Becker Private Equity & Business Podcast: Lululemon vs. Costco (07-01-25)
Host: Scott Becker
Release Date: July 1, 2025

Introduction: The Nature of Rivalries in Business and Sports

In the latest episode of the Becker Private Equity & Business Podcast, host Scott Becker delves into the intriguing landscape of business rivalries, drawing parallels with some of the most storied competitions in sports history.

"You know, over the years, there's these great rivalries in sports. There's Ali versus Frazier. There's Ohio State versus Michigan... There's been Samsung versus Apple."
[00:15]

Becker highlights that just as sports rivalries capture public attention and ignite passionate debates, business competitions similarly engage stakeholders, investors, and consumers alike.

Spotlight on the Emerging Rivalry: Lululemon vs. Costco

Becker introduces the central focus of the episode: the burgeoning conflict between Lululemon and Costco. This rivalry is not rooted in traditional competition over market share but has evolved into a legal battle with significant financial implications for both companies.

"What we're watching now is a different rivalry, a different lawsuit shaping up. You've got lululemon versus Costco."
[00:40]

Accusations of Product Knockoffs

Lululemon has formally accused Costco of selling products that infringe upon their designs and brand integrity. According to Becker, this allegation centers around the claim that Costco is offering what Lululemon considers to be knockoff merchandise within its retail outlets.

"Lulu is accusing Costco of selling knockoffs of their products in Costco stores. Costco, of course, rejects that claim."
[00:55]

Costco has firmly denied these accusations, maintaining that their products are original and meet all necessary quality standards. This legal tussle has sparked debate among industry watchers and consumers who are keenly monitoring the developments.

Financial Performance and Market Sentiment

Becker provides an analysis of the current financial standings of both companies, offering insights into how this rivalry may be influencing their market performance.

Lululemon's Decline

Lululemon has been experiencing a challenging period, with its stock price dropping approximately 35% year-to-date. Becker attributes part of this downturn to consumer dissatisfaction with product offerings.

"Somebody recently sent us a gift certificate for Lulu. And I tell you, it was hard for me to find what I wanted at Lulu other than going back to basic, basic sweats."
[01:25]

This scarcity of appealing products might be contributing to the company's declining stock performance and overall market confidence.

Costco's Resilience

In contrast, Costco has demonstrated robust performance, with its stock appreciating by 7.5% year-to-date. Becker underscores Costco's ability to maintain investor confidence despite the ongoing legal disputes.

"In contrast, Costco keeps on kicking. It's up seven and a half percent year to date and we'll see if that keeps on moving in the right direction."
[01:15]

This resilience could be indicative of Costco's strong business model and diversified product offerings, which continue to attract and retain customers.

Personal Insights and Observations

Becker shares his personal experiences with both brands, providing a firsthand perspective on their current market positions.

"I tell you, it was hard for me to find what I wanted at Lulu other than going back to basic, basic sweats."
[01:05]

This remark not only reflects his individual challenges with Lululemon's product range but also serves as a microcosm of the broader consumer sentiment that may be affecting the company's financial health.

Conclusion: The Dynamics of Business Rivalries

Wrapping up the episode, Becker reiterates the fascination he finds in observing such high-profile business rivalries, likening them to classic sports matchups.

"Lulu versus Costco, it's not always versus Frazier, but sure, it's fun to watch."
[01:30]

He expresses optimism about the continued developments in this legal and business showdown, suggesting that the outcomes could have lasting impacts on both companies' trajectories.

Final Remarks

Becker concludes the podcast by encouraging listener engagement and extending gratitude to his production team.

"Thank you for listening to the Becker Business and the Becker Private Equity Podcast. Anytime you've got a suggestion for a topic or want to be on the podcast or have ideas, please feel free to reach Scott Specker, 773-766-5322."
[01:35]

He also acknowledges Chanel Bunger, the producer, praising her as "the best in the business," and signs off with a heartfelt thank you.

Key Takeaways:

• Business Rivalries: Comparable to sports, they generate significant interest and have profound implications for the companies involved.
• Lululemon vs. Costco: A legal battle over alleged product knockoffs is currently defining the relationship between these two retail giants.
• Financial Impacts: Lululemon is facing a substantial stock decline, potentially linked to product dissatisfaction, while Costco remains financially strong.
• Consumer Experience: Personal anecdotes reflect broader market challenges and consumer perceptions.

This episode offers a comprehensive look into how external conflicts and internal product strategies can significantly influence the fortunes of major companies in the private equity and business sectors.