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A
Hey guys. Welcome back to another episode of Beauty with the Twist. I'm super excited for this week's episode because we have a special guest. But before I introduce her, shout out to Nadine from Secret Skin Bar for the crewneck. It says Glogan. And yeah, go ahead and introduce yourself.
B
Hey, everybody. I am Ashley Melcher, also known as a wax that Ash on Instagram, and I'm located in Santa Monica, California and I do full body waxing, lash lifts, and brow transformations.
A
Oh my gosh, guys, she's here.
B
Wax that eyes.
A
Can I just tell you, I. For I. Even before you walked, and I forgot to mention, when we met in Vegas, I was caught the off guard because when you came up to me, I was like going through so much other.
B
Right.
A
And my mustache was sweating because I had this sweaty.
B
You said it. You said it.
A
I was blotting because it was so hot in there.
B
I thought I was the only one.
A
And you, were you working?
B
No, no, no.
A
You were just attending.
B
Yeah, I like to go to Vegas to like, meet people.
A
Oh, yeah. Cuz I was walking, I was vlogging. It was just.
B
No, you, she. You literally looked like stressed in the middle of so many things. Somebody else was with you as well? And Marlo was with me. Yeah. No, but there was another girl.
A
Oh, yeah, you were sweating.
B
Marlo. Y. There was another girl, like. And I was like, I was just about to leave. I wasn't coming back another day, so I was like, I have to go. I have to say hi to her. She's right there, 15ft away.
A
I didn't even. I honestly was in my own world. I was so stressed about. I had to go to this boot. I had to go to this booth. It was just too much.
B
Is that your first time in Vegas?
A
No. Oh, no, my fifth time.
B
Okay.
A
But this is my first time filming and it was just crazy.
B
Oh, yeah, yeah.
A
But back to you. Tell me now that we officially meet.
B
I know.
A
Tell me how you started. Tell me this journey of yours.
B
Okay, let's see.
A
How did wax that Ash even begin?
B
Honestly, completely happenstance. I talk about. I talk about imposter syndrome a lot because like if there were. I am imposter syndrome reincarnated. So wax that Ash started way back. Let's see. I. I was. I'm the middle child. So let's just preface that right now.
A
I am middle child.
B
If you know, you know.
A
Oh, I know. I'm the middle child.
B
Yeah. Oh, that's how we get along.
A
So yeah, I'm the. I'm the one that no one cares about, but then they love. But yeah, yeah, yeah. You know what I mean?
B
And the one. So for me, I was always the one. Average grades, like, both of my sisters graduated with over 4.0 GPAs, which I didn't even know was possible. My average brain, you know, there.
A
You could graduate with a 4.55.
B
Thank you. Yes.
A
At the 4.0 was like the highest.
B
No, you can get higher than that, allegedly, every day. Yeah. They graduated honors. Like, tassels on their robes. And not me. I was the one who. Everybody was like, what are you going to do with your life? And I was like, well, of course I'm going to be a high school math teacher.
A
A math teacher.
B
Yeah. Yeah. Didn't love math, but I was really good at it. And it's because I had really great math teachers. So I said I could be a really great math teacher. And. But I also love makeup. And so that was like YouTube era of, like, makeup tutorials. And I was going to be a professional makeup artist. So while I was going to school to become a math teacher, I started going to, like, doing makeup gigs. Well, I flew out to California to go to imats, which I don't even know if you know, I used to.
A
Go to imats every year. Shout out to Pasadena. That was my. I would spend thousands.
B
Yes.
A
Okay. I'm not joking.
B
People don't know what IMATS is anymore.
A
I love.
B
I don't even think it's a thing. But you know what?
A
I think it's still a thing because I think.
B
But very small, like, way smaller. So international makeup artist trade show.
A
Love it.
B
Like, a bunch of people, like, thousands.
A
Of people think downtown Pasadena.
B
Yeah. And just this. Just all the makeup brands, like, brushes, makeup galore.
A
But you know what? I was into makeup, too.
B
Yeah.
A
I was a guru. Like, literally. So maybe that's why.
B
Yeah, well, yeah, at home, I had, like, the Alex nine drawers full of.
A
I still have them.
B
Yeah, no, I got rid of that shit.
A
Really?
B
Yeah. I can't. What am I going to do with, like, 37 palettes that I never used, Bitch. So, no, I threw mine away. I mean, tell me you still have a Coastal Sense 88 palette.
A
I do know why.
B
It'S a relic.
A
I it. Save them for, like, memories.
B
Call this Smithsonian. Get this girl. Get. Put it in a museum at this point.
A
Okay.
B
So I had. You know, it was at that point I had met this company and they kept telling me, like, I'm gonna fast forward a little just because, like, it's a little boring. But basically, basically I met a company and they kept telling me like that they wanted me to work for them. And when I started working for them, they were like, you should get your license and move to California. At this point I was living in Florida, I was still living in my parents house and I just, I was working at Toyota over Orlando like crazy. Yeah, just like doing recalls, you know, just existing, literally. Yeah. I was about to move into a two bedroom apartment by myself, $713 a month. We were just talking about rent prices earlier and.713 for a two bedroom.
A
Never, never, never.
B
And it was nice and I gave it all up for this.
A
Hey, but look, wax it off. Yeah.
B
So I moved out here and I started school and I hated la. I hated la.
A
I loved la. I lived there for a year, couldn't do it, sorry, I can't.
B
People every, a lot of people in la, I'm not going to say everybody, but a lot of people in la, they are all doing their own thing. You have to work really hard to live in la. And everybody told me, if you can make it a year in la, you'll make it in la. And by year three, you'll know if you want to stay or not. Well, I did not want to stay. So while I was in school I was like, I'm over la, whatever, I'm going to move to Georgia and run a car dealership.
A
Shit.
B
Yeah. And I had girls in my class that were just like, you know, you should just try to stay, blah, blah, blah. Okay. Then my teacher at the school or the owner of the school that I went to was like, hey, freshman class says you're the only person that they're learning for from, I want you to teach here. And I was already going to school to be a math teacher, so like teaching is in my blood. I love to educate. I love to educate. And so two days after taking my state board, I was teaching.
A
That's crazy.
B
Yeah. No really, I was in charge of people's futures and I did not take that lightly.
A
Yeah, I would be like, the pressure, the pressure, right?
B
So talk about imposter syndrome, right? Like I'm just this girl who had moved here, I moved to California, two suitcases and my dog, like, and, and it's kind of crazy because you think about like where you start in your career, right? And you don't think about those times. I just, I always have to remind myself like of how far I've gotten. Really, you know, because you forget like.
A
Yeah.
B
When you when you're in it, you know, you forget. And so I started. I had nightmares about my students for months.
A
Shout out to you. We literally had an episode about this.
B
Really?
A
Yeah. Where. Who was it? Who was it? Marlo. Remind me. Being an instructor. Yeah.
B
Oh, was it Casey?
A
No, it was the waxing queen.
B
Oh, from Bedan. Yeah, yeah, yeah.
A
Being a instructor is a nightmare, Right?
B
Yeah. Well, so at first, it was amazing. At first, it was amazing because I worked for five years as an instructor with 100 pass rate. Like, I loved teaching BE, and for my first few classes, it was the first time somebody ever really, like, took interest in them, you know, because, like, esthetician school, I mean, if you've been in it, you know, it's like being babysat you, literally. Yeah. And so I was planning out lessons. I got. I got these button games to, like, actually to play Jeopardy With. But, like, I had to get actual buttons because my students were, like, tearing each other apart. Being like. I raised my hand first, and I was like.
A
So you were really good because that's just, like, you went out of your way to do things that a normal instructor wouldn't. Just, like, open your book, go to page five. Learn this page, Right?
B
Yeah. So there's five. The five, I think five different types of learners, like, aesthetic learners, People who learn by reading, people who learn by doing, people who learn by hearing, people who learn by writing. So I tried to hit all of these things. I tried to keep it creative. Some of my classes we would do, like, make. Make, like, sugar scrubs. I was also, at one point, while I was a teacher, I started working at European Wax Center. So then I was able to teach my students actually how to wax instead of just whatever the hell we were being taught before that. So I loved to teach. But then every class that came in, they would want more and more. The towels are too scratchy. I hate the paint color in here. The floor is dirty. The. Our makeup kits suck. Our lash kits suck. I don't want to use dermalogica. There's stains on these sheets. Like, all this stuff. It was always something, always something. And I'm just like, damn. When I was in school, we had makeup from the dollar store.
A
Literally, that's me.
B
And our wax room was partitioned off from the facial room by a sheet, a curtain.
A
We didn't even have a wax room. We just had a facial room.
B
Yeah. And then. Yeah. And. And we just made the best of it. I used to. I. When I was in school and when I moved here, I I paid my bills. Like my, I only had my phone bill. I didn't have a car or anything when I first moved out here. I paid with the tips that I got from facials. I brought my own sheets to school because I didn't want the stained ones. I brought my own sponges. I brought like, if I wanted something, I brought it myself. I didn't complain about it, and I hate to say it, but a lot of like Baby Estes or even estheticians in school, like, are very entitled. And now I know you're paying thousands of dollars and you want this great education, but it's like you almost feel like, I don't know, like I just, if I don't like something, I will, I'll do it myself.
A
Yeah, you're like, I'll do it myself type of person.
B
Yeah, but I mean. Yeah, I mean, just you were saying earlier just like how you did everything in here, you know, you're walking around with your checkbook like, I'm doing it.
A
Yeah.
B
And that's the same thing that. But that's how I built my business. That's how I build my clientele, you know. So after a while of working at European Wax Center, Kelly Baker was expanding. And so I wrote Kelly Baker an email of all my accolades. I was so professional. And then I realized after sending this email at like 11:00 at night, I was like, oh my God. I didn't tell her anything about me personally. So I wrote a second email.
A
Oh my gosh, a second email.
B
And I said me again, the subject line with the shrugging emoji. And I wrote my story. You know, just like flying here, two suitcases of my dog. Like, this is what I'm passionate about. Also, Kelly is such an inspiration just because the, the path she created with just brows. You know, I don't think there were brow artists before Kelly Baker and Damone Roberts.
A
Yeah, literally.
B
Yeah. So I was, I told her like, I respect her with all of that, like, and how I just think like, it's so great. And then she hired me based off of my second email. So my crazy person email. And then I worked for Kelly for like a year. I rented out her studio doing body waxing. And then I gave them a 30 days notice and I opened up my own salon suite in November of 2019.
A
Say same spot ever since.
B
No, no, no, no. Now I've been, now I've grown. So went from 100 square foot spot, 20, 19.
A
Oh, the solar.
B
Yeah, okay. Yeah. And then. Or Phoenix Salonsu, whatever.
A
Same.
B
Same difference to then being shut down for Covid. And I mean, California just was a wild time for Covid. Wild.
A
Did it boost or did it. Did it boost your business or did it hu. Business?
B
Oh, it changed my business tenfold. For the best for it.
A
And that's so best.
B
Yeah. But I also. I mean, that's also. There was a lot happening in my life at that time because I. I had a best friend that I went into business with that we don't talk anymore, we're not friends, and we've gone both of our separate ways. But as soon as I ended like, that friendship ended, I was able to be show up as myself online. So if you at wax out, ash, like, like late 2019, early 2020 is a very different person than who I am now. And that's because I was, like, editing myself for social media because I thought people wanted to see this, like, aesthetic, like, person, because that's who. That's what I was being told people wanted.
A
From the other person.
B
Yeah.
A
From your friend.
B
Yeah. But it was like one of those friends who if I posted something stuttering or if there was a stain on my shirt or if, like, things looked messy in the background, she would sen my own story and say, did you mean to post this? Stop it right now. Yeah.
A
So you couldn't be yourself.
B
No.
A
So was it a partner?
B
Yeah, we were like, equal partners. However she wanted on her business card, it to say owner, now yours. Yeah. So my thing with that being said, if you guys are just looking to go into business with somebody, don't, don't, don't.
A
Yeah.
B
Or make very, like, strict concrete. This is my role. This is your role. Because I just. It rarely. It seldom works out.
A
Can I just tell you, I don't even know a percentage rate, but I'll find a percentage rate of how many times it works out with a partner and how many times it doesn't.
B
Yeah.
A
You know, like, the difference, because I've heard so many stories, like, and this is like, not even just for, you know, business, but being a co host.
B
Yeah.
A
We've gotten messages like, oh, my God, I'll be your co host. I know you're by yourself. I'm like, look at Alex Cooper. Okay.
B
Yeah.
A
Like, call her daddy. She is alone. She's by herself. Like, she's a multi millionaire, if not almost billionaire, making it on her own. Because I don't need a co host.
B
Yeah.
A
By myself.
B
Yeah.
A
You know what I mean?
B
But it's also more fun to bring other.
A
Other people. Yeah, yeah. And it's like, I feel like for me, I just can't work. I already work with my manager schedule, then I have to work on somebody else's. And like, I understand it's hard for us to find certain guests sometimes.
B
Yeah.
A
Because, you know, some person live in Florida, some persons, you know, but we've got people that fly out for us. But it's just. It's really hard to have particular people. And on our podcast, and then they. We just. This is scheduling. Yeah.
B
I mean, yeah, yeah, yeah.
A
But I just would rather have it that way than having it, you know. Read this first. What? Very first paragraph. Okay. According to most research. Oh, look at success rate of business partnership is 30% a third, meaning that approximately 70% of business end in failure. 70%. Then that's exactly the reason why I, you know, I just. I can't.
B
Also, my thing is I value my friendships too much. Because after that. After that blow up, because that was also. It was a toxic friendship. It was. She was okay with me being successful if it was not more successful than her type of thing. And so. But I forget what I was gonna say. Hold on. What did you just say?
A
Before that having no partner, like, literally, I. I just can't. I had to work alone.
B
I. You're saying I value my friendship. Yeah. Yeah. So I've had friends now. So after that friendship ended and just me, that's basically what, like, launched me. Talking to other estheticians and, like, building. That's why I'm so big on community over. Because of that friendship. I value a friendship way too much to bring business into it.
A
Yeah.
B
Because business will ruin friendships.
A
Absolutely.
B
And I. Some people have told me, well, if. If the business could ruin your friendship, then it wasn't really a friendship. And I'm like, no, no, no.
A
You just haven't done it. So you don't know. Yeah, yeah, absolutely. 100% agree.
B
Yeah. It's crazy. So if you're going into business.
A
Yeah. Just go solo. And I think a lot of people are scared, like, oh, my God, what if I can't do it? And we're like, if they have a partner, this person can pay for this part of the rent and I'll pay for this part of the rent. But in realistically, like, what if that person doesn't have their ends meet? What if that person doesn't have their part of the rent and you have to cover the other rent? Right. And you're like, well, fuck, like, this is my partner, this is my friend, and I'm Paying for their side.
B
Yeah.
A
But they're fucking me over. And that right there is already it. That's gonna. How it's gonna start and then it's gonna continue and it's gonna happen because once they do it one time, it's gonna be a constant thing.
B
You know, it's really hard to differentiate friends in business. That's why a lot of, like, business owners will tell you, do not hire your friends.
A
Yeah.
B
Because it's like, then they think, oh, I can come in late. All. I can pay late. Oh, I can do this. Oh, I can do that. And it's really hard. It strains. It strains a friendship or a relationship.
A
Well, you know, speaking on that, my assistant, I was friends with her. I'm not even going to say I was friends with her. I've known her since I was like 14 and we went to high school together. But I didn't really wasn't close with her in high school. Like, it was like, oh, hi, girl, what's up? Hey. Hi. And bye. Yeah, she's been working for me. I hired her. I reached out to her because her work ethic was just, just so good. I have no, like, the way she speaks. I think that's what you're like. She's like me, and I need someone that's extrovert, not introvert, especially for this job. Like, I need you to be with my clients, just like me.
B
Yeah.
A
And she's like that.
B
Yeah.
A
So when I told her about the opportunity, she's like, yeah, hell yeah, I'll take it. It. I'm gonna try it. So she quit her the job. She came with me. She's been with me for five years and it's been amazing. And. But I think the difference is because I wasn't close with her.
B
Yeah.
A
And I think she respects me as a boss. Like, when she comes here, it's not, hey, Dee Dee, it's hey, boss, how you doing?
B
Yeah, yeah, yeah.
A
And then when we go out.
B
But there's a. That's because you have a finite. Like a definitive. This is your role.
A
Yes.
B
You know?
A
Absolutely.
B
Yeah. Because I mean, I don't know, I would rather find a really great boss to work for then go into business with somebody else. If I couldn't do, like, how you were saying, like, oh, well, then if you guys have split ownership, like some, like you split all of the bills. Right. All the startup costs, all. Everything. I would rather work, like get job after job looking for a really great boss than do it by myself or do it with a Partner. Because sometimes I know, like Instagram, they really glorify owning your own business.
A
Absolutely.
B
They really glorify owning your own business.
A
Six figure business. How to become a stick. Buy my ebook. You could buy a. You could be a six figure esthetician or a waxer or this and that.
B
Yeah.
A
Which is, you know, amen to them. But yeah, I agree with you.
B
Yeah. And I've taken, I've taken a six figure course course before.
A
Did you learn anything? Let me see.
B
I did. It's a lot, it's a lot of mindset here. I took the course. I don't know if I can say it. I. I should. No free promotions here.
A
How about we blur it out? You could tell me. We could bleep it out.
B
Okay. I took so. But I took that course at a time I really needed it. It was when my ex best friend and I, we stopped being friends and I was just like in a really low place because I really put my worth on this person because I was like, she's bringing the clients and she's. She has more money than me because she has. She was seeing like 14 people a day and I was seeing like one to three people a week. And so I was like, how am I going to be alone? But it is not until I heard, you know what changed my mindset was I was taking that course and then somebody told me that, oh yeah, blah, blah, blah. Voldemort said, I cannot wait to see Ashley fail. And I was, I was about to move back to Florida.
A
Your ex best friend said that? She did.
B
Verbatim.
A
I. That's. That was never your friend, babe. I'm sorry.
B
No, I know, I know that now.
A
Hindsight fucking hater in that behind.
B
Yeah. And so as soon as I heard that she had said that because it's not far off from something that she would say. I said nobody will ever see me fail.
A
Yeah.
B
And if they do, then it's because my feel like they'll see what my failures taught me.
A
Yeah.
B
But after that, when I was in business with her, I made, I think that year was like $25,000. The next year I made a hundred and twenty thousand dollars in my business as a solo esthetician. And. But it's because I stopped like thinking like I needed to be this mold. I used to think I needed to be skinny. I used to think, you know, like all this crazy. You tell yourself, wow, why was it.
A
Like a just a personal. You had to look a certain way to make certain type of money. Was that it I think.
B
I think, like, I mean, we're in the beauty industry. Right. And I really did not think I was beautiful.
A
Oh. And I feel like. And it all goes back, and you have to love yourself and be. If you. In order for you to be happy, you have to, like, love yourself and be happy with yourself.
B
Yeah.
A
Right?
B
Yeah. And I wasn't.
A
That can make sense.
B
And. But then when I was in business by myself, like, I started talking to other estheticians. I started normalizing the things that I was feeling because I. When I was in that partnership, I never talked to anybody else in the industry because she had told me once, she was like, why are you talking to other people about our business? Me? Mind you, first time we're ever meeting in person, actually having a real conversation. We're. We're talking about how much we owed the irs. But. But. But God forbid I asked somebody, like, what they were doing in their business. Like, she, like, reamed me, so. But once I started stepping out, believing that I could actually do stuff instead of having this imposter syndrome, like, oh, my God, people are gonna finally, like, find out that I am like, I'm here, and I don't know what I'm talking about or whatever. Like, I know I knew what I was talking about. I knew what I was posting, you know, but there was just this doubt inside of me that I feel like everybody experiences at some point, you know, like, we all quit. We all question our lives, especially as business owners.
A
Yeah.
B
You really question your life.
A
Yeah. And I feel like that for people, you know, they're like, how do you last so long in an industry? It's because they give up. Because they're kind of like, well, I'm not getting this. I'm not doing it like, this person on Instagram is getting. And it's like, it doesn't. And I've said this multiple times. It doesn't happen overnight. Yeah, but I think what you said was so true. Like, people glorify to be this, like, successful business owner. And, like, I have 40 clients a day. You know, I see people in the wax industry, especially, that have, like, 30 waxes in one day, will never be me.
B
And it's like, you're mugged for real.
A
If I have 10 in a day, I'm already tired.
B
Yeah.
A
Okay.
B
I only work 9am to 3, and if I see 12 people, I go home and my boyfriend is like, like, how's your day, baby?
A
Go to the other room. Because you're being like this.
B
Yeah. He's like, how's your day, baby? And I'm just like, it was so hard. And Meanwhile, he's gone 14 hours a day.
A
Yeah. Can I just tell you, like, in the beginning, I was taking like 15 clients and this was like, facials, wax, brows, facials, wax. It was back and forth and I would go home and I would be exhausted. Not just physically, but mentally. Why? Because I had different personalities for different people. And we said it on my last one with Monique. It was like, you kind of have to adjust to a certain person's personality.
B
Yeah.
A
And I felt like I had. And that's customer service. Like I felt. And I was just mentally exhausted.
B
Yeah. Well, it's a huge energy exchange.
A
Super.
B
Yeah. I mean, and my thing is, like, success. I don't know, like, when people are glorifying business. Right. Like, it's. It's hard because then everybody thinks, like, oh, it's really attainable to be a six figure esthetician or a solo esthetician.
A
Yeah.
B
And it is like. But also, I don't think the being successful part is glorified, but it's not what it takes to get there because, like, I hustled. People ask me all the time, how did you get clients? Well, back when airdrop was just like free for everybody, you know, like, you didn't have to turn it on now.
A
For 10 minutes, everyone.
B
Yeah, I used to airdrop people. Like, I came out with the airdrop.
A
Like, you're joking.
B
Where they're like, oh, I'd be on a plane and I'd make an ad and I would airdrop everybody. I said, mention, mention this and you'll get $20 off of any service. 50 or more. Like a crazy ass mask, you know, that is ins.
A
I have never heard of that.
B
Yeah. Or I used to go to Target. So I, I talk about this all the time. But, like, my clientele, they're mostly moms. I love moms.
A
Oh, yeah, yeah.
B
Mom. It's a cult. It's a beautiful cult. Yeah.
A
Because stay at home moms love you guys.
B
Yeah.
A
Literally.
B
Well, moms only ask other moms for recommendations, no matter what it is. Like, so I used to go to Target and, And this is where I say, like, some people are entitled, right? Because like, especially baby sds, because they're not willing to. I feel like a lot of people aren't willing to go out and get their clients. They think they should just find them, but they're not marketing, they're not posting regularly. They're not going out into their community and getting Clients. I used to go to Target, into the baby section, find a lady walking around with a cart and her kid, and I'd be like, hey, my name's Ashley. I own a brow salon, a waxing salon, and I'm treating moms to free brows because I'm also kid friendly at my salon.
A
Yeah, me too.
B
Yeah. And I was like, if you can book any day this week, these are my openings. I'm not going to ask for your credit card on file or anything. Like, this is literally a zero strings attached. I just asked that if you need to cancel, do it within 24 hours. But this is when I had barely any clients. And most of the time, okay, they would book. I'd have a couple people who didn't show up. But then think about this. I do your eyebrows. You're walking in Target I. Or you're walking around in Target. I. This crazy girl comes up to you. I do. You walk into my space. It's a beautiful space. You, I'm doing your eyebrows. We have a great conversation. Obviously you fall in love with my personality, and then you go on about your day. Before you leave, I rebook you and I give you a 20% off. Just, if you rebook right now, I'll do 20% off.
A
I. This is great. You're teaching me.
B
And then. And then next time you're out with your friends, somebody's like, didi, your eyebrows look so good. And then you. Then you're just like, oh, my God, this girl came up to me in Target and offered me free brows. I went in because I didn't have anything to do that day. And she was so cool. Her space is immaculate. It was so beautiful. She's kid friendly. And look at my brows. That stuck with somebody. And you already have them coming in for their second appointment. But that's when I'm saying, like, I worked for the clients I have is because I worked for the clients I had. I text my clients at night, the quick links for my Google and Yelp. Hey, it was so good seeing you today. I know you have family coming in, but can you copy and paste your Google your review to Google and Yelp while I know they're just scrolling on their phone while their baby's trying to go to sleep, you know? Yeah, like, But I'm working for it. You know, just sitting and just opening up your own suite and being good at what you do is not enough.
A
No, it's not. And I. That is so crazy. I'm about to send my fucking assistant next week.
B
To Target.
A
I just want to know if it works. It does have done that. Can I tell you, all of the way I did it was. I market. I busted my ass. Like, I literally online, like, I made videos of everything. I don't care for what it was. I don't care if I reposted something. I just was constantly active on their TikTok, Snapchat, even Snapchat. I was on Snapchat. I was on Facebook, I was on Tick Tock. I was on Instagram. I was on everything. And I did a lot of, like, word by mouth, as in, like, you refer me. You get money off. And that really helped me.
B
Yeah.
A
But you went above and beyond. And I went out, and I feel like not a lot of people do that.
B
Yeah.
A
And they're, like, stuck. And like, why am I making what you're making? And it's because you didn't work hard for it.
B
Yeah. And I. My thing is, is it scary to go out and just.
A
Absolutely.
B
Absolutely. Especially if you're not, like, super outgoing. I get it. Like, but for me, there was no, like, no option to fail. I could not fail.
A
Yeah.
B
And so I did what I had to do. Jane actually said this at the last that the retreat I went to, she said, you have to do what it takes.
A
Weeks.
B
And I did what it took, and I still do. Like, if I have big gaps in my schedule, I will still go out. Or sometimes I'll be on Tick Tock and somebody will be saying that they're like, in Santa Monica or whatever, and I'll just comment on their video saying, like, hey, I actually own a brow salon in Santa Monica. I would love to treat you to free browse just because I like giving stuff away, you know?
A
Yeah.
B
Or if I have a client who has referred me, like, five people, 10 people, I'll just randomly, when she comes in for her brows, ring it up as a dollar.
A
That's what I do.
B
Yeah.
A
I. I give a lot of my regulars. I'm like, it's just pay me lighter or.
B
Yeah.
A
And they do.
B
Yeah.
A
They're like, hey, girl. Like, I had this one client especially. She's like, girl, I haven't got paid, my brother. She's been coming for, like, four years. She's like, I haven't gotten paid, and I'll pay you on Friday in her wax on a Wednesday. Are you okay with that? Absolutely.
B
Yeah.
A
Because she's referred me to so many people.
B
Yeah.
A
And it's like, I know that the person. I trust you.
B
Yeah.
A
You know what? I Mean, and it's like, I'm gonna do you the favor because you've done me a big bigger favor.
B
Yeah. Because you bring me. You brought me this much income. Yes. You know, like, and so I think it's. I just. When I scroll Instagram and I see that, you know, I. I've actually, I don't scroll Instagram that much. That's why it's probably take. It's taken us months to get here.
A
Months. Oh, my God. We didn't even mention that.
B
Yeah, no, no. Like, pre. Price pre.
A
You don't even know. There was a time she was like, FaceTime me. And I read it, like, maybe like a month later. I'm like, yeah. And it's because I'm the same. Like, I. And thank God you brought that up, because I've gotten people that have unfollowed me, and it's estheticians, because they'll ask, like, you know, my brunches, for example. And I've had. And this is like. This is like a legitimate story that's just happened last week. And I was really close with this girl. I can't mention her name. I'll tell you later. And she's really proud of what she's done, and I'm so happy for her. But she unfollowed me because I forgot to send my contract that I give my. I told her that I would help her out and give her the template of what I use for my contract for my booth renters. And at the time, my. I was gonna give birth, like, two weeks later. And I don't look at my DMs that much because my assistant handles a lot of my DMs, and it just gets lost. And then, like, people just message me for other things and, like, it was just. It just got lost and I just totally forgot and I got unfollowed. And it's like, I have so much going on and especially my personal life. It's kind of crazy. And it's like, if I can't respond, I really just cannot respond. You know, I forget. That's honestly what it is.
B
It's actually just coming back to me that we met in person at the lash. That lash event. The 70s themed lash event.
A
I didn't go to that. I don't.
B
You didn't?
A
No.
B
I thought that was you who asked me to be on their podcast. Oh, there's a girl out there then who. Who asked me to be on her podcast. I thought that was you.
A
No.
B
Okay.
A
I don't go to Any last event.
B
Okay. Well, you should.
A
I heard, I heard. I want to go to, you know, Lash Claim.
B
Oh, I went. So fun. I don't do lash extensions. I was like, one of the only lash lifters.
A
No. I know a lot of lash extension girls.
B
Yeah. And it was so fun.
A
Yeah. Every time I see them online, I'm like, dude, it looks way better than our events, you know?
B
But I actually. So you had asked me, I forget, if somebody was on your podcast that.
A
I knew five months ago. I'm not even. I think.
B
No, it was longer. I think it was longer.
A
Really?
B
Because you asked me to be on the podcast and I said yes and then. But I never wanted to bring it up again because I felt bad.
A
Huh.
B
Because I didn't want to seem like. I never want to seem like a person who uses somebody to get ahead.
A
Oh, okay.
B
Which is very la.
A
Very la. You know the. Why I moved out.
B
Yes. Like, people look at you and they think, how can this person get any ahead? Yeah. Because it's like, I mean, you come in here, right? You have professional mics, you have professional cameras, we have lighting here. Like, you guys make and edit the shorts. Like, I never wanted to come across as like, oh, let me use this girl to, like, progress, get me more followers or whatever, you know? So I was like, I'll wait till she brings it up again.
A
Have we had. Do you think, Marlo, we've had anyone that used us, probably actually a lot. But you know what? It's kind of like for me, I think it helps me out too. And it's an honor for me to even meet this person. It's like.
B
Right. And that's. That's what sane people think. I think most people. But it's also. It goes back to that imposter syndrome. Right. Like, why would this girl want me on her podcast? Right? Right.
A
Yeah.
B
So I think it was just one of those things. Like, it took a lot. It took a lot for. For us to be here. And let me tell you, it's like, what, 8:30? No, it's 9:30 at night. It's a two and a half hours drive here. There's not a lot of people who can get me to drive two and a half hours in.
A
Oh, I love you.
B
In rush hour la. Traffic. Traffic crazy at night.
A
Oh, I love you.
B
Oh, I have road rage.
A
No. I've gotten people that flown out for me and it's crazy to think that they've done it. And I'm just so honored. And Jane was one of them. And I. I was like, dude, like, what the is this? Like, it's. And I. When I first started the podcast, and I don't really talk about it, I didn't think it would come this far, but I knew that I wanted to come this far.
B
Yeah.
A
Like, I worked really hard for it to come this far. As in, like, I knew what I wanted. I knew my. I knew the idea. It had it in my head. I knew what the podcast, what I wanted to be about, and I had this idea. And when I mentioned it to my manager, it kind of just. We two brains, we came up. I went to his house, literally, right. Marlo. And we worked on the way. How I wanted my picture to be and how my edits and all of that. And we worked on it together and we just did it.
B
I think it's really apparent people in the industry who want to help other people in the industry. Yeah, because, like, podcasts are great because they. They. There are people who genuinely get help from these. You know, like, I've done podcasts about how to get more clients. I've done podcasts about how you can build your business. I've, like, I've done just different podcasts, but people who have podcasts and who actively seek out other people who can help, you know, I think that's like a big thing. Well, I forgot what we were talking about before that.
A
I don't know. Yeah, I totally space talking because we said that we were.
B
I was talking about something about how I rarely scroll.
A
Oh, Instagram. Yeah.
B
Yeah. So it's like now I rarely scroll on Instagram because I got into this. I got into last year. I had a really low last few months. Like, I was, like, really struggling, like, with my mental health because I was just. I was so into Instagram and watching people. And I want all my friends to be successful. I want everybody to be successful. I mean, in. In LA county, there are 12 million people. Like, there's more than enough business for us all out there.
A
Yeah.
B
But I felt like I was not doing enough because I would see people post like, that they were launching this or that they were doing this or this or this. And I started, like, telling myself, like, I started having this imposter syndrome where I was like, oh, I'm not doing enough in my own business. Like, I started comparing myself to people. I had to mute people. Like, and it was really low for me. And then I finally had to, like, get out of it and tell myself, like, the. I started talking to other people, other estheticians, and I Realized like none of these feelings were unique to just me. That I felt like if you're in the beauty industry and own your own business, you have felt like you weren't doing enough. You have felt like you don't post enough, you don't show up. Then you're. Then you feel like you're only showing up online, but it's not doing anything, and then you're not showing up in your, your personal life. And when I realized like, oh, we're just all out here in the club. We are all.
A
Yeah.
B
I was like, okay, so this is normal and I just have to get myself out of this, you know? And then I just stopped scrolling on Instagram as much. If I scroll now I scroll on my personal page where I don't have. Where I don't follow estheticians.
A
And it's not. People probably going to see it like a jealousy thing. Like, maybe, but it really isn't. I think it's just kind of not even comparing yourself. But maybe it's kind of like, how do we say this? Like, not intimidating. I can understand how you feel.
B
Yeah.
A
You know, because I'm just seeing like, for example, there's days that I'm really slow, but then I see on other estheticians, I'm like, how are you taking 15 clients a day? And I'm over here with two and.
B
Most of the time they're not. That's the thing. The Internet is fake.
A
Oh, yeah.
B
So we are all out here posting. Oh, last minute opening. No, that opening has been there for a month. Yeah. Oh, yeah. Oh, yeah. Yes. Well, yes, Marvel. That's what you do. No.
A
Yeah, but it's psychology. It really is. Some. That's what they teach you.
B
Yeah.
A
Sometimes. Hold on, let me refer. Sometimes that really does happen to me. But it's because I had a cancellation.
B
Yeah.
A
But I've seen and I've done it myself. Where if that day, if I have a last minute cancellation for that day, I've had that shit open for like a week.
B
So I have it for a month.
A
But for a week. Yeah, but yes, that is so true.
B
Yeah. Or some people will post, like, sometimes people will have two clients in a day and be like, today's schedule. Brazilian. Brazilian. Brazilian brows underarm. Because here's the thing, I get it and I know the Internet is fake and I know what people are doing, but it is getting to me. It will still. I'll be like, everybody's busy and I'm slow. Yeah. So I had to tell myself, like, because that's when I was like, that's when I was in like a. I was living low vibrationally. Now that I live higher vibrationally, I tell myself, you know, good for them if they're busy, you know, or who knows what they're going through. Maybe it's a lie, you know, but I had to rationalize it to myself. But when you are just like constantly so hard on yourself all the time, like, that's when you start thinking like, oh, like everybody else is busy and I'm not. Or oh, how do they see 15 people a day and I can't listen. I tell myself that there have been thousands of things I had to do in my business to get to where I am right now. Thousands. I remember a time I buy wax at £100 at a time or more. Now there was a time I would buy a two pound bag that would last me a month or where I would drive to Walmart and buy craft sticks to wax with instead of buying them bulk on wherever they're cheapest, you know. And so I have to tell myself, or, or when I brought in my first aftercare line, you know, those are huge things in business that you, you forget because you don't celebrate all your little wins, you know. So then I start, I celebrate everything. Now I sell one book. Like when, when the ebook launched. I sold one yesterday and I was like, babe, somebody just bought my book and we literally got up and danced.
A
I love you guys.
B
Because I'm gonna celebrate everything.
A
Yeah.
B
Because I will, I will always remember a celebration. But like, it's when you're so hard on yourself and you don't think about all those little things.
A
Yeah.
B
The, the tons of things that. Even the decision to start esthetician school, you know, so it really is like.
A
So much illusion in this industry. Every industry, you know, this person can be making thousands and showing themselves. It's just from what we're trying to say is it's a lie in a lot of cases. Yeah, could be truth, but it's also a lie. And it's people what they want you to see. Not necessarily people post what they want you to see.
B
Right? People post. People talk about success and how attainable it is and glorify this. But define your own success because success is going to look different for everybody. And I used to think success was doing 30 Brazilians in a day.
A
Yes.
B
I used to count and then multiply it by the price of a Brazilian and be like, damn, that girl's bringing home that today. That, that is not the Success I want. The success I want is I want freedom, and I want freedom with my mental health, with time. I want to be able to make my own schedule and know my bills are paid and that I can buy what I want and save. But I don't want to be a slave to my business. I do not want to be here all the time. We talked about this earlier.
A
Literally, I was gonna bring that up.
B
Like, I want to buy a house. I want chicken. I just made. I just made butter from scratch.
A
I'm gonna be like Bretman, rocking in the tick tock.
B
Yes.
A
Chicken on the phone. That went viral. Not everyone's filming with the chicken.
B
Yeah, Okay. I want to film with a chicken one day. And I. I made my own butter from scratch yesterday.
A
I've seen your whole story.
B
I made bread.
A
I'm sorry, but I stalk you. I love when you cook.
B
Thank you.
A
You made the pre. Like, the sandwiches that I buy them frozen.
B
Yeah.
A
And you made a bunch of them and then you wrap them. My man eats those every day for work. And by the frozen ones.
B
Yeah, the Jimmy Dean ones.
A
Yes, the Jimmy. The red. The bread box, Right? Yes. I buy them because he loves it. And it's a sausage and egg, a cheese, cheddar cheese, and then that bread.
B
Yeah.
A
And he eats them every day. So the fact that you made that.
B
Yeah.
A
Something very similar, right?
B
Yeah. That's success to me.
A
I loved it.
B
Success is like being able. I make my man three meals a day.
A
I love that.
B
Yeah. And that to me is success. I love to cook. I love to be creative in the kitchen. Yes. I should have brought you dinner. I. I made bolognese. I should have made. I should have brought you some.
A
I seen that. You know, I wanted to try this. You made this dish. I'm telling you, I stalk you. It was a white rice with was teriyaki chicken, like vegetables. It was so healthy.
B
Oh, yeah. The Asian inspired meatballs.
A
Yes, those.
B
That's my. That's Robert favorite.
A
Why did I bring it up? Because it looks so good.
B
It's the easiest thing to make too.
A
I cook. See? But now with the newborn, I don't have time. My man is the cook of the house now, which is crazy because he never even was in the kitchen. But yeah, his mom is literally telling me, how did you get him to do this?
B
And I'm like, you know what? Domesticated.
A
Yeah. And now. And it's crazy because when you were just saying, like, I didn't want to be a slave, I was just telling you, like, I Don't see myself doing this. I see a whole different path. What we talked about. And it's true. Because I just. I feel like my life is going in a different direction and I just want to be at home and I want to be with my baby and I want to be making more babies and, you know, not necessarily be a stay at home mom, because I cannot do that. You know, I can't.
B
You know, I don't think I would want to.
A
Yeah. Shout out to the moms that stay at home that could do it. I personally can't. Only because I've been a workaholic since I was. I got my first job at 16.
B
Yeah.
A
Hustled since then, moved out at 18. Like, I've been doing this.
B
Yeah. You know.
A
You know, this is all I know. Work is everything.
B
Yeah. So my nervous system would crash and.
A
Literally have to work. And my man tells me, you don't have to work. But I cannot do that only because.
B
I want my man to tell me that. Robert, if you're listening, if I do.
A
That, not only will it mentally crush me, but I also feel like, okay, babe, but for your birthday, I'm gonna use your credit card for your birthday gift. And I'm a giver. I love giving gifts. I love going all out. I'm extra. Why am I gonna spend on your card?
B
Yeah, yeah. But like, I. Like we were saying, you know, like, success is defined by the person, you know, don't let. Like, do not let. Don't get lost in the sauce of Instagram. And what's. What you think success should look like? You think about, like, success has changed for you, you know, over. Like, you have to also be open. I did not think that I would be waxing at 32 years old. I used to think I was gonna have a desk job. Like, I really. When I was a kid, I wanted a cubicle. I wanted a cubicle so bad where.
A
You could decorate it.
B
Oh, my God. I used to pull keyboards out of trash. Trash cans and just like, play office, you know, I felt like there are people who played kitchen and people who played office, and I used to. Or play house and play office. And I used to play office and I wanted a cubicle. But it's like being open to. Okay, this is success for me one day and, like, my life has changed. I've been in a different era. You're a mom now, you know, like, you want to be at home with your baby. I want to be back in Florida with my sister's baby. You know, I Want to have baby?
A
Robert.
B
Robert put a baby in.
A
Yeah. Literally. Three triplets, please.
B
But wait until we're out of California.
A
Thank you. Live over here because it's beyond the house.
B
But. But, you know, like, people, I think it's like, it's so easy to get lost into, like, oh, I should be waxing 20 people. I should be. What? I should be working five days a week. Like, I should be working from 9am to 6pm no, not anymore.
A
Not anymore.
B
No. I'm in a different. I'm in a different time in my life.
A
Yes.
B
Like, and I work really hard to maintain that. You know, it doesn't stop. Yeah, it literally, the hard work, it never stops. You just choose what you want. Like, what's the end goal for it?
A
Yeah. You know, and it's true, because, you know, as I mentioned, I don't work seven days anymore. I work four.
B
Love that.
A
And I love my days off, and I love to spend it with my baby, and I love that freedom. But those days off, I'm still working, as in, I'm still posting. I'm still making sure that I'm doing my work at home, my payroll, for my girls. Like, I'm still. Because a business owner never stops.
B
Yeah.
A
Right.
B
Yeah.
A
You never stop working. If you do stop working completely, then, you know, good for you. But you. I'm the type of person I need to continuously post, but I've gotten to the point where, like, I'm posting my personal life on my.
B
I love posting my personal life.
A
Yeah. On my business. Because I've noticed that people relate to me way more than I thought people would.
B
Well, that's what I was talking about earlier, where it's like, I used to think that I needed to be this aesthetic person right. Online. And I'm not an aesthetic person. I'm a mess. But, like, people, once I started showing my personality online, that's when I found my people, you know?
A
Yeah.
B
That's when you find the people who really connect with you. Not only just. Because then it's not just pictures of your, like, of eyebrows and your space, which is great. But I think that you should have personal touches on your Instagram, because people want to know who they're Coming in is the best compliment. When somebody comes into my studio and they're like, oh, my God, you're exactly the way you are online.
A
Yeah.
B
In person.
A
Yeah.
B
Or if they see me live on Tik Tok and they come in and they're like, oh, my God, like, you're the same.
A
Yeah.
B
Or Even when I go to the Vegas show and other estheticians come up to me and we start talking, they're like, wow, like, you're so cool. And I'm just like, well, I'm not just faking it.
A
No.
B
I'm not thinking it for the gram.
A
No.
B
You know, same. It's. It shows that you're just a relatable person. Like, I felt extremely comfortable coming up to you, even though she was sweating and doing 10 other things, but I.
A
Was nice as fuck, because I'm so nice as fuck.
B
And then we were like, okay, yeah, yeah, yeah.
A
Podcast.
B
Yeah, yeah, yeah, yeah.
A
No, but, like, I just. I feel like I do post what, like, my baby, and I post my family, and I post myself, and I post, like, stuff because I know that it. I don't know what it is, but people interact with me more, and I feel like that already is grabbing someone's attention. Like, but book your appointment, too. You know what I mean? But it really does, like, I don't know, it really does help my Instagram, and I feel like it relates to a lot of people, and it's like. It's like a lifestyle type of. Like, my page, you can go in there and find, like, my work, obviously, but you can go in there, find me.
B
Yeah.
A
And find stuff that we could talk about outside of what I do.
B
Yeah.
A
And I feel like that that's already a connection that we have. So if you do end up coming to me, you know, we can have something to relate about. And I've gotten people like, this literally new client happened last week. She's like, I watched all your podcasts, and I remember that you said this. And you said this.
B
That's.
A
And I called my assistant because I thought I was tripping out, and I was like, oh. She's like. I was like, she's seen every episode. And she's like, my assistant's on one episode. She's like, you see mine? She's like, jacker, I've seen you with the pink jacket, and.
B
Oh, she's seen them.
A
She's freaking out.
B
I'm like.
A
And I asked her. I was like, are you in the beauty industry? She's like, no. Yeah, I'm just a podcaster. And I just. You relate on a lot of stuff that you say.
B
I had a client come in the other day, a similar experience. And she was like, you know, I've been so nervous to get a Brazilian. I've been following you for over a year. And you posted the other day your dirty apartment. Because this is. This was when I had, like, my depression done. And I literally posted it. Like, and I'm talking about trash on the floor. Like, it was dirty. Not messy. It was dirty. And I said, this is a depression den. And I was like, you know, I need accountability. And so I'm going to show you guys my mess. And then I showed the clean room, and she was like, that. She was like, I've been feeling so depressed. And I thought, like, I'm gonna take care of myself. She said, I clean my bathroom and I am coming to get my Brazilian.
A
Wow.
B
Like, you just don't. You just don't know. Like, and you just. She wouldn't have come in.
A
Yeah.
B
If I didn't post my dirty ass house.
A
Look at me. I stalk you and I learn cooking.
B
And I just.
A
I'm like, it really does help.
B
Yeah.
A
You know, and I don't scroll on a lot of people. One because my baby's a crybaby because I got him used to my arms. Okay, let's not talk about it. But also because, like, there's the people that pop out the most is the people that post the most. The people I pay attention to. So it's you. You're one of them. And I have a couple other people, and I'm just like. It's just fun. Like, I feel like we're friends, but we're not friends because we don't talk like that on a regular dates. Regular basis, but we're friends. Yeah, I know that we're friends.
B
Yeah, that makes sense. Yes. I mean, and that's why when I said when to actually schedule this to FaceTime me. Because we react to our stories. Right. We'll have. We will have. We've had the conversation to be on this podcast several times. And she'll send me something, and then I won't read it for days. And then.
A
Or even weeks. Yeah, weeks.
B
Let's refresh.
A
Yeah. Yeah.
B
And then I'll send her something and we'll go back and forth a couple times. And then weeks unread from her. Or read and you know, like. But I don't think about it. Right.
A
The FaceTime I didn't even know because my system opens up my messages.
B
Oh, yeah. No, you, my clients and my friends know if you want to get a hold of me, it's purely by FaceTime or call. I have like 700 texts right now.
A
You're in one of those. Yeah, I have unread. Because I can't. Like, I know you're crazy. And on my Text. I respond. Text messages. I respond. DMs go through. I have.
B
Oh, yeah. No DMs. I'm sorry. I'm sorry if you've ever DM'd me, and I haven't responded.
A
No. DS is crazy.
B
665.
A
You're joking. Look at him. I have five right now. Because that's weight. It's about to be. It's with Marlo. I have zero. Zero.
B
Yeah.
A
Because I just. Okay, well, let me keep in mind, I have 50 contacts. This is my personal phone. I don't give it out.
B
Oh.
A
Nobody. My work phone. Everybody has my number, and I still have zero. But this one, I have 50 contacts because I just keep it.
B
No, I made the mistake to not get a work phone. So my work phone is my personal phone.
A
That's great. I used to have.
B
I actually got a work phone, and nobody uses it, so I bought a brand new iPhone that's been used for a week. No, I.
A
My. My personal phone that I used to have my personal number. I switched to my business.
B
Yeah.
A
Because it was two out of. I could not do it. I could not do it. So I said it. Y'all can keep that personal number.
B
That's why I'm too attached. I'm too attached to my phone number.
A
And then they can't have it.
B
Yeah.
A
It's because, like, I feel like when I'm on my personal phone and then the business comes, and I'm just trying to, like, hang out with my friends or be with my family. Like, I'm like, hold on. Like, I got a text, and it's work. Like, when I could just keep my work phone at home and know, like, I'll check it when I'm back on the clock or when I'm home. And this is just, like, for my friends and my family. You know what I mean?
B
I wish I did that. Hot tip, if you're starting out, get a business phone or even a business. Like, I know people do Google numbers, you know, and they'll have it all come to the same phone, but just have a different phone number so that if they ever wanted a second phone, you know.
A
Yeah.
B
But, yeah, I made that mistake.
A
Well, I love you so much. I love you for coming to my podcast.
B
No, thank you for having me. Thank you for actually doing it. And Marlo, thank you. Thank you for showing up.
A
Poor Marlo. He went through a struggle today.
B
But I really thought. I was driving here, and I was on the phone with one of my friends, and I was like, I'm. She was like, oh, what's the podcast about? And I was like, I'm not really sure, but we'll probably just have a conversation. And I was like, the one thing I'm worried about is that she's about to text me after I've driven two hours into this journey. Like, something came up with the baby. I. Like, we have to reschedule. Which, obviously, if it was her baby or anything, honestly, like, I wouldn't be mad, but I be like, I just hate driving first.
A
I don't. I've never even. Have I ever canceled a podcast?
B
No.
A
Someone's cancel on us. Yeah. I've never. When it comes to that. And I've said this on my story. It's like, I don't cancel. It has to be like a life or death situation for me.
B
Oh, wow.
A
Literally, I'm very particular.
B
Yeah. That was my one worry. Other than that people are like, how do you just talk to people you've never met? And I'm like, it's really easy. Easy. You have everything to talk about.
A
Yeah. But, you know, with. You know, there's just some people that's kind of. You got to get it out of them. And there's some people you just click with.
B
Yeah.
A
And it's. I love. I love meeting extroverted people. My man is very opposite, very introverted. He won't. You.
B
You met him.
A
Like, he's very like, hi.
B
Hey. Literally, go to the ran.
A
Yes. He's like. He does not like people. He's a very. To himself. And I don't know how that happened. Opposites attract, I guess.
B
No, they do. Because Robert, he. He likes people, but he's so quiet sometimes. I'm like, why don't you talk? And he's like, I am talking. And I'm like, okay. Okay.
A
Well, we always end this podcast with a quote. You could think of something. You could think of anything. You stand by. It could be inspirational, funny. Let the guests know what wax that ash. What's in your head with something that you live by.
B
I was so unprepared for this, I.
A
Forgot to mention it in the beginning.
B
We just got profound.
A
You know what we've gotten the most funniest ones. Something. But if you want to make it for the guest and make it from your heart, you most definitely can.
B
Okay, so my quote doesn't necessarily have to be quote.
A
Something that you just.
B
Okay. My statement. Literally, my psa.
A
Yeah.
B
For you, the esthetician. The people.
A
Literally the people.
B
Everybody doubts themselves at some point in their lives. Just know that you can get through it and reach out to other people, make friends in the industry. It's a lot more. It's a lot easier to go through when you have friends who have walked through the same shoes or similar shoes. I wouldn't be where I am in my business if it wasn't for my other esthetician friends, period.
A
So don't be a catty.
B
Yeah, please. Oh, my God. Please don't be a catty. Please. That's how you'll grow, you know.
A
For real.
B
Yeah. Just make friends. Just be nice.
A
Yeah. Literally.
B
It's crazy concept.
A
Well, thank you so much for driving two and a half hours for me.
B
Thank you so much for having me.
A
And we'll see you on the next season for sure. We want to know what you're gonna do in 2025, because I know you got big plans. We talked about it, and we did. And I know you're gonna have big plans.
B
Yeah.
A
I'm rooting for you on the other side. Big plan. All right, well, I love you so much.
B
I love you.
A
We'll see you guys next time. Bye.
Beauty with a Twist: Episode Summary – "Don't Go Into Business With Your Friends"
Host: Dede
Guest: Ashley Melcher (@waxthatash)
Release Date: December 13, 2024
In this engaging episode of Beauty with a Twist, host Dede welcomes special guest Ashley Melcher, renowned in the beauty industry as @waxthatash. Ashley shares her transformative journey from aspiring math teacher to a successful esthetician and entrepreneur based in Santa Monica, California.
Starting Out: From Math to Makeup (02:03)
Ashley begins by recounting her unexpected transition from pursuing a career in mathematics to following her passion for makeup and esthetics. As a middle child, she often felt overshadowed by her high-achieving sisters, which fueled her desire to carve out her unique path. While studying to become a math teacher, Ashley dabbled in makeup gigs and attended IMATS (International Makeup Artist Trade Show) in California, blending her love for teaching with her creative interests.
Ashley: "I talk about imposter syndrome a lot because like if there were, I am imposter syndrome reincarnated."
Overcoming Challenges in LA (06:05)
Ashley discusses her move to Los Angeles, leaving behind a stable job at Toyota in Florida to pursue her dreams. She highlights the intense competition and high cost of living in LA, which ultimately led her to consider other career paths before finding her footing in the beauty industry.
Ashley: "People every, a lot of people in LA, I'm not going to say everybody, but a lot of people in LA, they are all doing their own thing. You have to work really hard to live in LA."
Personal Experience: Breaking Up with a Friend (15:30)
A significant portion of the episode delves into the complexities of partnering with friends in business. Ashley shares her personal experience of ending a business partnership with a best friend, which also led to the dissolution of their friendship. This challenging period taught her valuable lessons about maintaining professional and personal boundaries.
Ashley: "If you go into business with somebody, don't, don't, don't."
Statistics and Realities of Business Partnerships (17:10)
Dede and Ashley discuss the low success rate of business partnerships, citing that approximately 70% of such ventures fail. They emphasize the importance of maintaining friendships separate from business to prevent conflicts and preserve personal relationships.
Dede: "According to most research, the success rate of business partnerships is 30% a third, meaning that approximately 70% of business end in failure."
Marketing Strategies and Client Acquisition (28:08)
Ashley shares innovative marketing techniques she employed to build her clientele from scratch. Her proactive approach included airdropping promotions, engaging directly with potential clients at places like Target, and leveraging social media platforms to offer free services in exchange for reviews.
Ashley: "I used to airdrop people. I said, mention this and you'll get $20 off of any service."
Embracing Authenticity and Community (52:32)
Emphasizing authenticity, Ashley discusses how showing her true self on social media helped her connect with clients on a deeper level. By sharing personal stories and being relatable, she fostered a loyal community that appreciates her genuine approach.
Ashley: "When I started talking my personality online, that's when I found my people, you know?"
Mental Health and Social Media (40:04)
Ashley opens up about her struggles with imposter syndrome and how constant comparison on social media affected her mental health. By reducing her social media usage and focusing on personal growth, she overcame these challenges and found strength in her unique journey.
Ashley: "Everybody doubts themselves at some point in their lives. Just know that you can get through it and reach out to other people."
Celebrating Small Wins (52:38)
Highlighting the importance of recognizing and celebrating small achievements, Ashley shares how acknowledging minor successes keeps her motivated and reinforces her sense of accomplishment.
Ashley: "I sold one yesterday and we literally got up and danced. Because I'm gonna celebrate everything."
Avoid Mixing Friendship with Business: Ashley’s experience underscores the potential risks of entering business partnerships with friends, advocating for maintaining clear professional boundaries.
Embrace Authentic Marketing: Proactive and authentic marketing strategies, such as direct client engagement and genuine social media interactions, are crucial for building a loyal customer base.
Prioritize Mental Health: Reducing social media exposure and focusing on personal growth can significantly improve mental well-being, especially in competitive industries.
Celebrate Every Success: Recognizing and celebrating even small achievements fosters motivation and a positive outlook, essential for long-term success.
Define Your Own Success: Success is subjective and varies from person to person. It’s important to define what it means to you personally rather than conforming to external expectations.
Ashley leaves listeners with heartfelt advice on the importance of community and authenticity in the beauty industry. She encourages estheticians to support one another, avoid toxic business relationships, and stay true to their personal definitions of success.
Ashley: "Just make friends. Just be nice. Everybody doubts themselves... reach out to other people, make friends in the industry."
Ashley at [02:03]: "I talk about imposter syndrome a lot because like if there were, I am imposter syndrome reincarnated."
Dede at [17:10]: "According to most research, the success rate of business partnerships is 30% a third, meaning that approximately 70% of business end in failure."
Ashley at [28:08]: "I used to airdrop people. I said, mention this and you'll get $20 off of any service."
Ashley at [52:32]: "When I started talking my personality online, that's when I found my people, you know?"
Ashley at [40:04]: "Everybody doubts themselves at some point in their lives. Just know that you can get through it and reach out to other people."
This episode of Beauty with a Twist offers invaluable insights into the challenges of entrepreneurship in the beauty industry, especially when personal relationships intersect with business. Ashley Melcher’s candid discussion about her journey, the pitfalls of business partnerships, and her strategies for personal and professional growth provides a compelling narrative for anyone navigating the intricacies of running a beauty business.
Listen to the full episode to dive deeper into Ashley’s inspiring story and gather actionable advice for your own entrepreneurial journey.
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