Baking it Down - The Cookie College HARDSELL60

Summary

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Podcast Summary: Baking it Down with Sugar Cookie Marketing 🍪

Episode: Baking it Down - The Cookie College HARDSELL60
Date: November 28, 2025
Hosts: Heather and Corrie Miracle

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Episode Overview

In this high-energy, fun (and slightly “hard sell”) episode, Heather and Corrie leverage the excitement of their annual Vendy Blendy sales event to pitch their flagship product—The Cookie College. The episode focuses on the transformative power of community and education for cottage bakery owners looking to grow their business, market smarter, and foster genuine connections. While celebrating the chaos and camaraderie of the Vendy Blendy, the Miracle twins break down the value of joining the Cookie College, including what bakers can expect from both the resources and the tightly-knit, supportive business community.

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Key Discussion Points

1. Vendy Blendy Hype and Community Spirit

• Vendy Blendy energy: The episode rides the infectious buzz of the sales event, full of live posts, prizes, and community engagement.
• Glen Powell Door Prizes: Running gags and posts for celebrity Glen Powell are sprinkled as door prize cues throughout the event.
• Connection: The hosts highlight how events like this foster strong community bonds, turning “pendys” (pending orders) into “spendys” (actual buyers).

"It's the Vendee blendy. You can't be sleeping, man." – Heather (00:14)

2. The Cookie College: What It Is and Who It’s For

• Purpose: Cookie College is positioned as the ultimate business education resource for bakers ready to turn their passion into profit—not for hobbyists or those just browsing.
• Community as Core Value: Most of the value (estimated 60%) comes from the private Facebook group—described as a coworker hive mind, a “cheer team,” and a challenge motivator.
• Courses Offered: Includes everything from photography and copywriting to newsletter building (FlowDesk/Mailchimp), cookie class marketing, and event organization.
• Practical Tools: Freebie photos, class kits, digital downloads, and monthly challenges are included to help members grow.

"The Facebook group for the cookie college is your number one resource. I want to say the value of the cookie college, 60% of it comes from that Facebook group." – Corrie (03:38)

3. The Solopreneur’s Struggle—And Why Community Matters

• Isolation: Both hosts speak to the loneliness of baking businesses, especially for solopreneurs spending long hours alone in the kitchen or at the computer.
• Accountability: Sharing wins, learning from failures, and having people to ask “quick questions” transforms motivation and business outcomes.
• Friendships: Members often stay for the friendships and emotional support, not just the business gains.

"It's very isolating to be a solopreneur baker... It's super isolating and lonely, but it doesn't have to be." – Corrie (04:53)

4. The Value Proposition: Hard Numbers and Tangible Benefits

• Pricing & Deals: One-day-only pricing ($64 monthly or $576 yearly, down from $76 & $768), with further discounts for podcast listeners (see Notable Moments).
• ROI Logic: The twins walk listeners through real math on teaching classes:
  • $850 from just one private class of 10 at $85/person
  • Even two classes more than pay for a year’s membership
• No-Risk Enrollment: Listeners are encouraged to “sign up for a month, download everything, cancel tomorrow”—no strings attached.

"Our goal here is everything they paid us plus a dollar, they'll never leave." – Heather (17:00)

5. Practical Marketing, Not Wishful Thinking

• Consistent, Systematic Effort: The Cookie College approach is all about repeatable processes—there's no magic or “bottled charisma,” just application and community support.
• Not Done-For-You, But Done-With-You: Bakers are expected to show up and implement; the group and the twins will match your energy but not do the work for you.

"It's a marketing done with you. It's not done for you, it's done with you." – Heather (08:11)

6. “Copy That Sells”: Personal Touch in a World of AI

• Personality Sells: In an era where everyone’s using AI, original copy and personality draw in real customers.
• Learning to Write: The copywriting courses teach how to stand out and be relatable.

"People buy from those they know, they like and they trust." – Corrie (21:28)

7. Marketing Mindset – Turning Fear to Fun

• Making Marketing Fun: The hosts want bakers to feel the marketing bug, making it the most enjoyable part of running a bakery, not just the cookie-making.
• Overcoming the Struggle: Even those overwhelmed or intimidated by community or teaching classes are invited to start small—just showing up, taking one course, or engaging in the Facebook group.

“I want you to catch that bug of funness. I want you to be like, I love marketing for my business. I hate making the orders. That is my goal.” – Corrie (27:46)

8. Common Objections, Answered

• “I’m not ready” for [classes/website/marketing]: You don’t have to be! Start where you are, and the college will help you reach your goals.
• “It’s too much money”: Walkthroughs of financial benefits (even one class pays for it), and reminder that you can “download everything and cancel tomorrow.”
• "What if I’m just here for the deals?": That’s okay, but the community and support are best for those invested in their business.

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Notable Quotes & Memorable Moments (with Timestamps)

• On being a solopreneur:
  “It's very isolating to be a solopreneur baker.” – Corrie (04:53)

• On showing up for your business:
  “When you show up for your business, your business will show up for you. And guess what? Me and Heather will also show up for your business.” – Corrie (08:51)

• Marketing is systematic, not luck:
  “If your biggest proof in the pudding is like, wow, this event was so fun... Creating that is a systematic process. It's not as, it's not as like, you know... it's marketing, consistency over time and optimization.” – Heather (11:00)

• On copywriting:
  “People buy from those they know they like and they trust. You become trustworthy when you present yourself in your business. I like to be a little punny, little funny. And that is how I present in my business.” – Corrie (21:28)

• Pricing logic:
  “$850 for the year, 570. So I make 850. I pay 567. I still made money, signed up today and taught the class. And then I coach you through how to teach that class.” – Heather (18:53)

• Podcast listener exclusive:
  “If you use code HARDSELL60 ... you’ll get the Cookie College for $60 today only. And only because you listened to the podcast.” – Corrie & Heather (46:48-47:13)

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Important Segments & Timestamps

• [00:00-03:30] – Vendy Blendy kickoff, door prizes, hype, community energy
• [03:30-05:45] – Why Cookie College? What’s included, focus on Facebook group value
• [07:08-09:08] – The reality of being a baker in business and the importance of showing up with community
• [09:22-12:18] – Deep dive into course offerings, class kits, marketing processes, Cookie College as an “investment”
• [14:15-16:48] – Overcoming marketing intimidation, simple practical steps for engagement and growth
• [18:16-21:12] – Real ROI math on teaching classes (how a single event can pay for a full year)
• [20:11-22:16] – The power of writing compelling copy and why it's more important than ever
• [25:44-27:04] – DIY kits, digital downloads, diversity of offerings, and how even “non-class” bakers can benefit
• [34:52-37:38] – How much is “enough” business? Customizing success to YOUR goals
• [46:48-47:13] – SECRET DISCOUNT for podcast listeners: use code “HARDSELL60” for $60/month

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Tone and Style

Heather and Corrie maintain their signature bubbly, pun-filled, inclusive tone, mixing relentless optimism with actionable, no-nonsense advice. The banter is authentic, occasionally self-deprecating, and always geared toward inspiring baker-entrepreneurs to see their business as both fun and serious. Despite the “hard sell” framing, the vibe stays supportive (“even if you join for a month, get one over on us—it’s a win!”), and listeners new and old are made to feel valued.

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Final Call to Action

• Visit thecookiecollege.com to grab discounted memberships before midnight EST.
• Podcast listeners: Use code HARDSELL60 for a special $60/month offer (expires at the end of the sale day).
• Don’t let fear or overwhelm keep you from growing—show up, tap into the community, and let the twins (and 900+ “roomies”) help you make 2026 your bakery’s best year yet!

“If 2026 is your year, let us help you make it your year. You do not have to do it alone. You do not have to fail.” – Corrie (32:26)

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Transcript

[A]

Got it, girl.

[B]

Got it. Get it.

[A]

Don't have these people listening to it. Who are sleepy.

[B]

Yeah, I'm waking them up.

[A]

It's the Vendee blend. You can't be sleeping, man. Tell me to shut my. Shut your pie, homie. It is a Vendee blendy. Cory and I were on the phone till 1:30am we were. It's tradition. Listen.

[B]

The light of the Christmas tree on my face.

[A]

There is no light of the phone. There's no Thanksgiving anymore. There's no Thanksgiving. It's just pre vendibundy feast.

[B]

It's before Vendee blendy.

[A]

And it's after Vendee blendy. And it's all during the Vendee blendy. Let me do that. Let me tell you what, you guys are showing off. And it has been a. I'm sorry. The energy is there.

[B]

My soul in my body.

[A]

Partners are screaming in our DNA.

[B]

Screaming, yelling, throwing up.

[A]

They're saying we're selling out. They're trash this eye. So thank you so much. I'm gonna say we are posting this podcast. It is 9am which could mean a big door prize is going up. I don't know. You're hearing this just after that.

[B]

There's already some door prizes gone.

[A]

Let me tell you. We all see Glen pal. I hope 100 people are understanding the Glen. Glen Glenn.

[B]

Listen, if you haven't understood Summer Miracle.

[A]

Our sister who chooses the big door.

[B]

Prizes to winner loves a Glen pal. So we said, let's give her some.

[A]

Eye candy if she's doing some work today. So. And you guys do. And I think we're all benefiting from a little Glenn Powell. Yeah, you know, I think he's popping out of various corners. It's a different door prize.

[B]

If you see Gwen, you know, to.

[A]

Enter, you know, after this, we'll never speak of Andy. We'll never speak of Glenn. So it is getting started. It is kicked off midnight. You guys came in, we all went and took a little nap. And now it is waking back up. It is when it is at an energy I've never seen. We're looking at over 7,000 pennies in the next hour. And the door prizes are flying through. So flying. Sorry to interview. Sorry, Glenn. I'm a real good boy. So what you can expect for the rest of the day is every 45 minutes, a Glen Powell Post.

[B]

Yeah.

[A]

If you see Glen Powell door prize, think Powell prize.

[B]

Powell prize, Powell prize.

[A]

Tell me about the cookie college. Because we got to pitch ourselves, girl. What marketing doesn't.

[B]

Okay. Listen, the cookie college is on sale today. This is the best deal of the year if you've ever thought of. I was thinking about joining the cooking college. Today is the day. You have 24 hours to do it, my friends.

[A]

Maybe maybe a little bit of an altar call if you want to kick off some amazing grace. Guys, listen, if 2026 is your year, this is your day to make it your year. Why pay more when you can pay less? Obviously we've already back to me, forget the bed people. But that said is today is the day to pay less for the cookie college. Tomorrow goes back up to $76. Why? And my. My personal marketing strategy is why pay? Why pay more when you can pay less?

[B]

Amen.

[A]

Why pay less when you can pay more?

[B]

But here's the thing. It's not just about that.

[A]

It's discounted.

[B]

The cookie college is here to make you a better business baker.

[A]

But you get also two consultants. Two consultants, but also 900 other consultants.

[B]

900. Okay. And what I'm going to explain exactly what Heather's saying. When you sign up for the cookie college, there's a private Facebook group. It's honestly the number one thing people utilize.

[A]

I'm going to tell you. Not people, Corey.

[B]

I use it all the time.

[A]

Like, hey, guys, I got a quick question. How should I approach this?

[B]

The Facebook group for the cookie college is your number one resource. I want to say the value of the cookie college, 60% of it comes from that Facebook group. Would you argue with that? No, absolutely not. What you have in there is your co workers, your co workers, and your marketing team.

[A]

Your co workers. Your water cooler challenges. Yeah, because we literally do challenges. It's not a challenge to be there. We have just. Corey, it'll be. You're not asking questions. You actually have a monthly sales rep. We don't allow sales in any group, but we do allow it there because you guys love each other.

[B]

When I talk about co workers, being a solopreneur is very difficult. And I've been lucky enough.

[A]

How do you think you and I could last without each other?

[B]

No. And I. That's why I say I've been lucky enough that they've had you as a coworker.

[A]

Guys, come here. Come here. Last night, 1:30am Cory does not see 1:30am that girl has not seen 8pm in years. She was like, I just want to say that this is really great having somebody to work with. And I don't say it enough and. Right. But back to working by yourself. And I know I'VE been born with my duplicate, my copy pasta. But when you have a bunch of people who are like, hey, we're doing it too, it is kind of lonely. And everyone thinks it's a little. Oh, she's trying to be. Be a big girl.

[B]

It's very isolating to be a solopreneur.

[A]

It's very isolating to be a solopreneur baker.

[B]

Oh, that's because you're in the kitchen. Listen, you're in the kitchen by yourself. You're in the cookie decorating room by yourself. You're behind the computer by yourself. It's super isolating and lonely, but it doesn't have to be. That's the great part about it.

[A]

I love it when you get in your preacher mode, girl.

[B]

You know when I start using hand motions?

[A]

When I start doing hand motions, I'll tell you right now, it is, what, Friday. It's Friday at 9am I honestly don't.

[B]

Know what day it is.

[A]

I never see Cory at Friday at night.

[B]

I know.

[A]

It's a whole new version of my twin.

[B]

Here's the thing. The cookie college is on sale today. I'm going to tell you exactly what you'll get. You'll get the private Facebook group, and that's where your coworkers live. That's your business hive. That's your hive mind is in that Facebook group. In that Facebook group is freebie photos. And I want to explain what freebie photos are.

[A]

Tell me, girl.

[B]

Freebie photos are photos, and it's not just me who gives them. It used to be originally, it started off as just me.

[A]

Sometimes the product you make creates a mind of its own. It does. So we launched in 2021 and we were like, this will be a place where people ask questions about. We thought.

[B]

We thought it was going to be like, technical support.

[A]

This is Corey and I. Me and Corey, I don't know. We're at Cookie Commerce speaking. Cory's like, oh, wow. This group's a little bit different than I thought it'd be. They're like, asking each other for help. I thought it was just going to be asking us for, like, how to sign.

[B]

Yeah.

[A]

I thought it was going to be.

[B]

Like Heather or wrong with my. I don't know.

[A]

Let's just let it go.

[B]

I'm gonna tell you, the post in there is so much different than the sugar cookie mark. Listen, I don't. I love it.

[A]

I love the sugar cookie heart. I'm doing the heart hand emoji like a. I absolutely do it.

[B]

It's a weird heart, but it's working. I love the sugar cookie marketing group. The group is so vast and filled with people who haven't even started business. Hobby bakers, bakers who are in business and then bakers who are no longer in business.

[A]

It's. It's a gambling preacher call Baker's the long run business. You guys have a lot of opinions.

[B]

You do have a lot of opinions.

[A]

Back to it.

[B]

But here's the thing. The cookie college Facebook group is people just in business looking to grow their business.

[A]

Because consider this. You're not going to sign up for something if you're not going to use it. You'll have. Nobody's going to be like, I retired from cookies. But I don't want to have an opinion in here.

[B]

Nobody's going to sign up for the cookie college. Who says, I just want to be a hobby baker? No, that's not who.

[A]

The cookie college want to come see me today. But everyone there is like, hey, I got to make this money. And I'm going to be honest, I'll be the first to say it. Cookie college. Not chum tag. No, not temptation. And it's not temptations because I know what you get. But if you get there, Corey and I, every, every Monday we have a phone call and we say they have to get what they paid for plus a dollar. That's the only way to get them to stay because we don't add enough value.

[B]

My goal, I will not put my name on something that doesn't work.

[A]

But Heather knows. I'm sorry. 9:05am Corey is a mod.

[B]

Yeah. If you sign up for the cookie college, it's my goal in my, my absolute necessity to make sure that you get what you pay for and then some. I don't want you to be like, oh yeah, I signed up for the college and I get anything. Listen, you show up, I'm going to show up for you. You sign up today, I will be there with you Monday morning at 7:00am.

[A]

You know, guys, I'm sorry. Her lower jaws extended so I know she means it.

[B]

When you sign up for the college, it's not just signing up. Set it and forget it. You do have to show up. It does the work, doesn't do itself on its own.

[A]

I will say Corey and I are a marketing agency outside of this. Okay, fine, whatever. This is not a marketing agency for you. It's a marketing done with you. It's not done for you, it's done with you. And that. But, but that though when you learn how to do it. It means you have the skills that you can move beyond this one day. Oh, and I hate graduates. I hate it when you guys graduate. Listen, nothing. Lillian Reyes, if you're even listening, she. She should graduate. But she said, I just. Honestly, I just love the people. And she said, it's not a membership anymore. It's my friends. And I said, dude, I said, the day you cancel your membership, I understand. No, it's the day.

[B]

No hard feelings.

[A]

Pour out a diet Coke. Absolutely.

[B]

Absolutely.

[A]

Here's the thing.

[B]

When you sign up for the cookie college, it's not just set it and forget it. You do have to show up. But when you show up for your business, your business will show up for you. And guess what? Me and Heather will also show up for your business. You have to join that Facebook group. When you join, I want to see you in there bright and early Monday morning.

[A]

You guys might. If you. If you sign up today, you have to enter in your first name, last name. There's a glitch, so I can't see if you've joined the Facebook group group or not. So I want to get you in there because that's where your community lies. And you'll be like, wow. And that's the biggest complaint. People say, oh, I want. I don't want to lose this community.

[B]

Yeah, I want you to get in there. Here's the courses. So the community group, in and of itself, amazing. The coursework, let me tell you, the coursework is going to change your bakery business in 2026. If you take the photography course.

[A]

Okay, you're just mentioning your. Yeah, it's a good course. Great course.

[B]

Big course, excellent course. If you take the photography, you will make more money. Good photos sell more baked goods. You say. I live in a saturated area. Listen, your photos standing out in feeds will make you more sales. I don't care what you say. If you get in there, take that photography course and cancel, the things you learn in the photography course are going to pay off dividends for years to come. Sign up for one month, Take the photography course, implement what you learn, you'll make more sales.

[A]

Yes. Amen. Amen. Preachers. Say it. Okay, okay.

[B]

Yes. I like your mood, man. This is the first time I'm meeting.

[A]

This version of you in years.

[B]

Friday, Friday morning. You usually see me Friday at 7 or Friday at 4. Oh, yeah.

[A]

4.

[B]

To get that. 4. Very hungry. Hangry. No, but what else. What other course do you suggest? That if they sign up today, take it, they're going to see Benefits from it.

[A]

Well, I'm gonna tell you this, I'm gonna tell you this right now. Tell me. There's a ton of courses. Cool. Push that aside. You've heard on every podcast. If you're a podcaster and you support this podcast. Thank you so much. But here's what I want to tell you guys. If you think, wow, the Vendee Blendy creates so much energy and it's so much buying power. How do they do it? That's, this is just, that's what it is. It's not, it's not some magic pill. And I know people are like, like, how do you get that many people? It's marketing, consistency over time and optimization. And that is all I know. And that is what we teach. So if you, if your biggest proof in the pudding is like, wow, this event was so fun. This event was so energetic. It compelled me to spend money. Creating that is a systematic process. It's not as, it's not as like, you know, I know and I love it. I love the fun that the vending blend is. But it's very like, hey, here's a. And we talked about the podcast last week. Here's an sop. Here's how we do it. Here's what we're going to schedule. How do we add hype before the thing? How do we launch something? How do we shut something down?

[B]

Just like in the cookie class kits. In the cookie class kits is actually included in the college. In the college, we tell you our runtime for marketing a class. It's a six week runtime.

[A]

Saturday.

[B]

Yeah, we do have one.

[A]

And I'll tell you, the one on Saturday has been sold out for three months.

[B]

Yeah.

[A]

And granted, okay, I'll be super honest. Ten seats, it's all we got. So it's easy to sell at 10 seats. But I did it three months ago, which means I could sell it 10 seats for three months. I'd be 30 seats. We charge $85 a seat. We live in a high cost of living area. I can get people to drive from Maryland to across state lines. Three state lines. They go through D.C. they come to Virginia and they take my classes. How do we do it? It's the exact same way that we market the Vendee Blendy. It's the exact same concep, applying to.

[B]

Different concepts, different avenues that work for your bakery business. So you see the Vendy Blendy, you see the hype. You're like, oh, my goodness, this is so fun. Take that, apply it to your cookie Class. That is what we teach you in the cookie class.

[A]

Fomo, you know, and then the tactics. If something doesn't sell out, listen, nothing's perfect.

[B]

Yeah.

[A]

How we roll from the punch. That's somebody posting a cook college last night. And they were like, hey, it was terrible. I made a mistake and I handled it. And I actually think she posted in the main group. And she was like, I went to bed last night. I handled this. I felt so good. The client felt so great. I made a massive mistake. I slept like a baby.

[B]

Yeah. Wow. Yeah, wow. You know, a lot of bakers will close up after something like that.

[A]

Well, you know, and I get it takes you to your knees. Somebody's like, I don't like you. But what if we could strategize how to make them like you? And that is. I'm listening to a book now. Corey. Corey is actually interested in this book. It's called the Never split the Difference.

[B]

Yeah.

[A]

Common book. I've had it in my audible for years and I'm now listening to it. And the guy was like, how can we make everyone who talks to you feel like they had the best interaction ever had?

[B]

Yes.

[A]

Okay, great. And then okay. With the Vendee blender. You guys are like, this is so fun. Granted, we just been spramming you. Yeah. Tomorrow it ends. You'll never hear. You'll never hear it from us again. But how do we. How do we encapsulate that and apply it to your business? It's the same concepts. Nothing is different. It's not some, like, here's my vendi blendy brain. And then I turn it off and do selling cookie classes the same. It's the same concept.

[B]

I also want to say a lot of you are like, you know, I'm not ready to teach a cookie class. I get it. It is an out of body experience to put on that, you know, Sasha fierce version of yourself.

[A]

For sure. If you had a name yours, what would it be? O. Corey.

[B]

Summer's named me corn.

[A]

So corny Corey.

[B]

I love the puns.

[A]

Yeah. Our little sister Summer, we're meeting her for lunch in just a couple minutes, but she. She calls Corey corn. So we went to the Crumble the other day and Summer is typing in the order and Corey's placing the order and paying for it. And then the guy behind the counter is like, corn, order for corn. Summer just died laughing. But again, the concept here, and obviously this is an ultra call. You guys got less than 24 hours.

[B]

Now, I want to say people are going to say I'm not ready for the cookie classes. I totally get it. What I'm going to say is, last I had, I went into my Thanksgiving with a marketing mindset. I really did.

[A]

I wanna say Courtney actually taught a family cookie class. I taught a tiny family cookie class.

[B]

It was fun. It was an abbreviated class from the cookie class kids. Actually it was just three. We did a turkey leg, a pumpkin pie slice. And what was that final one?

[A]

What was that last shade?

[B]

It was a pumpkin. Of course it did.

[A]

It was a pumpkin pie. Yeah, it was a hard one for me.

[B]

That was fun for me. I went in there knowing that I had a marketing mindset. I ended up making a post to my Facebook, my local bakery Facebook page, garnering over 107 comments.

[A]

Okay. Oh yeah, somebody even asked that in the cookie college. Well run ass. She's a doll. She runs the engagement pod. She said, how are you guys like incorporating Thanksgiving into marketing? I said, it's so funny. Corey taught a family. That's what she does. She had me go with my professional camera, take photos and then she took it to her personal cookie page and had everyone vote for a winner.

[B]

Vote for a winner.

[A]

Listen, and Cory, would you call me last night at 1:30 and you were like 100907 comments. Got it.

[B]

Got 107 comments of people voting. If you are trying to. If you're like, listen, I don't have a website. I'm not ready for. For a website, I'm not ready to teach cooking classes. Listen, I'm with you. I'm with you. Whatever step of the way, I've been there, I've done that. If you're like, I'm trying to go grow my Facebook engagement, let me help you. I do that.

[A]

Corey is the twin locomotive. When she heads it off in a direction, you're going to be successful. And I even say like sometimes, most of the time I'm get, I get tired stuff.

[B]

Yeah.

[A]

I just say like, I'm little. And she's like, no, that's what we're doing. I'll be there.

[B]

Listen, if you tell me your goal is something, I'm going to help you reach that goal. Because I'm a locomotive. I don't know how to turn it. I. If you say I want to create a more big fan base on my local Facebook account, let's do it. Let's do it. I've done it for myself. Why can't I help you do it?

[A]

I mean, here's what I said to Corey the other day. Like, wow, if you put enough effort and not the best effort, the most consistent effort behind some of them, you can make sales.

[B]

Consistency is key. When I started, my cookies were not the best, but I showed up every day.

[A]

Clouds.

[B]

And now my cookies are the best.

[A]

I'm just kidding. They're not the best.

[B]

No. I'm so much better than when I started because I've been consistent. I've never let my Facebook page die off, and I've been consistent there. It's consistently grown. I get orders from it all the time. It's. It's the key to grow. Whether you are just at the Facebook stage, whether you are just at the form stage, whether you are at the website stage, the Cookie College is for you. There's something in there that is for you to get. It's a landing pad and a growth. So it's the next stepping stone that you need.

[A]

And you have the hand holding. And you have the hand holding. And then you have the, like, hey, you got it. The cheer. The cheer team.

[B]

Listen, my goal is to get you to graduate. I hate it. I don't want you to go. No.

[A]

I'm going to get you addicted. I'm going to get you to be like, oh, man.

[B]

But I want you to graduate.

[A]

Here, let me just recap what's for sale today so they can hear if they want to sign up. Because you should, because you get the twins as your marketing team. The cookie college was $76 for today only. It's 64. So you save $12 for the same thing. Tomorrow it'll be you'll lose $12. Today you save $12. But the better deal, and this is actually the only yearly membership deal we're running today, is the cookie College. Yearly.

[B]

Why?

[A]

It's a better deal. You get three months free off of the discount.

[B]

Yes.

[A]

So you already get the discount to 64amonth, but we charge you only for nine months.

[B]

So while you would pay a lot today, it's not cheap. You're investing in your business. It brings it down. If you do the math, it brings it down monthly to what? 48.

[A]

48?

[B]

Yeah.

[A]

For one set of custom orders a month?

[B]

Yeah.

[A]

You pay for me. What if I brought you a set of custom orders a month plus one?

[B]

Yes.

[A]

Then what? You'll never leave. And that's the people who have been in. We launched in August 31, 2021, the day before we left for Kuchi how to Speak. And Cory and I are driving down 12 hours. I don't know why we didn't fly because we were say to mask, I suppose and we're like, hey, the goal here is everything they paid us plus a dollar they'll never leave. So customer retention is our primary goal. And the way we can retain you guys is that you make your money back and then some every month you're in it.

[B]

And then I'm going to teach you how to create customer retention in your own business.

[A]

576 sounds like a ridiculous amount of money, but I want to tell you this. We're going to have to teach an in person class on Saturday. We $10 a ticket. I'm sorry. We can seat 10 people. High cost of living area. We charge 8D5 a ticket.

[B]

But I want to tell you, our competitor charges 105.

[A]

Yeah.

[B]

Okay.

[A]

So we have margin, right? Yeah, but. But I don't know. I guess we just sat there. Okay, whatever. That's net. That's gross. 850. Eight fifty. I'm charging you five, six, seven for the year.

[B]

For the year. For that class weekend. For that class. It's $850 for the year, 570.

[A]

So I make 850. I pay 567. I still made money, signed up today and taught the class. And then I coach you through how to teach that class. Okay, so if you don't make that math work two classes. If you're like, well girls, I'm not in a high cost of living area. Teach two. We used to teach three classes a Saturday. We did start at. We'd get there at 9. We start teaching at 11:30. And we'd end at 3:30. Yeah. And we would clear hustle. We would hustle. It was a lot. Yeah. But listen. And one Saturday I can pay for your year and then some. I could be like you're two years.

[B]

From your two years from friend. I just want you to read through the course list of the cookie college just so if you've not gone through the course list that you can just hear right now, maybe something will reverberate with you and you'll be like, you know what? That was something I was going to focus on. First off, the cookie college gets all the class kits.

[A]

I'm going tell you this. Everything is on sale, all five. We have five memberships and we're doing two bundles. But the cookie. Oh girl.

[B]

Listen, I got new vanilla d co. Keep going.

[A]

Sorry, sorry, sorry. Okay. Cory got me a vanilla dye, so I'm testing it out. Testing out. Yeah. Okay. Everything's on sale. The reason why I'm pushing the Cookie College is because it is the one that is worth the most. It's the most value there. So it's. If you guys wonder how marketing works. Popcorn pricing highly. Believe in it.

[B]

Absolutely.

[A]

But we've done that on purpose. The Cookie college is a better buy. You get the most and you pay the least if you bought it. Bought everything. No brainer. I'm looking at copy 101.

[B]

Yes. Love it. In a world where people are literally putting everything through AI with a sparkle emoji, copy. Compelling copy will make you sales.

[A]

I tell you this, I. I love copy. I think copying pills. I think copy makes me open copy.

[B]

And let me just tell you is the caption that you put on an Instagram post, on your Facebook post, on your website, in your newsletter, anything that sells that's written.

[A]

Yeah. So yesterday, you know, I'm really big into the vendibundi, but mostly Corey and I say the Fendi Bunny is such a great muscle flex to see, like, how. How marketing goes.

[B]

Yeah. It's coin.

[A]

I'll be like, this is what I want to do. And she's like, no, I think that. And Cory's like, wow, this is just great. I see. Just.

[B]

It's so much fun.

[A]

We're sitting around the Thanksgiving table and our cousin's wife is sitting there, and she's like, venti blendy. So I'm reading her one of the. My second sales posts, and I go into. And I'm writing this, and I look at her and she was like, I feel convicted to sign up and I don't know how to turn on the mixer. And she's like, there's no way AI could have written this because it's so uniquely.

[B]

She said it's so personable.

[A]

Yes. Okay.

[B]

And that's the difference right there. So, okay.

[A]

As AI starts taking. I'm not, I'm not. I'm not about AI.

[B]

It's here, it's here, it's here.

[A]

Using it. Yeah. But as AI starts taking market share, how can we increase our value over AI? And that's through copy.

[B]

I'm going to tell you something. People buy from those they know they like and they trust. You become trustworthy when you present yourself in your business. I like to be a little punny, little funny. And that is how I present in my business.

[A]

We're selling like an upbeat. We're not selling funeral services. We're selling sugar.

[B]

Yeah. That's how I like to show up. And I'm able to learn the copy course. There's copy formulas that Heather actually covers that teaches you how to write compelling copy that brings you back into your business.

[A]

Tell you this, we're vendy blendy brain. Right. The Vendes are also sellers. Yeah. So I've coached them for the last week and I've done an onboarding. I said, hey guys, you got to consider what the buyer wants. Yes. We're in a high stakes situation. We have a time limit and it's maximum fomo.

[B]

Don't.

[A]

I even said do not use AI today. You can do what you want.

[B]

Yeah.

[A]

I wouldn't use AI today. Don't make people have to read through the fluffer nutter.

[B]

Yeah.

[A]

To get to the mean potatoes. Another one, Flow Desk. And the reason why I'm, I'm being specific is I have two courses on flodesk and I have it on mailchimp. Because starting a newsletter. Yes. And I tell you how to start a newsletter. But using the software to start a newsletter is the double yes. And you guys just got a newsletter from me on signing cookie college because it works.

[B]

So what Flow Desk is, it's the software we use to send out the weekly newsletter. So the one Wednesday, Wednesday newsletter that is a tongue tie Heather has created is sent through what's called Flow Desk. Heather shows you step by little baby step how to set up a Flow Desk desk account, how to set up your F1 newsletter, and how to send out a newsletter. Yeah, listen, I didn't make the rules. Email marketing is still the number one marketing source. It's your number one way to stay top of mind. If someone buys from you for a birthday, that means they're going to buy from you for the birthday once a year. How do I stay in front of them? How do I stay relevant in front of them for the next 364 days? Because next year when Bobby Jo turns three, after I made her second birthday set, I need Bobby Jo's mom to say, who is that? Yeah, I need her to order from me again. Newsletter is the best way to stay relevant. And here's the thing. Newsletter isn't just about buy my staff, buy my staff, buy my stuff. It's how to incorporate things that matter to your audience. So you stay front and center. You become a valuable resource. Plus you make the sales through it.

[A]

I love it. So like back to kind of what today is. And I know I could go through all of these 84 courses. I could go through the 36 included cookie class kits, the 12 baker's business basics courses get you started on the right foot. Tremendous Amount of digital downloads. We moved into a kid thing. I really like it. Cory's working on the next one. The 250 transfers. Yeah, like, I could. I could read these and it could take up your whole day. But what I'm saying is you'll have so much time in the day. Obviously, you guys are entering door prizes. You're barely listening to this podcast. And I appreciate you for even turning it on. I'll delete it tomorrow. We'll never have to talk about this again. Sure. But you have the rest of today. It's 9:22am Eastern Standard. This shuts down at midnight. These deals are gone. Yeah. If you are sitting on the sidelines yet again and you're saying, I wish I had more money to buy stuff at the Vendee Blendy. Money comes from margin. Margin comes from sales. Sales comes from marketing. Right. It's that Corey and I say everyone would love to fire the marketing team first. And then they always ask why the business is shutting down.

[B]

Yeah.

[A]

Marketing feels subjective, but it can be very objective if we create a systemic approach to how we go through each thing. And even last night, it's, you know, it's probably 10:45pm I call Corey and I said, let's audit the landing page and let's put the hat on of the buyer, not us who knows everything. This, that, and the other. Somebody who's like, this is the first time I'm seeing them, but I only have so much time. That would look a lot different than our. Our a yearly landing page. So those marketing mindsets, these two brains. I've only been in marketing my entire career. Absolutely. The last 18 years. Marketing and sales. Yeah. And I enjoy it. And it's, you know, understanding and learning more about it and learning about sales and pitching and negotiations and things like that is a blast. It helps a lot when you can. Can ping it up against somebody. I told Corey, here's what my strategy is, and she was like, oh, let's talk about it.

[B]

I was like, oh, shit, not here.

[A]

This is my best ever. So, yeah, you guys get that, that brainstorming thing and then you get the community behind it. Because I do feel like a lot of these people, you know, it's funny, like sometimes I'll give in the cookie college, like, here's a Starbucks card. I put 600 on it. You guys go buy some. But it's just not me putting it. Then I get these emails and it's like, hey, can I add 100 to that?

[B]

Can I absolutely do that. What's crazy is the class kits. You know Heather actually forced me against my will to make DIY kit photos for each class kit for the cookie college members. So I make a class kit. Here's the thing. Julie Julia she makes the cookie class playlist for each class also included in the college.

[A]

She is.

[B]

And that is if you're like well I'm not ready to teach classes. You could teach. You could sell DIY kits in the playlist. A whole different avenue of revenue for you to have to lift a finger.

[A]

Corey frankly made us teach in private in person class and that was just for you guys. I didn't, I didn't went kicking and screaming. You were at the mall pre shopping by Friday deals and somebody taps me on the shoulder and she's like hello from the private class.

[B]

Yeah. But I want to say she had a great time. So great that she was willing to be seen with us in public.

[A]

And when we left that private class and I you know we actually recorded one of our classes so you guys can see exactly how we run it. We give you the script. But when we left that class the lady who hosted it was her Mary. She said we'll be doing this. Yeah. Okay. So with Mary made 850 again she seated 10. We charged 85. We didn't discount at all. We knew our words.

[B]

Mary did all the, all the marketing for us.

[A]

Yeah, I made an eventbrite listing which I tell you how to do. I used our copy which I include in these.

[B]

We did the class kits made her choose from the class kits so I didn't have to do any of the work. PowerPoint's included. So step by step we just followed that.

[A]

You just the only thing you had to work on was her bad attitude. Yeah, I know.

[B]

Honestly that was it.

[A]

That was it. Before we take up the rest of the day we're actually gonna go live a couple times today both in the Vendi blendy course and I'll be going live at 3:30. There'll be some giveaways on there.

[B]

Maybe some giveaways in there if you would like to tune in and I would just love your support honestly. Give me a comment, give me a question. Love me an easy question man that please a little easy question.

[A]

Say live or the hardest question.

[B]

You know don't pretend I didn't see it.

[A]

I will not read that question again.

[B]

I will not.

[A]

But yeah. So throughout the day we're going to be posting. I actually printed off this funny paper and it says we'll be vendy Bling. I'm headed to the mall right after this. We'll be taking pictures everywhere. I don't care when it's come Cor. And I say our dignity is left at the door when it comes to marketing. Yeah. Listen, it's.

[B]

It's so much fun for me. It's so much fun. I want you to catch that bug of funness. I want you to be like, I love marketing for my business. I hate making the orders. That is my goal.

[A]

Once it switches over to marketing is a fun part for sure.

[B]

For sure.

[A]

The biggest thing is this, is that you have a team of people. We all want to win. We're all on each other's side. I think I didn't realize when we launched this that that was actually the. The magic.

[B]

And. And you know what? That's been the magic year after year after year, year after year.

[A]

Yeah. We've been doing this. This is the fifth Vendee blendy. It's a fourth year of the cookie college. Funny enough, we weren't a vendor in the first cookie college or the first bendy blendy. So this is our third year of sales. Blast. I want to just go back to the vendy blendy peeps. You guys. Pendy's now turned spendies have been just.

[B]

Thank you.

[A]

Energy.

[B]

Thank you.

[A]

You know, and everyone's. Yes, the. The Vendes are great and without them, there's no Vendy blending.

[B]

But without.

[A]

You guys are. No, absolutely not. The vend are. I know. It always is like they're the seller. They're the. They're the king. But at the end of the day, they want you. It's there on the same thing. And that's why this past week I've spent coaching them like, hey, here's what you need to focus on. Here's what I. Here's what you need to understand in terms of the purchase. Interesting. And here's how it all works. Here's what we do. Here's also what we teach in the cookie college. So that marketing stuff, it's found. It sounds. It makes your business awe. It makes it grow. And if. And if 2025 wasn't your year, if 2025 kind of sucked. Yeah. Like, well, the economy, the competition and all these other excuses. Had you tried something different in 2025, do you think you'd still have those excuses? And what if 2026 looked a little different?

[B]

What if 2026, you show up and you're excited? Excited. You're excited every day for your business.

[A]

Yeah.

[B]

What if talking marketing is the funnest part of your business?

[A]

Well, it changes the whole perspective. It changes the game. And that's why I think sometimes people are like, I don't sell in community groups anymore. They tag everybody else. Because those people were able to create excitement.

[B]

Listen, it's hard. Yeah.

[A]

I said if we could bottle excitement and sell. If we could bottle charisma and sell, it would be on a private island. You never hear from us again. I know it is hard to create energy. It's hard to create. But if you're like, wow, the vendi blendy is so fun. Why is it so fun? It's the same things we teach in the ku.

[B]

Dedicate yourself. If you sign up for the cookie college right now and dedicate yourself to showing up for your business in 2026, I'm going to show up for your business too.

[A]

Ah, Cora Locomotive. I can guarantee you she's going to do that and she will call me. This is what she said to me last night. I just got to critique you on some stuff. If you say it, you got to do it. You got to do it quickly.

[B]

You got to do it to the best of your. Listen, you are what you say. I'm telling you, if you sign up for the cookie college right now, my goal is to make your money back and then some. All I need you to do is show up.

[A]

And I know because at the end of the day, if you show up and do nothing, I can't do much. And I'll take your money and will wish you the best. I would will for you to take that course. But you get in there and you're like, hey, I'm here for a month. I'm here for a good time, not for a long time. Let me help you with which courses take. And Corey said, after the Vendee building, I want to see your butt record more courses.

[B]

Yeah.

[A]

So we got a free fruits class coming. I got a couple, three classes. I'm recording. Corey's going to sue me if I know best. Believe my best excuse is going out the door tonight.

[B]

So, Wendy Bundy. I'm busy.

[A]

So after tonight, it's my pure focus for the the December, January, February, March. All those months, it's just cookie college getting you guys.

[B]

What's great though is there's already a ton of courses already in there. So when you sign up, you can dive in. I already saw Lisa. She signed up for the cookie college last night. I liked her. She said, I'm already in there.

[A]

She said, I'm going to sweet pink golf. Order my discount.

[B]

She said I already took one class heading to Sweet Peak Olive to get my cutters at a discount.

[A]

I'll tell you that right now. If you are in the cookie college of the cookie class kids or you bought those bundles, those bundles are also discounted. She's running 30 off her entire shop. Yeah, that's physical and STL cutters. So you can get that as well. You get it today. If you're going to buy your cutters, you're going to want to sign up again. You could just sign up today, download everything, cancel tomorrow. There's no hostage situations here. To find out more about this, go to TheCookieCollege.com for the next 24 hours. It is orange bendy blendy theme. It is. But after that, after this, nothing's on sale. Like after this. Now you're like that door just closed.

[B]

Yeah.

[A]

So what Ask yourself what does 2026 look like for you by yourself? And then consider what 2026 looks like like for you with 800, 900 co workers and the twins just cheering you on.

[B]

Yeah.

[A]

Helping you, strategizing with you. You know, there's so much in that cookie college. It's the biggest complaint is it's too much. It's overwhelming. But I'll be doing onboarding lives for the next couple weeks, make sure you guys know exactly where it is, how it works, how billing works so you're fully taken care of again. Corey hates how much I protect your guys money. Love it. I she's like I said, listen, I'm gonna help them if their money is as important to them as it is to me. So I'll make sure that they have a great experience. Nobody leaves a cookie colle bad taste in your mouth.

[B]

No. If 2026 is your year, let us help you make it your year. You do not have to do it alone. You do not have to fail. Fail, fail, fail.

[A]

You do not have to be treated as a hobby by your family who.

[B]

Doesn'T see it yet.

[A]

And, and they don't. You know, we're obviously Cory and I are talking about bendy BL and Bs. Like what did you make it the word?

[B]

Yeah, we did. I'm going to just tell you, my husband, I got a last minute order the other day and he was like, a last minute order? But how much is it? I said It'll be for 400. I said it's an Eddie, an Edd, you know. And he said oh shoot, you better take it my Husband doesn't look at me and say, that little cute cookie business.

[A]

He gets out of the way.

[B]

He tells people, if you want cookies, order from my wife, order from my wife.

[A]

Because you start seeing this is actual a business. This isn't just somebody in the kitchen trying. You look at your little cute cheeks. This is, hey, this is a big thing. This can generate a lot of income. And then, and then on the flip side, imagine if. And we always see that a lot of people join the college and they're like, I am so tired of my day job job. I want to see if I can.

[B]

Bridge it over to my, the different goals people have. You know, I, the reason why I do my cookie business is to send my son to private school. It's been my goal. He's 15, thank goodness, going on 16. We got two more years in there. The, my cookie business has allowed me to send him to private school. And it's not stressing me out. Everyone has different goals for their bakery business, and our goal is to help you discover that and make it come true.

[A]

Imagine that. The biggest thing I tell Corey, who's teaching these courses and I'm teaching them with her, is like, hey, don't take so many orders now. Next week you get kind of grumpy. Imagine she has so many orders, she's like, heather, can you disable my form? Can you do. And I, she calls me, can you disable my form? Okay, went to when? January.

[B]

I'm booked for December.

[A]

Right, but you were booked for December. In November.

[B]

I know.

[A]

October.

[B]

Yeah.

[A]

And you know, I, and, and you might be saying, well, how many orders are you taking? It doesn't matter. It's whatever you want it to be. And if I, if you want to say, this is my full time job and I got to support. Yeah. My, my, my five kids, let's make it happen. If you're like, this is my part time job and I want to be able to buy some fancy car I like, let's make it happen. Yeah.

[B]

Even though I work a day job, I want to take tell you, I took an orders every single week of 2025. There was only one time someone canceled. They had a death in the family. I had an order every single week on the books orders every single time, turning people away. Your business is what you want it to be. Yeah. If you want to make this a full time gig, let's make it a full time gig. If you want more orders in 2026, let's make it more orders in 2026.

[A]

I wish I could shake people and be like, it's not a guessing game. It is very definitive. Like, if you guys say, well, how does it. How does the vendi blendy work? It's a systematic approach to something repeated yearly over a large amount of time. Yeah. So four years in. Oh, I'm sorry. Five years in. Yeah, five years have passed. Five years in. You guys are having a blast. How do you tap this potential? How do you embody this for your own marketing? Let's talk about it. So go to thecookiecollege.com again. We're running sales on every membership, so I don't think you let me finish my sentence, actually. Sorry. My.

[B]

My bad. My bad, friend.

[A]

You're on. When you get to. You want to step down from pulpit real quick. So you're with us in a peace. Okay. So the cookie college was 60. Was 76. At 64 today only, you save $12 each month.

[B]

Yeah.

[A]

12 bucks. That is going to buy your lunch. But when you sign up for the cookie college yearly, which is actually the best deal we're running today, 5:76. Not chum change. Not chum change. But it brings that monthly cost down to $48. You do pay up front, but it's the equivalent of paying $48. You actually save $184 over the yearly price we offer, but over the monthly pri price paid yearly.

[B]

Lot of peas in there. Yeah.

[A]

You actually save over $300. So it's definitely something consider if you really are in this to win this, it is the best buy. The cookie class kits is typically 63. Today it is 44. You save $19. It's a great deal. We actually don't include the cookie class kits in the vending line. It's first year.

[B]

Yeah.

[A]

Welcome, cookie class kids. Grab seats. The Baker's Basics is 1440amonth. It's 60% off. We've never run that before. The interesting thing about the basics is if you're like, I want to join the cookie college. It's not my budget today. If you snag for $1440 the Baker's Basics, you get a discount code for that vendy blendy pop pricing you can redeem anytime. And it's the monthly price. It's 64. So anytime. If you're in the baker's business basics. And maybe if I was a genius and next month I could afford it, I would just sign up for the baker's business basics one day.

[B]

Switch my plan.

[A]

Yes. Prorated amount applied to that cook college digital Downloads kits never been this cheap. It's $4 60% off. It's usually 10 and then the transfer club is $2 and now it is a dollar.

[B]

Yeah.

[A]

So you guys can sign up for any of those. Go to the cookie college.com thecookiecollege.com the first button will let you choose your plan. Scroll down if you need some more proof in pudding. Yeah but yeah, we have a fun day planned.

[B]

Fun day plan.

[A]

And after this my next door after.

[B]

This little mall trip I got to go and bake for my cookie class on Saturday.

[A]

I forgot so we must release me.

[B]

To to head to my kitchen to bake for it. I think we have a I here's how me and Heather run it. We do the seats and then we do extra kits like take home kits and we it's the class that they just took and we charge $35 so it's just an extra avenue. You know I'm already baking for the class anyways. We just make these kits so I think I have a few take home k I have to make as well so that it will be good. Guys, I want to see you in the cookie college. I need new roomies.

[A]

Fresh blood.

[B]

Fresh blood.

[A]

Fresh perspective actually. Yeah, you got people who've been in it to win it. But then you guys add this like hey, here's something I did one time and it worked. Here's something I did one time and it didn't work. Yeah, let's try it. So guys, this is my last ultra call for you. We never talk about this again after today.

[B]

Sure.

[A]

If you like us, if you like the twins, if you like the vibe or you like the strategy or you're like hey, they're kind of annoying. They're everywhere. But I guess get it. Let's be annoying together. Yeah, let's tap it together. And if the vendi blendy teaches us anything year over year, five years in is that nobody reads your post. There's no such thing as spam. It's hard to I'm still answering questions this morning. It is at 9:30 now of what is the Venny blendy? They've been in sugar cookie marketing for five years. The algorithm is not on our side but there are ways that we can make it on our side. There's ways that we can pad those margins and can build this into a potential business. A business.

[B]

Yeah. Listen, you either have your excuses or you join the cookie college.

[A]

You guys got her here your excuses Juicy.

[B]

Great. Love em. Sip on em all. 2026. But don't come to me in the sugar cookie marketing group and be like, no sales. What gives? If you're listening to this and you're ready to get off the fence, you're ready to have the best bakery business you've ever had. The cookie college is right there at a discount. I don't know how I can package it any differently for you.

[A]

You can't because I don't believe there's anything else like it. There's many things you can say, oh, I can find this on YouTube. You can find it on YouTube. But you can' find it by two people who've been doing this for five years who speak the language, who know the thing. Corey talks. Eddie. I can print with Eddie. I had a pipe of cookie yesterday on top. I was piping a cookie. Terrible looking. But I was telling everybody, hey, what you need to do. Here's this time the other. And I was like, you sure have a lot of technique for somebody with no technique. So yeah, at the end of the day, there's nothing like this that exists in the capacity and consistency that exist in there, you know, And I love creators and I love partnering with creators through this vending blend. You meet some great. It's so funny. The shops love each other. At the end of this, I tell them, you're not going to get it. You guys are best friends.

[B]

They're war torn.

[A]

Yeah, yeah. War torn. Comrades and I, you know, they were like, what if we had a vendy blendy like parlor? Like I said, I don't want to see your face or see your name until 2026. So again, you guys like this. You like the vibe. You like. You get it. You say it's annoying, but I get it. Let's take this to your baking business. Imagine if this energy was applied to your baking business. Imagine if that. I made a post and nothing happened. I made a. I don't know, it was a picture of my set. I said I liked making your set. Imagine if there's a strategy behind that and consistency over time, it just, it sells. It. Consistency sells.

[B]

Yeah.

[A]

Consistency with a little dash of qual. But you don't need to be perfect. It sells. And you can see like wow, twins. You typed that wrong. Absolutely. But it got up. It got up and I posted 50 more times since then.

[B]

Yeah.

[A]

And look, the vendi blendy. We're going to pass over 7,000 pendies. Maybe, maybe I'm feeling the vibe that we could pass and have a record here.

[B]

They're spendies now.

[A]

Spendy. So definitely guys go there. The if you want to get the discount codes because you're listening and you're not in the group. It's httpthevendis.com. that's all you need. That's all the discount codes that is locked in. It includes their shipping information. It includes door prizes.

[B]

If you go to the cookie college.com it's already applied.

[A]

Don't even have to think. I don't even want you to think. Just get in there. It's already discounted. I disabled all the high price plans so you only get the discounted plan today. But come midnight. Cause I'll be awake by myself. I'll be just. I'll be disabling those. I'll be going to bed. I'll do it with prejudice.

[B]

2026 is your year. It's your best business year. You can't do it by your yourself. And I don't want you to do it by yourself. I want you to join us in the roomies. I want you to use me and Heather's marketing brain. Heather, a genius, couldn't do without her. And I'm going to loan her out to you. I'm going to loan her out to you at a discount today only. I better see you in the cookie college. Jump off that fence. Show up for your business. Let me show up for your business and make this an actual thing in 2026.

[A]

Amen.

[B]

That's all I got. I don't got any more thing.

[A]

If you guys needed more convincing, it's probably not the thing for you, but I got about 800, 900 people who say otherwise. And that's in the cookie college. So if you're like, why do they keep sticking around? They stick around because it works. They say without this, what would I go to? So join us even if it's just for a month. Download everything, get one over on me. You make money if you only stick for a month, right? Get all those class kits. 2023, 2024, 25. Get all the Cookie College downloads. There's a ton there. Get all those digital downloads kits. Baker's business basics. If you're into it and the transfer is 240 of that, you can get all that today, cancel tomorrow, I don't care. I want to see you win and I want to see me win. And when I'm bluntly honest with you is when you sign up, I win. When you stay, I win. How do I get you to stay? I have to make you win. That is the business model your success.

[B]

If this is a pyramid, your success.

[A]

Is at the top.

[B]

Everything else underneath it. I don't lose.

[A]

Corey does not.

[B]

I do not.

[A]

Corey will sell her soul. One time we had a client and he. It was a client of a client. It was a weird setup. And he was like, yeah, I think it's a twin. And Cory's like, whatever it takes. Whatever it takes to prove that. That she ended up. We ended up working with their competitor to show that it is truly not. Not us. Marketing works. It's the person that did it. Cory. So crazy, crazy, crazy girl. I was filming a video on a Lake at 7am and I said, what am I doing? What is Cory making? Yeah, buddy.

[B]

Yeah, buddy. Listen. Use. Use my umph. Use my locomotive power behind your bed.

[A]

Business.

[B]

Sign up for the cookie college. It's discounted today. I'm not going to twist your arm if you don't want it. I don't want it for you. I only want people who are going to show up.

[A]

Cory's big thing is. And why she. She's kind of like iffy on the sales and I'm big on sales. So we, we kind of meet in the middle and do a vending blending thing. She was like, I don't want discounted people with discounted mindsets. I don't want people who think that the bare minimum works. Yes, but I'm like, okay, but, but okay, but I'm fine for you guys. I'm like, but we also like a discount. We like a discount. So, so, so be the. Be the baker.

[B]

So you get it for 24 hours. If you are a business baker with a business baker mindset, you're going to get the college at a discount.

[A]

Okay?

[B]

I don't want people who show up for discounts and are discounted people in their brains. I don't want a marketing discounted person. I want someone who shows up for their business who wants it real bad. So you've gotten 24 hours. I gave Heather 24 hours.

[A]

Listen, guys, I want to let you know how much I battle for these. She. Oh, and you. I know you think this is a stick. I know you guys think I'm making this up, but this is not. This is just Cory, like, come on, man. Come on. And she was like, no, we ain't doing that. And I'm like, no, dude, let's just do it. 24 hours. This is all I give them. Let me have this one day.

[B]

The reason why is my customers pay a lot for their sugar cookies. When they pay more, they show up on time.

[A]

I know.

[B]

And Corey says when you pay for the college, you'll show up for your business. And I'm worried. If you get a discount, will you show up?

[A]

Guys, make her believe. Make her believe. We're not lazy with discount shoppers who are savvy. Yeah, we're shabby shoppers and we like to drive the vendor.

[B]

So proof that me wrong. Show up for your business. Buy it at a discount. I better see you. I better see your name pending in that cookie college Facebook group. I better see you in your logins in the cookie College podium membership. I want to see you asking questions.

[A]

I'm going to name this podcast the Cookie College Hard sell. It's a hard sell.

[B]

I want I. It is a hard sell.

[A]

Well, now we've done done all the fluffy hype. We've done the like the venue bunnies come in. I think I'm having fun at the boy Wendy. But now it's 24 hours. And now it's less than 24 hours. Are halfway through this thing. It's been a blast. It'll be a blast. Chaos will ensue. Glen Pal is going up every 45 minutes. Door prizes for the vendors are announced at 9. Big door prizes are announced at 10. Blendy vendors awards go up at 7. And then maybe something happens at 10:30, 11. I don't know. You'll be clear the shelfie. I don't know.

[B]

Listen, I'm on a high right now. I think I could stay away for another 40 years.

[A]

You were going to come to a crash.

[B]

I feel it.

[A]

Yeah. Okay, guys.

[B]

Releasing you.

[A]

Releasing.

[B]

I appreciate each and every single one of you. Who showed up for the Vendy Blendy? Who showed up for your business? Who showed up for the college.

[A]

Thank you for making the Vendy Blendy success. It's my biggest. You guys are amazing.

[B]

Get back in there. Get back. Grab your diet Coke.

[A]

Remember what I told you. Summer likes effort. Okay? And I know a lot of these vendor like the big door prizes are like enter to win on Instagram. Just follow us and comment. Done. Comment.

[B]

Done.

[A]

With some extra stuff.

[B]

Stuff. Comment. Done.

[A]

I saw your last video. Wow.

[B]

I can't believe you used comment.

[A]

That's such a nice technique. Comment Done. Go to Corey's mixing bowl cookie. I'm gonna find a photo of Summer and be like done Just for this girl right here. I love her. I love her.

[B]

I want to say if you want to see the post, she is number four.

[A]

If you want to say funny what.

[B]

The little quiet faces Go find her.

[A]

Cookie set she decorated yesterday. And Corey's mixing bowl cookie company she's set for. She has little smiles on say done. I followed you on Instagram. Who? Also, who did these number four. Wow. You heard it here first. I'm not going to tell her we did that. If a bunch of you do it, she'll figure it out. But it'll be hilarious. Hilarious. Guys, we love you.

[B]

Appreciate you.

[A]

Thank you for showing up.

[B]

Can't wait to grow with you in 2026, whether it be in SCM or the cookie College. Love you guys to death. I got to go in. I got kida cuts. My cart is waning. I got to get in there. Goodbye, my friends. Goodbye.

[A]

Listen, this is Corey here. I'm filming this by myself.

[B]

Heather's in the other room. I'm just kidding. Okay? If you've listened to this whole podcast, I don't want the price to be the thing that holds you back. I hate doing discounts, but I want you in the Cookie College if you use code.

[A]

What? Oh, I'm so sorry. Just put me on the spot. Code what, friend? Give me a code. 60. Hard sell 60.

[B]

So hard. H, A, R, D, S, E, L, L, 60.

[A]

A six, zero. Yeah. All caps.

[B]

All caps. You'll get the Cookie College for $60. Today only.

[A]

Well, today only and only because you listen to boxes.

[B]

Only because you listen to boxes. I ain't gonna mention it anywhere else, friends.

[A]

So the cookie college.com. buy the cookie College monthly and use the code hard sell 60. Actually, I think it would even apply to the yearly, but I don't know.

[B]

Listen, I don't know.

[A]

I'm not willing to test it.

[B]

I have got to get some food into my boy, so.

[A]

Okay, guys, Cory's gonna post about this. You can only get this discount if you listen to this podcast. Otherwise, go to the cookout. Peace out, friend.

[B]

Love you.