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The 6040 mix of stocks and bonds in a portfolio model has been the default approach over the years and survived many critiques. But is it still relevant today? Join Vanguard's Jomana Selehin, head of Investment Strategy Group Europe and chief European economist at the break to hear her thoughts about this well known model and whether 60:40 even means the same thing to all investors.
B
Historically, Southwest, when they would go into a downturn, given their balance sheet, would use the downturn as an opportunity to take advantage of the market. They normally were going on the offense when everyone else was receding into hubs or going into bankruptcy. This downturn was different.
C
Hello and welcome to the Baron Streetwise podcast. I'm Jack Howe and the voice you just heard is Connor Cunningham from Melius Research. He's an airline analyst who recently upgraded Southwest from cell all the way to hold. That's progress. The stock has been outperforming over the past two months. Call it a turnaround amid an identity crisis that now might be running up against an industry downturn. We'll talk about it. Listening in is our audio producer, Alexis Moore. Hi, Alexis.
D
Hi, Jack.
C
What did you mean when you told me that you come from an airline family?
D
I mean that I basically grew up in an airplane. My mom worked for an airline, two of my uncles did, so we just stayed in the sky.
C
That sounds like free flights, right?
D
Free flights. Standby.
C
Did your mother work on a plane or did she work in an office?
D
She worked in an office.
C
Oh. So I was gonna ask you, what's the craziest thing she ever saw happen on a plane? Flight attendants have great stories about that sort of thing. It's like the first thing I always like to ask a flight attendant. But I guess you don't have those stories, right?
D
No stories about that. No.
C
And does she still work for the airline? Do you still get free flights?
D
I don't, but she and my dad do for the rest of their lives.
C
Oh, I know. Now, are you sure they're not just telling the kids that where they're saying, we've got to go by ourselves? Sorry. The free flights are only for the parents.
D
And you know what? They did go to Greece last year, so it's adding up.
C
Starting to look suspicious.
D
Okay. So, Jack, I got a question for you.
C
Hit me.
D
Is it true that you've never flown on a Southwest flight?
C
I never have. You know, the Southwest for many years had these devoted fans, but the thing is, it's Southwest, so they're. They're, you know.
B
What do you mean?
C
Well, I'm in the Northeast, decidedly. I'm in. I'm in New York.
D
School. Geography.
C
Yeah, I'm in New York. And they're. They started in Texas. Now Southwest expanded to New York in, I think, 2009. So you can get Southwest flights out of New York now, but it's just not one of the big carriers here. It's not one of the, you know, unless you're really looking for Southwest, maybe you're not flying them so much out of New York. I think that might be part of the issue with them is, you know, they expanded a little bit into markets where they don't totally fill their planes. But we'll get into that. I want to just first say a couple of words, acknowledging that the stock market went a little bananas this week. Sometimes we do an episode where we focus on a micro thing in a week that then becomes a macro week when everybody's wondering about the market and not so much about particular companies. I think that's what has happened with this week. The stock market took a big dive when President Trump announced some of the details on his tariff rates. China, 67%. That's tariffs charged to the USA, including currency manipulation and trade barriers. So we're going to be charging a discounted reciprocal tariff of 34%, I think.
B
In other words, they charge us, we charge them, we charge them less.
C
So how can anybody be upset? Some of the rates are raising eyebrows. These are supposed to be reciprocal tariffs. And I guess the idea is that the US Would impose tariffs equal to half what other countries are charging us. And it's easy to figure out what they're charging us in tariffs. But these rates also lump in factors like currency manipulation, which is a hard thing to calculate. It's hard to say, is there currency manipulation and if so, how much, and, you know, what's the actual percentage we should put in that? But we do now have concrete rates. What we don't have is an exact estimate of what this might do to the US Economy or to company profits. Let me give you an example. Bank of America's top stock strategist, Savita Subramanian. She's been on the podcast before. She put out a report titled There Is no Tariff Playbook. She writes that investors who are looking for historical parallels are faced with scant observations from incomparable eras. One example is the Smoot Hawley tariffs in the 1930s. Those ended badly. Import and export exposure by company, that's difficult to estimate. It's not regularly disclosed. Savita writes that secondary impacts were even Hazier prolonged negotiations could stall activity spiraling into a recession. So her math, which she concedes is oversimplified, suggests that s and P500 earnings per share could take a hit of 5% to 35% based on these tariffs. Think of that range 5% to 35%. That's a range of don't worry, we'll get through this to Lord Almighty, what happened to my 401k? Just thinking about it in common sense terms, you can kind of see why that's the case. You have to figure out how much these tariffs will raise prices for customers, and then how those customers will respond in their purchasing patterns. Then you have to figure out how much other countries will retaliate and what that will mean for employment and what that will mean for demand back here at home and so on. There are a lot of moving parts. And by the way, are these numbers going to stick for a while or are they just a starting point for negotiations? Investors don't like unknowns, and even though these tariffs have specific percentages now, there's still a lot to be figured out. We'll say more about this and how investors should respond or not respond in future episodes. It's early for a break, but Alexis, what do you say we take one now so we can play my conversation with Connor uninterrupted, as they like to say on I don't know where they.
B
Say that, but beautiful.
D
Let's do it.
A
Vanguard's Jomana Selehin, head of Investment Strategy Group Europe and chief European economist, believes the 60:40 shouldn't be thought of in such a literal way.
D
I think it's important to just say, what is 60 40? Because it actually means different things to different people. For some people, they actually use it as a shorthand for a broad index portfolio. It's not necessarily 60 40. You might think it's a target allocation. It could be 100%. It could be 80% equity and the rest in bonds. This episode is sponsored by Morgan Stanley's Thoughts on the Market. Today's Financial markets move Fast Market Morgan Stanley moves faster with their daily podcast Thoughts on the Market. Thoughts on the Market covers daily trends across the global investment landscape with actionable insights from Morgan Stanley's leading economists and strategists. And with most episodes under five minutes long, staying informed has never been easier. Listen and subscribe to Thoughts on the Market wherever you get your podcasts.
C
Welcome back. Okay, let's move on to airlines. Alexis, you have described yourself as a, up until recently, a Southwest loyalist and you're wondering whether you should abandon ship, whether you should make a change. What's got you concerned about Southwest?
D
I think. Well, there's a couple things. One, baggage fees.
C
Baggage fees. You used to get two free checked bags, which was unheard of. And just last month, the company said it will be introducing baggage fees. Spirit Airlines was the first airline to bring baggage FEES to the U.S. that was back in 2007.
D
Really?
C
Yeah. They copied this from an Irish carrier called Ryanair. The idea that you would charge people to bring luggage with them, it was unheard of before then in the US Spirit started it. Then all the legacy carriers followed. But Southwest was a holdout for this long, and now they're bringing baggage fees. So that's got you steamed. What else?
D
I mean, there's just so many changes, which I know you get into with Connor. I think, like, it had such a sheen when I was growing up, right? Like, it was the fun airline. You can wear shorts to work. My mom was like, I can't wait to go work for them one day. And now it's. It's, you know, it's just like everybody else.
C
I didn't know about the shorts, but, but, but, you know, for a Texas based company, I mean, that's. That's shorts country, isn't it?
D
Yeah, it's par for the course for sure. It's a health hazard to not wear shorts to work.
C
So Southwest pioneered this low cost business model, and they were early adopters of technology. They kept things simple. No assigned seats. Right. Just pick any seat.
D
Exactly. Not for long. But that was their thing.
C
Not for long. The free bags are going away May 28. There was an announcement back in September that the company will transition to assigned seating with premium tiers. So we'll have to see how and when that happens and what the different tiers look like. You're not. You're not loving it.
D
Yeah, I might not see it. Yeah, we'll see.
C
I think a lot of people are in the same boat, and a lot of people are saying, what's going on here? Is this Wall street greed? Is that why Southwest is doing it to us? And maybe. But let me tell you what I think they're responding to. First of all, the stock has stunk over the past three years. And when we get into my conversation with Connor and you'll hear him explain why Southwest might have expanded too much in markets where it doesn't fill the plains. Second, it has a record of using its strong balance sheet in the past to invest and expand and take Market share during industry downturns. We had the mother of all airline industry downturns. During COVID Southwest turned a loss for the first time in 48 years. But more than that, it was not able to use its balance sheet to go out there and take market share because the downturn was so severe that the US government bailed out airlines. It paid tens of billions of dollars to help cover payroll and other costs. So the industry stayed fiercely competitive. This is a specific thing. But Southwest also had a software driven meltdown in 2022 that left a couple of million passengers stranded around Christmas time. That wasn't good for business. This past February, Southwest announced the first major layoffs in its history. I think that's an acknowledgment that the company had expanded in ways that hurt its profit margins. But it's also under pressure. Last summer, a company called Elliott Investment Management announced a sizable stake in Southwest and it began publicly agitating for change. It basically said, look, you used to be a great company, but now the stock has stunk for a long time and the margins stink too. We think that you've just become entrenched in these ideas that are outdated. You don't charge for bags like everyone else. You don't have assigned seating like everyone else. You don't have premium tiers like everyone else. You're leaving money on the table. We want board changes and we want a management change. And the company since then has announced six new board members. And it's made or announced many of the changes that Elliott is demanding. And the stock is responding. I recently looked at it versus some other airline carriers. Since the end of January, Southwest was up 4%. Okay, no big whoop. But the S&P 500 during that same stretch was down 5%. And Delta, United and American Airlines had all plummeted more than 30%. So that's a big relative outperformance for Southwest. Anyhow, that's enough from me on the subject I wanted to ask Connor about where are we in this turnaround? What are the prospects of it succeeding if Southwest is going down this road? If it's supposed to be the low cost carrier, but now it's adding fees for bags and a lot of other upcharges. Does it now have to out Spirit? Spirit Airlines? Have you ever flown Spirit, Alexis?
D
Yeah, yeah, I was thirsty the whole flight.
C
How much they charge you for water?
D
Too much.
C
I'm sorry, I should laugh at your thirst. I actually recently considered. I've never flown Spirit. I considered a Spirit flight because I'm trapped in a cult called youth travel Basketball. And that's where, like sensible parents fly kids cross country and in hopes of them making it to the trophy game for the Cash Grab Classic Teal division regional qualifier. And then when they get there, they inevitably face a team from back home. It's a whole thing. And the cost of it. If you add in another cult called private Trainers, the cost of it is about. It's a little more than college is the cost of travel sports these days. I can't prove that Spirit Airlines is behind this, but it does push itself on oversported families with its impossibly low fares. And one of them caught my eye recently, a New York City to Houston flight. The price was $70, $70 per person, round trip. Now you have to round trip, you have to add to that $80 for the airport fees and taxes. Okay, but still. And then of course, you have to pay for a bag. Right? That's like $55 each way or thereabouts. But even after you did that, the fare on the flight came out to about half what some of the other team families were paying for Southwest. So it's tempting. I asked around whether, you know, people thought I should do it. Some people said yes and some people said no. They said the seats are uncomfortable and that's a long flight.
D
Yeah. And you're a tall person.
C
I'm a tall person. I did a lot of backpacking in my 20s, so part of me feels like I can tough it out. But now I'm in my 50s and may maybe I can't. So anyhow, you can see how that would be a very competitive environment for Southwest if they're going to go the spirit route. I asked Connor about that. He says they don't quite have to do that. So let's get into that conversation now. Here's Melius research analyst Connor Cunningham. I want to learn about Southwest. I saw that you recently turned not bullish, but you, you left your bearish view behind. You're ready to turn neutral on Southwest. And I want to ask that. But first, maybe you can just give me a little bit of background on the company. First of all, when I look at the stock this year so far, it looks like, you know, it's down single digit percent last I saw. But the other big US airlines are down 30 to 40%. So why is Southwest doing so much better? Is that because they say they're going to start charging baggage fees like everyone else and Wall Street's excited about the cash or what's going on.
B
So there's obviously a lot going on at the companies. So historically, Southwest, when they would go into a downturn, given their balance sheet, would use the downturn as an opportunity to take advantage of the market. They normally were going on the offense when everyone else was receding into hubs or going into bankruptcy or whatever was going on around the operating environment from their perspective. So this downturn was different in the sense that everyone got bailed out, so the balance sheet didn't matter as much. And so the historical precedent where you had where other airlines would give up share or not the competitive environment was just a lot different this iteration than it was historically. At the same time, you had a lot of pilots retire, you had a lot of TSA agents, and you saw a lot of air traffic controllers go away. So it was just a much more difficult environment that worked against historically a very productive company, at least relative to the competition. So the post Covid era, Southwest just couldn't win. And their network got really out of whack. They also at the same time hired a lot of people. You know, they had a big order book and they knew that they were going to grow in the future. And they were all this hopes that Boeing was going to deliver and they never did. And so they were stuck with a lot of folks.
C
Let me just dig into that point a little bit because I was going to come to this Southwest, they had these, you know, very passenger friendly policies and passengers loved it. And it seemed for a long time like Wall street loved it. It must have been good for business. What exactly stopped that from being such a productive path for the company? Why did that no longer work?
B
So the preferences amongst travelers change. And yes, Southwest historically had bags fly free and that was a very public advertisement that they had for a lot of f. So they gave you a lot. Were they getting compensated fully for that? You could argue that Southwest left money on the table given the product was better than most. Like if you're thinking about them competing against Spirit, Spirit's nickel and diming you left and right. Southwest is giving you all this free stuff. The problem is that the world has changed. You know, I don't know about you, I don't check a lot of bags, but there are people that obviously do check bags and want to have that free service. But these things cost money to fly. Incremental baggage weight alone costs a lot of money. You also have this credit card and loyalty programs being incredibly important. So you could say that Southwest was underperforming on the credit card side because if you sign up for a credit card at United or wherever, you get the free bags and all that stuff. And so if you incentivize people to get into your loyalty program, into your credit card program, there's another stream of revenue that theoretically is maybe more profitable than that incremental passenger that you didn't necessarily need. So again, back to like these guys coming out of the pandemic. These guys were just slow to act and how they were going to change the operation, now they're making that change. And so, you know, Elliot sparked a lot of this.
C
This is an activist investor that took a stake and began arguing for some change.
B
Yeah, so I don't necessarily want to say that the analysis was perfect. You know, I think that if you were to take a step back and compare Southwest to some of the other US domestic pure plays out there, you know, JetBlue, Spirit Frontier, I think Southwest actually held up okay. But if you compare them to Delta and United, who had opportunities on the international side, big loyalty programs, corporate travel, so on and so forth, they looked like they underperformed. But the point is, is that I think you can blend those two worlds on some level. You can offer premium services, you could have a more important loyalty program. You can go after corporate share, but also still cater to some of the leisure side of the equation. One of the big things here too is that United is now run by Scott Kirby. He has a lot of big ideas. One of the big ideas was to eliminate change fees. And that was again one of the big benefits that Southwest customers would have. United then copied that in the midst of the pandemic. So the products started to get very similar from that perspective. Also. At the same time, you could argue that the product in the US Domestic market is arguably the best it's ever been.
C
It's a bold claim you just made. All I'm thinking about it, all I ever hear from people is complaints about airlines.
B
It's easy to complain.
C
You can do a 30 minute, I hear 30 minute standup comedy routines just about airline issues, but you know, they've gotten better, I guess is what you're saying. Right?
B
I mean, do airlines have their issues? Absolutely. But I think again, it's, it's easy to go after them because everyone has an opinion.
C
Talk to me about premium class. All I hear about is airlines focus on how quickly can we add more premium services. Premium class, all the money is being made in, you know, first class. And Delta I hear is doing great there. They're, they're, you know, raking it in and others want to follow what's, what's happened. Do the airlines just break even on. On coach and all the money's made in the premium classes or what's happening there.
B
So there's been a big change in preference. Right. I think that the pandemic when there wasn't a lot of people on the planes, you had to try different products. And once you go up, it's really hard to go back. Delta always brings up this analogy. You know, if you, your first car, maybe it's a Honda Civic or whatever, and then you move up to a BMW or a Mercedes, it's really hard to go back to the Honda Civic. So there is that mentality that's within it Also. You get on a plane, the first thing you walk by are these lie flat seats, beautiful service, all this stuff. And then you go into row 35.
C
And then my kids, because the one time I flew them first class way back when, now when we passed by when they were small, they would yell out, how come we can't sit in the front again like last time? Well, you know, we can't always do that.
B
Yeah. So you spoil them. And so now they want the good life. Well, what's really happened is that, well, configurations of aircraft layouts have changed. Right. So they're adding a lot of different options within it. And the reason why they're doing is that there's this opportunity of attracting you with a somewhat cheap base fare. Right. And then being like, hey, yeah, this costs a hundred bucks, but you want a little bit more extra legroom, we can offer you that. And what is different from now versus history is that the paid load factor or the actual paid but in seat has improved significantly. And so they're actually selling the products. They're not giving it away to their highest loyalty people anymore.
C
It's gotten harder to score like free seats through loopholes and programs and things like that.
B
Yeah. But now the actual price difference between row 35 and an economy plus is not that much. It's like 70 bucks. It's reasonable. The point is, is that like the, the, the, the differential and spread is not what it used to be.
C
You're no longer going from 300 straight to 5,000. They got things in between you can do that you can do to make life a little more comfortable.
B
Absolutely. And then, but really at the end of the day, if you. Delta has a great chart on this. They show the layout of their aircraft and where it was in 2010 to where it is today. The main cabin portion has not grown at all. Like, it's flat. All of their growth is through the premium seats. And so not only are they doing a better job of selling you those seats, but it's at sometimes the only seats available to you.
C
So how can you adapt to this world if you're Southwest? I haven't actually flown Southwest, but I gather that, you know, they had a thing where people would just go in and grab their seats, and then the seats were kind of all similar. So what do you do? You have to remake your planes. Yeah.
B
So Southwest has. They've gotten rid of the. The open boarding seating policy, so now there's an opportunity for them to individually price seats. Right. So that's one revenue lever, good or bad for the consumer. We'll find out if they push back on it. And then they're also introducing their version of premium. Again, it's not going to be the first class offering that Delta has. You got to remember what Southwest bread and butter is here.
C
You're not going to be lying flat at Southwest unless we're talking about the bench in the airport, maybe there.
B
Yeah, well, hopefully that's not the case. But, yes, they're not going to compete on the highest of high levels. They are very aware who their customer is, but they realize that there is an opportunity to price up a little bit better and have more structure to the fare structure in general. So, like, they're introducing basic economy. So, yeah, they got rid of the bag fees, but you can buy up into another thing where you get the bags. The question is, is like, does Southwest need to change its route network to accompany a lot of these changes that they're doing on the product itself? You know, like in highly competitive markets, Denver, where they're going against Frontier and United, do they need to pull back on a market like that and lean more into a market like Nashville, for example, where they think that they can dominate? Because at the end of the day, if you look at any airline and any of the most profitable hubs that are out there, Atlanta is like the most profitable hub in the globe. And that's because 75% of the capacity is controlled by Delta. You got to own the market and you got to be relevant to your customers. So do they need to adjust to that reality that they're gonna seed some share in these really competitive markets and need to go back into their core hubs? They may.
C
Okay, so for investors out there on the stock, what turned you bearish at first on the company and then what has recently brought you to neutral on the stock. What progress have you seen?
B
Yeah, I mean when we were really negative on it, there was a lot of hope in prayer I think associated with a lot of these initiatives that they had rolled out a couple years ago. Again, I think that the biggest problem at the end of day is that they over hired and the capacity that they were putting in the market did not reflect any of the incremental headcount. So they were basically just way overstaffed and weren't producing the amount of supply that they should have. And when they were trying to push supply, it was all coming at fares that were dilutive to the overall margin structure. So they put them in this really this catch 22 situation where you needed to make a lot of adjustments on the cost side to regain your low cost structure and make a lot of hard choices on the network. I think that their network got really out of whack. They chased leisure demand on coming out of COVID and then leisure demand dried up as people started to go to Europe and that's not something that Southwest was offering. And so everything was working against them and they didn't have a plan to execute going forward. There's a plan now. Initially when they rolled out a lot of the premium stuff, it wasn't new to me. We were all kind of expecting it. The upside to estimates wasn't anything crazy. But now they've layered in multiple other billions of dollars of initiatives. So even if they had half of them or a quarter of them, numbers needed to go up in a pretty material way. And the biggest pushback that I had and investors have had is that the valuation made no sense, at least relative to Delta and United. And so if you thought there was even a small chance of them getting to this Mythical 4 to $5 EPS number in the future, you know, it wasn't maybe so egregiously valued at the same time, like they've made a lot of changes on the headcount. You know, it's been obviously written about a lot. They eliminated almost 2,000 jobs in the corporate headquarters. Do I still think the stock is expensive at least relative to some of the others? Absolutely. They are supporting it with a pretty aggressive share buyback program. And I think they're trying to do about 2.2 billion over the first seven months of the year.
C
Are they in a position where. Where now they have the bag fees? Do they have to now out spirit spirit because nobody out spirits spirit. I mean spirit is so cheap. I saw a flight the other day where the cost of the flight, it was like New York to Texas. And the cost of the flight was lower than the airport fees and taxes that they put on the flight. I don't even know how they do that. It's Spirit and they just emerged from bankruptcy proceedings at Spirit. Or does Southwest continue to have something higher value to offer people?
B
I mean, that is a great question and a debate that we're all going to have, I think, over the next year and a half. I would argue that Spirit needs to change, that Frontier needs to change. Their costs have ballooned just as much as the industries, if not more so historically. If you think about what the ultra low cost airlines used to do, they basically used to grow 20%, outrun their costs and then try to stimulate demand with really low fares. Really just focusing on spill traffic in big markets.
C
I'm sorry, what's spill traffic?
B
So it's like if you're in Atlanta, for example, and you got priced out of the market because you can't fly Delta anymore and it got too expensive, they used to just go into these markets and offer, you know, somewhat infrequent service and they wouldn't necessarily be huge in markets if that made sense, but they were there. That came to your point about the airport fees. It's proven now that that doesn't work. You got to know your customer, where they want to fly. Going into markets and offering things at $39 fares just isn't rational anymore. So the point is, is that Spirit needs to change its model. And they are, they're, they're, they're also going up this premium ladder, so on and so forth. But is the, is the benefit still skewing more towards Southwest? Southwest offers a much more robust network. Spirits more, you know, it's not as immense of a network as what Southwest is. Again, they're the largest domestic airline out there.
C
Last question for you, and you've been generous with your time and thank you. If you are neutral on Southwest and it doesn't sound like you're a big bull on Spirit, are there airlines out there right now that you're bullish on? And give me some commentary about the industry in general, supply versus demand right now, what it looks like going forward, it seems like it must be kind of tough times this year. What do you think about that? And are there any airlines where you're bullish right now?
B
We turned pretty bullish mid last year on the theory that the industry needed to structurally fix itself. Southwest went off on stage that they're not going to grow capacity at a meaningful clip until Return on invested capital and earnings improve and so on. And historically that's been a bull signal for the industry, which I think is why you saw United go up 150% last year. And Delta had a great year as well. Actually, the industry across the board did quite well. I mean, this year was supposed to be a year about we would get positive earnings revisions on the back of really tight supply and still quality demand out there. What's changed now is that there's a ton of uncertainty within the market. Things quickly changed during the first quarter. I think that January was a really good month. February was a bad month for the US Airline industry. You had a lot of aviation incidents. The tariff debates started to really pop up. Consumer confidence tanked. And then March was a continuation of that trend. It was not very good in general. We've been bouncing along the bott bottom as we try to figure out the macro backdrop. So it's been a trying, you know, couple months to start the year. You know, I think that we're at the point where the market knows that earnings revisions to the downside are coming. So the question then becomes like, is this the floor in terms of the overall cuts for the space? That's going to be the million dollar question at this point. If they get to a point where they don't necessarily are assuming a huge macro inflection in the second half of 2025, then the positive earning revisions could potentially come again if the market breaks in any way. From my perspective, I think Delta and United remain best in breed. If you think about Delta, even on a pretty meaningful earnings reduction, their free cash flow production is still very, very high. Should be relatively supportive and talk to the durability of their overall earnings stream. United kind of holds all the cards in terms of industry supply. They've been growing very quickly. Do they pull back? Do they not? That's the real question for them. If they were to modestly tweak capacity down, I think that's bullish for the industry in general. I think it's bullish for them. Gives confidence that we're willing to make adjustments when the market changes on us from a demand perspective.
C
Thank you, Connor, and thank all of you for listening. If you have a question that you'd like played and answered on the podcast, send it in and you could hear it on a future episode. You just use the voice memo app on your your phone, send it to Jack. How that's H O u g h barons.com Alexis Moore is our producer. Alexis, I think the only thing that remains to be seen is how Southwest loyalists are going to feel about some of these changes and extra fees, whether it's going to hurt business or whether they're going to take it in stride. I want to run a focus group of one to learn the answer to that question. After hearing all of this about what Southwest is facing, what it's doing, where do you come down? Are you still going to give them a try or are you, are you done and who are you leaving them for?
D
I might be done.
C
Yeah.
D
I'm leaving them for American.
C
Ooh, Americans loving it right now. They just, they just sat up in their seats. Southwest is like, what are we going to do to win her back?
D
Me and the group chat of Southwest loyalists.
C
You better get to work, Southwest. Subscribe to the podcast and Apple podcasts, Spotify or wherever you listen. If you listen on Apple, write us a review. See you next week.
A
The beacon of the 60:40 is achieving a balance between the ups and downs in the market so investors can stay the course. That balancing act is still relevant for portfolios, but adhering to a strict allocation may not serve all investors. Here again is Vanguard's Jomana Salahin to explain.
D
What we're talking about today is thinking about putting personalization, thinking about where is the next frontier on balanced investing. It's talking about having capabilities to tilt your portfolio so that you can take advantage of your situation and the market situation. There may be some medium term changes out there on the horizon where you could actually benefit by tilting your portfolio.
A
Get more insights from Vanguard on how you can navigate an uncertain market market@vanguard.com.
C
All investing is subject to risk, including.
B
The possible loss of the money you invest. Diversification does not ensure a profit or protect against a loss. Custom content from WSJ is a unit of the Wall Street Journal Advertising Department. The Wall Street Journal News Organization was not involved in the creation of this content.
Airdate: April 4, 2025
Host: Jack Hough
Guests: Connor Cunningham (Melius Research), Alexis Moore (producer/guest co-host)
This episode dives deep into the ongoing changes at Southwest Airlines as the company navigates a “turnaround amid an identity crisis.” Host Jack Hough discusses with airline industry analyst Connor Cunningham and producer Alexis Moore why Southwest—once a symbol of quirky, customer-friendly value—is now making dramatic business changes. The conversation explores what’s driving these changes, how they compare to the broader airline industry, and what it all means for investors and loyal passengers.
On Airline Fees & Customer Experience:
On Loyalty Shifting:
On Industry Transformation:
| Timestamp | Segment | |-----------|---------------------------------------------------------------------------------------------| | 00:24 | Historical context: Southwest’s offensive strategy in downturns | | 07:44 | Alexis expresses concerns as a Southwest loyalist; Jack & Alexis discuss airline culture | | 08:03 | Major change: Southwest introduces baggage fees | | 09:22 | Assigned seating, premium tiers, and modernization | | 09:42 | Investor activism (Elliott Management), board overhaul, response to lagging stock performance| | 14:00 | The reality of competing with ultra-low-cost carriers (Spirit) | | 15:36 | Interview with Connor Cunningham begins | | 17:13 | Limitations of Southwest’s previous strategy; changing traveler preferences | | 20:35 | Premium class and aircraft configuration shifts | | 23:09 | Southwest’s turnaround plan, shifts from traditional practices | | 24:56 | Analyst view: from bearish to neutral, underlying company challenges | | 27:25 | How Southwest’s strategy compares with Spirit and Frontier | | 29:15 | Industry-wide outlook, best-in-breed carriers, and structural challenges moving forward | | 32:05 | Alexis admits she may leave Southwest for American; customer loyalty test |
The episode paints a picture of an airline at a pivotal crossroads—balancing its legacy brand values with the financial and strategic necessities of today's ultra-competitive airline landscape. With major fee and service structure changes, pressure from activist investors, and mounting industry headwinds, whether Southwest’s turnaround unites customers and investors or leaves loyalists behind remains an open question.