Podcast Summary

Podcast: Next On Scene: The Human Behind The Brand
Episode: Visibility Is Service: Inside Next On Scene with Jaclyn Zukerman-Delory
Date: November 12, 2025
Host: Jaclyn Zukerman-Delory

Episode Overview

This episode serves as both an introduction to the “Next On Scene” platform and a personal manifesto from host Jaclyn Zukerman-Delory, an award-winning publicist, mom, and media visionary. Jaclyn discusses her journey from a New York transplant to Boston entrepreneur, the foundation and growth of her brand, and the realities behind building visibility in business. With characteristic honesty and encouragement, Jaclyn explores the mindset shifts, challenges, and aspirations that drive authentic visibility and lasting legacy.

Key Discussion Points & Insights

1. Origin of Next On Scene

• Starting from Scratch

  • The podcast began after Jaclyn relocated to Boston from New York in 2014, feeling isolated and recognizing a gap for small businesses and solopreneurs lacking connections.

    "As a New Yorker relocated to Boston in 2014, I found this need that really small businesses and solopreneurs didn't have the connections to get into the spotlight. And it felt like as somebody who relocated, I also didn't have connections." (01:00)

• Growth from Humble Beginnings

  • What started as a podcast recorded in her guest room closet has grown into a full-service media house PR agency, offering everything from messaging strategy to event production and content creation.

    "It originally was a podcast in my guest room closet. Today it has become a full service media house PR agency..." (01:30)

2. Defining Visibility: Service Over Ego

• Visibility as Service
  • Jaclyn reframes visibility, not as self-promotion, but as an act of service — inspiring others and sharing personal stories that resonate.

    "Visibility isn't just about being seen, it's about being of service." (00:04)
    "If they come from, I'm going to be of service to one person today by sharing my story. You did your job..." (02:20)

3. Challenges and Breakthrough Moments

• Legal and Personal Hurdles

  • Shares openly about legal challenges: facing lawsuits over business name and social media photos, emphasizing the importance of giving credit and protecting one’s business early.

    "Early on in my business I was sued...to change my business name, which is why it's now Next on Scene. And then I also had been sued about photos on social media...it's really important to give credit where it's due." (02:50)

• Motherhood as a Pivot Point

  • Becoming a parent was a profound shift that influenced her business approach and personal boundaries.

    "Having children for me was a really...breakthrough moment because I knew my lifestyle and commitments to people and how I'm showing up changed." (03:20)

4. Mental Health and Authenticity

• Growing Up with Mental Health Challenges Nearby

  • Personal story of growing up with a close family member facing severe mental health struggles — shaping a deep value for vulnerability and inclusivity in her platform.

    "I directly have a very close family member...who has had severe mental health issues. And it completely affected my family's dynamic..." (03:40)

• Daily Mental Wellness Routines

  • Advocates for intentional self-care routines (journaling, gratitude, meditation) as prerequisites for visibility and business success.

    "I actually close out after my kids go to bed every night. I really give myself time, time to journal about things I want to release for the day, things I'm really grateful for that happened for the day." (04:10)

5. Advice for Creators: Start Small, Focus on Impact

• Overcoming Fear
  • Encourages listeners to sidestep fear by focusing on serving just one person at a time.

    "My best advice is, today I'm gonna inspire one person. And I think going in with that mentality will change your life." (04:50)

6. Next On Scene’s Vision for the Future

• Interactive Space Dream

  • Jaclyn shares her vision for a physical space where creators can produce, collaborate, and build visibility in an immersive environment.

    "I really see this interactive space where people will come in and be able to start their own shows, be able to be interviewed, be able to create content..." (05:00)

  • The envisioned experience: creative content opportunities, mocktails/cocktails, branding days, strategy sessions—a confidence-building "red carpet moment" for all.

• Invitation to Join the Community

  • Emphasizes collective evolution—inviting listeners, guests, and creators on the journey toward greater visibility and legacy.

    "Can we to come on this journey with us? Your say is very impactful as an audience member...we are going to all evolve together." (05:30)

Notable Quotes & Memorable Moments

• On the Essence of Visibility:

  “Visibility isn't about ego, it's about impact.”
  — Jaclyn Zukerman-Delory (05:46)

• On Sharing Your Story:

  "Your story matters, your voice is your legacy, and the world is waiting to see you."
  — Jaclyn Zukerman-Delory (06:01)

• On the Power of the Present:

  "I think I've learned more than ever now. We have to be present."
  — Jaclyn Zukerman-Delory (04:24)

Timestamps for Key Segments

• [00:04] – Visibility as Service: Podcast purpose and mission
• [01:00] – Jaclyn's New York to Boston transition and Next On Scene origin story
• [02:20] – Rethinking visibility: Service over spotlight
• [02:50] – Legal hurdles and business protection lessons
• [03:20] – Motherhood as a transformative moment
• [03:40–04:10] – Mental health, family impact, daily wellness routines
• [04:50] – Overcoming fears by serving one person
• [05:00] – Vision for a physical content space (the interactive "red carpet" experience)
• [05:46–06:09] – Closing advice: Legacy, impact, and call to action

Conclusion

This episode is a candid, motivational narrative about the true meaning of visibility, the challenges of entrepreneurship, the impact of personal growth, and the future of community-driven brand-building. Jaclyn’s sincerity and practical wisdom set a welcoming tone for the podcast’s evolution, inviting listeners to embrace their own stories—and to remember that visibility, done with heart and service, is the cornerstone of lasting legacy.