I've made a big decision in my business: After nine cohorts, I'm transitioning the Pre-Launch Plan Program from a cohort-based program to an evergreen offer.

In this episode, I'm pulling back the curtain on why I'm making the change, what I'm gaining, what I'm giving up, and the questions you should ask yourself if you're deciding between a cohort model and an evergreen program.

In this episode, I also talk about:

Why I kept my program cohort-based for years before making this shift
The hidden challenge of moving to an evergreen model
How urgency and scarcity can impact enrollment
The revenue ceiling many cohort programs eventually face
Why community matters even more in the age of AI
The real question to ask before changing your business model

If you're trying to decide whether to keep your program cohort-based or move toward evergreen, you'll walk away with a clearer framework for making the decision.

DM me on Instagram @BrennaMcGowanCo

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