Podcast
Beauty Business School
Hosted by Kimberley Haworth · EN
Welcome to the Beauty Business School Podcast
Beauty Business School is proving beauty therapy is more than ‘just’ a hobby. We’re your beauty business besties, your partners in crime, your ride-or-die crew with a sprinkle of Regina George’s confidence (But none of the drama).
Picture us as your personal cheerleaders, the BFFs you’ve always wished for, as we tackle the beauty industry together.
Beauty training taught you how to be really good at treatments, Beauty Business School podcast will teach you how to attract your dream clients by creating a beauty business that stands out in a busy industry, navigate salon owner life and talk about the mindset shifts needed to thrive in the beauty industry.
It’s time to be the CEO everyone is trying to marry.. let’s get into the podcast with me your host Kimberley Haworth.
15episodes
Episodes
Newest firstAll episodes
E86. How Rachael Kitto Turned A Collapsed Business Into Salon Snack Co
2w ago00:55:31Tap to summarizeSend us Fan MailRachel Kitto built a product business, sold 10,000 units and then watched it collapse when her manufacturer swapped ingredients and went into receivership. She rebuilt it. It collapsed again. What she created from the wreckage is Salon Snack Co, a snack brand made exclusively for the beauty and hair industry that has never been done anywhere in the world.In this episode, Rachel and I sit down in person to unpack the whole story: 17 years as a hairdresser, quitting the industry for three months, going mobile, building The Nourishing Bodyco and killing it twice before landing on the idea that changed everything.We get into:The toxic salon culture that made her quit and why we lose amazing people from this industryKilling the same business twice and how she knew when to stop pushing and pivotThe gap in the market nobody else saw and why niching down made Salon Snack Co explodeHer first viral post, the troll comment with 1,000 likes and how the beauty industry rallied behind herWhy client experience matters more than ever in a world full of AIThe mindset rule she lives by: the faster you can fail, the betterIf you're in the messy middle of building something right now, this one is proof that the collapse is not the ending.Find Rachel: Instagram: @salonsnackco Website: salonsnackco.com.au Join the Salon Insiders broadcast channel on Instagram for behind-the-scenes co-creationAre you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.
Transcribe →E85. How To Make More Money Doing Less
3w ago00:29:07Tap to summarizeSend us Fan MailHow do you grow a beauty business without burning out? After my ADHD episode blew up my DMs, the question I got most was how I manage it all without medication. This is the answer.I used to think the 2am spiral was why my business worked. The anxiety, the can't-switch-off, the hyperfixation. I called it ambition. It wasn't. It was burnout, and I hit it twice. The full breakdown kind, not the tired-on-a-Sunday kind that takes a long time to come back from.In this episode:What burnout and adrenal fatigue actually do to your body: brain fog, getting sick constantly, numbness, never feeling present in the roomThe nervous system work that pulled me out, built up slowly: yoga, breathwork, then journalingSimple habits that changed everything: phone outside the bedroom door, tech off before bed, app blockers, seven to nine hours sleep, magnesium, a nightly brain dumpHow slowing down took me from $10k a month to $30k, then steady at $20k for two yearsWhy the pace was never the success, it was the thing quietly costing me everythingYou can work less and earn more, even as a solo beauty business owner. You just have to slow down to speed up.If you run a lash, brow, skin, hair, or nails business and you're running on empty, this one is for you.Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.
Transcribe →E84. Gry Tomte, HÜD: Building a multimillion dollar salon and navigating the hardest 12 months of your life
4w ago01:31:26Tap to summarizeSend us Fan MailGry Tomte has run HÜD for eleven years and has two clinics that are booked out six months deep. She looks like she has always had it figured out and she is the first to tell you she hasn't.Gry is one of THE most grounded people I have had the pleasure of interviewing. This interview will rewire your brain. I had a mindset of what a multimillion dollar business owner would be but Gry shook me to my core. Gry told me about how she hit a million in revenue and felt flat. She was sitting on a call crying, sure the business was sinking because the books had gone quiet. It looked like a win on paper and felt like nothing. The number was never the point.This woman is beyond words. She shares moments that will stop you in your tracks. This year Gry lost her husband Zed, killed in a home invasion. The way she talked about him wrecked me. He was the man who fed her, watered her, told her he would live in a tent with her if it all fell apart. When she lost him she nearly sold the whole thing, but you will have to listen to hear the rest of Gry's story.This is Gry, all of it. The brains, beauty and heartbreak.You can find Gry on Instagram HERE.Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.
Transcribe →E83. How To Launch A Premium Service Without Slashing The Price
Jun 1400:24:21Tap to summarizeSend us Fan MailWant to sell more expensive services without slashing the price to get bookings?If you've got a $500+ package sitting on your price list that nobody's booking, the price isn't the problem. The launch is.High ticket services convert slower than a $60 brow dye. That's normal. The mistake is launching it the same way you'd launch a flash sale, then deciding it doesn't work for your business.In this episode, Kimberley breaks down:Why high ticket packages need a longer runway before they sellThe self belief check before you put a price on anythingHow to seed a new service for weeks before launch so clients are already asking about itEarly bird bonuses that build demand without discountingWhat to say when a client goes quiet on priceIf you've got a premium package, a series treatment or an in-house course you've been too scared to put a number on... buckle up babe!!Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.
Transcribe →E82. How to Be Visible, Unshakeable & AI-Ready Online With Renee Andrews From Salon Society
Jun 701:03:26Tap to summarizeSend us Fan MailRenee Andrews has seen the behind the scenes of over 120 salons. She's managed social media accounts, watched what converts and what doesn't and built her own business to the point where she was flown to Budapest to keynote for Kevin Murphy with under 4,000 followers.Renee is the founder of Salon Society and one of the most practical, data-backed social media educators in the beauty industry. In this episode, she brings the kind of clarity that most salon owners desperately need but rarely get, and she does it with warmth, zero fluff, and a lot of real talk.We cover:Why vanity metrics are ruining your marketing mindset, and what to track insteadThe one question to ask every new client that will tell you exactly where your bookings are coming fromWhy AI search is already sending clients to salons, and how to make sure yours is one of themHow to make content that attracts your ideal client without reinventing the wheel every weekWhy fully booked salons still need to keep showing up onlineHow Renee turned a publicly difficult moment into one of the most defining chapters of her business journey, and what emotional resilience actually looks like for a business ownerRenee is the kind of guest who makes you want to open your booking system and your notes app at the same time. This episode is equal parts strategy and soul.Find Renee at @salonsocietyaus on Instagram or on her website .Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.
Transcribe →E81. Before You Run That Giveaway, Listen to This
May 3100:24:22Tap to summarizeSend us Fan MailEveryone's got an opinion on giveaways. Half the industry says they attract the wrong clients and don't convert. The other half keeps doing them anyway and wondering why nothing sticks.In this episode, Kimberley cuts through the noise and breaks down exactly why most giveaways fail. Spoiler: it's not the giveaway. It's the lack of strategy around it.Covered in this episode:Why visibility, not bookings, should be your actual goalHow to design a giveaway that filters in your ideal client and naturally filters out everyone elseChoosing collaboration partners who actually share your audienceWhat a real follow-up plan looks like, including how to convert people who didn't winBuilding a retention plan so new clients from the giveaway actually stick aroundWhether you've done a giveaway before and felt like it went nowhere, or you've been too scared to try one, this episode gives you the full picture so you can do it right.Retention Ebook:https://beautybusinessschool.com.au/ebook-rebooking/Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.
Transcribe →E80. Why Discounting Is Killing Your Beauty Business (And Why Strangers Pay What Your Family Won't)
May 2400:33:08Tap to summarizeSend us Fan MailWhy Discounting Is Killing Your Beauty Business (And Why Strangers Pay What Your Family Won't)My daughter started doing press-on nails. She is gentle, she is talented and she told me she wants to charge full price for her services once she is trained. I told her to do exactly that.Then she asked if she could charge me. And I hesitated.That hesitation is exactly what this episode is about.I have spent years telling beauty business owners to stop discounting, to charge their worth, to hold the line with family and friends. And the second my own daughter picked up a nail file and started practicing on me, I felt that same pull that I know you feel. The "but she's my kid" justification. The "I'm paying for her course, so surely..." logic. The very thing I coach against, sitting right in my chest.In this episode, I am owning it completely and using it to show you why this pattern is so much deeper than pricing. It is a self-worth issue, and it is costing your business more than you realise.In this episode we cover:The real dollar figure you are giving away each year when you discount even one client by $20 a week (spoiler: it is over $10,000 if five people are getting it). Why gratitude for your early loyal clients very quickly turns into resentment, and what to do before you get there. The specific messaging problem that happens when friends and family refer you at your discounted rate, and why it builds the wrong kind of clientele. Why the stranger who finds you on the internet and books without question is the most important evidence you have that you are worth your prices. How to have the conversation with friends, family, and long-term clients when you are ready to stop discounting. The friends and family policy that actually protects you, and the script to make the transition without drama.The question that changed how I look at this:Would you walk into your friend's workplace and ask them to stay back late, earn half their wage, and not be able to afford their groceries this week? Of course not. So why do we let people do that to us, and why do we do it to ourselves?If you are sitting on a roster right now where some clients pay full price and others pay what you were charging three years ago, today is the day that changes.Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.
Transcribe →E79. Fear Is Making Your Business Decisions For You With Sherri Ponisi
May 1800:41:35Tap to summarizeSend us Fan MailYour nervous system is running your business. And not in a good way.If you've ever made a decision from a place of panic, said yes to the wrong client because you were scared of the quiet, or doom scrolled for an hour and felt worse after, this episode is going to hit close to home.Kimberley sits down with Sherri Ponisi, breathwork facilitator, former hairdresser of 20 years and ex-salon owner, to talk about what's actually going on in your body when you're stressed, burnt out and still trying to run a business.In this episode:Why fear is just an emotion stored in your body (and what to actually do with it)The difference between burnout and needing to slow down (they are not the same thing)Why doomscrolling is making your anxiety worse, not betterWhat breathwork actually is, explained simply with zero intimidationA grounding exercise you can do in your car after a horrible phone callHow to audit the people around you the same way you audit your businessWhy the decisions you make when your nervous system is dysregulated are almost always the wrong onesIf you've been running at 100 miles an hour and wondering why nothing feels right, this episode will make a lot of things click.Find Sherri at @connectedbeingco on Instagram and her podcast Connected Combos wherever you listen. www.connectedbeingco.com Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.
Transcribe →E78. ADHD & Autism In Your Beauty Business
May 1000:41:47Tap to summarizeSend us Fan MailWhat if the thing you’ve spent your whole life trying to “fix” is actually your superpower?In this deeply personal episode, Kimberley opens up about something she’s never fully shared before being diagnosed with ADHD and autism as an adult while navigating motherhood, business, burnout, perfectionism and the pressure to keep it all together.From feeling “different” as a child… to struggling with self-worth, hyper-fixation, comparison, relationships, and running multiple successful businesses this episode is an unfiltered look inside the mind of a beauty business owner with a “spicy brain.”Kim shares:The emotional moment that led to her diagnosisHow ADHD + autism actually show up in womenThe business superpowers no one talks aboutWhy she chose not to medicateThe hidden battle between hyper-productivity and burnoutThe mindset shifts helping her stop fighting herselfThis episode will either deeply trigger you, deeply heal you… or both.And if you’ve ever felt “too much,” “too emotional,” “too disorganised,” “too intense,” or like your brain works differently to everyone around you this conversation might change the way you see yourself forever.Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.
Transcribe →E77. Keeping Clients Long Term In Your Salon
May 300:36:33Tap to summarizeSend us Fan MailIf you are always looking for clients.. You have a retention problem.It costs five to seven times more to find a new client than to keep the one already sitting in your chair. And if you're aiming for a 70% rebooking rate, you're losing two thirds of your clients within three months. The maths doesn't lie.In this episode, Kimberly gets real about what's actually keeping beauty business owners on the hamster wheel and it's not the economy, it's not the algorithm, it's not the slow season. It's the fact that most salons are not building the kind of experience that makes a client genuinely unable to imagine going anywhere else.This one is practical, honest and a little bit feral recorded live from the caravan with a dog, a cat and zero apologies.If your books aren't as full as you need them to be, start here.Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.
Transcribe →