Becker Business – “Stellantis Jeep Stuck in the Mud”

Host: Scott Becker
Date: February 11, 2026

Overview

In this episode of Becker Business, Scott Becker analyzes the troubling business situation at Stellantis, the parent company of Jeep, focusing on their recent financial struggles and strategic challenges. Drawing a parallel with Peloton, Becker explores what’s gone wrong, recent leadership moves, and prospects for the iconic Jeep Cherokee’s relaunch.

Key Discussion Points & Insights

1. Stellantis Jeep’s Dire Financial Situation

• One-Day Share Drop: On Friday, Stellantis shares plummeted 26% in response to “horrible reports on earnings, a big net loss, and the consistent challenge that it’s having in trying to find a spot in the market.” (Scott Becker, 00:53)
• Longer-Term Stock Performance:
  • Down 43% over the past 52 weeks
  • Down 55% over the last five years
• Comparative Analysis:
  • “Down 55 is far better than Peloton, which is down essentially by 97%... But again, if you're an investor and you like the Jeep, the Jeep line of cars…” (Scott Becker, 01:25)

2. The Jeep Cherokee Relaunch

• The company has reintroduced the Jeep Cherokee, its second most popular model ever, after a hiatus.
• “They're bringing that back after shelving that for a couple of years. We’ll see how that goes.” (Scott Becker, 01:47)

3. Leadership Struggles at Stellantis

• Troubled Leadership: “Stellantis has suffered for the last couple of years with horrendous leadership.” (Scott Becker, 01:50)
• New Leadership & Hope:
  • Recent leadership changes aim to steer Stellantis out of trouble.
  • Becker mentions Brian Niccol’s success at Starbucks as a possible blueprint:
    “Maybe they’ll have some of the luck that Brian Nicole is having at Starbucks and moving Starbucks back in the right direction. But to date, still a challenging, challenging situation.” (Scott Becker, 01:56)

Memorable Quotes & Moments

• Stock Realities:

  "Its shares dropped 26% on Friday based on horrible reports on earnings, a big net loss and the consistent challenge that it’s having in trying to find a spot in the market."
  (Scott Becker, 00:51)

• Investor Bottom Line:

  "Down 55 is far better than Peloton, which is down essentially by 97%... But again, if you’re an investor and you like the Jeep, the Jeep line of cars..."
  (Scott Becker, 01:25)

• Personal Commentary:

  "I'm not a Grand Cherokee fan. Some just simply stated too short for it, but I loved the traditional Jeep Cherokee and still have one of those."
  (Scott Becker, 01:42)

• Summary Judgment:

  "20 just a dumpster fire."
  (Scott Becker, 02:18)

Notable Segment Timestamps

• [00:29] – Introduction to Stellantis Jeep’s current woes and comparison to Peloton
• [00:53] – Breakdown of Stellantis share decline and the day’s stock hammering
• [01:25] – Five-year and one-year loss context; comparison with Peloton
• [01:42] – Personal note on the Jeep Cherokee and reaction to its relaunch
• [01:50] – Discussion of Stellantis leadership issues and potential turnaround

Tone & Language

Scott Becker’s commentary is direct, candid, and laced with personal perspective. He mixes financial analysis with relatable, real-world examples and moments of pointed humor (“20 just a dumpster fire”) to underscore the seriousness of the company’s decline while maintaining an engaging delivery.

Conclusion

This episode offers a sharp, concise analysis of Stellantis and Jeep’s current troubles, blending hard numbers with insightful commentary and a personal touch. Listeners gain a clear understanding of the stakes for the company, the challenges it faces, and what it might take to move beyond being “stuck in the mud.”