
In this episode, Scott Becker explains why Apple remains a company you shouldn’t bet against, despite market dips.
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Scott Becker
This is Scott Becker with the Becker Private Equity and Business podcast. Today's discussion is don't bet against Apple for quick points. So here's the deal with Apple. We often do this series of things not to bet against. Don't bet against Elon Musk. I guess you could say it. Don't bet against President Trump. He's a resilient person, whether you like him or not. What a resilient person. Apple, with the amount of phones they sell in the ecosystem they've built and all the different ways they make money, at the end of the day, I tell you not to bet against Apple either. Now, three or four quick points. First, Apple's down about 15% year to date. It's no longer approaching 4 trillion in market cap. Second, it's again back to over 3 trillion in market cap. And that's a big deal because there's only two companies above 3 trillion in market cap. You know, Apple's at about 3.17 trillion in market cap. Microsoft's about 3.36 trillion in market cap. Third, Apple, besides the phones and the phone sales seem to have sort of equalized or moderated in terms of growth. They're not having the growth they once had. But it still was very hard, particularly in the high income countries to switch from Apple to Samsung and change the ecosystem you work on. Now Apple makes so much money from these different kinds of things in their ecosystem. You know, whether it's the App Store, the bookstore, the million different in app purchases, you know, I buy promotional ads on Twitter, I'm paying through them, through Apple. I mean they get a piece of everything. They like the house. So at the end of the day, I think to give you three or four points, yes, Apple's down 50% year to date. But yes, it's the only other stock Besides Microsoft that's above 3 trillion in market cap. And three, they've built this incredible, incredible ecosystem. So at the end of the day, Apple fits in this category of companies not to bet against. Really amazing what they've done. Don't bet against Apple. And thank you for listening to the Becker Private Equity and Business Business podcast. And a special shout out today to the one and only Chanel Bunger, the greatest producer I've ever worked with. Just fantastic. We work with on the back of Private equity and business podcast. Thank you very much.
Becker Private Equity & Business Podcast Summary
Episode Title: Don’t Bet Against Apple: 4 Quick Points
Host: Scott Becker
Release Date: May 14, 2025
In this insightful episode of the Becker Private Equity & Business Podcast, host Scott Becker delves into the robust resilience and enduring market strength of Apple Inc. Through a concise yet comprehensive discussion, Scott outlines four pivotal points that underscore why investors and business enthusiasts alike should steadfastly "not bet against Apple."
Scott opens the discussion by highlighting Apple's impressive ability to maintain its market presence despite various challenges. He states:
“[00:00] Scott Becker: I tell you not to bet against Apple either.”
This assertion sets the tone for the episode, emphasizing Apple's unwavering position in the tech industry. Scott draws parallels between Apple and other resilient figures, such as Elon Musk and President Trump, underscoring Apple's tenacity:
“[00:00] Scott Becker: Apple, with the amount of phones they sell in the ecosystem they've built and all the different ways they make money...”
A significant portion of Scott’s argument centers around Apple’s market capitalization—a critical indicator of a company's financial health and investor confidence. He provides a detailed overview:
“[00:00] Scott Becker: First, Apple's down about 15% year to date. It's no longer approaching 4 trillion in market cap. Second, it's again back to over 3 trillion in market cap.”
Scott clarifies Apple's current standing by comparing it with other tech giants:
“[00:00] Scott Becker: You know, Apple's at about 3.17 trillion in market cap. Microsoft's about 3.36 trillion in market cap.”
By situating Apple within this elite group, Scott illustrates the company's substantial market influence and stability.
Transitioning from market figures, Scott examines the dynamics of Apple's revenue streams and ecosystem:
“[00:00] Scott Becker: Apple, besides the phones and the phone sales, seem to have sort of equalized or moderated in terms of growth. They're not having the growth they once had.”
Despite a moderation in growth rates, Scott emphasizes the durability of Apple's diversified revenue sources:
“[00:00] Scott Becker: They've built this incredible, incredible ecosystem. So at the end of the day, Apple fits in this category of companies not to bet against.”
Scott elaborates on how Apple's ecosystem—spanning the App Store, digital content platforms, and in-app purchases—creates a sticky environment that discourages users from switching to competitors:
“[00:00] Scott Becker: It was very hard, particularly in the high income countries to switch from Apple to Samsung and change the ecosystem you work on.”
This ecosystem not only ensures sustained revenue but also fosters customer loyalty, a cornerstone of Apple's enduring success.
In the final points, Scott underscores the multifaceted nature of Apple's income:
“[00:00] Scott Becker: Apple makes so much money from these different kinds of things in their ecosystem... they get a piece of everything. They like the house.”
By capturing a share of revenues from various channels—be it app sales, promotional ads, or other in-app transactions—Apple ensures a steady and diversified income stream. Scott's analogy of Apple controlling the "house" aptly conveys the company's dominant position in its ecosystem.
Scott’s analysis paints Apple as a paragon of resilience and strategic excellence in the tech industry. Despite experiencing a 15% decline year-to-date, Apple’s market capitalization remains formidable, positioning it just behind Microsoft among the few companies exceeding the $3 trillion mark. This financial robustness is complemented by Apple's strategic diversification beyond hardware sales, particularly smartphones.
The emphasis on Apple’s ecosystem reveals a critical factor in its sustained success. By creating an interconnected suite of services and products, Apple not only enhances user experience but also creates barriers to entry for competitors. This ecosystem approach ensures ongoing revenue generation from multiple streams, reinforcing Apple's market dominance.
Moreover, Scott’s comparison with other resilient leaders like Elon Musk and President Trump serves to humanize Apple's corporate strength, making its resilience more relatable and understandable to listeners. This analogy effectively bridges the gap between corporate performance and personal characteristics of endurance and adaptability.
Scott Becker concludes the episode by reiterating Apple's unassailable position in the market:
“[00:00] Scott Becker: Don't bet against Apple. Really amazing what they've done.”
By summarizing the key points—market performance, capitalization, ecosystem strength, and diversified revenue streams—Scott provides a compelling case for why Apple remains a stalwart investment and a leader in the tech industry.
Additionally, Scott extends gratitude to Chanel Bunger, lauding her as the "greatest producer" he has worked with, highlighting the collaborative spirit behind the podcast’s production:
"[00:00] Scott Becker: A special shout out today to the one and only Chanel Bunger, the greatest producer I've ever worked with. Just fantastic."
For listeners seeking an in-depth understanding of Apple's market resilience and strategic prowess, this episode serves as an informative and persuasive resource.
Thank you for tuning into the Becker Private Equity & Business Podcast. Stay tuned for more insightful discussions on industry-leading companies and financial strategies.