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This is Scott Becker with the Becker Business and the Becker Private Equity Podcast. We try to bring you one to two business and market insight episodes a day. Then we try and bring in interview the brilliant business founder. Today's discussion is Beyond Meat Gets Slaughtered. So Beyond Meats. Beyond Meat is the famous company that builds the impossible burger. Other kinds of plant based food that's supposed to taste like meat. Some of it's good, some of it's unedible. But that's not really the point today. The point today is that Beyond Meat is looking to make a big pivot into protein drinks as well. Now my basic sense when a company makes a big pivot, it usually means and there's little pivots, adjustments and then there's big pivots into to whole new lines. Usually it means that a company is struggling. And that's largely the case with Beyond Meats. It's down about 80% over the last 12 months. Horrendous last 12 months. That means if you put in $10,000, it's worth $2,000. Now I know that when I invest in a privately held company and a couple of years later they come back and say we're going to make a big pivot, I know that that generally means things have gone horribly wrong. That's quote unquote the big pivot. Again, today's episode a short episode on Beyond Meat. Beyond Meat getting slaughtered, moving to Protein drinks. The big pivot. Always a bad sign when something you've invested in and not an investor in Beyond Meat decides to make a big pivot. Thank you for listening to the Becker Business and the Becker Private Equity Podcast. We'll see if things get better for Beyond Meat. Thank you very, very much.
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Episode: Beyond Meat Gets Slaughtered
Host: Scott Becker
Date: January 21, 2026
In this brief and focused episode, Scott Becker discusses the recent struggles of Beyond Meat, particularly highlighting the company's decision to pivot from its flagship plant-based meat products to protein drinks. Becker analyzes what such a major shift indicates about the health of a business, comparing it to his own experiences in private equity and business investments.
Stock Decline:
“That means if you put in $10,000, it’s worth $2,000.”
[01:13]
Quality Commentary:
“Some of it’s good, some of it’s unedible. But that’s not really the point today.”
[00:47]
Beyond Meat’s New Strategy:
“My basic sense when a company makes a big pivot...usually it means that a company is struggling.”
[00:55]
Lessons from Private Equity:
“When I invest in a privately held company and a couple of years later they come back and say we’re going to make a big pivot, I know that that generally means things have gone horribly wrong. That’s quote unquote the big pivot.”
[01:24]
Becker emphasizes he is not an investor in Beyond Meat, but highlights the lesson for all business founders and investors:
“Always a bad sign when something you’ve invested in...decides to make a big pivot.”
[01:39]
He wraps up with cautious optimism for the company’s future, wishing them a turnaround but voicing skepticism given recent trends.
On the Severity of the Drop:
“Horrendous last 12 months…if you put in $10,000, it’s worth $2,000.”
Scott Becker, [01:13]
On Major Strategic Shifts:
“There’s little pivots, adjustments, and then there’s big pivots into whole new lines. Usually it means a company is struggling.”
Scott Becker, [00:54]
Summing up the Situation:
“Beyond Meat getting slaughtered, moving to protein drinks. The big pivot. Always a bad sign…”
Scott Becker, [01:36]
Scott Becker’s approach is matter-of-fact, a blend of analytical and conversational. He shares his direct observations with a hint of wry humor (“some of it’s good, some of it’s unedible…”), but maintains an instructive viewpoint for founders, investors, and enthusiasts: major pivots often signal deeper distress, and investors should beware.
This summary captures the essence and key lessons of the episode for anyone interested in business, private equity, or the ongoing saga of Beyond Meat.