Becker Private Equity & Business Podcast: Episode Summary
Title: Building Claims Theory: Lindsey Gross on Leadership, Vision, and the Future of RCM
Host: Scott Becker
Guest: Lindsey Gross, Founder and CEO of Claims Theory
Release Date: May 30, 2025
Introduction
In this insightful episode of the Becker Private Equity & Business Podcast, host Scott Becker welcomes Lindsey Gross, the dynamic founder and CEO of Claims Theory—a consulting firm specializing in revenue cycle management (RCM) within the healthcare sector. As the podcast celebrates surpassing seven million downloads and over 20,000 subscribers, Scott engages Lindsey in a comprehensive discussion about her entrepreneurial journey, leadership philosophies, industry trends, and invaluable advice for aspiring founders.
Lindsey Gross: Founding Claims Theory
Background and Motivation
Lindsey Gross brings over two decades of experience in the RCM space, having led operations, integrated acquisitions, and managed teams within private equity-backed organizations. Her extensive background equips her with a deep understanding of stakeholder communication and rapid operational scaling.
Lindsey Gross [01:06]: "I started Claims Theory because I wanted to do things differently. I wanted to create a business that brings real clarity to a complex space and one that's built on trust and partnership."
Mission and Services
Claims Theory offers a suite of services including coding and billing audits, staffing augmentation, leadership placement, and strategic consulting. The firm primarily assists organizations navigating significant changes or requiring additional support to optimize their revenue cycles.
The Entrepreneurial Journey: Anxiety and Excitement
Emotional Landscape of Starting a Business
Scott Becker probes into the emotional dynamics of launching a startup. Lindsey candidly shares her experience balancing anxiety with excitement during the foundational stages.
Lindsey Gross [02:13]: "It's exciting and we're growing quickly right out of the gate, so very fortunate for that."
Growth and Vision
Despite the inherent challenges, Lindsey highlights early successes such as acquiring national clients, launching an industry-focused podcast and newsletter, and successfully placing leaders in key roles. Her enthusiasm stems from the tangible impact Claims Theory is making in providing stability and clarity to client organizations.
Current Trends in Revenue Cycle Management (RCM)
Staffing Challenges
Lindsey addresses the escalating complexities in the RCM landscape, particularly the growing difficulty in sourcing experienced talent.
Lindsey Gross [03:00]: "We're seeing a push to do more with less... That creates real pressure on teams."
Factors contributing to this challenge include industry burnout, insufficient attraction of fresh talent, and evolving job expectations that extend beyond traditional billing and collections to encompass multifaceted roles involving financial analysis, technology adaptation, and leadership.
Technological Integration and Process Optimization
Lindsey emphasizes the necessity for organizations to invest in advanced processes, smarter technology utilization, and robust leadership to maintain efficiency and financial responsibility without overburdening their teams.
Focus and Vision for the Future
Achievements and Impact
As Claims Theory approaches its first anniversary, Lindsey reflects on the company's milestones, including national client acquisition, content creation initiatives, and successful leadership placements.
Lindsey Gross [04:48]: "We're helping organizations find stability, clarity, momentum at times when they need it the most."
Strategic Goals for Late 2025
Looking ahead, Lindsey is enthusiastic about scaling the business further, deepening client relationships, and continuing to innovate in the RCM space by integrating people, processes, and technology effectively.
Advice for Aspiring Founders
Leadership and Team Building
Lindsey underscores the importance of not shouldering all responsibilities alone and building a strong, trustworthy team.
Lindsey Gross [05:56]: "Don't try to do everything yourself... Leadership isn't about having all of the answers."
Continuous Learning and Adaptability
She advocates for ongoing education and staying adaptable to industry changes, emphasizing that successful leaders remain curious and open to new ideas.
Mentorship and Collaboration
Finding mentors and engaging with individuals who possess greater expertise is crucial for personal and professional growth.
Lindsey Gross [07:09]: "Find a good mentor, talk to people that are much smarter than you as frequently as you can."
Final Thoughts
Scott Becker commends Lindsey for her balanced approach to vision and execution, highlighting her ability to think strategically while effectively implementing solutions. The episode concludes with acknowledgments of Lindsey's contributions and inspiring journey as a founder who adeptly combines innovative thinking with operational excellence.
Scott Becker [07:43]: "Combines thinking and getting things done. A tremendous example that Lindsey Gross, thank you so much for taking the time to visit with us..."
Conclusion
This episode of the Becker Private Equity & Business Podcast offers a compelling look into the entrepreneurial spirit and strategic acumen of Lindsey Gross. Through candid conversations and insightful reflections, listeners gain valuable perspectives on leadership, industry trends, and the foundational elements necessary for building a successful consulting firm in the complex realm of revenue cycle management.