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This is Scott Becker with the Becker Business and the Becker Private Equity Podcast. Today's discussion is is Apple rebounding or is Apple in trouble? A tale of two cities. Here are five quick points on Apple. First, the good news is that Apple's in a spot where they're ultimately their iPhone sales. The 17 sales are doing far better than the iPhone 16 sales did and that's really positive. Second, on the negative side of things, the stock is down about 5% today. It's down about 10% year to date. So that's our second point. But contrast at that with that over the last five years, it's still up 92%. Third, even though Apple's iPhone sales are way up this year over last year, the reality is they're way short of some of the estimates that they had expected to hit in terms of iPhone revenues and sales. And remember, the iPhone is still 50% of all their revenues. Fourth, on the plus side, three things are going really well. They're continuing to see growth in services revenues. Second, they've got 2 billion devices that are internationally installed, which gives them a huge platform for services. Third, they're working hard to upgrade their AI game and other types of efforts too. So those are sort of, you know, in the cast flow is just off the charts. Fifth, Warren Buffett, the largest position of Berkshire Hathaway for a very long time was the, was the Apple and they sold down a lot of their stake over the last few years. And Warren Buffett says he probably sold down on it too early. And it wasn't really a negative about ultimately Apple. It was more that they were over concentrating Apple than a negative on Apple. And I think that's a really interesting perspective. So again, there are five points on an Apple. Is it rebounding or is it in trouble today? Obviously it's having a tough day, but longer term it's solid but not explosive growth. It's probably gotten a lot of the growth already and just trying to keep on being this tremendous insane cash cow unless they can find new areas to open up. In any event, thank you for listening to the Becker Business, the Becker Private Equity podcast. We always appreciate your comments. Feel free at any time to text Scott Becker 773-766-5322 and your thoughts? Thank you so much for listening to the Becker Business and Becker Private Equity podcast. Thank you.
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Podcast: Becker Private Equity & Business Podcast
Host: Scott Becker
Date: April 7, 2026
Episode Theme:
A concise, five-point analysis of Apple Inc.'s current business situation—balancing signs of a rebound with underlying concerns—through the lens of sales data, stock performance, growth strategies, and investor sentiment.
Scott Becker examines whether Apple is on the mend or facing significant challenges in 2026. He structures his analysis around five essential points, balancing both optimistic and concerning signs, while contextualizing Apple’s position in the market and highlighting long-term fundamentals.
Timestamp: 00:23
"Their iPhone sales, the 17 sales, are doing far better than the iPhone 16 sales did and that's really positive." – Scott Becker (00:26)
Timestamp: 00:38
"The stock is down about 5% today. It's down about 10% year to date...over the last five years, it's still up 92%." – Scott Becker (00:38, 00:50)
Timestamp: 00:57
"They're way short of some of the estimates that they had expected to hit in terms of iPhone revenues and sales. And remember, the iPhone is still 50% of all their revenues." – Scott Becker (01:06)
Timestamp: 01:19
"They're continuing to see growth in services revenues. Second, they've got 2 billion devices that are internationally installed...Third, they're working hard to upgrade their AI game...the cash flow is just off the charts." – Scott Becker (01:19–01:35)
Timestamp: 01:37
"Warren Buffett says he probably sold down on it too early. It wasn't really a negative about ultimately Apple...more that they were over concentrating Apple than a negative on Apple." – Scott Becker (01:44)
"It's having a tough day, but longer term it's solid but not explosive growth. It's probably gotten a lot of the growth already and just trying to keep on being this tremendous insane cash cow unless they can find new areas to open up.” – Scott Becker (02:05)
For listeners seeking a fast, insightful briefing on Apple’s current position, Scott Becker’s five-point breakdown provides both the data and context to understand the latest headlines.