Community Banks produce a lot of "educational" content, but a lot of it is thinly disguised sales material, or sounds the same as 1,000 other "how to buy your first home" blogs.

In this episode, we sit down with Emily Schwartz, Director of Financial Education at MidFirst Bank, about how her team helps build real trust in her bank, by focusing on education first.

If you are tired of just checking the boxes with your content, and trying to avoid "AI slop" (as you should be!), this episode is a great way to reframe how you approach financial education – no matter the size of your bank.

What we cover in this episode:

· The difference between truly educating your customers and prospects, versus just creating blogs

· Where to find the best education topics (hint: it's not keyword tools)

· Why smaller banks don't need big teams to start doing this well

· How education can support brand, loyalty, and community impact, without feeling salesy

· The results that MidFirst has seen from their efforts

Links & Resources

· Connect with Emily on LinkedIn: https://www.linkedin.com/in/emily-schwartz-ph-d-372a7815/

· Book: Inspired by Matt Richtel

· Website: https://bankmarketingshow.com

· Sign up for our newsletter: https://bankmarketingminute.com

· Contact Chris and Dan: contact@bankmarketingshow.com