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This is Scott Becker with the Becker Business and the Becker Private Equity Podcast. Today's discussion is the five Steps to Building a Business and so we'll talk through this quickly. A lot of this comes from our new book Building Great Businesses by Scott Becker with Molly Gamble that's available for pre order on Amazon. God bless you. Here are the five stages of building a business. The first stage is idea. Someone has an idea for a business, a product, a service, whatever they're doing. And this is sort of this concept of there are so many ideas out there and most startups never get past this stage. That's the first stage of building a business. The next stage after an idea or concept is this concept of actually getting to a product or service. And it's critical that you get here as quickly as possible with the minimum viable product. Here is where you start to differentiate those that have an idea versus those that can actually do something. So many entrepreneurs come up with an idea or concept but never act on it. That's ideation, that's innovation. That's whatever you want to call it, but it's really useless unless you turn things into a product and service. The couple thoughts on a product or service first, you have to get there fairly early so you could start to test it with the market, test it with potential customers, see if people actually want the product that you want to buy. Many people get delayed for years in developing that product or service or testing market because it's scary to actually test the product in the market to see if people actually want it. Second thought is the improvement of the product never ends. Yes, you have to get the minimum viable product, but you've got to be going on and improving it for the rest of your lives. Quite frankly, the rest of the business. Third is this stage of getting to a product is not the be all and end all. And that's really the start of what can be a real business part. Possibly the third stage in building a business is to get to revenue. And again, until you actually have paying customers, you have what we think of as a hobby or an advanced hobby versus a true business. Asking a million people if they like your idea or asking friends if they like your idea is literally zero compared to actually selling your product or service for money to handful of customers. Don't confuse a friend or a colleague saying it's a great idea with a real customer. Buying one of these things counts, one doesn't. And so you got to get there to where you're actually trying to sell it to see if people will buy it and test it in the market. And this is scary, but there's no way around it. The fourth concept is profit. Most businesses really get moving when you could figure out how to turn your revenues into not just some money, but into profits. Revenues beat out expenses. Cash flows then helps generate product improvement in the ability to hire more sales and distribution members and people that continue to help you to grow and build out a business. Again, we come from idea to product or service to actual revenues to actual profits. Finally, fifth, the concept is can we get to scale? Can you turn your cash flow, can you turn your operations, your profit into scale? Can you hire more salespeople? You can get better distribution, can you improve the product? What can you do to now turn this into a scalable business? Again, this concept of scale is the fifth sort of leg on the stool or the fifth phase that differs from company to company. For a venture capital funded company, you might try for scale before you try for profits and then find profits once you figure out what your plateau scale is. But the basic concept is we're trying to get from idea to product or service, to revenues to profit and then to scale. Those are the five core stages of building a business. If you get a chance, please go online and buy a copy of Building Great Businesses. Create Momentum, Overcome Setbacks and scale with confidence again. Scott Becker with Melly Gamble preorder on Amazon. We greatly appreciate it. Thank you for listening.
