Episode Overview

Title: Apple Keeps Rocking On
Podcast: Becker Business
Host: Scott Becker
Date: November 28, 2025

In this bite-sized episode, Scott Becker delivers a rapid-fire business update focusing on Apple Inc. and its ongoing strength in the global tech market. He discusses Apple’s latest market performance, the critical role of iPhone sales, its enduring ecosystem, and recognition from leading analysts.

Key Discussion Points & Insights

Apple’s Market Performance

• Apple’s Stock Growth:
  • "Apple's up about 11% or so year to date." [00:17]
  • Currently trailing just behind Nvidia in terms of total market capitalization.
• Market Cap Standout:
  • "It still has a market cap that puts it at 4.13 trillion. Just behind. The only company ahead of it is Nvidia." [00:23]

Ecosystem Strength and User Engagement

• Power of Apple's Ecosystem:
  • Apple’s strategy centers on distributing iPhones, which pull users deeper into the Apple ecosystem.
  • Scott Becker’s Personal Take:
    • "Can tell you how many things a day I end up doing that cause me to click two buttons and buy something through Apple." [00:37]
    • Emphasizes the seamlessness and stickiness of Apple’s services once users are inside the ecosystem.

iPhone Sales Rebound

• Positive Growth in Hardware:
  • "What you're seeing here is iPhone sales are rising for the first time in a couple of years moving in the right direction and that's great news for Apple." [00:45]
  • Suggests renewed momentum after stagnant or declining sales in recent years.

Analyst Recognition

• Dan Ives’s Endorsement:
  • "Apple... did again make the list of 10 technology stocks that you ought to own. And that's based on the Dan Ives, you know his list that he puts out. He's a famous tech analyst at Wedbush Securities." [00:57]
  • Inclusion in Dan Ives’ top tech stock picks further affirms Apple’s strong outlook.

Notable Quotes & Memorable Moments

• On Apple’s Business Model:
  • "Apple’s ecosystem is largely based on their ability to get phones in people’s hands. So they then adopt and live within the Apple ecosystem." [00:31]
• On User Experience:
  • "I can tell you how many things a day I end up doing that cause me to click two buttons and buy something through Apple." [00:37]
• On Market Positioning:
  • "It still has a market cap that puts it at 4.13 trillion. Just behind. The only company ahead of it is Nvidia." [00:23]
• On Analyst Validation:
  • "That's based on the Dan Ives, you know his list that he puts out. He's a famous tech analyst at Wedbush Securities." [01:01]

Timestamps for Key Segments

• Apple’s Year-to-Date Performance and Market Cap: 00:17 – 00:26
• Insight on Ecosystem and User Habits: 00:31 – 00:41
• Rebound in iPhone Sales: 00:45 – 00:51
• Dan Ives’s Top Tech Stocks Mention: 00:57 – 01:06

Conclusion

Scott Becker neatly encapsulates Apple’s ongoing dominance in the tech sector, driven by a potent ecosystem centered on iPhones and solidified by third-party analyst endorsements. The episode is a quick, insightful briefing for business-minded listeners tracking major market movers like Apple.

Quote for Perspective:
"iPhone sales are rising for the first time in a couple of years moving in the right direction and that's great news for Apple." – Scott Becker [00:45]