. And then I got rid of so much stuff. I've been three years, and that's one of my favorite things, is just calling those boxes. And it's nice because it feels daunting. You just have one box small. Yeah.

[C]

I only accumulate the garage.

[B]

For sale.

[D]

On Facebook, Marketplace, or you have to.

[E]

Go with dumping again. Yes.

[B]

How much money have you they so far?

[E]

More than $400.

[C]

Wow. Wow. Signature.

[D]

And I'll see you in.

[E]

Yeah, it's free.

[D]

I love it.

[E]

Yes. I'm addicted now.

[B]

All right, this wraps up the Impostas episode, so. All right, let's go get some.

[E]

Did you say pasta? Yes.

[D]

Let's go.

[B]

Front sticks and everything.

[C]

Let's go.

[A]

And thank you. Thank you guys so much for that. That was a lot of fun. I appreciate it. And if you're tired of Corey and my Heather voices, this was a nice.

[C]

Little break from that.

[A]

Thank you guys so much for filling in for us this week. I know.

[E]

I know.

[A]

This week has been a lot for me. We still have the Snow Creek Mountain, and I have to go to West Virginia tomorrow. But thank you guys so much for filling in. And thank you guys so much for listening. We'll be back to your regular scheduled programming next week, and then we actually have our finance guy filling in on the 20 forth, I think you said. Thank you guys for listening to the 250th episode of the Baking it down podcast. I can't believe it's been that long. I told my grandma Gams, you know, her ass, that that's how long she said, oh, my goodness. People been listening to you that long? And I said, they have. They have.

[B]

Big girl.

[A]

So thank you guys so much for filling in for us this week. It has been a blessing to hear from you. And next week, we'll go back to the way it was and the way it will be, and then we'll have our intro starting. And I think you guys really like that, so thank you so much again. You guys are saints. I'll see you guys next week.