Get ready to rumble! This week, we’re body-slamming into the world of pro wrestling with Damo McCullough—professional wrestler, gym owner, family guy, and Liat’s personal burpee dictator. Damo’s spilling all the secrets on how wrestlers use behavioral science to pump up the crowd, master insane moves, and keep the drama flowing like pyro on a championship night.

Whether you’re here for the wrestling, the behavior nerdiness, or just some good ol’ laughs, this episode is a total showstopper. Don’t forget to tag your favorite wrestlers on Instagram @behaviorbitchespodcast!

Behavior Concepts Covered:

Pairing

Antecedent

Reinforcement

Punishment

Shaping

Chaining

Task Analysis

Extinction

Stimulus Discrimination

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