What It Takes To Be a Successful Beauty Industry Professional Ft. Lash Cowboy

Summary

Podcast Summary: “What It Takes To Be a Successful Beauty Industry Professional Ft. Lash Cowboy”

Podcast Information:

• Title: Beauty with a Twist
• Host: Dede
• Guest: Abel De Leon (Lash Cowboy)
• Episode Title: What It Takes To Be a Successful Beauty Industry Professional Ft. Lash Cowboy
• Release Date: October 18, 2024

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1. Introduction

In this episode of Beauty with a Twist, host Dede welcomes a special guest, Abel De Leon, famously known as Lash Cowboy. The episode delves into Abel's journey in the beauty industry, his entrepreneurial spirit, the challenges he faced, and the strategies he employed to achieve success.

Notable Quote:

• Abel (00:07): “I flew into California just to meet this special person you guys fucking flew.”

2. Abel's Background and Entry into the Beauty Industry

Abel shares his initial aspirations of becoming a police officer or MMA fighter, highlighting the demands of his previous pursuits that conflicted with his family commitments. His transition into the beauty industry was precipitated by the COVID-19 pandemic when he was laid off from his healthcare job. Encouraged by his wife's success in the beauty business, Abel decided to join her, marking the beginning of his five-year journey in the field.

Notable Quotes:

• Abel (01:19): “I always wanted to either be a police officer or MMA fighter... but that was just too busy.”
• Abel (01:44): “She told me, why don’t you just join the beauty industry with me? And I was like, yeah.”

3. Learning and Mastering Lash Extensions

Abel recounts how his wife initially started the beauty business, expanding from eyebrows to makeup and then to extensions. Abel learned the craft primarily through hands-on experience with his wife, supplemented by instructional YouTube videos. His dedication is evident as he describes sitting beside his wife during lash appointments to absorb every detail.

Notable Quotes:

• Abel (02:45): “If this guy can help out his wife, why can't I?”
• Dede (04:37): “And do her lashes? Like, how did you learn?”
• Abel (04:11): “Yeah, actually, she taught me... I would sit there and watch her lash.”

4. Building a Clientele and Overcoming Challenges

Abel discusses the early challenges he faced, particularly with volume lashes, which initially frustrated him due to his perfectionist tendencies. After a period of struggle and a temporary return to classic lashes, a simple tweak suggested by his wife transformed his technique, enabling him to efficiently master volume lashes. This breakthrough was pivotal in building his clientele.

Notable Quotes:

• Abel (05:20): “I was just sitting there. It took a good four months because I was so frustrated.”
• Abel (07:07): “Don't worry about speed... push it.”

5. Branding and Differentiation in the Beauty Industry

A significant portion of the conversation focuses on the importance of personal branding. Abel emphasizes his unique Western cowboy aesthetic, which sets him apart in the predominantly female beauty industry. This distinctive branding strategy not only attracts attention but also fosters a memorable identity that resonates with clients.

Notable Quotes:

• Abel (13:00): “When you see someone like me, you think, this is a cowboy lash artist. It’s crazy.”
• Abel (13:28): “I wear Western wear because that's part of my culture and family heritage.”

6. Pricing Strategies and Income Potential

Abel provides an in-depth look at pricing strategies, highlighting how appropriate pricing is crucial to achieving a substantial income. By positioning his services at a premium, Abel and his wife collectively earn over $100K annually. He advises new professionals to price their services based on quality and target clientele, suggesting that higher pricing attracts clients willing to pay for excellence, ultimately leading to greater earnings.

Notable Quotes:

• Abel (31:36): “I make over 100k a year between me and my wife.”
• Abel (34:10): “I would say classics... you can make anywhere from $150 to $200 just for classics.”
• Dede (35:06): “Can you make that a short clip? They’re gonna be like a hundred and fifty to two hundred dollars.”

7. Managing Physical Strain and Equipment Choices

The discussion shifts to the physical demands of being a lash artist. Abel underscores the importance of quality equipment, such as comfortable recliners, to prevent physical strain. He shares his experiences with different adhesives, opting for clear adhesive over black due to its reduced irritation and better working conditions.

Notable Quotes:

• Abel (41:16): “I use clear adhesive now because it works a lot better for me.”
• Dede (42:05): “I hate those flatbeds. They need to get rid of them.”
• Abel (43:32): “If you're using the right equipment, you won't hurt yourself.”

8. Competition and Industry Challenges

Abel addresses the rise of DIY lash clusters and low-quality extensions proliferated through platforms like TikTok. He warns about the potential damage caused by improper application and inferior products, advocating for professional services to ensure lash health and quality. Abel also touches on the ethical considerations of content sharing, urging professionals to protect their work through watermarks and negotiations with brands.

Notable Quotes:

• Abel (54:33): “Lashes from TikTok can damage your natural lashes.”
• Abel (56:59): “It's cheaper but in the long run, it's going to damage your lashes.”

9. Final Advice and Conclusion

In wrapping up, Abel emphasizes the importance of consistency, patience, and continuous learning for those aspiring to succeed in the beauty industry. He advises newcomers to focus on mastering their craft, building a strong personal brand, and maintaining high standards to attract and retain quality clients. Abel’s closing quote encapsulates his philosophy:

Notable Quote:

• Abel (60:55): “Always stick to the goal. If the plan doesn't work, change the plan, but never the goal.”

Host Dede echoes Abel's sentiments, highlighting the value of perseverance and strategic investment over immediate gratification.

Closing Remarks:

• Dede (53:05): “Patience. And just consistency, consistency, and just know that it will come to you.”
• Abel (60:55): “I always keep that mindset just... always stick to the goal.”

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Key Takeaways:

• Personal Branding: Differentiates professionals in a saturated market.
• Pricing Strategies: Proper pricing attracts the right clientele and ensures financial success.
• Quality Over Quantity: Investing in quality products and equipment prevents physical strain and ensures client satisfaction.
• Consistency and Patience: Essential for building a loyal client base and achieving long-term success.
• Protecting Work: Use watermarks and negotiate appropriately to safeguard content and professional integrity.

Conclusion

Abel De Leon’s journey as Lash Cowboy serves as an inspiring blueprint for aspiring beauty industry professionals. His emphasis on personal branding, strategic pricing, and unwavering commitment underscores the multifaceted approach required to thrive in the competitive beauty landscape. This episode not only offers practical advice but also inspires listeners to stay true to their goals and continuously strive for excellence.

Transcript

[A]

Hey, guys. Welcome back to another episode of Beauty with a Twist. I'm super excited for this week's episode because we have a special guest. Go ahead and introduce yourself.

[B]

I'm the Lash Cowboy. My name is Abel De Leon from Milwaukee, Wisconsin. I flew into California just to meet this special person you guys fucking flew.

[A]

In for me, bitch. I'm kind of fangirling right now. Can I tell you, my upper lip is sweating like, I need a little blot. But it's okay because I was telling my manager that I was stalking you a long time ago. He actually found you, and then for you to be here right now, I'm like, fucking. What the fuck should I say?

[B]

You know, it's funny because, like, I would watch a few of your videos, and I'm, like, all into him. I'm like, okay, like, now I got to follow, because it was really intriguing. So then soon as I follow, then sure enough, like, what? Like, a few days later, you like.

[A]

I think it was a day.

[B]

It was it a day, not a few days. Yeah, because, like, you know, I have all these DMs, come out of nowhere. So it's like. And I'm like, hold on. This is the podcast that I started.

[A]

Following because let me tell you, I think I hit you up. You followed me and I hit you up. That day. I was a. That this is an opportunity and I'm not going to miss. And then I boom, boom, boom. And then here you are, and I'm super excited.

[B]

Thank you for finding as well.

[A]

So for those who don't know, go ahead and tell us a little bit about you, what you do.

[B]

So I'm a lash artist. I pretty much started about. I would say today, like, five years ago. Started five years ago, my wife started the whole beauty business. So she started the business back in, I want to say, 2014, 2015, around there. So she started the beauty business doing eyebrows, and then from eyebrows, she started doing makeup, and then she was like, I want more. So she started getting extensions. And then now that when I came in, it was like 2019. I always wanted to either be a police officer or MMA fighter and try to work my way to the ufc. Oh, I was just. That was just too busy. Like, I was in the gym every day, and I was, like, missing, you know, events for my kids. That's how committed I was. And then got into healthcare as a 9 to 5. And then from healthcare, they laid me off because of COVID That's when Covid hit. And then from there, they called me Back. And I was like. She told me, why don't you just join the beauty industry with me? And I'm like, yeah. So she's like, why don't you just join the beauty industry? And then I was actually following her journey through that whole last journey. I started watching these two couple with this couple, which is Mike and Shawna from Live Bay.

[A]

Actually, I think I've seen them before.

[B]

Yeah.

[A]

Yeah.

[B]

So I was like, if this guy can, like, help out his wife, you know, in the industry, why can't I? You know? So then I started watching their podcast, and then I started to get really into it, and, like, I think I can do this, you know? And then I'm like, there's not a lot of guys that do extensions either. So I was like, nails?

[A]

Yes. No.

[B]

Yeah, nails. Like, I would see, like, you know, guys that would do nails, and then I would see what else guys that would. I would say, like, do or either esthetician or makeup, actually. Makeup.

[A]

Yeah. Yeah.

[B]

So I followed Jeffree star, Mario, all those guys. Like, I started following all those artists, and then I'm like, you know what? At first I was kind of like, what would people think? You know? But, yeah, people are gonna judge you either way. If you are doing good, if you're, you know, doing, like, lashes or whatever it is, people are always going to judge you, so why not just do it? You know, go for it. So I just felt like. Like, I was like, you know what? Just ignore all the noise and just go for it. Right? And then five years later, here. Here I am.

[A]

So did you take a course or did you kind of just like, self teach yourself, like, self talk? Did you go to her lash appointments and fudgeing? Watch her laughter?

[B]

Yeah.

[A]

And do her lashes? Like, how did you learn?

[B]

Yeah, actually, she taught me. So, like, know she taught me. And I would sit there and watch her lash, and then I would watch some videos here and there, like on. On YouTube, here and there. But the majority of it was from her. If I wanted to learn something a little diff, just to get a point. A different point of view, then I would watch other people too, just to kind of see what their minds are doing. Yeah, that's just how I am. If I want to learn something, I'm gonna make sure that I focus on that particular craft, you know, just to always master it. So, yeah, so, yeah, I sat there most of the time, and I'm like, you know what? So I originally I started with teeth whitening, and I'm like. And then I Did lip blush, which is permanent makeup. Yeah. And then I was like, I'm not really liking this. And then I was like, let me try lashes. So I started doing classic lashes for like a good six months. And then I'm like, I want, I want more. You know, I'm loving my work. I'm loving the reactions of people, you know, just off of classic lashes. And you know, they're not really too much dramatic. It's just more natural look.

[A]

Yeah.

[B]

And then I was like, I'm going to start learning volume lashes. So she started teaching me. But like, for the first two months, I could not get like, yeah, like my fat fingers. I was just sitting there. I was like, man, I can't. I was like, to the point where I like tossed my tweezer on the floor. I'm like, I just can't. This. Yeah, you're annoyed, you know, So I was like, I just can't. I can't do it. And she's like, what do you mean? It's just, it's. She would like yell at me. She's like, it's simple. Look it. Look, look.

[A]

Yeah. So you would majority. Would you practice on your wife or would you like. For me, for example, if I'm seeing a guy do it, I'm kind of like, okay, I'm not intimidated. I'll go to you, you know, but at the same time, I'm like, how does he actually, like, is the retention, is it gonna last? Like, I'm kind of hesitant too, you know. So how did you get models or clients to trust you?

[B]

So I started to do on mannequins first and then I did my sister in law's.

[A]

Okay.

[B]

I would work, work on them and then my sister too. So I would work on them for a little bit. It took like about like a good three, four to maybe five max hours on them. And then I would just sit there and like, man. And I was, I just still can't get it. So I took a break for a good like, like, I would say like a good four months because I was just so frustrated. So I stuck with classic lashes again. And then I just took clients for classics. And then I was like, you know what? I want to, I need, I need to make some more money. I need, I want to get this down. So I went back at it and then I had her look at me work on it. And then she was like, this is what you're doing wrong. So it was like one little tweak. She was like, yeah, don't worry. About, don't worry about how it's so perfect. Like once you dip it into the glue, it's going to close and it's going to be a perfect pan.

[A]

Because you were trying to make it perfect before you put it in the glue.

[B]

Exactly. Okay. So then she was like, just dip it in a glue, it's going to come together and then just place it on the lash right away. As soon as I got that mentality, all right, just it's going to go in the glue, it's going to go on the glue. Then that was a wrap. Then I started to master the mapping and just to get the hang of it and yeah, so but like your.

[A]

Clients, like did you take some right away? Did you like you home bait? Like how did you do it?

[B]

So going back, I started taking clients little. As soon as she seen I was ready with my sister in law and sister she is okay. Now you can take on clients but just let them know that hey, this is, you're new, you're still trying to get the hang of it. It's going to take about three, four hours tops. If you let them know ahead of time, then they'll be, they'll come, they'll be comfortable and yeah. Just let you do them.

[A]

So, so how long was your first like client? Like how long do you.

[B]

I would say like a good five hours. Holy.

[A]

So in the beginning you were like, okay, I'm taking a long time.

[B]

Yeah. She was like, you gotta, she's like, you know what? She's like, I, I know I don't want you to worry about speed, but like these people are here for like a good four or five hours. I need you to push it.

[A]

Yeah. And how are you going to make your income at the time? Like I'm thinking four hours, five hours. You could take two clients, that's 10 hours. And you're charging what, 100 and not.

[B]

Even like when I was first taking clients as a newbie, I was only charging like maybe like $80 to $100 at first for the first few people.

[A]

Yeah. And you divide that by five, you're making, I don't know, math dumb, but.

[B]

I don't know, making like at least maybe it depending on how many clients. So like let's just say I got like three in the week. Probably like only like, like. Yeah, whatever the that is. Yeah, yeah, like two to three. I don't know. I don't know. But yeah.

[A]

So okay, so then after that you were like, I think maybe because you were just so a perfectionist that's why you took the five hours, you know, but after that, you just started.

[B]

I started to, like, you know, I was still perfected, but kind of had that mindset. Like, you know, these people isolate right away, dip it in a glue, get it, pinch. Like, just work fast. Yeah, it's like. Because I used to work in the factories when I was younger, too. So, you know, when you work in factories, it's like, move, move.

[A]

Yeah, yeah.

[B]

So it's like, I had to get to that mindset. Now it's like, all right. You know, like, work, work, work, work. Even when I was doing sales, too, like, working in phones for, like, I would say, I think it was cricket back then. I was selling phones, and I'm like, I had to close out that deal. So work fast. Close out the deal with these people, get the people to, you know, purchase, and then. Yeah. So I had to have that mindset, turn it around and just, like, work fast. Don't get comfortable sitting there and just taking your sweet ass time. Yeah, you just have to, like, get to it.

[A]

Get to it.

[B]

Yeah.

[A]

Do. Were a lot of girls intimidated because you were a girl male? Like, you ever get like, I don't know where they were like a guy doing my lashes? No.

[B]

There was some. They're like. Because there was times that would. They would come in. They're like, I have an appointment with Abel. And like, I'm sitting there and they think, Abel is a girl site. Some of them, they're like. They think I'm like. I'm like, yeah, like, I'm your last check. Nice to meet you. I'm able. I'm gonna take care of you. And they're just kind of, like, hesitant. Like, they think, it's my wife. I'm like, I'm able. So then they're like, sit down. And then we kind of. I open up to them and start a conversation. And then after that, they're like, more calm.

[A]

They're more calm.

[B]

Yeah.

[A]

So a lot of those clients, did they ever come back where they kind of like, oh, one time thing, because he's a guy.

[B]

You know, I had some that would, like, very few that would do that. It was just like, I'm gonna give him a shot, see what he's about.

[A]

Yeah.

[B]

And then they would, you know, I wouldn't see them again. And then there was some that would. Started sticking with me. And then see that I was starting to improve more and more. And then that's when I started to blow up, like, on Tick Tock and Instagram.

[A]

And that's where I'm like, asking, like, did you have this page when you were doing lip blush already and you kind of transitioned it to lashes?

[B]

Yeah. So I had a little bit of my lip blush work on the page, though, because I just like to have people, you know, know that how far I came to. Yeah, Like, I was. You know, I've been in this industry for, like, a long time, so I just want to show people, too, that, you know, I know what I'm doing with. With the beauty industry and customer service and how to take care of you and. Yeah, pretty much, you know, just to give them that comfort. Like, I'm not some newbie that's just starting, like, within a year and taking people.

[A]

Yeah.

[B]

Or just this guy that started on social media and started blowing up right away and, oh, he's just a one wonder.

[A]

Wonder.

[B]

Yeah. So, yeah, I was like, no, like that. I want to show you guys. Like, I mean, it's a long time. And, you know, thanks to my wife, too. Just, like, having me, like, just. She was kind of like the underdog too. She was like one of the first ones in the city doing extensions. And I felt like I. If I can be there and do this for you, then we would make a name for ourselves.

[A]

Yeah.

[B]

Because there's not a lot of guys in the industry.

[A]

So did you start off TikTok or you blew up on Tick Tock and that's how you got your phone?

[B]

So I blew up on Instagram, actually. And then. And then it started to. Well, it was. It was funny because I uploaded the, like, videos on both platforms. So both the platforms started blowing up, like, just coming nowhere.

[A]

Yeah.

[B]

And like, every time there's little notifications, like, he, like, follow, follow or comments, you know, and just like, we. What a lash artist? What the fuck? Like, we don't see any, like, lash artists.

[A]

Yeah.

[B]

So, yeah.

[A]

And it's because, like, the lash cowboy, I think it's your look.

[B]

Yeah.

[A]

That has a lot. Like, when I seen you, I think I was like a fucking cowboy. A lash artist. This is crazy. Like, the way you present yourself, it was so different. And that's what makes you stand out. Like, automatically, you know, you'll get noticed because of your look and how you present yourself. So that's why I'm like, okay, what the. Like, this is drawing my attention, you know? So that's why I could see why you blew up.

[B]

Yeah. Like, and it. You know, when we first started, like, when I started social media, I felt like I wasn't seen, like, even though I did lashes as a guy. But then I started to transition to more of creating the brand for myself.

[A]

Yes.

[B]

That's when things started, like, to pick up, and that's what I'm here to present, do a presentation on at last.

[A]

Yeah.

[B]

And, like, teach people, like, how to build a brand and, like, you know, get out there more. Not just being in the industry, but being out there more and just being you, you know, yourself. Because, you know, I was always into the Western, wearing all that stuff because my family would be in Texas and Houston, so I would go over there, visit, and I seen people just wearing, like, western stuff and, like, cowboy hats.

[A]

I'm like, so you got into it?

[B]

Yeah, yeah. Like, where I'm from in Milwaukee, Wisconsin, like, no one. People look at you, like, what the is he doing? Or kind of, like, thinking, like, oh, like, he's Mexican, of course. Like, that's what they wear. Like, you know, kind of, like, labeling you, Right?

[A]

Yeah. Yeah.

[B]

But, like, when in Texas, everyone's just there, like, either if you're Mexican, black, white, everyone's wearing Western wear, and everyone's just, like, you know, doing their own thing. So I was like, all right, well, if I'm always here, I might as well just look the part, right? Just started getting into it. And not only that, like, my grandpa, too, like, the whole cowboy thing, you know, I would get shit about like, oh, you're not a real cowboy. You don't get your hands dirty and all that shit. Right?

[A]

You fucking do lashes, right?

[B]

Like, well, like, I don't have to get my hands dirty. Like, it's. It's in my DNA. It's my culture. It's. You know, Mexicans and blacks were the first cowboys ghettos back years ago, the Rancho. Right.

[A]

Okay.

[B]

So it's like, I had. I can rip. I can wear this, you know, and my ma told me, too, when I was younger. Like, you know, before my grandpa passed, too. Like, when he was younger, he would take care of Vicente Fernandez horses when he was younger. So, yeah. Like, and then there's, like, these pictures of him and, like, this cowboy hat and then carrying me to. And then I was like, so you're.

[A]

Like, really raised into it.

[B]

Yeah.

[A]

So people can't tell you because you're like, I was raised into it.

[B]

Yeah.

[A]

You know?

[B]

Yeah.

[A]

So it makes sense.

[B]

Yeah. Like, now you see people, like, doing, like, trying to match their aesthetics and, you know, getting it into the. You know, which is good because we want to uplift that. That western wear stuff. And, you know, get out there more. But, you know, it's just. That's what I let people know, that I can rep and I can wear this stuff. I don't have to be a cowboy that gets my hand dirty and, you know, picking up poor shit, whatever. So.

[A]

And you know what? I think that's a good topic because I feel like a lot of people are like, how do I get my name out there? How do I get, you know, big on Instagram or TikTok or, like, why isn't my Instagram blowing up? Like, I'm doing such good work, but my work isn't blowing up? Like, why? And I think that's a good thing because they didn't make a brand for themselves. They're not standing out. Yes. The content, yes, Your brows look really good. But the brand yourself, it's not like I'm. I'm skipping.

[B]

Right.

[A]

You know what I mean? So I think that's good.

[B]

Yeah. Anyone can do, like, eyebrows and lashes. Right?

[A]

Like, yeah.

[B]

How are you gonna stand out? Right? And years ago, when we started, that's all you would see is work on the page. You're like, oh, like, look at all these sets. But who's the person behind this? Right? So I feel like that was very important to really get out there. Like, for example, I always use Kim Kardashian a lot because when she started it, you know, reality tv. Right. And then started putting her business out there, being more and more. And people know this person now, and now it went from the reality show to Skims, then to Beats.

[A]

Yep.

[B]

And into other opportunities. So I feel like it's very important to build yourself as a brand and have people get to know you first, and then they see that they can relate and then have that relationship. Like, I want to support that person because I like what they're doing. Right. So.

[A]

And I feel like that's so true because I don't know what the fuck it is, but I post my work and it's good. Right? And it's. It does good. But I post myself and it's quadruple, and I'm like, bitch, I'm even that interesting.

[B]

Like, well, you are, because it caught my attention.

[A]

I know, but, you know, to me, it's like, my friends just know me like how I am. My boyfriend's sick of me, but everyone is like, oh, that's not just how she is. But I post myself online, and I don't know why. It's just. It blows up way more.

[B]

Yeah.

[A]

Than my. And it's because, you know, people want to see the person and they like to know your. They're cheesmoso. They like to know your personal life. They like to see what you do because they want to relate to what. And I think that's why. And I mentioned this in another podcast, lifestyle videos or, you know, reels of you being in it. Like how you have your reels and you're in it and you're doing lashes. You being in it gets more views. Right, right, right.

[B]

Because it's like catchy. It's like. Like I catch myself doing that once in a while. Like just looking at videos and seeing what this person's doing. How, like, for example, brawl videos. Right?

[A]

Yeah.

[B]

I see like my. I'll like help my wife make her videos. And I like to see the transformation from start to finish. Finish how the whole process is and then who's doing this work. Right. And back then, like, people would post work and then they'll just be like, I did it, but then claim someone else's work and pretty much is a fraud about it. Right. And they're like, yeah. So they're like, kind of take that, use that picture and be like, I did these eyebrows, Come see me, come book an appointment. But then you're like, what the. You go. And then it's like, this is not your work.

[A]

Right way is that way. Like, people watermark.

[B]

Right now they do watermarks and now they're showing themselves. Like, I did this from start to finish. Right.

[A]

Yeah.

[B]

So it's like, like you expect these nice ass bras and then you go in there and then you come out looking like a chola. So you're like, what the fuck? Like what you do to my eyebrows? Like. But yeah, so now people watermark and then, you know, they show.

[A]

Really see that in the esthetician industry. Well, that skin wise, I don't really see that. But lashes make sense that a lot of people like, like for example, a nail salon.

[B]

Yeah.

[A]

They do lashes there.

[B]

Yeah.

[A]

They probably post other people's lashes work on their page.

[B]

Yeah. Even lash brands, they'll like post artists work and claim that the product like that lash the lashes using is that it's their brand nowadays. Yeah. So, you know, that's why I said be careful because it's like people now, like nowadays, like, they just take your work and claim it.

[A]

Yeah.

[B]

So I feel like it's important to show yourself and you're actually doing this type of work.

[A]

Yeah. And then if not, watermark it, which means just put your name Somewhere. Right. But I see when you do yours, it's like a boom sticker, right? That shit catches my attention. I always do that, too. I was watermark it just so. Just in case that does happen.

[B]

You know that. And then it's just like, what the hell is a Longhorn doing right there? Like, you know? So that's why I always tell her I'll kind of get her opinion. Like, is it too much, like. Excuse me? Is it too much, like, for the logo? She'd be like, no. Like, well, yeah, I feel like you should say that to the end. Like, so I'll kind of get her opinion on it. But I feel like it's always important to just put your logo there just so that way no one's, like, taking it.

[A]

Yeah.

[B]

And that's kind of helped me, too, when I'm negotiating with other platforms on using my content and then like, hey, can we use your video? But I kind of negotiate it, too. Like, I'll let you do that if I get a percentage of what you're making from sharing my video. Because there's platforms that will share videos. And then, like, some people don't know that. Like, it's like, oh, yeah, I just want to get my video out there. Get my name out there.

[A]

Yeah.

[B]

And not get paid for it.

[A]

Can I tell you something? You just taught me something. Because what the fuck, Marlowe? We should be on this. You know how many people ask us to use our short clips on their page? And how many followers do they have?

[B]

Millions. Million.

[A]

And I never asked them, like, yeah, of course. Go for it. Because I don't give a fudge. Like, it's exposure for us. But that's a good point, because I'm like, I don't make shit.

[B]

Yeah.

[A]

You know?

[B]

Yeah. Because they're, you know, they're making money. They could be making money off of your video, too. They have all these followers. Millions of followers.

[A]

Yeah.

[B]

And then they're make. They're like, using your video to get more follower following and then get most likely paid for it, too. So.

[A]

Yeah.

[B]

So that's why I started negotiating with people like, yeah, like. Or sometimes brands will let me, like, hit me up. Like, can you show our product on your page? And, like, we'll give you this for free in exchange for this. Sometimes, depending on who it is, if I really like you and I love your brand, like, I'll do it, you know? But if I feel like I don't know you and you just ask me, but you don't follow me, then we're going to have to negotiate that because I don't. You don't follow me. So why am I going to sit here and help you out?

[A]

Yeah, so I mentioned this too. Like, I get brands that send me shit all the time.

[B]

Yeah.

[A]

And they always expect. They're like, we'll give you this much for this, for if you do a one minute video and you got to do this and this. And can I tell you how many times I've declined more than anything because I'm not gonna put something out there that I don't believe. You know, I get Neutrogena that hits me up. I get Thyers, that witch hazel. I get them to hit me up. I have so many brands that I know if I say it, I will get so canceled for it. So they're like, you're an esthetician, but you wear. You wash your face with the Neutrogena cleanser. No. You know, they're going to pay me this much, but I don't care because at the end of the day, I'm not going to put something out there. You know what I mean?

[B]

Right.

[A]

But because now you're doing lashes, you never thinking of coming out with your own brand?

[B]

Well, I do actually have my own Lash brand. It's just I should focus on it 100%. But I just been so focused on like building more of my personal brand too, you know? Yeah. Trying to stay focused on, like, my art, my craft, and just, you know, just loving the whole thing. And then at the same time, you know, if you love me and support me, then I just have my brand there. Right. But I feel like I can do a lot more with it. It's just there. But, you know, if you support, like, hey, cool, right? But I just feel like I should pay 100 attention to it because I do believe in my products at the same time. So I feel like I kind of lack on that. But at the same time, I'm paying attention to my kids and yourself. My. My health and like, you know, just mental. My mental health and just everything, like just coming in at once and then negotiating with brands and trying to get, you know, that going too. So it's just a lot at the same time.

[A]

And I feel like when you have your own brand, I feel like that's going to be so, like, so much 100% attention worth. Like I can't even fucking imagine.

[B]

Yeah, so, because there's what, tweezers, lashes, last trace, glue, just all this other stuff that you can add. You can think Of. Right. But primer, primer, bonder. Like, right now I have this cleanser, this whipped cream cleanser that, you know, was my signature. When I would clean, like, give a lash B to my clients, everyone was like, what is that? Where did this come from? Right.

[A]

Yeah.

[B]

So I made. I decided to make my own, and I was like, well, let me just bring this out and see, you know, how. How it's going with people, like, how they liking it and stuff. And I've tested, like, for a good, like, six months already. Close to. And that's why people would ask. And I wanted to tell them because I'm secretly behind the scenes testing it before I even say what it is or, you know. And then as soon as I started getting close to, all right, this is. We're going to put it together, then I started people. I started to let people know, hey, I'm going to come out with it soon, but I'm not going to say anything until I'm actually finished with the label and everything else.

[A]

Like, it has to be done.

[B]

Yeah.

[A]

Because they always say, don't ever tell your what you're doing before it comes out.

[B]

Exactly.

[A]

Because then it won't fucking happen.

[B]

Yeah. She. And my wife's a believer on that, too. Yeah.

[A]

Because if I'm gonna tell you what I'm doing, then you're gonna go do it the next day.

[B]

Yeah.

[A]

Because, you know, I always say this. You're the blueprint.

[B]

Yeah.

[A]

Of your own making. Like, your. Your own. Like, people will always try to be you, but you're the blueprint. You know what I mean?

[B]

And I kind of feel like that's, you know, in the lash industry, it's kind of like, if you do it, I'm gonna do it. Right. It's like that trend. Right. I know an artist that has this, like, aesthetic, you know, boss type. Right. Now I see this lash artist doing it, and then I see another lash artist doing it. So it becomes a trend. Right.

[A]

Yeah.

[B]

Which is good for that person. If you're influenced by them, great. Right. But you can be yourself at the same time and do what you like. You don't have to do exactly what.

[A]

That person is doing, because that goes back into branding.

[B]

Yeah, branding. It's not original, so.

[A]

Yeah.

[B]

Yeah. I feel like it's a little tough on. On what you're trying to accomplish. And if you say something, people are one step ahead. And sometimes in, like, you know, doing that same thing.

[A]

Do you get people that want to be you? Do you get. Do you see other. I Don't see anybody. But do you? I feel like for me, I see like people coming out with, you know, podcasts and, you know, I see, I see it, but I think again, I see people when you start something, they want to, like how you say, do it.

[B]

But yeah.

[A]

Do you ever see someone kind of.

[B]

Maybe I would say like before, you know, I started popping off and you know, when I was up and coming.

[A]

Yeah.

[B]

Like, no one wore cowboy hats in the beauty industry. No one did Western wear. Right. Maybe like they'll have like a cow print blanket here and there, but no one really stuck to the hat. Right. So I'm starting to see it more and more across everything, like with barbers, lash or other lash artists, just in general in the beauty industry. So I started seeing it more. Yeah.

[A]

Because you're like, dude, I know that I did this, but I started. And it just makes you feel good. Right?

[B]

Right. And it's like, that's what I wanted, you know, to have people not be afraid of like showing that western, you know, Western theme. Yeah. So I, I'm, I'm proud of it and stuff. But like, I'm starting to see more people in it, but at the same time, it's just kind of like, where's, where's the credit? I know you see me. I know you do.

[A]

I know you do see you. Trust me. They're like. But they don't going to say that they're not going to give you the credit some.

[B]

Because I'm a guy too. I feel like at the same time, yeah, like, always a guy.

[A]

Fuck it, I don't need to do it.

[B]

Yeah. Yeah, but you know, that's good so. Because like when I started doing this whole thing on social media, then you had Mexican ot, the rap, the rapper too. Who the. He started wearing a cowboy hat and then now people are like, oh, you look like Mexican all too. Like, no, we started at the same time. Like I said, I started. Started doing this too, you know, like, so it's just because that's their lifestyle in, in Texas. So, you know, I just brought it to Wisconsin and started making it more popular in, in my state too. Was wearing it everywhere. And people would look at me sometimes. My wife would be like, dude, just wear a baseball cap today.

[A]

Yeah, I've seen you wear baseball caps here and there. But it's the cowboy hat. You gotta keep it, keep going.

[B]

I love, I love wearing nails. Like, I don't care what they, what they fucking think about it. I don't give a shit. Like, you know, or sometimes I'll catch people and they're like, oh, like, looking. Or like, laugh or look. I'll have compliments, like, hey, that's a nice hat. Where.

[A]

Yeah, yeah.

[B]

And then that opens up opportunity to help the brand that I got it from. You know, that I am partnership. But some of them, you know, make good sales, too, so. You're right.

[A]

Yeah. I have a question.

[B]

Okay.

[A]

Because it's controversial and, you know, it blew up on my last podcast or a couple podcasts ago. So obviously, we know that the lash industry is oversaturated. Every industry is oversaturated. There's nail techs oversaturated. Esticians that do facials and wax. Oversaturated. Lashes oversaturated. Because now it's lashcon. Right. So there's. There's Lash Con. There is the hair. There's hair and there's esthetician. So there's. Now it's like crazy.

[B]

There's even fake dentists at the house is doing veneers.

[A]

Veneers. First of all. First of all, get the out of there. Second of all, it's just glue.

[B]

Okay.

[A]

It's like your teeth are rotten. Go floss. Go to the dentist. I don't know. That's in another episode. That's like two hours. But I heard. Well, not heard. We talked. I'm not gonna say what episode, but is. Did your back hurt? Are you making money? Let's be for real, because I heard that you can't make 100k in the first year, but you have to make it. What did she say? 5 to 10 years. And shout out to her, I love her so much, but I want to know your perspective, because you do lashes. Are you making money? Let's. Let's hear the truth. Do you make a good income doing this?

[B]

I would say, like, I make over 100k.

[A]

Beautiful.

[B]

Over 100k a year. You know, between me and my wife as well.

[A]

Yeah.

[B]

We definitely make good money from just lashes.

[A]

Yeah.

[B]

So I would say, like, depending how you're pricing yourself is definitely a factor of what you're doing. Right. If you're going to price yourself lower than a hundred dollars, you're not gonna make at all. So depending on how you price yourself, if you're pricing yourself over a hundred dollars, you will definitely get to that 100k or more. Even less than 5 years. Or you can do it within, like, I would say like three years if you're just consistent. Right. If you're a newbie, it's not going to happen. But if you're going to, you're, if you're being more experienced now, it's like, all right, now I'm going to raise up, raise it up, take it to another level, raise my pricing and just be consistent and be this last artist bomb and slash artist. And then, you know, being consistent, you'll go, definitely.

[A]

But what about a newbie that feels she's barely coming in this industry or he's barely coming in, in this industry, and they kind of feel like, oh my gosh, like, I'm not getting it. Just like how you were in the beginning with the volume lashes, but they're, you know, struggling and you know, like, what do you. It's kind of like hard. Right? Like, you just have to keep going.

[B]

Yeah. So, like, it's not going to be easy. At the start, like, I was working sometimes like part time at a job and then doing lashes until I started getting clientele more and more. Then when I started getting busy with clientele, then I stopped my job, focus on lashes. And then that's when it started booming.

[A]

Yeah.

[B]

Like consistently. And social media played a big part of it.

[A]

Yeah.

[B]

So you'll definitely get there. Like I, like I said I like to use barbers too, because it's somewhat. Now you see people charging a hundred dollars a cut.

[A]

Yeah.

[B]

For barbering, right?

[A]

Yeah.

[B]

So like either 50 to 100. So back then it was 25. Now I see barbers that are making.

[A]

Sure it was 15 back in my day. Okay.

[B]

Yeah. So it's like you can. You definitely as a lash artist, you can make, you can make a lot. You just gotta price yourself. Right. And focus on your craft. And if you're a newbie, you just have to put in the work like everyone else did. It's not going to happen overnight, but once, I would say within six months, once you're consistent, bring in more clients, then that's, it's.

[A]

What do you have to price yourself though, at like, let's say classic lashes kind of. I know they run around a hundred dollars. Right.

[B]

So I would say classics. You like if, if you see a trend of classics.

[A]

Yeah, all the time, right?

[B]

Yeah. Now it's coming back.

[A]

Yeah.

[B]

Before it was like, now everyone wants to be clean girl, so clean girl era.

[A]

Yeah.

[B]

So it's coming back. I would say with six, you would price yourself at 140. 130. 140.

[A]

Dang. And how long?

[B]

And that only can. Or you can even be more like up to like, like, I would say 180.

[A]

So how long does it take?

[B]

I would say, like at least like two hours.

[A]

Okay.

[B]

Of classics. That's. It could take less than that, depending on like, you know what, how you feel that day too. But I would say you can make anywhere from 150 to 200 just for classics. Yep.

[A]

Okay. We're getting a cat. Can you make that a short clip? Marlowe? Let's make that one a short clip because they're gonna be like a hundred and fifty to two hundred dollars.

[B]

Yep.

[A]

So what about volume? Tell me volume.

[B]

So for volume it could be anywhere from I would say 280 to maybe 400. For volume.

[A]

How long does these hoes last?

[B]

I mean, like, it could. I. It can last up to a good like three weeks even to a month. So you just got to keep on coming for a fill every two weeks.

[A]

How much are fills?

[B]

I would say for fills. It depending. I. I would say from 1, 180 to 200. For a fill. Yeah.

[A]

What the am I doing?

[B]

Like, that's going back to pricing yourself. That's what I'm saying. And then you'll get. I'm sure, I'm sure you're gonna have people on the comment sections on this, like, well, I mind. I know my lady's charging like 80, so you guys are crazy. Like, yeah, like, well, your lady's like, not making enough money. So, yeah, like, you're getting. I'm sure your, your natural lashes are getting damaged. I'm sure it's not the great, like the best set. It looks like one uniform set, one volume set. It's not going to. And it looks like a fucking, you know, just doesn't look right. Right. So you got, you got someone that, like me, takes this craft seriously, where it's like, if you really want this, really want this set, we're going to make it happen. Right. But at the end of the day, you got to remember too, you're not always going to satisfy everyone. So. And that's what I try to tell a lot of the beginners. Like, you're not going to make every client satisfied. So just always like have that mentality too. Like you can put in, you can do like a whole 20, 30 minute consultation. Yes, right. What they want. Like, you're gonna. Okay. What you're gonna. What is your lifestyle? You're gonna do swimming? Are you going to vacation? Are you doing a wedding? What is it that you're doing that you're getting extensions and they're like, well, I like, I'm like, I like more of like a everyday lifestyle look, right. So then you try to accomplish what they're going to do for the day and what they. What they really want. But then sometimes you get that client where they're just like, they don't know what the hell they want either. So it's like you can sit there for 20, 30 minutes, do a consultation, and then you can, like, do your best and, like, like sweating there. You're like, all right. Yeah. And then they're like, all right, well, tell me how you. Like, if you need any changes, let me know. If there's something that you want me to take or add, just let me know. And then they're Sometimes they're just like, no, they look good. And then like two weeks later, they come in for a fill and they're like, can we go a little bit longer or more fuller?

[A]

Yeah.

[B]

So I'm like, well, okay, I asked you that in the first place. So, yeah, just don't be afraid to speak up.

[A]

Yes.

[B]

You know, so.

[A]

So, because those are. Do. Do people tell you, like, oh, my God, it's like they never. Your clients never question it, right? Because they're like, yeah, they know what you're bringing to the table, right?

[B]

Yeah. And it's like who you're trying to attract to is for your clientele, right?

[A]

Yeah.

[B]

If you're trying. If you're someone that's doing low prices, you're going to attract cheaper paying clients. Maybe students, college students, younger people, kids, teenagers. Not kids, teenagers, like, in their 15, 18, whatever. And then when you price a little higher, you're going to get more people that are like, nurses, doctors, lawyers, like, yeah, celebrities. Sometimes. And sometimes you'll get cheap celebrities, too, which is okay because everyone thinks, like, doing celebrities is all this, oh, like, you know, you made it type thing. But sometimes they can really lose money. Lose money for you, too, because you always try to work around their schedule. Sometimes they're always late and. Yeah, like.

[A]

And they don't want to pay. Sometimes they don't want to pay.

[B]

Exactly.

[A]

Because they say, well, I'm gonna post you. And then sometimes you don't even get followers.

[B]

Yeah. I even had, like, a few influencers that would reach out, like, hey, like, can you do my lashes? And then I'll post you. But depending on who's following that person, if it's just like, only fans model, right. You're only going to get all these guys following, so you're not going to make me. And then you got. So then you got like. And then you got like these moms that do lifestyles. And then I'll consider it because they're these moms that work hard and they're like doing lifestyles and making meals, getting up at 3am you know, making those meals and for the kids. And I know that a bunch of moms are going to follow that girl. Right? So the mom, they're gonna go, yeah, yeah.

[A]

Because they stay at home. Mom, husband will pay for the $400 lashes. Bitch. Like, yes. That makes. So you're. You're helping me out. I'm about to be reaching out to the moms. Yeah, the moms are where the it's at.

[B]

Yeah. So, like, you know, mom knows this mom and like, and that's what I always get to. When I get clientele that come in there, they're like, you know what, the whole, like a nurse, for example. All the nurses love my lashes. They don't care how much they have to pay as long as they last. The retention is good as long as the work looks good and they don't look like too dramatic. And they. It's something that they don't want because I'll have people that will come in and they were like, yeah, I went to the slash artist.

[A]

Yeah.

[B]

You know, it was, for example, I had a few clients that would say that I got these lashes done and I only paid like 80, 70, $80. You know, it was like done in like 30 minutes or two hours. And it's not something that I want. Or they fell off the next day. Now you just wasted that. And now you got to go back in and get re. Like, you know, try to get them redone because sometimes they won't give your money back. You got to go and get redone. And then they fall off the next day. And then you go to someone that you know you're going to pay for quality, you and. And retention and just the great experience overall. So you always want to price yourself at a good, you know, not only based on your experience or who you're trying to attract to as your clientele.

[A]

Yeah. How is your body, though? Does it take a toll on your body?

[B]

I would say no. If you're doing everything right, like if you're depending what you're using. If you're using, like I would say, honestly, I'm going to be real. A recliner. Depending on the recliner what it is. Some recliners are comfortable for you to work on for you and your client. And then there's some recliners that are just like, you're trying to, like, this is a recliner right here. And you're like, yeah. So, like, it burns. Your neck, in fact, burns. So, like, if it's a bed, you just make the bed comfortable, and then you're there on, like, this. You're, like, right here. And you're just like, easily. And I know sometimes some clients don't like the bed because it's like, they're like moms that, like, had birth and they're like, my back.

[A]

Yes.

[B]

My wife is one of them with the. I had an. I had children, and my back's killing me.

[A]

I hate those flatbeds. They need to get rid of them.

[B]

Yeah.

[A]

I'm sorry, but those Amazon beds trash. Get the on. I like, this is why I got this for my shop. My lash tech is right here.

[B]

Oh, is she.

[A]

And this one goes. The legs go up and this goes down, and you can adjust.

[B]

That's like, kind of like a barber chair in a way. Right.

[A]

I do my eyebrows. Because you can see this.

[B]

Yeah.

[A]

See, Go all the way down. It was pretty pricey, but because I rather pay that. I know it's comfortable, and I know that it's like, why am I going to pay a hundred dollars for a flatbed.

[B]

Yeah.

[A]

Or $50 for a flatbed when I know my clients are gonna die? And when you can pay a couple more hundred dollars for something that's quality.

[B]

Right.

[A]

You know what I mean?

[B]

Yeah. And if you're an artist that's just starting and you're like, ah, you know what? Like, I know, like, I can get better equipment, then you just put money on the side and save up and invest in that. Because it's going to pay off in the long run. Because I've had clients that come and tell me, like, hey, like, man, I never had a recliner, you know, experience. Or I never went to a place that had a recliner.

[A]

Yeah.

[B]

I always went to, like, somewhere where they had the beds. And that really hurt my back.

[A]

Yeah.

[B]

You know, like, okay, well, yeah, we do recliners, but sometimes the recliner can kind of hurt me, depending on what kind of recliner is. Like I said, there is recliners that are comfortable, and there are some that are just like, a nightmare. So depending on the right equipment, you won't hurt yourself at all. Your neck won't hurt as much. Your back won't hurt as much.

[A]

Yeah.

[B]

The only thing I would say you would experience some pain is your. Your wrist, your hands. And depending on the adhesive. I know I was. When I was first, starting out, I couldn't do the black glue adhesive at all. Like, my nose was clogged. My eyes are watering. I would wear a mask.

[A]

It's that strong.

[B]

Yeah. No matter what. Like, I would wear a gas mask. It still would affect me.

[A]

What are you talking about? The whole.

[B]

Yeah, like, the Lego graffiti. Like, I was like.

[A]

You were doing lashes with. Yeah, no, I was like.

[B]

I was, like, being like.

[A]

Oh, my God.

[B]

So sometimes my wife will wear it and I'll, like, make fun of him. Like, what the you say? Like, I can't hear you.

[A]

Imagine you guys are both lashing. Y'all look at each other. So that's why you can't use that glue.

[B]

Yeah. So I use clear adhesive now because it works a lot better for me. Yeah, like, oh, my God. Like, I. I would. I can do, like, five, six clients a day with the clear adhesive. And then not only that, but the retention for most of my clients are. Is really good. So it's like, if this is working out, I'm sticking to this.

[A]

Hell, yeah. And once you know your niche, then that's it.

[B]

Yeah.

[A]

Yeah. And that's why a lot of nail techs, too. I feel, like, struggle because of the monomer, the smell, and, you know, it's a lot of chemicals. So I feel like, first of all, being a nail tech is so. I feel like, yes, it's. That's oversaturated, too. But I can. You can agree on them with the smell and stuff, because that hurts them too. And I feel like the wrist. What do you suggest they do for that? Like, they go to.

[B]

For the wrist. I mean, honestly, just like, massaging it. Like, massaging and taking care. Like, you know, gaining breaks, doing stretches like this. You know, just like, kind of like there's YouTube videos from, like, I would watch a massage therapist or, like, what are those called? Chiropractors.

[A]

Chiropractors. That's what I was gonna say. I forgot the word for that. Yeah, they.

[B]

So they'll help you. Like, hey, you know, if you work a lot with your hands, I can do this and like, that, and everything will be good.

[A]

So going back to that question, then, I'm assuming that if you price yourself right, you can make more than. More than 100k without having a toll on your body. If you doing it a proper way.

[B]

Proper way.

[A]

If you're obviously pricing yourself right. But if you're a beginner, don't give up. Right.

[B]

And just keep on being consistent, getting your work high quality. And then if you Know, you feel like your work's high quality retention's last seen, these clients are coming back with like almost a good, like 90% coverage. And you, you only have to fill in a bit.

[A]

Yeah.

[B]

And then they're not complaining, just consistent. Then you want to raise your prices and like I said, going back into like, oh, like I know someone that does it. Well, like I said, it's not going to last. You're going to pay more in the long run and then you're going to damage your lashes in the long run.

[A]

Yeah.

[B]

And then it's just like you're not getting what you're paying for. And if you're cheap, fine. You're not. For me, it's okay.

[A]

Yeah.

[B]

And then there's people that are willing to pay the price, and that's fine. Like I said, someone that appreciates your work and someone that's more in the, you know, like, medical field or like a lawyer and all that stuff. So you just gotta price yourself and.

[A]

Make sure the clients too. Right. That's what you were saying. The clients. And I feel like that is so true.

[B]

Yeah.

[A]

Even for me, I'm starting to think, like. But I've had my regular. I've been doing this for years, but I have my regulars that have been since my home days.

[B]

Yeah.

[A]

And they seen me when I was charging, what, $50 for a facial to what, $200 now? And they don't see because they think they know that.

[B]

Yeah. And I'm like looking at this place, I was like, top notch. Like, you're in the area that has mountains and like palm trees. And I'm like, what the. This is like Beverly Hills, like Rodale Drive. And, and like, damn. Like, I need a update.

[A]

It took a long time. Okay. It was not easy.

[B]

So it's like you, like, even in Texas, same thing, right? Like, I, I go back and forth. There's people that charge and they're in a nice area and. And their clientele pays that. That price, you know, and then you got some that are home based because that still do quality work. Right. Like great work, amazing work. And if they're home based, maybe they just can't afford it right now. They need to get, you know, save up and then transition to the shop. Right?

[A]

Yeah.

[B]

And because my wife was the same way. She worked at home and then her work was really good and then. But we left the home base because she would have weird clients, like, come in and they would shoot up in the bathroom. Like, you know, drugs. Yeah.

[A]

Oh, my God. Can you come back for another episode.

[B]

Yeah.

[A]

Clients shoot up in the restroom.

[B]

Yes. Yeah. So, like, there was, like, maybe one. And the reason why we found out, because someone relayed the message to us. Like, hey, you know, this person is doing this. Like, hey, just want to give you a heads up. And then I'm like, what the. And I'm like, no wonder why. She spends, like 30 minutes in the bathroom. I'm thinking she's taking a big. But like. Yeah. Like, I'm like, what the. And then she's like, all right. And then she, like, leaves, and then comes to find out, she shoots up. So I'm like, what the.

[A]

See? And that's crazy.

[B]

Yeah.

[A]

That's a whole. You need to come back. Okay, you guys, sorry. You gotta come back in another flight because. What the.

[B]

Yeah. So that's why we left the home base. You know, nothing against, like, all props to them, like, you know, but I know it takes time and you're not gonna, like, especially, like, how we did coming up. We didn't have no loans, we didn't have parents. The spoon feed us. And like that. Like, yeah, we did it from zero and, like, started saving whatever we had and then started working our way up slowly. Like, we had a small spot, went into the medium spot to a big spot, and then started charging our worth and making over. Making, like over 100k for our pricing. And then that's when everything else. Products came in and everything. Trainings.

[A]

Yeah.

[B]

And that just started coming up more and more. Close to a mill type thing. Yeah.

[A]

And you know what? It's like everyone starts from somewhere. And I started from home, and I appreciate everyone that starts from home, but I think it's just patience.

[B]

Yeah, patience.

[A]

Patience. And just consistence, consistency, and just know that it will come to you. And obviously, every person that I've had on my podcast, I'm always like, well, how long have they. Like, five, six years? Like, this wasn't easy, you know? And it's. You hear the same story. Not same, different, but as in, like, I've been in this industry for years.

[B]

Yeah.

[A]

And I feel like a newbie is like, I'm fucking giving up after, like, what, couple months? But it's because they're not, you know, patient.

[B]

Yeah.

[A]

You know, so I feel like I started from home and then I came straight to a shop. And they always ask me, how did you go from home to a salon? I worked my ass off. And I always say this, but not only that, I saved a lot of money.

[B]

Right.

[A]

I didn't Go out and splurge and buy myself a fudgeing brand new BMW when I knew I was making that money.

[B]

Right. Or Louis Vuitton bag.

[A]

I didn't do that.

[B]

Fuck, I got this.

[A]

I didn't do that. I fucking still was eating my Maruchan at home.

[B]

Yeah.

[A]

You know, I didn't, I didn't even go out to eat that much. I spent a lot. I saved so much money because I knew what my goal was and I sacrificed a lot to get this right. You know what I mean?

[B]

So, and then, you know, when we were coming up, we kind of felt discouraged too because we were working from home and like she was working and just like, ah, no one's going to come to me because I work from home. But I was like, if your work is great, that shouldn't matter, right?

[A]

Yeah.

[B]

And then slowly started going into. We got a suite, she was working out of there and then started getting more clientele, just working her way up. And then I came in the picture and then that's when we both started to, you know, and then it's tough one. Especially if you're a young artist too. Like, if you're like, maybe in your 20s or whatever, you're like, like, I don't know if I can do it. Like, you just got to keep on going and just save your money. Like, you don't go and buy it like Louis Vuitton bake, like I said, or spending it on bottles at VIP and all this. You know, you want to put it to the side because you got bigger, you got bigger goals. So yeah, once you can have a good mentality financially, like, this is what I want.

[A]

Yep.

[B]

Then you can work towards that. Like, we have been like, we want this, we want to get this. So we're going to work towards that. And then people are always asking, like, how do you do that? Like, you got people that can get loans, you have people that really can't. And it's just like, because where I come from, you know, our, you know, with, you know, Hispanics and Latinos and stuff, they're like, they don't get that. They don't have that financial education. Right. So it's kind of like, where do I start? So it's like we'll kind of give them tips, like, you know, just save up and then you can apply for this loan. And then as soon as you get to this point, you can.

[A]

Yeah. So sometimes though, you don't really need a loan because it's kind of like you just have to work for It Right. You know me, I didn't get a loan at all because I knew that. Why would I want to get a loan if I know I'm gonna have to pay back? It's gonna be a pain in the ass. I don't want you to run my credit. I don't want you to do none of that because I'm already running my credit, trying to get a spot.

[B]

Right.

[A]

You know, I don't want to go through that.

[B]

Yeah. I want to use it wisely. I'm buying a house, and then I have to buy a fucking studio that I don't know, like, it may not come how I want it.

[A]

And I'm investing so much money, and I don't even know if it's gonna work out.

[B]

And then you're gonna change it up. And it's like my wife always changing. I'm like, oh, dude, like, again, like, here we go. What kind of chairs do you want? It's like, socially, like, I'll do this chair and this chair. Like, this is gonna. Which is great because you're always improving your spots in your space. Right. So I don't blame if you're always wanting to improve your space, which is great, but you just have to be really mentally there to knowing what your goal is and then succeed. Yeah.

[A]

Well, I love that you guys do it together. That's just such couple goals. Like, my man will not. Doesn't even know how to put on my lashes. Okay. I barely taught the man how to wax because I needed. I needed someone to teach. I needed someone to wax me. Okay. I just gave birth. Like, I needed him to get his together.

[B]

Yeah.

[A]

So already, you know, it's just gold seeing you guys do it.

[B]

Yeah.

[A]

And it's like, man, I'm jealous of. I wish my man knew how to do that. Before we end this, though, really quick, I want to touch base. Tell me about this cluster in Lash Beast. Really quick. Let's get it. Because I got someone. I have posted a questionnaire on my personal. And I had, like, 15 people ask me about this, and I have no idea what the it is.

[B]

So, like, there's clusters and then there's do it yourself lashes.

[A]

Yeah.

[B]

You know, short the Tick Tock. Yeah.

[A]

Tick Tock shops sell this, right?

[B]

Yeah.

[A]

Okay.

[B]

So, like, there's a. A beef because, like, you got some artists thinking that, oh, like, they're trying to take our jobs because of this alternative. Right. And then because it. It can be done in like, 30 minutes to maybe like, our tops. Right. For clusters, you're just putting it, you're putting this glue and sometimes you don't even know what type of glue it is and you're just putting like a big chunk of like lashes right on your natural lashes just sitting on there. Glue, glue, glue. And then that's it, right. It looks like a last strip. But there are, what they don't know is that they're damaging their lashes. There's some women that listen to the instructions, right. And then there's some that will keep it on more than five days to a week and it's doing more damage to the natural lashes. Sometimes they're dirty and they just leave them on for like a good more, more than a week. Right. And you're supposed to take them off before you're supposed to take them off in a certain amount of time. They don't and then they don't so they think oh like oh it's cheaper but in the long run it's going to damage your lashes. And then not only that but like you're, you're just placing a big glob, big blob of like glue like right on your extensions. Same with the, those tick tock lashes. Do it yourself lashes. You're doing it and some like I said, same thing. People do it. It only lasts like a good two days maybe the most. And you're not, you're only, you're probably spending like maybe 6 $10 on that thing on that product and then you just, if you think about it over time you're spending more money than you're actually. You can just get a lash that extensions that will last you for like a good two to three weeks.

[A]

Yeah, yeah. A month almost.

[B]

Right, Almost a month. All you have to do is just maintain it every two weeks and it's going to last you. And then not only that but your lash artist is cleaning your lashes for you. You know they, they know what glue they're using. It's, it's good for you, it's good for your eye health. It's good for you know, your immune to.

[A]

Yeah.

[B]

You're not using like I know back in the day people used to use nail glue for clusters.

[A]

Crazy.

[B]

Because. And that's going back into the nail shops. They'll try to do lashes which the are clusters and just easily just blue.

[A]

For a quick buck.

[B]

For a quick five, ten dollars. And there's you know sometimes they'll charge more like twenty dollars for the scent and then you're just like what the. And then they try, they'll Come to you, to the artist, that those extensions are like, okay, like, yeah, I went to the nail shop, right? And then when you remove them, there's probably like one to two natural lashes on each eyelid.

[A]

Oh, my.

[B]

And I'm like, there's nothing that we can do now because you have no lashes. So now you have to wait a good six months, like putting a serum on your lashes. You're like. And there's. I've heard stories where they'll get the clusters and then they'll have some eye damage because of the glue. Because of the glue get into the eye. There's so much glue on those clusters. Or sometimes it just. It's not. It's just not a good.

[A]

I feel like, you know what? It's just tick tock. Influencing people to do it at home to save the money when they don't know what the they're doing sometimes. And it's a clean girl era now. So it's like, I don't want to spend my money. I want natural nails. I want, you know, like, false. No cluster lashes. Very minimal or whatever. So I think it's just a trend maybe.

[B]

And it is. Yeah. And it's kind of. I always say, like, it's like when someone's trying to fix parts on their car and they watch YouTube, right? They're like, I want to save money and get. And fix my brakes. And. And not knowing that you're opening a door, you don't want to because now you're trying to get this tire off. And then something's wrong with that. And then you break a screw. Now you have to heat that screw. Because I've done it before where I did my own. Where I'm like, I broke the screw. Now I have to call a mechanic. Now I have to pay more for that because now he has to, like, burn to get it heated to take out the screw. And all this other. That I could have.

[A]

Didn't need to avoid it.

[B]

Exactly. So I always tell people, if you can do it right the first time, then do it right the first time. All the other clusters, easy way. Just because you are cheap. And you're like, all right, I want to do this option.

[A]

Well, the class clusters, okay? And I was telling him, listen, okay, don't look at my lashes right now. I know you judging the out of me. Because listen, okay. You know, I just gave birth. Okay.

[B]

Yeah.

[A]

Not only that, I had my lashes and I was telling you my extension. I went into labor. I pulled those hose off. Don't. Don't come at me because I was in pain, girl. You know, Understand what I'm feeling. I was just adding. I was crying. I told my man, I can't do this. I had a lash right here. I was like, fuck these hose. I was just ripping them. So don't judge my lashes. But I promise I'll fly out to you. Okay? I'll pay that money for quality. Okay. I always say I'll pay the money because I rather have the quality over some cheap shit that I know that I'm just going to, you know.

[B]

Yeah. Kind of like with a statician, Right. Like, you rather have them come fix your face and then they go to like, a Walgreens or whatever and then do like. Or Walmart to grab like a facial thing because they heard on Tick Tock it's good for their skin, but not knowing that person's skin is different from other people. So it's like, what the are you doing now? You broke out. You have a patch right here. Like. Like, yeah.

[A]

Trust me. I was. I get what clients like that all the time. I'm like, you're coming in for a facial, but you're using this product. You're using it because you've seen it on Tick tock. Shop for $2.

[B]

Yeah.

[A]

Crazy. Well, that's the end of our podcast I didn't mention, but we always in this podcast with a quote. So if you could think of a quote, something that you stand by, something that you want to put out there that you.

[B]

Well, actually, there's a quote that I do live by, and I don't know if I'm gonna get it right, but I just always have it, you know, mentally. And I always told my wife, too, if. If the. Now, let me see. It's going to sound choppy, but if. Always stick to the goal. If the plan doesn't. Oh, if the plan doesn't work, change the plan, but never the goal.

[A]

Fucking.

[B]

Yeah.

[A]

That was so.

[B]

I think I got it right. But yeah, so I always stick to that quote every day, no matter what it is I'm doing. You know, I am religious. You know, I don't know if you get people that are. But I always believe in God and, you know, I figure if whatever he has in. In plan for me path. So I always keep that mindset just. And just keeping that to myself.

[A]

I love that because I'm super religious, too. So the ocito mio I love.

[B]

Yeah.

[A]

You know, so I love that. Well, thank you so much for flying out, and I hope you guys do it again because I'm gonna need you back because I need to hear the shot story. That's a whole nother.

[B]

Yeah. Well, I appreciate you for having me. I really mean that. Because like I said, I love what you're doing. And, you know, I've been trying to get my going on with podcast, but I feel like whatever, everything you're doing is great.

[A]

Thank you.

[B]

You should. Yeah.

[A]

Do it.

[B]

Maybe.

[A]

I'll see they come on the Lash Cowboy come on his own podcast, giving.

[B]

Everyone the a voice, you know, in different fields.

[A]

Oh, thank you so much.

[B]

I love it. So.

[A]

Well, we'll hope to see you again.

[B]

Yeah.

[A]

And thank you again. And that's all you guys. We'll see you next time.

[B]

See you guys.