Welcome to Barn Talk! In today’s episode, Sawyer and Tork are joined by brand builder, restaurateur, and bourbon aficionado Tim Jones. From his small-town Kentucky upbringing—where cattle farming, moonshining, and greeting card factories shaped his early days—to working with iconic bourbon brands like Buffalo Trace and Weller, Tim Jones shares his journey through the world of creativity and entrepreneurship. We dig into the grit behind building great brands, Tim Jones’s leap into owning his own businesses, including the buzzworthy Boondogs hot dog joint, and how bourbon became a centerpiece of his story. Plus, hear about Tim Jones’s behind-the-scenes experiences on Discovery Channel’s Moonshiners and Master Distiller, and the lessons learned from both triumphs and setbacks (including exploding cans!). This episode packs practical wisdom, laughs, and inspiration for anyone chasing their own vision—whether you’re a farmer, a founder, or just a fellow bourbon lover.

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00:00 "Bourbon Photography Full Circle"

11:31 "Brand Building with Founders"

21:58 Brand Strategy and Market Planning

37:43 "American Rum from Louisiana"

43:09 Bourbon and Bites

53:24 "Getting Started Through Bourbon"

01:05:47 "Farm Life and New Venture"

01:20:05 Kentucky Bourbon: History & Craftsmanship

01:32:19 Authentic Branding with Consumer Focus

01:38:21 "Defining Brand Identity"

01:47:45 "Power of Hiring Talent"

01:55:03 "E-commerce Lessons and Growth"

02:09:36 Innovative Distillery Plans Unveiled

02:16:19 "Follow Your Passions Early"

02:26:26 "Support Tim’s Ventures"

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How to Create a Brand That Fuels a Life of Freedom w/ Tim Jones

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