You live in the wealthiest civilisation in human history. And yet - it's not enough, right?That's not a character flaw. It's the system working exactly as designed.This video is about what happens when the right answer becomes the wrong one. And why the neuroscience, the psychology, and the data all say the same thing: beyond a certain point, growth stops converting into wellbeing. That's not a side effect. It's the whole business model.Covering: dopamine and the wanting brain (Robert Sapolsky), the Easterlin Paradox, Maslows hierarchy, Tim Kasser on materialist values, Csikszentmihalyi's research, and Seligman's PERMA model. All peer-reviewed. All explained without the jargon.This isn't an argument against ambition. It's an argument for a better kind of it.I’m Barry Ferns, a comedian whose personal journey through failure, homelessness, and rebuilding led me to explore the socio and behavioural economics of inequality.This channel digs into how systems of power shape our identity, behaviour, and beliefs, and how we can shift the stories we tell ourselves and each other about poverty, inequality, and who’s to blame.How to Support Barry’s EconomicsHelp us stay independent and keep making videos like this.https://www.buymeacoffee.com/barryseconomics https://ko-fi.com/barryseconomics https://www.patreon.com/barryseconomicsFollow and leave a review for episodes! Join my mailing list: https://barryferns.co.uk/You can also follow me on Tiktok: tiktok.com/@barryseconomicsInstagram: instagram.com/barryseconomicsTwitter: twitter.com/barryseconomicsSubstack: https://substack.com/@barryseconomicsReddit: https://www.reddit.com/user/barryferns/If you’re new to this, check out Gary's Economics first as his channel gives the structural and financial perspective. This one adds the lived, social and emotional side.Support Gary's Wealth Tax Campaign Here: https://buy.stripe.com/dRm4gs9Nl1L6eqWbUydjO00Want to see the stand-up side of all this?Find my live comedy and storytelling here:https://www.youtube.com/@mrbarryfernsTo learn more about my comedy club, Angel Comedy, and buy tickets for shows head here: https://www.angelcomedy.co.uk/