Podcast Summary: Becoming NEXTonSCENE™ Episode - "EMT Nurse to MedSpa Owner"
Podcast Information:
- Title: Becoming NEXTonSCENE™
- Host: Jackie Zuck, NEXTonSCENE Media, LLC
- Description: A platform dedicated to building a business through social media and YouTube, featuring insights from founders and guests ranging from start-up entrepreneurs to celebrities.
- Episode: EMT Nurse to MedSpa Owner
- Release Date: September 26, 2024
Introduction
In this engaging episode of Becoming NEXTonSCENE™, host Jackie Zuck welcomes listeners to another inspiring discussion focused on transitioning careers and building successful businesses. The featured guest is Wendy Vaughn, a board-certified nurse and the owner of Stay Beautiful Med Spa in Woburn, Massachusetts. The episode delves into Wendy’s journey from an EMT nurse to a successful MedSpa owner, highlighting her professional insights and personal anecdotes.
Opening Remarks and Key Insights on Consistency
Jackie Zuck begins the episode with a dual-purpose tip on marketing and self-care, emphasizing the importance of consistency:
“If you are not showing up consistently in your marketing, your results are going to stagnate... the more that you do that, the faster your growth will come in your business, personally and even professionally.” (00:00)
This sets the tone for the episode, underscoring that consistency is crucial not just in business but also in personal development.
Guest Introduction: Wendy Vaughn’s Background
Wendy Vaughn is introduced as the owner of Stay Beautiful Med Spa, a board-certified nurse, and an injector specialist. Her impressive background includes:
- EMT Experience: Worked as an Emergency Medical Technician (EMT) for six years, responding to emergencies in Somerville, Chelsea, and Everett.
- Nursing Career: Transitioned to nursing to provide more comprehensive care after realizing the limitations of EMT work.
- Transition to Aesthetics: After 16 years working with an allergy doctor, Wendy ventured into medical aesthetics, combining her medical expertise with her passion for beauty and wellness.
Journey from EMT to MedSpa Owner
Wendy shares her motivation for advancing from EMT to nursing:
“There was really no continuation of care. We really just took care of people and dropped them off at the emergency room... So I said, you know, let me go to nursing school so I can kind of, you know, go beyond that and provide even more care.” (02:31)
Her desire to offer extended care led her to explore nursing further, eventually discovering her passion for medical aesthetics over a decade ago.
Personal Anecdotes: Life Outside the MedSpa
Wendy adds a personal touch by talking about her life outside of work, including her love for animals:
“During COVID I adopted a horse. His name is Hawk... Unfortunately, he ended up having to remove one eye.” (05:27)
This story highlights her compassionate nature and ability to find joy and purpose in challenging situations.
Establishing Stay Beautiful Med Spa
Wendy explains the inception of Stay Beautiful Med Spa:
“We were all trying to do things the right way and we’re not cutting corners... I opened Stay Beautiful and I called Ellen and Amanda... because we all have the same core values.” (08:41)
Key points about the MedSpa:
- Mission: To provide high-quality, consistent care without compromising on standards.
- Team: Wendy’s colleagues Ellen (practice manager) and Amanda (esthetician) joined her to maintain a unified vision.
- Operations: Emphasis on reliability, adequate supplies, and personalized client care.
Current Trends in Medical Aesthetics
Wendy discusses the latest trends and client inquiries in the aesthetics industry:
“Botox is an every three to four month procedure... Some of them need quite a few injections.” (12:56)
Highlights include:
- Botox and Fillers: Education on how Botox works, its gradual onset, and realistic expectations.
- Client Demographics: Predominantly older clientele (55+) who appreciate gradual and sustained improvements.
- Neck Injections: A specialized treatment targeting platysmal bands to enhance the natural appearance of the neck and jawline.
Client Relations and Customized Treatments
Wendy emphasizes personalized care:
“It's on a case by case because I do see people in their 20s that just genetically have really heavy, thick foreheads... in their 20s and wanting to treat that, then I certainly would.” (15:50)
She addresses common concerns and misconceptions, ensuring clients are well-informed and comfortable with their treatment plans.
Unique Business Model: Family Involvement
A standout element of Stay Beautiful Med Spa is the involvement of Wendy’s daughter:
“She does everything all set up for me, including the charts... she's my medical assistant, my right hand woman.” (17:21)
This family-oriented approach fosters a supportive and efficient work environment, enhancing the overall client experience.
Regional Differences in Aesthetic Trends
Wendy shares insights about regional preferences:
“Here in New England... people still aren't really 100% comfortable talking about their treatments... they want to look very, very natural.” (18:21)
Contrasting with places like California, New England clients prefer subtle enhancements, leading to a focus on achieving natural-looking results.
Conclusion and Contact Information
Jackie Zuck wraps up the episode by highlighting Wendy's expertise and the unique qualities of Stay Beautiful Med Spa:
“Everybody go check out Stay Beautiful Med Spa. You will not regret it.” (19:35)
Contact Information:
- Instagram & Facebook: Stay Beautiful Med Spa
- Website: staybeautifulmedspa.com
- Phone: 978-203-0172 (speak to Ellen or Lindsay)
Final Thoughts
This episode of Becoming NEXTonSCENE™ offers a comprehensive look into Wendy Vaughn’s professional journey and business acumen. Listeners gain valuable insights into transitioning careers, maintaining consistency in business practices, and understanding the nuances of the medical aesthetics industry. Wendy’s dedication to providing high-quality care and her unique business model serve as an inspiring example for aspiring entrepreneurs and professionals in the health and beauty sector.
Timestamp Reference:
- 00:00 – Introduction and Marketing Tip
- 02:14 – Guest Introduction
- 02:31 – Wendy’s Journey to Nursing
- 05:27 – Personal Story about Hawk the Horse
- 08:41 – Establishing Stay Beautiful Med Spa
- 12:56 – Trends in Medical Aesthetics
- 15:50 – Client Demographics and Treatments
- 17:21 – Family Involvement in Business
- 18:21 – Regional Aesthetic Preferences
- 19:35 – Conclusion and Contact Details