The Science Used to Control Your Behaviour....Last week I posted a video abotu Diary of a CEO that got 250,000 views in two days. Last Month I posted a video that now has HALF A MILLION VIEWSAnd the first thing my brain did was whisper: do it again.This video is about the business model of every major social media platform on earth and what that does to viewers (your scroll is not random), what it does to creators should terrify anyone who makes videos on here, and the neuroscience of why the people most at risk of being changed by the algorithm are exactly the people experiencing the most success.Plus: why I'm posting this video anyway.Sources & research referenced:Skinner, B.F. variable-ratio reinforcement (1938)Tamir & Mitchell, Harvard, the neuroscience of self-disclosure, PNAS (2012)Phil Reed, Swansea University, dopamine and drift detectionHogeveen, Inzlicht & Obhi, power and empathy, Journal of Experimental Psychology (2014)Wilkinson & Pickett, The Spirit Level (2009)Piketty, Capital in the Twenty-First Century (2013)I’m Barry Ferns, a comedian whose personal journey through failure, homelessness, and rebuilding led me to explore the socio and behavioural economics of inequality.This channel digs into how systems of power shape our identity, behaviour, and beliefs, and how we can shift the stories we tell ourselves and each other about poverty, inequality, and who’s to blame.How to Support Barry’s EconomicsHelp us stay independent and keep making videos like this.https://www.buymeacoffee.com/barryseconomics https://ko-fi.com/barryseconomics https://www.patreon.com/barryseconomicsFollow and and leave a review for future episodes!Mailing List: https://barryferns.co.uk/You can also follow me on Tiktok: tiktok.com/@barryseconomicsInstagram: instagram.com/barryseconomicsTwitter: twitter.com/barryseconomicsSubstack: https://substack.com/@barryseconomicsReddit: https://www.reddit.com/user/barryferns/If you’re new to this, check out Gary's Economics first. His channel gives the structural and financial perspective. This one adds the lived, social and emotional side.Support Gary's Wealth Tax Campaign Here: https://buy.stripe.com/dRm4gs9Nl1L6eqWbUydjO00Want to see the stand-up side of all this?Find my live comedy and storytelling here:https://www.youtube.com/@mrbarryfernsTo learn more about my comedy club, Angel Comedy, and buy tickets for shows head here: https://www.angelcomedy.co.uk/