At most community banks, marketing puts out ads and tries to pull people in the door. Lending makes calls, shakes hands at Chamber meetings, and occasionally asks marketing for a brochure. Both teams are trying to bring more business into the bank, but only coordinate infrequently.

Community banking is built on relationships, but the relationship between marketing and lending is often not given the attention it deserves. In this episode, Dan and Chris make the case that connecting these two teams gives a bank serious advantage over others still operating in silos.

In this episode:

• Why marketing and lending are running on parallel tracks at most banks — and what both teams are missing because of it

• Three ideas for connecting inbound and outbound marketing and sales efforts

• How marketing can make a lender's cold call a warm one

• What lenders can give marketing that no amount of research will surface on its own

Resources:

• Want to talk about how your marketing can better support your lending team? Reach out: contact@bankmarketingshow.com

• The Bank Marketing Show: www.bankmarketingshow.com

• The Bank Marketing Minute (Newsletter): www.bankmarketingminute.com