← Baking it Down with Sugar Cookie Marketing 🍪
Baking it Down with Sugar Cookie Marketing 🍪
248. Baking it Down - Bootcamp Recap - Teaching Cookie Classes
01:18:11
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- [00:02]
A
It's warning to my cat, meowing too loud.
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B
Welcome to the Baking it down with Sugar Cookie Marketing podcast. We are a few days removed from our very first boot camp. But before I get into there, what is sugar cookie marketing? It is a group that's on Facebook, 50,000 members and 49.
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A
Nine.
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B
Yeah.
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A
And not counting, because the reason being we are paring down inactive members.
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B
Yet the group's been around four or five plus years.
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A
Sorry, what's about to happen. That's all right.
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B
Five plus years, a long time. And in the baking industry itself, it's very transient. People are coming and going at all times. The problem is they're still in the group but they're no longer baking. And if we're making it marketing, there's a ratio of an engagement rate to active members to non active members. And our goal is to end up in more feeds. So we've got to trim it down.
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A
Yeah, I think it's a pruning season for sugar cookie marketing group. Because what we want is when you ask a. Come there and ask a question, the people who are answering are actively selling. People who sold in the past, sold in a different economy, in a different market, that is not the same today because everything's constantly shifting. People who sold just five years ago wouldn't have used TikTok.
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B
Also, I want to say even in the last few years, 3D printings become quite available. So when you're asking someone how much would you price this at? They don't know to ask the questions. Did you buy the 3D print file? So you saved money.
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A
So you.
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B
I mean, it's just a different world.
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A
Instagram. Yeah. Lots of hashtags now. No hashtags. Discoverability. AI being something that. So anyways, we're paring down inactive members. That means you haven't commented or posted. You haven't posted ever. And you haven't commented in the last 30 days. Cause that's all we can see.
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B
Yeah, I've done. I've removed people who haven't commented or posted in 5 years.
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A
In 5 years. I don't think I've heard. I don't think it's much more.
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B
We're looking for active members.
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A
But if you want to join and you want to be active, you can join us at Sugar Cookie Marketing Group on Facebook. I think we still have the URL. Sugarcookiemarketinggroup.com we'll take you right there.
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B
I think so. But you might be saying, what is this word boot camp that you're talking about? And we did our very first boot camp.
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A
Corey loves to skip my other two boxes. And our new outline. What's coming this month in the sugar cookie marketing group is the photography bootcamp, which we're going to talk about because Corey's fighting at a bit Boynton. We have the AI collab coming at the middle of March.
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B
I have secured my cookie cutter, so I've just got to wipe it. You gave it to me printed.
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A
Oh, he did pretty good. I said print it for you. And we have an Irish icing cookie cost kit I'm working on now. It is stupid cute. We'll talk about that in a second. The quote of the week. Amy actually had a good quote and I should go find it, but I didn't remember it before I typed this. Jim Brown says discipline is the bridge between goals and accomplishment. Yeah.
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B
Yeah.
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A
Discipline. Discipline sucks. Oh, it's the worst. I've been reading a book with Ash and you could read it too, if you wanted, but listening to it.
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B
I'm so sorry.
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A
Called the Dose effect, and it's all about dopamine. And he was like. He said this the challenge. So each chapter there's a challenge to try something more that forces your brain to create its own dopamine versus relying on social media. And it was to go to the gym without your phone. Oh, no music.
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B
Typically I don't use music at the gym.
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A
You just. Rhonda.
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B
You just because my husband is there. So I don't wanna.
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A
Yeah.
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B
If he's yapping, I don'. Want to be like, oh, what did you say? So I don't.
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A
Are you guys chitchatting? Chit chatting the whole time?
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B
Oh, I'm asking random questions.
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A
Interesting. Like, I'll be like when he's doing a set. What are you just. Are you spotting me?
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B
Spotting? I am being used.
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A
Cory goes to the gym as a marriage shaving tool.
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B
What's crazy, though, speaking of discipline, Heather did notice I was looking rather fit this fast.
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A
I said it. Cory, are you. Can you. We had our little sister's birthday on Saturday and we were hanging up tinsel. I don't know what you call it. Little.
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B
Little decors.
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A
Decors. And I. I was like this. Do you have like a. The formation of a thought of a. Of a six pack? And she's like, oh, I've actually been really working on it. I said, you sent him a gun. You're gonna make me. Yeah. You're gonna make me go to the beach and not have dungy. So anyways, I'm still Plowing in desserts.
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B
What I have learned though from discipline is it's not an overnight success. It is so hard to show up and see nothing happening, whether it be in your business, whether it be at the gym, whether it be whatever goal that you want. And it's the small incremental changes that add up over time. If marketing me, and I love to say that if marketing happened right away, everyone would be millionaires. Everyone would be doing it.
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A
Oh yeah. If it was easy, you would never hear from us. Because it's not easy. It's consistency and it's struggle incrementally over time.
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B
That's.
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A
That is the delicious reason why you could start a cookie business today and still take over a market. Because what worked five years ago doesn't work now. And if somebody's stuck five years ago with the effort they put in five years ago, they'll never get the traction that they would have gotten. That we talk about it. Some creators always call it first to market.
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B
Yes.
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The creators who were first to market on TikTok got all the followers right off the bat. Yes. Wow. They did a little dance number, but now you can't. And Corey's tried dancing. You can't get the immediate followers. So the strategy constantly changed. And that's the beauty of it. That means that we can all enter in.
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B
We can all enter in.
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Focus, focus, focus. This is ever loving real estate group of people.
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B
Definitely we can enter in the market at any time. It sucks for people who've been there for a hot minute and you're like, well, I've been here for so long. But here's the thing, it's always ebb and flows. And that is a great thing because if you ever took a break from your business and came back, it would still be good. But it's keeping those of us who have been in the for a while sharper.
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A
Yes.
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You know, we can't rest on our laurels. It can't just be like, we posted one time last year and we're good to go. Everyone's stand sharp and it's just getting sharper.
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And the minute you feel comfortable with your marketing Meta Redoes pages.
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AI Commercial AI.
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A
I was reading an article yesterday, of course the head of AI for Microsoft Fully Biased, said, 26 months our jobs will be replaced. So hope he's wrong on that one. So, so yeah, what we wanted to talk about is we had our first ever cookie college bootcamp. That was our, Our strategy for 2026 is monthly boot camps. And we were a month behind and a dollar short. But no, because it was creating a whole new product. And with anything that you want to have value, you got to put a little elbow grease into it. And it was a learning experience and I really liked how it turned out. So I think that people who attended loved it too.
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B
So Heather has named it the Cookie College Bootcamp. But you don't have to be a member of the Cookie College to attend this boot camp. It is just honestly showing behind the curtains of what you could expect if you signed it up for the Cookie College.
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A
And at the end of the bootcamp, you have the opportunity to sign up. So the bootcamps are only 13 bucks, unless you're a Cookie College member. Then they're included at no cost. And we'll host the boot camps monthly. So our first ever boot camps out the door, it was teaching in person cookie classes. And this is Corey's final words to me. She said, make it worth their time. Make it feel like they can't live without it. And I said, shoot, that's a lot of work behind that one sentence. It was easy to say, hard to say. Challenge accepted. So we had this bootcamp, lasted three full days. However, we got people into the group a week early. I want that to be more about two weeks early.
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B
When you said group, I want to say there is a boot camp group and it's outside of the Cookie College group. And that's what a little bit was confusing. And now me and Heather know we're.
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Getting our messaging straight. Yeah. So I'm so sorry. Let me do the back end.
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B
Yeah.
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The Cookie College Bootcamp is a pre recorded three to two to three day module that exists on thecookiecollege.com so you'll, you'll buy your pass to the boot, you'll enlist in the bootcamp, and at a certain day, you'll get email that the first module has dropped. So you go to thecookiecollege.com hagen and you can access those modules. Now, this one had three days of prerecorded, ending with a live Q and A, which has also been uploaded to the membership. After a bootcamp, you have seven days to retain that content before it archives to the Cookie College. Now, in addition to that, because why not have a community component to it? There is a Cookie College Boot Camp Facebook group and you get access to it when you pay that $13. Did I mention if you sign up for the Cookie college, you get $13 off so you get your money back. Yeah. That said in the, in the the bootcamp Facebook group. Everyone who joined, remember, it's included in the cookie college membership. But I wanted the people who really wanted to learn to have to request to join this group because they're already in their own Facebook group and they can ask any questions they want. But this group was, you know, post approval is turned. Nobody can make a post with me and Corey. And within that group, it was only hyper focused content. So in this group, it was only content about in person cookie classes.
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B
Yes.
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And everyone showed up. We had about 200 people in that group. And the conversation was a flowing.
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B
It was a flowing. It was a flowing and a going. Here's the thing. The cookie cup. If you're a member of the cookie college, you might be. Why wouldn't you just host it in the cookie college group? Why create another group? Great point. That is where the discipline comes in.
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I know.
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I want you to want it. If you just have access to stuff. And it's never. That's where we take screenshots and we forget about them.
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A
Me? Yeah.
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B
Coming back to it. Never come back to it. Every Monday in the cookie College, I host a Monday morning roll call where we just go over a topic for about 45 minutes. I do create an outline for it for myself, and people are like, why don't you just give us the outline? Because if I gave you the outline, you'd never use it.
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A
I know.
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It's showing up here for your business, it's showing up for yourself. It's showing up for your goals. And that is what we're trying to do, is put a little pressure on you to get your goals. Because we and Heather are only successful, and the cookie college is only successful. When you go after your goals, it's not going to make you a millionaire by itself. You have to show up for your and the bootcamp and it being in its own little tiny group, it's just putting the pressure on you to show up for your business. Now, the great thing about the Bootcamp, it resets every single boot camp.
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A
So I booted everybody on Sunday. The boot camp got to boot, and now it's going to switch over to our next boot camp, which will be sugar cookie photography. But I want to focus on the bootcamp we just passed because I thought there was a lot of great content in the group. So you guys know what the boot camp is? It is a component of the cookie college. It's not replacing the cookie college. It's being added to the cookie college. And all the other memberships stay the exact Same. So it's just something extra. Someone's like, well, we can't, you know, the cookie college is gone. No, the cookie college is growing.
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B
Yes.
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A
So that's what it is. We told you what it entails, and it's located@tecookiecollege.com, but it's also this additional Facebook group, which I thought was the fun community component, where I got to ask a lot of questions. We did a lot of polls, we did a few memes because it's me. And then we did a lot of prompts to kind of have everyone talk about their experience with cookie class. Because what works for me and Corey isn't going to work for somebody in a rural area and isn't going to work for somebody on a military base. Yeah. So it was really awesome to see some other people's ideas, and some of them was like, shoot, I'm going to steal that from you.
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B
I know.
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A
Fantastic. It was so.
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It was great because there was so many people involved, about 250, that it was like a meeting of the minds. When you join the group, you don't have to be active. You can be a silent lurker, but you do learn more and get a lot more feedback when you are active and contribute to the questions. Heather is posting the prompt, so she's asking the questions. What's something you change? What's something you do? What's in your goodie bag? And you can go through the comments. Comment section and kind of get ideas and add to or detract from what you're already doing to make you more efficient, more revenue, a better, bigger, better in person. Cook class bigger.
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A
Yeah. And explain the cost. The cookie. The boot camps are always 13 bucks. And if you sign up for the cookie college, you get 13 off. So you get your money back. That is our way of saying, thank you so much for jumping on in. You seem like a great fit. So day one, we focused on setting up an event and then creating a marketing campaign around it. So there was two different modules. Each were about an hour long. And I did a screen share. I set it up through Eventbrite. And I'll tell you guys why I like it. It's because Eventbrite is its own search engine, but it also has the ability for people to subscribe to my organizer profile.
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B
Yeah.
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A
So, which is so funny. I was creating a dummy class just for the. I created, you know, a PDF so you could download it and have the instructions on how I set up classes. And then at the end, I had to click Publish. So it logged it into the PDF and it was just a dummy class. It was just a class. They got a class included in their bootcamp and it was a fruits class. So I clicked Publish and hitherto immediately deleted. And we had all these people were like, oh, man. I went to go sign up for the. The link doesn't work. And it was because they were subscribers to my organizer profile, which in the second module on marketing, I said if I could fill up a class with everyone who's already taken the class, that's what I would always choose. Because they're dialed in, they've already done the learning curve, know exactly how this all works. So that was what we did on day one.
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B
The great part about day one is I saw before we launched this, most people had concerns over how to market their classes. There's no one way on how to market classes. There's many ways. And Heather just showed you what Eventbrite does for us. It does take a fee, so you could. You could host your own tickets on Square and things like that. There's no one way to skin this Mr. Munch, aka a cat needed skinning today. But what it just tells you is using Eventbrite was a way to also market because it's helping you remarket. So there's a give and a take. Whatever direction you go in with the class, it was interesting to see what people were doing if they went the Eventbrite route or if they went their own route.
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A
I see pros and cons of both.
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B
Yes.
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A
But as to me and my lazy house Eventbrite we shall be. However, I totally love that people keep that money because the fee isn't cheap. Right. So percentage plus cents. Yeah.
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B
The great part about the Bootcamp is Heather takes you step by step on how to set up an event on Eventbrite. So that was kind of nice. Hand holdy. Heather told you the ins and outs so you could just follow along the.
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A
Bootcamp, got an extra class kit, the fruits glass fruits and frosting. And in there I write the copy I used in event listing. So we used that copy when we filled it out. First step. So that was the first module. Second module. Because we have so many people in the cookie college who also wanted to take this bootcamp and their biggest complaint was I struggle with marketing. Instead of just telling you how to use Facebook planner, I really wanted to show people how to use a strategy. And this will be its own bootcamp later this year. Content silos or content buckets. Married with content Types, which, that's overwhelming the way I said it. But we use whimsical to create a board to kind of demonstrate what the idea was in a physical representation. I may include that in a Wednesday, Wednesday newsletter. Guys can see it too. But what we did is we created six content buckets for promoting classes. So it was talking about what they were decorating that class, it was talking about class setup, it was talking about class location, it was talking about reviews of past classes, it was different types of that. So we came up with six of those. And those will be unique to yours, but you could always use mine as a jumpstart. Then we came up with the content types, which is story, live post, text post, real video, things like that. And so you can marry the content bucket with the content type to create a lot of really interesting content. And I said, take this theory. You have six people who are going to sign up for this class. However, none of them will be reached the same way as the others. So if I have somebody that was going to sign up because they got my newsletter, then I'd have to create five other channels for the five remaining people.
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B
Just for an example, I don't look at people's stories. I'm a consumer and I don't like going through stories. So you wouldn't be able to reach me if your number one only marketing space was posting to your stories. I would be unreachable. So that's why you have to think outside of yourself and into the minds of other consumers on how they consume content.
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A
Yeah. And when you take that six individuals I can't reach the same way, it kind of forces your hand to see, okay, if I made this newsletter sign up, then I have to try reels. But if I do reels and somebody signs up, then I have to do a post on my page. Right. And Instagram, can't forget Instagram. And what If I have TikTok or what if I use community groups? So it was really kind of helping you really flex your brain, expand the thoughts of what campaigns are. Yes, the cookie class Kids provides the photography and it even provides the social media captions. But I said this is just a jump start when you're in a pinch. Yeah, you still have to have theory behind it. And I said if you, if you approached this every two weeks with a six week marketing runtime and you did it consistently over a long period of time, I think you'll never have to cancel another class once you build your foundation. And I told them we've been doing this for so long, I can get lazy about it, which allows someone to gain market share, but it also allows me not to have to do so much footwork to sell out of class. That was day one, and then in the group we talked about, we did a poll as to how many people had a cancel cookie classes. Tons of people. I'm going to scroll down because I would love to read that answer a lot. We had a lot of. I was making four posts a day. So there's some good content here by. There's some great content scrolling a lot.
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B
Oh, yeah.
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A
First, here's one I did. On the average, this is 85 votes. How long do you think cookie classes are on average? I want to say over an hour and a half. No. Yeah. Two hours was 95% of people and I had them round up. So if you even did an hour and a half, you're going to end up at two hours. But if you did two hours, you're also good. So two hours. By and large, we had 1% of people voted four hours. I would love to know what you're teaching. And 1% of people voted one hour. I would say if you did like.
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B
A Mommy and me class, that would be a one hour. Me and Heather, even though we aim for an hour and a half, it does go over. So I can see us having to allot an hour, hour and a half to two hours for a class to be from beginning to the very end where we're closing the door behind the final person.
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A
Yeah, I should have. I wonder if anybody factored in like setup and cleaning and that's how you got to the four hours. Because we would be around three hours if we did set up on ourselves. Here's another poll. We took 111 votes. Have you ever had a cancel cookie class? Which one do you think is the winner?
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B
Yes.
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A
Yes. By 58%. Yes, ma'.
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B
Am.
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A
I had a cancel. 18%. No, I haven't had a cancel. And 24% said, I actually haven't started teaching yet.
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B
Oh, that's so great. Okay, so that's great. And here's the thing. The reason why the bootcamp is good is because you need to consider if you have to cancel class, how is that loss of revenue going to affect you? How can you come back from it? What is your terms and conditions?
- [18:22]
A
Absolutely. And we did talk about that in the event setup. And I told him, nobody's going to read this, but if they needed to read it, we could go back and reference that. So that was a day One, I really liked it. Day two, Corey and I had gone to my mother's house and created a make believe makeshift class. And the module one, we talked about the supplies we used. And in every cookie class kit you get our list of supplies and some alternates. Things we learn, things we wish we knew, why we do the weird things that we do. That's what we went through in module one. And in module two, we taught each other a cookie class. So we stood in front of the and we taught a class. But then we broke the third wall to tell you, this is why it sounds this way. This is why we do it this way.
- [19:00]
B
It wasn't monotonous as in we're not saying, okay, Corey, decorate the next step. But we showed you exactly what the setup looks like and how we go step by step using the PowerPoint. The great thing is if you attended this boot camp, you did get a PowerPoint and access to the frosting and fruits class, which was a fruit themed class. I think it would be great to kick off the summer. It was adorable when I was saying.
- [19:21]
A
By all the people who were mad, but the link got deleted. We should probably be.
- [19:25]
B
So it just takes you step by step. How we teach a class and how it helps. The PowerPoint is great because it helps us move people along so that class isn't just going over and over. We addressed how we deal with slower people at the decorating and what we do to kind of bring them back into the fold and hurry them up. We also showcased the different avenues that we have to show you the step by steps. So whether it's the class playlist, the PowerPoint or the floating 3D cases.
- [19:56]
A
Now in the class contract, I have it pulled up because we created six worksheets for this just to help you guys plan your cookie, your calendar better, your class config configuration, and the class contract. Here's what people think about. This is what I don't think people always think about. Until they're like, shoot, I wish I had that. My terms payment, no shows to class. And the cutoffs for that. Age restrictions is a big one. Age restrictions plus people who are with the child, we require them to purchase a ticket as well. Yeah. So no spectators. Refunds versus credits. Like so if you want a refund. We don't refund after seven days, we turn into a credit move to the next class. If we have to cancel class. If we have to cancel class. Yeah, you know what that's like. 10 day minimums is a big one.
- [20:39]
B
It is a big One, because you are dealing with the customers. It's not cut or dry when you shake that. I am shaking over here.
- [20:47]
A
Sorry, guys for that little.
- [20:51]
B
When it comes to having to cancel a class or having no shows and things like that, you're dealing with the maybe the four people who did say they were going to class and you're having to cancel class because you didn't get your maybe minimum of eight people. Those four people do matter. And there's no cut and dry way because how someone's going to react to a canceled class, whether, you know, they brought their. Their friend in from out of town specifically for your class, how are they going to feel and how can you overcome that? Maybe, you know, bending your boundaries, which we always say.
- [21:23]
A
Terms are there for you to bend if you want, but they're also there to protect you if you don't want to bend.
- [21:27]
B
Exactly.
- [21:27]
A
Some of us aren't flexible like myself, attending minimums, though a lot of people are learning how to teach their first class. And I said make your minimums really low. If it's three people, that's an easy way to learn. Then we have allergens. Love to tell people there's allergens. Do not want any sticky fingers or closing throats. Sickness clause if they're sick. We used to call it Covid, but now I've switched it because now people just have it running off. Then Bright used to cover fees if you go vid and now they don't. Photography release. Yeah, I like taking photos, so I say it when you sign up. Just, you know, the photos. However, someone's like, can I not? No, no problem. Weather policy. I think it's a big one. It's gonna snow on Sunday here. Possibly maybe a foot, maybe a half inch. We just don't know. And then ticketing fees, because I use Eventbrite. There's ticketing fees, but remember there's processing fees and you should know if you know your process, your payment processor charges fees. Even on refunds. As money enters and exits an account, it's typically charged more than once, so make sure you understand what that is. The class contract that was included with the supporting text in that bootcamp as well. And then finally, day three, I went through remarketing to class attendees and we added from our past campaign, the campaign promoting class, what we'd do with those. And I was really happy with my strategy here, so I'm actually going to read some of that to you. Okay. I would love that. Corey said she loved that even if she wouldn't and this is stuff that actually you and I do a lot.
- [22:53]
B
You know, we and Heather said that if we can have a class filled of class of past class attendees it would be a remarkable win in our book. I love when old class attendees come to a new class because one they know what to expect and they liked it so much they're willing to experience it all again. They oftentimes do bring somebody with them so that helps me mark it because I don't have to do as much. They're doing my marketing marketing for me and they're easier in class because they know what they're doing now because I've trained them the first time, now they know what to expect the second time.
- [23:25]
A
So with every class we send out the final email. I have it scheduled to go an hour after they leave the front door. So I use Google to schedule that out and it gives them the power a link to the PowerPoint which you know it's included in those class kits. I actually give them the link to order the cutters if they wanted to get them from sweeping column and then I give them the upcoming classes link which is that way if you already took the class you can get you in the next class. Then you should add their emails to your newsletter segment for hey, this person came to a class. And then within your segmentation you can likely use tags like let's say the tag would be Easter. So that way I say who came to my cookie class, who came to my Easter cookie class. And then next year I can say hey guys, we're having another one.
- [24:04]
B
A lot of times unlike me and Heather who have a page for our classes and a page for my custom orders, you're going to probably not do it that way and just have everything under one house. So you're going to have your custom order people, you're going to have your pre sale people and then you're going to have your class people. Having a segmented audience will help you have a higher open rate when it comes to your classes or your pre sales or it comes not muddling the the message so that they're like oh there's nothing in I didn't buy from their presale. I don't care about their presale. I just want to take classes like.
- [24:36]
A
Helps with open rates and then it helps with spam reports. Yeah we talked about this in the day 3 module add members to a private Facebook group which Cora and I have been testing in the last and it's only got 27 people but I Said that that would sell me out of three classes. It would.
- [24:48]
B
And it's slow growth and that's like the whole discipline thing. You, you should have seen me when there was two people in there and I was talking to myself and Heather.
- [24:55]
A
We had to start somewhere and then 27 people. If we add two per class. That was a lot of. Yeah, a lot of people.
- [25:00]
B
Here's the thing. You're not going to add if you have a 10 person class. Not all 10 people are going to join the class every single time. But growth over time. Here's the one thing I also suggest. You can't abandon it just because there's no action in that group. I'm still posting to it. Corey does I. I do throw two to three posts a month in there.
- [25:22]
A
Tell them what I'm doing just to keep them active. That way when we do have and I said to people, that's where I tell them join the group. Because if we need a bogo sale because I can't sell a ticket, you guys are getting it first. And to give them first access to classes, again, less work to sell down the road. I like to upload the photos to our Facebook page and our Instagram. That way I can say go look at our Instagram. One, it's great marketing but two, it gets the class attendees to have to go to Facebook to find their pictures.
- [25:45]
B
Odds are once they click to Facebook if they didn't find us there, maybe they found us on Eventbrite or in Google search. If they go to the Facebook page, I would say 50% of the times they'll like and follow it. So they can either see more content, they can go back and reference the photo from the class. So it's a great remarketing tool as well.
- [26:02]
A
And then I add the pictures to the website and I update the classes. That way when people come to buy a class from the website which redirects to Eventbrite, they can see how fun it is. Yes, it looks fresh content too.
- [26:14]
B
Yeah, back when we taught during COVID everyone had a mask. So to have just masked photos when people have mask, no one's wearing mask anymore. So it's good to update and refresh those things. Especially as you add new content, new classes, things like that.
- [26:29]
A
And then I like I said before, I give the the new class, I give it to the private group of past class attendees first. They feel like they got something that nobody else got, which I like. And that is how we remarket. So let me go back to my, my list that was Day three. And then it ended with a live Q and A. Turns out Gory was working on the content for her pre sales class, which will be April's boot camp. Sorry. And she had her pickup day for Valentine's Day. So she's doing a pre sale boot camp and we're using the holiday of Valentine's Day cause we got to make the content ahead of time. But through that live, she was in and out hawking her wares. It was a quirky pickup, but we had about. I think we were there for about an hour.
- [27:05]
B
Yeah.
- [27:06]
A
Taking questions from the group. So we had the people, the members in the group ask questions and then they were commenting during that live and that was uploaded to their bootcamp materials as well. After the bootcamp wrapped up, they got a free fruits class. They got the six worksheets, they got our supplies list and our downloads and the copy, the contract, which was contract. And then they also get access to content for seven days. But they get seven days to upgrade to the Cookie College for that discounted rate. Yeah.
- [27:33]
B
So regardless if you join the Cookie college or not, the end goal is for you to say, I really like this content. I do want to join the Cookie college and our thanks to you is getting it at a discounted rate. So if you sign up up, that discounted rate continues as long as you are a member of the cookie College. If you are like, you know, I like that boot camp. I don't necessarily need the photography bootcamp because I'm happy there. But I like a pre sale boot camp. You can always come back and join us. The group resets, we remove everybody and then you come back on the boot camp.
- [28:01]
A
That suits you.
- [28:01]
B
There'll be 12 this year, so they're going to cover a myriad of things. The pre sale one to me was great. I learned a lot. So I can say a lot of things I do again. A lot of things I don't do again.
- [28:12]
A
The next one's photography. I like that one. Corey. I'll be recording her, but she'll be doing staging in a couple of different ways and she'll be doing a couple different devices, meaning a higher end camera and an iPhone.
- [28:22]
B
We're gonna focus mainly on the iPhone because I know that's what 94% of people are using is not the camera. I love a camera option, but the cell phones are so advanced now.
- [28:33]
A
Corey did this really interesting thing and I know I'm spoiling it a bit. She took the same photo with her expensive camera, which is what, $3,000 about four, with about four grand with the lens. And then she took it with her iPhone, which is the iPhone, the new iPhone.
- [28:45]
B
Right.
- [28:45]
A
This is the orange one 17. But I cannot tell the difference. And then we showed my family on Saturday and they could not tell the difference. So the capacity within iPhones is right there. And then you have to add post processing which is going to use light.
- [28:57]
B
It's the. I want to demystify photography for you. I don't want to make it so complex. You're like, wow, that was great.
- [29:03]
A
I liked what it looked like, but.
- [29:05]
B
I don't think I could do it. Yeah, I want you to be able to do the basics, do the foundational things. I want you to fall in love with your photography so that you choose that over maybe something like a background deleter or using AI for your photos. I want you to fall in love with your photography that you're like, I don't think I could let this go because I like it so much.
- [29:22]
A
Right. And I'm excited for that one. So I'll put the, the enlistment details up on the website here. This week I've been trying to catch up on the ever loving, very, very cute St. Patrick's Day class we have for the cookie class. That's also included in the. Let me explain the class.
- [29:36]
B
Kids also got reworking. Everything me and Heather did this year got a reworking. They all said that they loved that they had beginner classes but they have so many at this point.
- [29:47]
A
Love that. 36, 36.
- [29:50]
B
Plus the fruits class seven. So that's a lot of beginner friendly classes that you can always pick from. Me and Heather have taught the same Easter class for five years now and.
- [29:59]
A
We'Ll teach it again. That rogue egg is always nice to see you coming.
- [30:03]
B
Here's what we decided to do this year is do a little bit more advanced class, not so advanced where you're like, wow, I don't even know how to do this. This is intermediate. So you're going to have maybe an extra icing bag color. Maybe we're going to focus on, you know, line work. Maybe we're going to have one consistency that's a little stiffer that we can work with. So we had a very fun January class which was was a winter warm type vibe. So we had a mug, we had a sweater, we had a tree with some snow on it. It's definitely not Christmassy. You could teach it through all of winter. Now that we're coming out of winter, we had our Valentine's Day class. Which was a lot of cute. Bows are the theme now. So you saw bows throughout it.
- [30:46]
A
January was snow and sugar, February was love letters. And March is Irish icing. Yes. And these are our intermediate classes, which means more colors, a little bit more intricate design per the request of the peoples. Yeah. I gotta say, I'm so sorry. Irish icing is the cutest one. It is very, very cute. I'm obviously still got.
- [31:04]
B
I want to say a little bit. The staging helps, which we'll learn in the boot camp.
- [31:09]
A
He's so cute.
- [31:09]
B
He's better cute boy.
- [31:11]
A
And then there's a green and yellow rainbow. But he looks Celtic.
- [31:17]
B
He looks Celtic.
- [31:18]
A
There is a clover and he's got some nice little doodly dads on the.
- [31:23]
B
What is the advanced part here is you'll be making these transfers ahead of class. And Heather will provide the transfers for the pot at the end of the rainbow. And you'll be making that before class and bringing those to class.
- [31:35]
A
Thank you so much for telling me. I need to make. It's in there. Okay. Everything is in there. I usually do make the. These into transfers for the transfer club. We have a big pot with some lettering on it. Lucky.
- [31:50]
B
Yeah. Just easy it, you know, it's. It doesn't have an outline, so everyone's lucky. Will look a little different.
- [31:56]
A
I like it though. That's always to me, intermediate. If it has text on it. Yeah. We have a little mustache, but he has some line work on him. Then we have the world's cutest elf. I mean, sorry, Elf. Leprechaun.
- [32:06]
B
Leprechaun.
- [32:06]
A
Tiny man. And he has a little clover on his thing. He's very cute. Anything with wide apart eyes. Absolutely. Kawhi. Love it. And then we have a pot of gold at the end of a transfer right now.
- [32:17]
B
Yeah, that's the.
- [32:19]
A
The rainbow is not transferring.
- [32:21]
B
The rainbow is not a transfer. Transfer. The pot is the only transfer.
- [32:24]
A
Oh, but not his gold.
- [32:26]
B
No, that's actually what's attaching him to his rainbow.
- [32:29]
A
Very nice. This is very cute. I'm working on it. I should have it out this week.
- [32:33]
B
And then the next class after that will be an Easter themed. Very cute. Intermediate. For sure. But it's going to be as adorable as this.
- [32:41]
A
Someone said, girls, you're very confusing with how you label these classes. And I'll tell you why. If I gave you a Valentine's Day class in February, you would have only one week to promote it. Right? Because I got my class. Whatever you're saying, I get confused. I know. So what we Said is the. We used to call them February's class, but it would drop in January. You should just call it Valentine's Day at this point. But old habits die hard. So I am calling this our March class, but it drops in February. And then our Easter class will be our April class, but it drops in March.
- [33:09]
B
Yeah, yeah.
- [33:10]
A
But just know we try to always give you at least least four to six weeks ahead of time so you can take this content and really market it using the skills you got for the bootcamp. Speaking of the bootcamp, I got a great review from Carrie Said a big and heartfelt thank you. I just want to say my mind is blown by the bootcamp and that you offered it to people for just 13. I learned so much and I really couldn't stop watching twins. Seriously, thank you so much for your knowledge and for sharing it. I've been doing classes since 2019, but you just gave me so much more confidence in what's actually possible.
- [33:37]
B
That is so nice.
- [33:38]
A
I think it's great. I think we all are like, you know, old habits die hard. I love a habit. I love like systematic. I love process documents. But you got to go back and update them with new technology, new alternatives, and just new thoughts. And that's what I really liked about the bootcamp Facebook group is people have some really cool ideas. Yeah.
- [33:56]
B
Even me and Heather. What our experiences in the last five, six years that we've taught classes has. Has changed. Every new class is we learn something new. Whether it be, you know, a personality type we haven't, you know, come in contact with before, whether it be, you know, new terms and conditions will have to address. You learn something new in every class. So it's good to come back to that. And that actually updated the cookie College classes one so they have the most up to date version of what we know.
- [34:27]
A
One question I asked, I really like to read the answers. I said, don't gatekeep. Give us one insider tip you use to make your classes 1% better. This. I'm just going to read some of these. Meg says, like you, I hate spending money on boxes for them to take home. Hobby lobby had lingerie boxes at the end of Christmas and I got those really cheap and they're the perfect size.
- [34:46]
B
Oh, great.
- [34:47]
A
You know, like those little small boxes. It says lingerie box. I would love to see what lingerie looks like. Tanya says I always supply a bottle of water and a coffee station if they would like a hot drink. I love the idea of a photo station. There's some great Ideas in the shred. Wendy said my venue asked that I have 12 cookies, six that where you decorate together and six they take home and get to do later. They really love this. It's included in my pricing so it's a win for me. But the students love it because they get home. Oh, like a built in. Kayla says I don't know how well you can see it in the photos I print and put the playlist in a marquee type thing so it's standing up in front of them like a restaurant card. But she's got like a fancy acrylic one so those who want to get ahead can and those who fall behind have something to reference them. Standing them up like this reduces them having to have the space taken up by the card. And I really like that idea. And she's done it eight and a half by 11 so it's large. Oh, nice, nice. Terry says, I have a sign in sheet. Some people buy tickets for family and friends and this is my way to make sure that everyone attends but also that I get their email for follow up email newsletter signups and just in case I ever need proof that a customer attending a class if they disputed it, a sign in sheet is a really great idea. She said 90% of the time. Another tip, I don't use the playbook printout because I have them bring fans for their cookies to dry and not wanting them to fly everywhere. Plus I don't want to waste paper. Instead I create a complete set as well as a blank set with the outlines that they can take pictures on with their cell phones and then take it back to the table. That's a great idea. Jason said, so many great ideas. Definitely going to use the photo staging area idea. I think my attendees will love it. She said I always provide a mini cookie to go with a theme and a free bottled water if anyone wants it. I was thinking of printing a take home practice sheet using the class coloring sheet so they can take them home with their leftover icing it into practice. That's great. Actually email those to the people. I give them the piping practice sheet. Jean, uh, Gina said I celebrate when someone masters a set by calling them out and having everyone cheer. I said I would die of happiness if that ever happened to me. Uh, Shannon said I also include too many size bonus cookies in a shape that coordinates with the theme. So the two little hearts were in her Valentine's Day class. I explained in every class these are your bonus cookies and you can eat them, you can decorate them or you can take them home, whatever you want to do. It's always fun to see what they decide. Some people can't help but eat them in class and save them. Now, Victoria said this one. I thought it was funny. It's along the same line. She says each person gets a bite sized naked cookie. When I go through my spiel at the beginning, I tell them to eat it so they know what the cookie tastes like without icing. During piping practice, I also tell them to taste the icing. Oh, interesting. So a lot of really cool ideas right there. I think, like, some. I'd be like, oh, shoot, I want to do this myself. So some great ideas. And that's what Carrie's saying. She's been teaching classes since 2019, but it's nice to see how other people are handling it.
- [37:21]
B
Sure.
- [37:22]
A
One thing I thought was pretty surprising. I asked people, do you decorate with the class and is it with or without a projector? So we had 64 votes. What do you think the primary answer was? They do decorate with class. No. If it do, 7% of people do not decorate with the class. Of the people who do decorate, between 26% do it with projector and 17% do it, but without a projector, which is actually core. Yeah, right. Yeah. Just the way we set up.
- [37:45]
B
And Heather had layout suggestions. One of the worksheets had a layout suggestion. So if you're going to a new venue, how you can kind of master it to work beneficial to you instead of you, me and Heather, when we first started teaching classes, it was a very cramped room and there was hard to walk around the tables. There was not much space around it. So your layout does matter and it will matter to the success of your class. Because when I can go around and.
- [38:11]
A
Tell people, hey, I would do this a little different.
- [38:13]
B
Can I just show you what I do? They do find a little bit more value in class because they're learning.
- [38:18]
A
Yeah, we like it. So the next one we're going to be teaching is going to be on March 5th and 6th. It's going to be sugar cookie photography. And Corey is going to be spearheading that one. She's already assigned me a task.
- [38:28]
B
Don't worry about it.
- [38:29]
A
And I'll start teeing up the content in the group for that. So I'll get people who sign up for the books camp and members of the Cookie College membership in about two weeks out. And then we'll start brainstorming.
- [38:39]
B
Yeah, brainstorming.
- [38:40]
A
Brainstorming. Norman. Just call me that and I'll have some worksheets for that. So that one will be in about two weeks. April we'll do pre sales and in May, I'm putting in my request to Corey. I think it'd be fun to feature Everything about 3D printing Cookie cutters from setup of a printer that we'd give away since you and I both have printers. Yeah. And then we would do all the way to designing the cookie cutter. Yeah. Nice press Em print. Corey is a printing fiend. After my small Halloween class, I taught her. I love that we are signed into the same bamboo account because I can see what her little trembling figures are up to. Heather was like, oh, sad face. She had a z axis rehoming failure. And I was like, bummer. We all have our first homing failure. So that is going to be the strategy. And thanks to all the people who joined the bootcamp for letting us do our first learning curve. Everyone is going to get better. Cory and I said we should have probably started with live and ended with one. We should have gotten them earlier and it needs to be explained a little better. So thanks you guys and thanks so much for enjoying the content. Okay, moving on. Unless you have something else you want to add. Moving on to the gossip.
- [39:43]
B
Call Goss call.
- [39:44]
A
Goss call. So thanks guys. I posted this yesterday and you guys showed up. So I'm going to read my first submission again. These are completely anonymous. This is. We're not a client bashing group. But clients are crazy.
- [39:53]
B
They are.
- [39:54]
A
So this is a little way and it's fun to hear what other people who we don't know who they are.
- [39:58]
B
Yeah.
- [39:58]
A
Are you having to deal with. Yeah. So this one. All I know is that they titled it the Case of the out of Town Hard Attack. Midway through a recent vacation, I get a message from a client asking if everything was on track for her order for Friday. She got that in italics after double checking her order and that it is the next Friday. I calm down and reply that everything looks good for pickup on next Friday's date. Driving home from the airport on Friday, are we seeing a trend here? I'm starting to turn my business brain back on when I get a ring notification. Then my phone rings. It's the client there to pick up the cake that I thought was for the following week. I chat with her for a few minutes, regrettably inform her that I have no cake, and I tell her I'll see what I can do once I get home. I check her order details and let her know that I can perform a miracle and still whip out a cake in just under 24 hours for the party, which is thankfully on Saturday, not that Friday. Yeah. She arrives to pick up the cake the next morning, is so overjoyed that she tips me, makes a post, and leaves me a review. It may have been an oops on her part, but I'd rather be tired with a customer for life than have to refund her and leave her scrambling for a backup plan. Now, now, please excuse me while I go make an appointment with my cardiologist. Oh, that was a great one. That's an interesting thing when you doctor T's and cross your eyes.
- [41:08]
B
Yeah.
- [41:10]
A
When you do that and it still doesn't work out, but it's the clients at fault. You can say like, you know, I was like, well, I include a diagram of a calendar and I circle it like, how.
- [41:20]
B
Yeah.
- [41:20]
A
How many foolproof ways can you make it when the client is just kind of gullible?
- [41:24]
B
The thing is, the client client isn't always right. But when they end up in a community group bashing you, they're going to make it look like they were right.
- [41:32]
A
Yes.
- [41:32]
B
And it's making sure that you approach a situation knowing that social media and thousands of people can be behind the next post, while also making sure one day you're going to have someone who thinks they filled out the form correctly, but you're going to be out of town and there'd be no way you could bake the cake. So it's just knowing that those things are. Are out there.
- [41:54]
A
I can always appreciate a client that's like, this is my fault. But also let me go above and beyond because you went above and that is going to be a client for life.
- [42:02]
B
True, true.
- [42:03]
A
For sure.
- [42:04]
B
For sure, for sure.
- [42:05]
A
Thank you guys so much for texting in. If you guys want to text in your gossip, it's completely anonymous. I have it pinned in the sugar cookie marketing group and I'll post some reminders just about the crazy stories.
- [42:16]
B
Yeah.
- [42:16]
A
That you're like, I want to tell somebody this. There's no reason for me to bank post.
- [42:19]
B
We don't want you to be mean to the clients, but if they're crazy, they're crazy.
- [42:22]
A
The crazy, the crazy. I see. Okay, upcoming collabs. Actually, just before we talk about the calendar of upcoming ads, I want to talk about the love reviews collab because it went really well.
- [42:32]
B
Showed.
- [42:33]
A
Quick recap. The love reviews collab was the third Friday or the last Friday in February. It must have been the third Friday. Yeah, I was trying to get them away from but a calendar schedule.
- [42:43]
B
Right.
- [42:44]
A
So the concept is pretty simple. A selfie, you holding a red heart. And the caption was going to say the thing I love love February, Valentine's Day the most is the clients who show me a little bit of love through reviews. It makes a massive impact. We had this whole copy template that they could use and we had over. Would you feel like over a hundred.
- [43:01]
B
There was over a hundred people participating.
- [43:02]
A
I show up and they post to Instagram. They use the specific hashtag design for that collab. It's free to join. All you have to do is participate and follow the rules which is just taking that red heart cookie and taking a photo and using the caption with the hashtag. And I saw someone and she must not have asked for reviews a lot.
- [43:19]
B
Yeah.
- [43:19]
A
Because she got 26 reviews from that. That's.
- [43:21]
B
That's insanity.
- [43:22]
A
And I think like if you don't ask for reviews very often, you have a lot of really happy clients who are like I would love to support you. And when she asked for the reviews, they really showed up. Now you didn't get 26 reviews but you were very happy with the results.
- [43:33]
B
I got five.
- [43:34]
A
That was five hours.
- [43:35]
B
This is Corey.
- [43:36]
A
I don't take a good yet any.
- [43:39]
B
But when I've got the. I got one. I got one. Even if it. If you know it.
- [43:43]
A
I want all that. I'm the secondary advent on all Corey's profiles. I I was tear ass. And it looks like you got another.
- [43:48]
B
One five for me because I do ask for reviews. Fantastic.
- [43:54]
A
Five is great. And what it did is it timestamp all her reviews in 2026. So you got some on Google and you got some on Facebook. And now when you go to see most recent review it's not like that was a year ago. Even though it was just two months ago. It was like, oh, she got one this year. Which shows activity. Did you reply to the reviews?
- [44:10]
B
I'm going to. You have. I want to give it a little bit. Some of the people were showing up on Friday for their pre sale so I want to make sure if they were upset in any ways to go and amend.
- [44:19]
A
I hate her. Thank you so much for this amazing review. So that's because you could edit reviews. That said, I thought everyone who showed up, I hope you guys got reviews but if not, I know you got engagement. We got engaged.
- [44:30]
B
What's so funny was I actually ordered a cake from a local baker and.
- [44:33]
A
She'S like I saw that you asked.
- [44:34]
B
For reviews and I need to start doing that too. So it's on top of minds for everyone.
- [44:38]
A
And she left your review because for some reason I left you.
- [44:40]
B
And I gave her a cookie and I said, olive oil.
- [44:43]
A
And she's like, well, if I eat this and I love it, I'll leave you one. So she ate it.
- [44:46]
B
Hopefully. I guess she loved it.
- [44:48]
A
Oh, yeah. So the collabs don't sleep on them. People who do them do get. We always try to say it's not just creating content, it's creating content. That's marketing. Has a marketing component to it. Because there's just joining a collab which is flexing your skills. I love that. But these are marketing focused collabs. So we're engaging our audience and we're increasing our marketing ability. Marketability March. We have an interesting one. There's a ton of you guys signed up for it. I'll be so curious how this one turns out. I know. I can't wait to see what people make. With the advent of AI and AI mockups and the clients sending you this cookie is clearly AI. It's important to set expectations while also not desecrating AI, which is a huge useful tool. You got. Those people are like, I'll never use it. You're already using it. It's built into this phone. It wakes me up in the morning, tells me it hopes I have a great day. So what we did is we used AI. The search in ChatGPT. God, use chat to create. I feel like Gemini's Banana Banana Win or whatever. Maybe too good. It's almost too good. So I went in when it looked artificial and chat generated a bunny that Corey said that'd be pretty difficult. With the bunny. We.
- [45:55]
B
The Bunny has like 3D elements.
- [45:57]
A
You can feel it, say I. You can feel it.
- [45:59]
B
You can feel it's AI. It's got a bow. And the bow it has to be harder to pipe with icing for sure.
- [46:05]
A
So the collab is taking this bunny and remaking it. And that's going to be able to say, hey, client. You're going to say to your clients, hey, this is an AI generated bunny. And here's how I was able to recruit it. And that's your skill set's going to be different than the next bakers, but it helps you inform your clients that, hey, I can make AI into something. But here's within the limitations because this bunny's a little too detailed. He is detailed.
- [46:27]
B
Unfortunately, the bunny is white. But I. It would behoove us if we were thinking ahead to One, make him piped and two, print him. If you had an edible printer to showcase, like, while I can't make an AI, I think I might to showcase like, hey, listen, if you're like dead set on this image, I can't pipe it, but I can print it.
- [46:46]
A
Okay, great. That'd be cool if you do that. I think that'd be just great marketing in general.
- [46:49]
B
It'd be helpful for me in the future.
- [46:50]
A
You might be saying, are we just making random bunnies? No. If you go to the event in the sugar cookie marketing group, go to the events tab. I provide you with the cookie cutter from the bunny. Yeah.
- [46:59]
B
Another reason why to be active in the sugar cookie marketing group. What I saw with the love reviews collab, a lot of people when we were saying, okay, today's the day to post it, even though Heather sends email remind and posts in its event and it reminds you if you put going are interested, a lot of people are like, oh, totally missed this. We'll totally miss out. If you're in the sugar cookie marketing group, you can see the events you can put going. Facebook will give you a reminder. Sign up for the Ones Wednesday newsletter. Heather sends you copy help and also lets you have a reminder there.
- [47:30]
A
So also the podcast also I send two email reminders. Also like us on Facebook and Instagram because I put reminders. Again, I'm trying to reach you. The algorithm only lets me reach so far.
- [47:39]
B
Far.
- [47:39]
A
And then in April we have a fun one. Corey just kind of came up with the name. I liked it. We're going to Pipa Park. So April is spring. We want to do a collab. So you're going to turn a park. However, you will come up with more inspiration.
- [47:52]
B
Here's my idea. Not necessarily a park. I want you to just take a flower cookie cutter and you're going to hold it at the park as if like in front of the park and you're going to feature the park. And this is a local marketing.
- [48:03]
A
So the clam is create a floor coral, which is easy, right? Yeah. And then you take it to the park and you're going to tell your audience about this local park that you like.
- [48:11]
B
What it does is ties you to your local area. 1 It creates a relationship like, oh, I've been to that park. I know what she's talking about. Oh my goodness, my kids grew up going to that park.
- [48:19]
A
It's going to resonate with your audience. The people who are new to your area who are looking for parks. Maybe we should call it Pipe a Peony. But I'm going to call it Pipe a Park. Because you're still going to a park, but you're going to pipe a peony.
- [48:29]
B
And there's different parts. If you go to the playground park. If you go. Go to the splash pad park. If you go just to the walking park.
- [48:34]
A
What are you feeling?
- [48:36]
B
Burke Lake. But Lelvania is really close. Lelania has a train and it has the walking areas.
- [48:41]
A
It does, it does, it does.
- [48:43]
B
So there's so many options. The little one with the flowers for the bee park, you know, that they built by, you know, Tacket Mill. That would be a good one for a flower because it's a tiny part, but it has the giant.
- [48:54]
A
You.
- [48:54]
B
It's a walking trail.
- [48:55]
A
You can also do a dog park. You can do a dog park. Yes. So there's. So we'll do that one. The AI collab is on March 20 and the PIPA park is going to be on Peppa Pig. I'm sorry, it's going to be on the April 17th. I'll have more information about that. Upcoming events. What's Popping Con is in eight weeks. Corn. I will be the closing speakers for that. We'll be talking about popping from the competition. Actually dealing with price objections. So kind of handling that. Which is great because that applies to every baker. What's Popping Con is hosted by Daisy Makes. Daisy Makes, who is a sponsor of this. This podcast. Cookie con is in 18 weeks in the heart of Orlando in June. Oh, end of June.
- [49:35]
B
This is better than July.
- [49:37]
A
July. And about it being in Israel and the venue blending is in 40 weeks. I can't believe I said that. Major holidays coming today is Mardi Gras and Ramadan. So we'll be booting those from the calendar countdown.
- [49:49]
B
Isn't it Chinese New Year also, I believe Lunar. Lunar New Year.
- [49:52]
A
Yeah. I know a lot things hit on February 17th. St. Patrick's Day is in four weeks. So if you're teaching a St. Patrick's Day class, that would be the time. April Fool's Day. Not a big seller, but people like to make their little brown easy. Their deviled eggs or. I would love it one day if you did a vegetable tray, but it was in cookies.
- [50:10]
B
Oh, I like that.
- [50:11]
A
That's so funny. Yeah. Easter is in seven weeks. Actually falls at the beginning of April this year instead of the last week. So keep that in mind. If you're planning. Last year we had a lot of flexibility between.
- [50:22]
B
Yeah.
- [50:22]
A
And now we've lost three weeks in runtime. Yeah. And then teacher Appreciation Week, which is a decent seller, is in 11 weeks. Are you?
- [50:29]
B
I am going to be doing that, absolutely.
- [50:32]
A
Are you also gonna be giving Archer's teacher a bride if I mean a cookie?
- [50:34]
B
Well, someone did reach out for a donation.
- [50:37]
A
A dough, a donation.
- [50:39]
B
So I did say yeah to the donation, so.
- [50:41]
A
But can they see my snake in the video?
- [50:44]
B
I don't know.
- [50:44]
A
It's a little blue. I took his twig out and now he's like.
- [50:48]
B
I think you can see it. I didn't know he was noodling up.
- [50:51]
A
Yeah, he just. He was opening his mouth a minute ago and you didn't notice. So you are going to be giving Archer's teachers?
- [50:57]
B
Well, if I do the donation to other people's teachers, I might just do that donation. But I try to give something to his teachers.
- [51:03]
A
Tomorrow's Archer's birthday and Cory will be providing pizza. Pizza.
- [51:08]
B
In the past, I've made grab bag little goodie bags with a cookie that I've made. And the Internet ripped me a new one last year and said I was.
- [51:16]
A
Oh, yeah, they really didn't like that.
- [51:18]
B
How dare you embarrass him, you idiot.
- [51:21]
A
Mom. He was not embarrassed.
- [51:24]
B
But then I said, do you want to do just pizza this year and make it easy?
- [51:27]
A
And he said, yeah, yeah. Because anytime we make something at scale 30 of it, boy, it was Roy Price. Twas Roy. The pizza's delightful and pizza's delicious. Moving on to the STL me about it segment. This is sponsored by Cookie Design Lab. You can go to cookiedesignlab.com to sign up for their seven day or year. I really do like it. I use it a lot. Use code twins. It's 15 to get 15 off. And you can get 15 off the seven days. I know I did sign up for the year, which I got. I think got it for me for a hundo. But you could get that discount code there, too. Nice. Very nice. Thank you so much. So we have 1, 2, 3, 4 texting questions. Corey, which one is the lucky? Give me number four. Well, four. This is 281. It's Karen from Texas. Karen, send me an email@heather sugarcookiemarketing.com the next seven days to claim your Cookie Design Lab month. If you already have Cookie Design Lab, she'll tack it on to the end of your membership. She says, howdy from Texas. It's Karen again. Congrats on episode 250. Weird thing. Apple Music shows it as episode 247. I wonder why.
- [52:24]
B
Yeah, it was off on mine too.
- [52:25]
A
I'll tell you why. Because there are episodes we do for the vending bloody that get deleted.
- [52:31]
B
Oh, I see.
- [52:31]
A
Right. And then there's two actual half episodes that we never got deleted. It was when Meta did a big update, and then it was another half episode for something that's.
- [52:39]
B
Yeah, we did something.
- [52:40]
A
I can't remember. Yeah. So it actually is. It is. The 250th episode was last week, but we have two half episodes floating around in there.
- [52:47]
B
I gotta thank Kim, Heather and the crew in Texas.
- [52:52]
A
Yeah, guys floated us. I had run out of time. What was I doing that day? I had to go to a meeting.
- [52:57]
B
And we were doing the boot camp stuff.
- [52:58]
A
We were doing the boot camp stuff. Cory and I were like, we're out of time. And they decided to make up their own podcast.
- [53:04]
B
What it tells me is me and you, you are creatures of habit. They had a list of things that we do. They're like, munch, get out. Pop open a Diet Coke. Corey, stop tapping.
- [53:13]
A
At the end of the day. Yeah, they said at the end of the day. It was.
- [53:16]
B
It was literally us to a tee. It was fantastic. But they had very. They did have some marketing nuggets and no house throughout it. So I thought that was great because.
- [53:24]
A
They had four people on it. It was like a great way to see how people do things differently within a group.
- [53:30]
B
I think it was Donna and Ashley and they were able to say, like, how they do things, and it was different from what we do. So I thought that was really, really good.
- [53:37]
A
I like that. Next week we'll actually have the finance guy. Oh, nice invite. So he's got a very specific name. I'm supposed to come. He has a lot of rules. I have none. Yeah, but he was like, oh, I am obsessed with the cooking people. I would love to take their questions. So I'll actually be making a thread this week. Oh, good, good, good. He'll answer what he can, he'll talk around what he can't, because when they're legally bound to not give you investment advice, but he can talk about retirement planning and stuff like that. So some other questions. I thought this one was fun. Funny seeing it the Olympics yet again. If you could compete in one of the disciplines, what would it be? Not saying you have to actually be good at the sport, but what would you enjoy the most? Curling.
- [54:15]
B
That they're just gliding across.
- [54:17]
A
Did you see Canada, T. Dad?
- [54:19]
B
What?
- [54:19]
A
In the. Curling. A little. A little. Boop. I don't know what the rules are. I just was reading the TikTok caption.
- [54:27]
B
They're not on ice. Are they on ice?
- [54:29]
A
Yeah, babe.
- [54:30]
B
Whatever. Their shoes are. Are not skate shoes, but they're slack sliding. And it looked like a blast to just slide.
- [54:37]
A
I think it must be harder they.
- [54:38]
B
Were sliding to their friends to say something. Sliding back to the little curl. Cleaning. I'm great at cleaning. Swiffer. I swiffer all the time. I swear, for that guy right over there, I don't know the rules and I don't know. Booping someone else.
- [54:50]
A
No, he booped his own. He gave it a little gumption. Okay.
- [54:53]
B
Gumpsh. But when it gets to the end, there's already everyone's little circles there.
- [54:58]
A
But I think he felt like it needed more power to get to the end. End. So he. He rests it.
- [55:03]
B
Are you trying to get in the center of the target?
- [55:06]
A
The TikTok didn't go beyond the cheating allegations. So I would do snowboarding. I would not win anything, but I would have fun failing.
- [55:13]
B
Do you think you could catch some air right now with what you know about snowboarding?
- [55:18]
A
A little air? Without a doubt.
- [55:20]
B
Did you fall?
- [55:21]
A
You have to lean forward.
- [55:23]
B
Did you lean forward?
- [55:24]
A
I did.
- [55:24]
B
And you fell or no.
- [55:26]
A
All I could think about is, is my insurance does not cover broken bones.
- [55:29]
B
I know.
- [55:30]
A
I think if I had full coverage insurance like boo boo baby, here's a band aid. I think.
- [55:34]
B
I think I take more committing to the bit.
- [55:38]
A
If you. In snowboarding, the more scared you are, the more it affects your posture and the more you feel. So it's a weird thing. Like to snowboard, you have to lean forward. Especially on the east coast where it's mostly ice. You have to lean forward, but leaning forward feels like you're going to face. So a lot of people tend to lean back, but that's causing you to FL on the other side. So have I gotten there? Does 2 inch kids count? If so, I have. I have skied.
- [56:01]
B
And I try not to do the pizza thing because people are so rude to the pizza.
- [56:05]
A
Pizza, pizza.
- [56:06]
B
The pizza people. Because they know it stops you from going fast. But if you don't, you're just flying.
- [56:11]
A
But do you know how you burn? You do that? Yeah, you turn and burn.
- [56:15]
B
Speed.
- [56:16]
A
Turn and burn, turn and burn. If you just want to bomb the hell you're going to be. And for a world of hurt, the.
- [56:22]
B
People who fly off like their bodies are, they go up a hill.
- [56:26]
A
They.
- [56:26]
B
And it's how far they fly.
- [56:28]
A
Oh, that's insane to me. Did you see the guys with the leaf Blowers that were clearing. They had a team of people that clear that ramp because it's snowing, because they're in the house or whatever. So they were like, 1, 2, 3, clear. And they're all holding these leaf blowers blowing heat at the ramp, but they're doing it in like they should have won an award. Oh, and yeah, choreographed leaf blowing. I would have voted.
- [56:50]
B
I felt sad for the boy ice skater.
- [56:54]
A
He's actually from Fairfax who fell. Did you know he's from there?
- [56:57]
B
I did not. I wanted to give him a little hug. He was so sad on his face, but I was like, you did a fantastic job. No one else could have done that.
- [57:05]
A
And that girl who's very popular, she was in the skis and she had Achilles or she had a surgery three weeks ago so she still could compete, but then she got in a massive accident. Oh, I didn't crash. And Ashley Vaughn. I've heard the name they said the screams in the background a little bit. They had a medevacker out.
- [57:25]
B
I think everyone did a fantastic job.
- [57:27]
A
You all are winners in our heart. I didn't watch any of it outside of TikTok, but I loved y'. All.
- [57:31]
B
Yeah, yeah, yeah.
- [57:33]
A
Okay, Another question I have. This is actually from Amalia from Cookie Design Lab, but she has a marketing question, so she said, hi, it's Amalia with Cookie Design Lab. So please, if I win, gift them. That's a 2026. Goal of mine is to start a blog for my bakery's website, and the snowstorm gave me time to write. She's in the same area as us, so she's got the snow crete issue. My initial plan was to post once a month. Yay for low and achievable goals. But now I have several written square. My website provider doesn't allow me to schedule new posts, but it will allow me to change the publication date to later. So should I just post one day, one entry a day, or should I post multiple and then go change the date so it looks like I posted once a month? My thinking is more content equals more more for the web crawlers to help with SEO, which is why I started the blog. Plus, this way, I don't forget to post. And that section of my website doesn't look as bare. But if I post them all at once, then there's a flurry of new content instead of the regular updates, which I think also helps with SEO. What would you do? Thanks, twins. I'm gonna say if you guys can't schedule posts, just post them. All at once.
- [58:31]
B
The only person who's ever looking at a timestamp is probably your competitor. It's not necessarily where a lot of people are ending up. It's great to get your. Your website to show up in searches, but they're not necessarily going to end up in. You want to end up in search for search terms like, you know.
- [58:48]
A
Yeah. So basically what, what Corey's trying to say is when you write content now, today, the crawler has more access to it to find it takes months, it could take up to a year for the content to really rank. But it can be found now and it can start doing its work over there now when somebody googles a search term and they end up on your blog, great, you got a click trip. Sure, the timestamp thing is kind of more for your end user, but I don't find a lot of people are like, you know what? I really want cookies today. Let me go place an order. But first let me check the blog.
- [59:16]
B
If I was looking to write a blog post about the Winter Olympics, timestamps matter. So sorry, you know, because I'm like, did this happen yet or is it happening? When was this blog created? Because if I'm looking up rules for the Olympics 2026, the time frame matters there on your blog about places to go for Valentine's Day in in Northern Virginia because I know she's local to us that timestamp does matter as far as the year goes, not necessarily the day of.
- [59:45]
A
Yeah, okay. Summer vendor markets you'll not want to miss. I would probably post that in March. I wouldn't post that in October. But even if you post it in October, people would apply it to the next following year. So something to keep in mind. I would be focused on more content is king be less worried about when the content is posted. As far as the timestamp, like you said, you have a bunch written. Now post those and then hopefully you can stay with your one a month and then the timestamp will catch up to you. So sounds like you'll be good either way. I'd post that now.
- [60:12]
B
Last question.
- [60:13]
A
Howdy from Texas. It made me so happy that y' all already used my twintellect suggestion for yes, very fun. That was a cute idea. I have a very interesting tidbit this week. Anyways, my question this week is about scheduling content. I usually just use the Canvas Scheduler, but I'm not in love with it. So I recently switched to using Meta Business Suite, which is Facebook Planner. I like it better, but I wonder if there's something on there that might be better and hopefully free. Love hearing from y' all every weekend. I'm glad to survive the snow Crete. Is that a real thing? Texans don't know nothing about snow. Snow Crete is the first time we've ever experienced this thing. Don't want to experience it.
- [60:45]
B
Yeah.
- [60:46]
A
I would say if I had to choose between 2ft of snow or snow Crete, I'd now choose 2ft of snow.
- [60:52]
B
Wood, Wood. Wood. As far as the planners go, I will say a lot of them have gone paid and it's a lot of third party things and a lot of people will speculate on if you don't use Meta's things, do they suppress things like Reach? You know, because you've attached it to a third party ish thing.
- [61:12]
A
It's.
- [61:12]
B
Meta will never say yes or no, but I would say you are as the freest and the bestest version is Meta Business Planner.
- [61:20]
A
I don't know. I could give you a recommendation of something that's free, that's better.
- [61:23]
B
Yes.
- [61:24]
A
Most people who don't use Facebook Planner, it's because they want to post to an unsupported network. So Meta Facebook Planner is only posting to Facebook and Instagram and community groups. You can't use it to schedule to TikTok. I would still stick with Facebook Planner. I really like all the options it gives us these days. Yeah.
- [61:42]
B
And I would say the content you're posting, Instagram, if you're trying to post to TikTok, those don't go together. That content doesn't do well over there.
- [61:49]
A
So I'll be curious is where you're trying to schedule to. That's not there. If it's LinkedIn, that's just different content as well. It's.
- [61:56]
B
It's all different. So threads isn't going to necessarily be so full threads.
- [61:59]
A
You can schedule now.
- [62:00]
B
Yeah. But you're not gonna. It's not gonna necessarily look the same as TikTok. So having those using Meta for Meta is gonna be the best bang for the bucket.
- [62:09]
A
If you guys are wondering, I found a lifetime deal. I like those. Every once in a while I hit and I use Feed Hive. I'm not sure what.
- [62:15]
B
We used hootsuite at one time. It got very expensive.
- [62:17]
A
Hootsuite went corporate. They went like, hey, we want commercial. We don't want you tiny little business. It was like $79 a month. I couldn't make myself do it. Not when Meta is. Is free. Yeah. So I actually haven't used a Canvas Scheduler. But I do use the meta Facebook planner and then to schedule posts in the Facebook group. As an admin I use just the Facebook group schedule which I use that one probably most extensively. I like being able to format stuff. Sponsors. Thank you so much for the sponsors. Without the sponsors there is no podcast. Podcast Cookie design lab. Use code twins for 15 off. And thank you so much. If you text into 571-556-5644 you could get that for free. Yeah, might as well try it. Somebody's gotta win. Baking me crazy. Use code favorite twins for 10% off. That is a supply shop. So if you're thinking oh it's that time of year where I need to freshen up my reserves because Valentine's day wiped you out, now would be the time. Bakeity Bake. Cory and I were talking about that massive like 1000 pound bag of it. Bake. Use code twins to save 10% off. But they now have a 15 pound and 25 pound bag. And then the little samples. Yeah. Like which Corey was saying she gives in way at cookie classes. What's popping con is we talked about it. It's in two months and use code Twins to save 25 on that. I think they're pre selling their tickets now at an early bird price. So don't sleep on that. Primera Eddie the edible ink printer. We talked about that in the AI collab and that'll be very interesting content. Like you send that to me. Eddie is a direct to food printer. They don't run deal wheels but they are a really cool machine that opens up a lot of opportunities. Especially with the advent of AI generated inspo. Yeah. We lost. You know I think we're losing him because of battery. It might be the memory. I don't know. I gotta think about it. He's recording in 4K so I can kind of zoom in on your face.
- [64:02]
B
I have loved my Eddie the edible food printer for just. I looked at my airbrush and cleared out a bunch of it. I actually donate some airbrush machines to another local bakery who does a lot of classes because I don't use a memo.
- [64:16]
A
I just use Eddie the edible food.
- [64:18]
B
Printer as just my bastion.
- [64:21]
A
Very easy to press print.
- [64:22]
B
It is.
- [64:23]
A
It's very easy. And it's. It's edible ink. That's the cool part about it. I know. And it's. It's like imagine any graphic you can put on a cookie. So you're kind of limited with the airbrush.
- [64:33]
B
Yeah.
- [64:33]
A
To stuff you have to get a.
- [64:35]
B
Stencil the stencils are super expensive and.
- [64:37]
A
The stencils can't be too intricate without losing the detail. But the Eddie as like intricate as you want. Yeah. And then last but never least, Boston Nutra Mill. If you use code sugar cookies at checkout, you get 20 bucks, we get 20 bucks, the world is happy. Easy, Wilber, easy. Do you have a twin?
- [64:55]
B
A twin terrace. What's your twinrest?
- [64:58]
A
My twin. I'm buying. I'm moving. I'm a mountain mama. I'm just moving my estate line, but still counts. My twinterest is. Wow. Now I know why people hate buying houses. That is ridiculous. I've never felt so judged and treated like an adult little guy wound and someone looking. Everyone's typing in acronyms and I am. Actually I created. I created a thread with AI and I said, I need you to interpret half of this stuff. I don't understand what I'm reading. And it was like, of course. AI is like, you're doing your best, little girl. But everyone else is like, idiot. So that is my twin trust. It'll just. It is cheaper to live in West Virginia than it is in Virginia.
- [65:37]
B
It is by a long shot.
- [65:38]
A
Lot. The property taxes, the cost of living. My. My auto insurance is half priced.
- [65:45]
B
They don't have a bag tax on grocery bags.
- [65:49]
A
I think you don't even have bags in West Virginia. So anyway, everyone's been going out there because I. I never bought something in my life, but. And everyone's been real southern. It's north, actually. But it's very fun.
- [66:04]
B
We've brought in our Virginia hospitality to West Virginia.
- [66:07]
A
I'll let you know. My family does not care to go visit this house. They want this ch and salsa places on Friday. Ash and her husband are helping me move my snakes. Unfortunately for everybody involved. Yes. And I was like, yeah. And you guys can just drop it off and head on out. And she was like, we'll be getting chips and salsa.
- [66:24]
B
She doesn't want to go to the one across the place.
- [66:25]
A
She wants to go the one down the row. Yeah. So that is my twin. The wild and wonderful world of mortgage and interest rates. Wire fraud. Never heard that word so much in my life. Yeah, yeah, yeah. I. There's a lot of words, there's a lot of papers. But I did choose a real estate agent by a Google search.
- [66:43]
B
I know.
- [66:44]
A
And she had an updated listing. She had a picture of her face and she had great reviews. Yeah. Yeah. So. And I hate to say it, even though you could buy reviews, I'm still A consumer. At the end of the day, my.
- [66:56]
B
Twinterest is my baby is turning 16.
- [67:00]
A
Corey's having a midlife crisis.
- [67:02]
B
He'll fly the roof. He can fly. Do I think he'll fly?
- [67:05]
A
He can't drive from the roost. He never got that pass.
- [67:06]
B
I don't think he'll fly the roost at 18, but he could if he wanted to. I know I did.
- [67:11]
A
Is he doing college? Are you forcing the college? Is college an option? Are you doing vocational school?
- [67:15]
B
I said you could do a trade.
- [67:16]
A
Or a college, but you have to do.
- [67:18]
B
And I'll assist you there. If you don't choose any of those, you'll be assisting yourself with whatever job you can get.
- [67:26]
A
Interesting. Yeah. So Cory's having a bit of a. She keeps saying, I can't believe he's turning. He's turning 16 tomorrow. Yeah. Yeah. What. What things can I do? What do you get? Any. Other than driving, is there anything else? Can you work?
- [67:37]
B
Can you work? You can at Chick Fil A, I think.
- [67:40]
A
Why does Chick Fil A have small children working at. Where is the loophole there?
- [67:43]
B
I have no idea. I have no idea.
- [67:45]
A
Sixteen that we could. Chick. He actually wants a job at Subway because he loves Subway. I don't think you can be that age, though. I don't know how the age thing works. Yeah, I don't know. I. I was asking.
- [67:55]
B
He. He loves to say he wants to drive. Doing nothing to do driving.
- [68:00]
A
How old do you have to be to work at Chick Fil A?
- [68:06]
B
I'd love to get a little discount.
- [68:08]
A
Seems it's also state specific, but Chick Fil a commonly hires team members as young as 14 or 15 in many locations, though minimum age requirements vary by franchise operator and by State, with 16 being the more common minimum area. Minimum age in some areas, I was thinking, get me a Chick.
- [68:24]
B
Get him a damage plate. And on the way back from school, I dropped moth. Chick Fil A is really close to my house.
- [68:30]
A
Why don't you let me teach him how to drive? He.
- [68:33]
B
He does not. He's not showing. What is the issue?
- [68:36]
A
He's actually showing panic. Yeah, panic. I've been trying to apply some pressure, peer pressure. And I told him he really, really, really likes my cat.
- [68:43]
B
Yeah.
- [68:44]
A
And I said, I really, really need somebody to watch my house and cat. If you could drive, you could drive to the hills of West Virginia and have full access.
- [68:52]
B
It's also a hard area to learn to drive in. People are not kind to new drivers.
- [68:58]
A
You get him out there? No, he just Needs to go to the chips. And Sal, if he had to. I don't really think.
- [69:02]
B
I know.
- [69:03]
A
I know. I'm. I'm working.
- [69:04]
B
Me and you. I'll tell you the story. Me and Heather, twins, bonded at birth. Done everything together, shared everything. We're standing at the DMV trying to take our driver's test. The thing in the DMV in Virginia, I'm not sure is everywhere. You cannot miss any of the first 10 questions. It's an automatic fail.
- [69:22]
A
Also, this has been, you know, almost 20 years ago, 25 years ago. Knows what they're doing these days.
- [69:27]
B
Who knows what they're doing now? Okay, so I. The one question, and if I could remember, everyone has answered it incorrectly. When I asked him, it was the most vague, weird question. And I. Of course I get it. And I feel it.
- [69:38]
A
It says it's a first question. It was, what's your name?
- [69:40]
B
Sit down. Shoot. What?
- [69:42]
A
Cory looks at me.
- [69:43]
B
I whisper to Heather, I failed. Thinking in solidarity, she would fail as well.
- [69:50]
A
She did not.
- [69:51]
B
She's like, that sucks to be you. And then I had to go sit down. And I said, mommy, I feel.
- [69:58]
A
Lest you worry. She figured it out.
- [70:00]
B
And she drives.
- [70:01]
A
So Corey's twin dress is having a midlife crisis, and mine is having a mountain mama midlife crisis. Our twin Select. Here's my interesting twin toilect. And I know Corey didn't think about this this week, but I did. I have one listening to it, Doc. Oh, what's here?
- [70:14]
B
No, you go ahead.
- [70:15]
A
Okay. Trader Joe's. Trader Joe's. You know, it's that funky grocery store. We have a lot of them.
- [70:20]
B
I don't have one. Ear me.
- [70:21]
A
No, they don't. If you want them to be there, they don't go. They Only if you have a really bad parking situation, they suddenly appear. Trader Joe's is owned. Okay. Back in the 60s, these two brothers in Europe start a grocery store out of Germany. But when they want to, one wants to sell cigarettes and one doesn't. Okay, so they break up. The brothers. Their last name, The Aldi brothers.
- [70:46]
B
No way.
- [70:47]
A
One takes his grocery store to America. The Aldi. We do it today. And the other one stays in Germany and Europe. Expanding. They're both expanding. Everyone loves these little grocery stores. But the German guy buys Trader Joe's in 1972. So Trader Joe's is owned by Aldi Germany.
- [71:05]
B
Oh, funny.
- [71:06]
A
But Aldi, not Germany, is the other brother that didn't want to sell cigarettes. Yeah. So Aldi us is the brother who doesn't own Trader Joe's. So Trader Joe's is owned by Aldi, but not the one we can go to.
- [71:16]
B
So can you buy cigarettes at Trader Joe's?
- [71:19]
A
I don't think you can buy anything at Trader Joe's. I don't think they have cigarettes. Can. But you buy cigarette cigarettes at rate. Can you buy them at, like, a giant. I don't know. Trader Joe's does not sell cigarettes. The company, which is owned by Aldi Nord, does not carry tobacco as part of their product selection, a practice stemming from their corporate history.
- [71:39]
B
See, they didn't need to have a disagreement.
- [71:42]
A
Yeah, but the brother who did come to the US Not Aldi, nor the other Aldi guy, he sells cigarettes. Can you buy cigarettes at Aldi? I don't know if you can buy them at Aldi US let's see. No, you can't mind the chain stemming from a historical split over the issue does not stock tobacco to prevent theft and maintain its efficient, low cost business.
- [72:01]
B
And they didn't need to have a fight. And you could have failed the driver's test, and we could have been sisters for life. Sisters.
- [72:10]
A
You cannot buy cigarettes in any Aldi or Trader Joe's. Even the other guys, they all ended up saying with no.
- [72:16]
B
That is what I'm saying.
- [72:18]
A
Crazy.
- [72:18]
B
Okay, my twin Tolight, what would you do? Thursday I go to the gym with a black jacket that I love.
- [72:28]
A
Okay.
- [72:28]
B
Thursday I go to the gym with black jacket that I love. In the locker rooms, the ladies locker rooms, they have hangers for Jackie's because if you get a little locker and you don't have a lock, someone could put their stuff in your stuff.
- [72:40]
A
I don't know.
- [72:41]
B
I don't feel like a jacket needs to take up a locker room space.
- [72:44]
A
Okay.
- [72:45]
B
It just needs to be hanging on. Thursday I go to leave my Jackie.
- [72:49]
A
Is no longer than Cory's fixation in between her midlife crisis. It's been the story.
- [72:54]
B
Okay, someone took my jacket. Easy, Bo Breezy. We have snow crete outside. It's cold. I'm sure someone mistaken it as their own jacket. Okay?
- [73:03]
A
Because I want to let you know this jacket is nothing to want.
- [73:05]
B
It's nothing to want. But I liked it, okay? And d want it back.
- [73:10]
A
Okay?
- [73:11]
B
So I just go tell the front desk, hey, someone took my jacket. It's black. Like many other jackets, it's got black fur around the top and a lot of snot rags in the pocket. That's all I knew how to say. Okay, My husband's a cop, so he goes out and he's like, I want to see the footage. I want to see who took this jacket.
- [73:29]
A
Okay. Okay.
- [73:30]
B
So they did get in contact with.
- [73:31]
A
The lady who took the jacket.
- [73:32]
B
She took it on the Thursday. It's been freezing every day since. She finds out she took it and does not bring it back when she finds out she took someone else's jacket. Would you hold on to someone else's jacket that long or would you bring it back as soon as you knew someone took your jacket as a maximum.
- [73:51]
A
One day or at the gym? A weaker prep type person myself, I would not make a special treat. I would. I would not take somebody else's jacket. But I'm saying maybe she only comes once a week.
- [73:59]
B
Okay, but my issue is now it's becoming your smells of your.
- [74:03]
A
Your home. I do.
- [74:04]
B
Or your kids are stepping on it in the car. Are your kids spittled up on it or you have the flu. Now my jacket no longer is my jacket.
- [74:13]
A
Right.
- [74:13]
B
It's a shared jacket.
- [74:14]
A
I think she brings it back this week. You keeping it?
- [74:17]
B
Yeah, I'm gonna wash it now.
- [74:19]
A
It needs to have been washed this whole time.
- [74:21]
B
Okay. But it was not there on Saturday. It was not there on Sunday. It was not there on Monday.
- [74:25]
A
Okay.
- [74:26]
B
Now this jacket, wear it practically in spring. Spring. Before I'll get my Jackie back.
- [74:32]
A
I did. I did. A lord works in mysterious ways on this one, I think the Lord. Jack.
- [74:38]
B
I need a Jack.
- [74:39]
A
You have jackets. You're wearing one currently.
- [74:41]
B
I don't like the thing on the wrist of this one. I like the other.
- [74:46]
A
Well, so what are you gonna follow up?
- [74:48]
B
So Nate was like my husband, you know, it just takes one warrant and then the police will show a jacket. Give me a bag. When you found you took it, you shake have driven it back.
- [74:58]
A
Maybe she needed it more than you did.
- [75:00]
B
No, she didn't even wear it out. She put it under her arm.
- [75:02]
A
She was doing a favor and destroying.
- [75:04]
B
The I want my jacket back. It wasn't an expensive jacket. It was a target jacket.
- [75:10]
A
So there you go. That is Corey's. Should she press charges, please vote. I was saying please text into the podcast if Cory should arrest a lady.
- [75:19]
B
Would you have brought a jacket back as soon as you knew you took someone else's clothing? What if that was my other day.
- [75:26]
A
I was telling Deed and Gam's a story the other day. Mom comes over, she needs to go. She's, you know, they hang out on Thursdays. She buttons up from the bottom of the jacket to the throat, like full on, locked in Jacket leaving. And Summer's like, that is not your jacket. That's Aunt De's jacket. And Dee laughed and she said, but like your mom. Like that wasn't. They were both black jackets. Yeah, but like they were not related for sure.
- [75:51]
B
I think the jacket was taken on accident.
- [75:53]
A
I think we should give her two concurrent life sentences for taking.
- [75:56]
B
It's not been returned on purpose. It's my fault.
- [76:00]
A
So what's your next move?
- [76:02]
B
The manager said, please ma', am, just give her a chance to bring it back.
- [76:06]
A
I saw his. His voice to text message. Corey sent it to me. It was discombobulated, but it was like, please, please don't. Please don't sentence her to death for the jacket. I really feel like we can get it back. But if not not, we'll. We'll write a warrant. It was something. It got real aggressive. If not, we'll contact the non emergency.
- [76:22]
B
The problem is the gym cannot have word going around that things are being stolen. They're already hemorrhaging people.
- [76:29]
A
Where is the jacket hung that everyone could get to it?
- [76:32]
B
There's a hangers in the room for.
- [76:34]
A
Jackets in my gym. It's like, hey, listen, if it gets stolen, that's not on us. We told you to bring a lock. You had a little free locker if you wanted it, but that's on you.
- [76:43]
B
If it.
- [76:44]
A
Oh, no, it says nothing's on them.
- [76:45]
B
Here's the thing. They know that groups change the trajectories. If. If I went into group, like, I know Gold Gym can't do anything about my jacket, but it was stolen at this location. They can't. They do not want that. They don't want that.
- [77:00]
A
And that is why that man does.
- [77:01]
B
Not want me to breathe word.
- [77:02]
A
Please keep us abreast.
- [77:04]
B
If my breasts are out in the cold, I don't know what I'm gonna do.
- [77:10]
A
There's a guitar to Cory's right hand that she's actually struck.
- [77:12]
B
I am unfettered and sad about this.
- [77:16]
A
Lost it.
- [77:17]
B
Had my only pair of gloves inside.
- [77:18]
A
That was the disappointing part. And I will side with you on that one. Thank you.
- [77:22]
B
The gloves, like, even if she put her hands, the gloves aren't hers either.
- [77:27]
A
I. I cannot. I.
- [77:29]
B
Here's my issue. What if my keys were in there to the house and still not be in there?
- [77:33]
A
Oh, press.
- [77:35]
B
Then I'd have to press charges to get back into my house. So just vehemently pretend the keys are in there and bring me back my jacket.
- [77:41]
A
She was like, there ain't no keys in here, girl, I would have taken it twice as fast.
- [77:44]
B
So then did she intentionally take the jacket?
- [77:48]
A
Having witnessed what the jacket look like. So I would say there's more intention there. Okay, kids, we're gonna cut you loose. We'll see you next week with our guest speaker. Oh, yeah.
- [78:00]
B
Thanks, Sam.