Matt George isn't just a Harvard Business School executive leadership coach.

He's also one of my favorite Legacy Launch Pad clients. Yes, I say that a lot but I only have my favorites on this show.

I've had the privilege of watching Matt go from being a longtime nonprofit CEO to becoming a three-time #1 bestselling author who leveraged his book into a multimillion-dollar portfolio of speaking, consulting, media and coaching opportunities. As a result of his books, he now works at Harvard Business School, hosted his own prime-time TV show for four years and has generated over a million dollars in revenue from the ripple effects of authorship.

How did he do it? Well, he treated the book we published, Non-Profit Game Plan, like a "business card for life"—he never stopped networking with it.

First, he carried copies everywhere, giving them out on flights, at conferences and to nonprofits across the country. He even packed a full suitcase with 50-60 books for a John Maxwell conference and refused to bring a single one home. Then he embarked on an epic 61-city, 67-day book tour across America, combining media appearances with grassroots nonprofit visits where he literally saw his book help save a young girl's life. (He and I also got to meet for a cup of hot chocolate when his tour took him to LA.)

Today, his media appearances have multiplied 10-15x, his consulting fees have skyrocketed and his speaking invitations stretch from Ivy League alumni clubs to global conferences. And that's not all: thanks to his book, Matt was able to leave his 30-year nonprofit career, land a coveted position at Harvard Business School (coaching C-suite executives from around the world) and launch his own company.

Listen in to find out why Matt's "business card for life" strategy shows why a book truly is the world’s best business card.

Episode Highlights:

How Matt turned his book into the catalyst for a career reinvention at Harvard Business School
The intentional strategy of carrying and giving away books to build brand and revenue
Why books outperform business cards for authority and credibility
How Business Forward and other media opportunities emerged directly from authorship
The 61-city book tour that combined grassroots impact with national visibility
Why reviews and relationships matter more than bulk sales
How Matt monetized his book into consulting, speaking and global coaching streams

Key Takeaways:

A book is a lifelong business card when used strategically
Reviews, not sales rankings, drive long-term credibility
Speaking, consulting, and media come from intentional design, not accident
Authorship creates authority, self-confidence and new revenue streams
The impact of a book goes beyond business—it can literally change lives

Matt George on the Book That Created a TV Show, Harvard Position and 61-City Tour