🎸 Can a song become an asset class?

And can private equity make artists immortal?
In this episode, Kasper Wichmann speaks with Natalia Fontecha, Partner and Head of Capital Raising at PopHouse Entertainment, the Swedish firm applying a private equity playbook to music rights and reinventing how cultural IP is owned, scaled, and monetised.

PopHouse sits at the crossroads of creativity and capital, where evergreen music catalogues become value-creation engines - and where AI, immersive experiences, and global licensing are just the beginning.

In this episode, you’ll learn:

Why music is emerging as an uncorrelated, defensible asset class for institutional LPs
What an artist-centric investment model looks like - from ABBA to avatar shows
How PopHouse raised a record first-time fund in the toughest fundraising environment in a decade

For LPs, GPs, and allocators exploring differentiated deal flow, IP-based revenue, or the next frontier of alternatives, this is a must-listen.

Disclaimer:The views are those of the host and guests and are provided for informational purposes only. They do not represent the views of any employer or affiliated entity. Nothing herein constitutes investment, legal, tax, or business advice, or an offer, solicitation, or recommendation to buy or sell any security. References to funds or companies are illustrative only. Please consult your own advisers before making decisions.

Where Creativity Meets Capital: The Rise of Music as an Asset Class