Episode 32 – Madeleine Voge // Artist. Fantasy Writer. Creative Director.

“A few months back, I was partaking in the classic, all-too-human ritual of doomscrolling when I stumbled upon a gem in the rough - a stylish, articulate, left-of-center online “it” girl talking about KidPix, the history of the Muni logo, retrofuturism, and gothic design. Her name was Madeleine. She was a creator and she lived in my phone. I liked her videos and kept scrolling. We’ve all been there - delighted by that one creator who actually makes doomscrolling feel worth it. Her videos had merit, a unique perspective, and they felt human - I learned something. It was pure - and it all existed between memes, brain rot, and the rest of the dumb noise on the modern day internet.

Fast-forward a few days later, I’m minding my own business at a Music Poster Art Show I was part of, hosted by The Fillmore, and in walks Madeleine - straight out of my freaking phone and into real life. We hit it off immediately. I told her I loved her videos, she was down to come on the podcast, and here we are: our first big conversation. My takeaway? Madeleine is rad as fuck online - but even cooler in person. Dare I say ice cold cool? I dare. I’m stoked to share with you today’s conversation with the one and only Madeleine Voge.

In this episode of BEDROOM™, Madeleine breaks down how Aura Bora - the sparkling water brand she co-founded with her husband, Paul - took the craft beverage market by storm. She shares the thinking behind Aura Bora’s branding and gives us a peek into her current design ventures with The Lads, the creative studio she co-runs with her friend and business partner, Jesse Howell.

From there, we shift gears as Madeleine dives into her creative writing process and the book she’s been working on. We then go full nostalgia mode reminiscing about KidPix, 90s snacks, toys, and commercials - it’s a treat.

Then we tap into some listener-submitted questions - one from The Lad, Jesse Howell, art director and illustrator, and another from Walker Lambert, graphic designer and illustrator. Madeleine shares her thoughts on social media virality and dishes out practical advice on landing more clients, opportunities, and exposure in the world of design and social media. She also talks about Fantasy Camp, her Substack project and internet hub for all things sci-fi and fantasy.

Finally, we wrap things up with a round of BEDROOM BANTER™, where I rapid-fire some classic BEDROOM™ questions and Madeleine gives the fans what they want. Big shoutout to Madeleine Voge for coming on the pod. Welcome to the BEDROOM™, y’all. WORLDWIDE PEACE.” – PSG

Madeleine Voge's Socials & Websites
Madeleine's Instagram: @madeleinevoge
Fantasy Camp: substack.com/@madeleinevoge
The Lads Website: www.thelads.studio

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