Welcome to Barn Talk. Today, we’re excited to bring you a conversation that truly celebrates the grit, diversity, and heart of Iowa agriculture. Our guest is Matt Kroul—an Iowa farm kid turned University of Iowa football standout, NFL lineman, and now a passionate advocate for the future of the family farm.

Matt sits down with Tork and Sawyer to share his incredible journey—from growing up surrounded by livestock, sports, and hard work, to the highs and grind of college and professional football, and ultimately, returning home to join the next generation guiding his family’s operation. But this isn’t your typical row crop farm—Kroul Farms is a model of real diversification: from 1200 acres of pastures, row crops, greenhouses, vegetables, and pumpkins, to retail firewood, a CSA program, and direct-to-consumer beef.

We’ll dive into the creative, sometimes chaotic realities of running a truly diversified farm, the challenges and rewards of working with family, and what it means to build a legacy while raising young kids with strong values. Matt speaks candidly about transition planning, the pressures facing small farmers, and the mindset shifts needed to keep agriculture thriving for the next generation. Plus, we’ll get honest about balancing relentless work, family time, and what really keeps a rural community strong.

Whether you’re passionate about AG, family businesses, or just love a good comeback story, this episode is packed with laughs, hard-earned wisdom, and memorable moments. Get ready to meet one of Iowa’s most down-to-earth and forward-thinking farmers—you’ll definitely want to check out everything the Kroul family is doing. Let’s get started!

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00:00 "Authentic Agricultural Storytelling"

09:33 Joining Rex's Team as Free Agent

14:53 "Doyle's Impact on Player Development"

16:19 Football's Mental and Physical Grind

22:30 Streamlining Family Farm Operations

29:55 "Featured on Farms of America"

33:55 "Creative Competitive Restaurant Sourcing"

36:58 Farm Equipment Upgrade Journey

44:50 "Cattle and Pumpkins Enhance Agritourism"

49:14 Egg Price Complaints and Nutritional Value

53:51 "Farm Staff and H2A Program"

01:00:16 Plan Future: Have Tough Conversations

01:06:58 Transition Challenges in Family Farming

01:11:32 Coaching: Balancing Life and Leadership

01:13:56 "Summer Routine Shift"

01:21:45 Competing Land Prices Challenge Farmers

01:25:47 Competitive Spirit and Community Impact

01:32:10 "Mentorship and Family Work Ethic"

01:36:48 Guiding Kids in Peer Pressure

01:42:15 Smartphone Addiction: Modern-Day Drug

01:46:59 "Check Out Matt's Ventures"

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The Information discussed and shared on Barn Talk is provided for educational, informational, and entertainment purposes only, without any express or implied warranty of any kind, including warranties of accuracy, completeness, or success for any particular purpose.

The Information on this podcast and provided from or through our content is general in nature and is not specific to you, the user or anyone else. You should not make any decision, financial, investment, trading or otherwise, based on any of the information presented on this podcast without undertaking independent due diligence and consultation with a professional, professional broker or financial advisory.

The $1M Farm Diversification Escape: How One Iowa Farm Stays Viable w/Matt Kroul

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