Podcast
Bank Marketing Blogcast
Hosted by Mabus Agency · EN
The Bank Marketing Blogcast takes a look at the latest trends and offers industry leading insight for bank marketers. Episodes will serve as "audiobook" style readings of the content posted at mabusagency.com or bonus discussions between Mabus Agency creatives and bank marketers about the latest insights we've gleaned.
10episodes
Episodes
Newest firstAll episodes
Disruption is Dead
Oct 28, 202100:09:57Tap to summarizeMany people manage with disruption as the goal, but disruption should just be the result of the good judgement we apply. Discerning leaders who understand what needs to change and when have the right idea.
Transcribe →Bank to the Future
Oct 22, 202100:06:28Tap to summarizeTechnology has expanded convenience, but it hasn't made the value of customer service go away. Much has changed over the years, but the need for a personal banker remains the same.
Transcribe →State of Data, Part 3
Oct 14, 202100:05:00Tap to summarizeDon't let yourself fall in love with the idea of precision. Bank marketing messages are more effective when they're a little broader than they absolutely have to be. Over-aiming leads to over-missing.
Transcribe →State of Data, Part 2
Oct 8, 202100:03:53Tap to summarizeYou'd better have a plan before you uncap big data. Are you ready to use your bank's data? Don't let a vendor hype you up with possibility only to leave you high and dry.
Transcribe →State of Data, Part 1
Oct 1, 202100:04:10Tap to summarizeBig data brings a lot of promises along with it, but it only works for those who proceed with caution and care. Make sure you know what you expect to do before you begin.
Transcribe →Reason Versus Rationale
Sep 24, 202100:05:29Tap to summarizeMake sure your bank marketing campaign finds the right balance between action-inducing emotion and decision-supporting logic.
Transcribe →Five Quick Tips to Improve Your Website’s ADA Compliance
Sep 1, 202100:06:32Tap to summarizeEvery element of ADA-compliant web design is something you should want your site to have or do anyway. This is a great way to make sure your busiest branch is always the best it can be.
Transcribe →One Year Post-Merger: Why Haven’t Your New Employees Adopted Your Bank’s Culture?
Jul 23, 202100:05:45Tap to summarizeNo description available
Transcribe →What’s In a Bank Brand Name Today? Not Much.
Jul 23, 202100:08:32Tap to summarizeNearly two-thirds of bank names contain the same words (not counting the word “bank”). Listen to our latest blogcast to see if your bank stands out from the pack or just blends in.
Transcribe →Don’t Forget to Explain Banking
Jul 2, 202100:08:06Tap to summarizeYour clients don't think about banking, but they think of their money every day, and banking should be a part of that. Don't miss a chance to explain banking on their terms. They'll thank you for it with their business.
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