Behind the Brand with Bryan Elliott

Alex Hormozi Gave Away the Playbook. The World Got Rich!

Alex Hormozi built a portfolio of companies worth over $200 million before he turned 35. No outside funding. No famous co-founder. No viral moment that handed him an audience. He did it by studying the math of business more seriously than almost anyone in his generation, then teaching everything he learned in public. That last part is what separates him from most founders. He gave away the playbook.The question worth asking is whether Hormozi is the greatest business educator of his era, or something bigger. His books have sold millions of copies. His content reaches tens of millions of people. But the real measure is what his audience does with it. Entrepreneurs are closing deals, pricing their offers, and scaling their teams using frameworks Hormozi posted for free on the internet. That kind of impact is hard to argue with. This episode, we find out what drives the man behind the movement and whether the GOAT conversation is even worth having.Support the show

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Nobody Teaches THIS to Men—and they Should | Manscaped

Apr 600:23:44Tap to summarize

Nobody warns you about the first time…One morning you wake up, look in the mirror, and your face has started doing something on its own. You have hair! It starts by looking like peach fuzz or dirt above your lip. But it’s not a problem and you’re proud it’s there. And usually without anyone showing you what to do or handing you a manual, you pick up a razor.Just like that—and hopefully without nicks cut or other injuries— you're in the club. This is an exceptionally well designed electric razor without sharp cutting bits. Relax, you’re safe. What they don't tell you about being in the club: This four inches of real estate on each side of your face is sacred ground. Okay, maybe you’re outgoing and more people touch this area of your face than you realize. But that doesn’t mean this area is any less important. And if things go well in your life, a special person gets clearance to go there whenever you want.So the thing you press against that ground matters. The ritual matters. You're not just removing hair. You're deciding, every single morning, what kind of man shows up today.Some of us grow it out. We do this because we can. Others like it smooth like butter. Whatever the case. This is the one moment of the day that belongs to you. Men are simple. We've been told this is an insult. It's not. Simple means we know what we want. We want the game to be on. The face, chest, pits and below the belt are the places a man actually has to manage. You can cover everything else with a hoodie. Bad day? Nobody sees it. Bad decisions? Hoodie covers the mustard on your shirt. But the face? The face is always on camera. It’s the money maker, bro. Let’s get it. Please support our sponsors!This episode is brought to you by Magic Mind.I talk to some of the sharpest founders and operators in the world on this show. And one thing I hear constantly is that the biggest challenge isn't having good ideas. It's having the mental stamina to execute them at a high level, day after day. That's exactly what Magic Mind is built for. It's a 2-ounce daily shot with 12 clinically-backed ingredients, things like: Lion's Mane, and Cognizin® support memory, mental clarity, and neuroplasticity for sharper cognitive performance.Ceremonial-Grade Matcha, Rhodiola Rosea, Cordyceps, and Vitamin B Complex deliver sustained energy and mental stamina without jitters or crashes.L-Theanine, Ashwagandha, Turmeric, plus Vitamins C and D promote calm, balance your stress response, and support brain health.All designed to give you sharper focus, sustained energy, and a calmer stress response throughout your day. No jitters. No crash. Just steady, clean mental performance. I drink it in the morning before I sit down to work and lately about an hour before a tennis match. Two ounces, one shot, and I'm locked in.If you want to feel that for yourself, go to magicmind.com and subscribe. Right now, new subscribers get 50% off their first order. That's magicmind.com. Check it out.Support the show

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He Built a $250 Million Brand. Then He Left to Start Over | While on Earth

Mar 1100:53:57Tap to summarize

In 2015 Todd Meleney, a young inexperienced newcomer, helped build Nobull from a three-person startup to $250 million in annual revenue. Then just 18 months ago he walked away to do it again, from scratch, in one of the most competitive markets on the planet.The result is While on Earth, a performance wellness footwear and apparel brand he launched in fall 2024 out of Providence, Rhode Island. Less than two years in, the brand is in hyper growth mode, operating primarily direct-to-consumer, with a product line expanding in 2026. Meleney also has three big-name pro athlete co-founders to help design, develop and legitimize the brand, including arguably the best player in the NFL who gave up a multi-million dollar deal with Nike to join them.Meleney is a visionary entrepreneur who believes time is our most valuable currency, and he’s passionate about helping people reach their full potential through performance and wellness.Before launching while on earth™, Todd was the award-winning CMO and first employee at NOBULL, where he oversaw marketing, content, and revenue from pre-launch to $200M+ in annual sales. He’s known for building a cult following and orchestrating some of the largest and most highly anticipated product launches in the athletic space.In this episode, Todd talks about his philosophy behind while on earth and how he’s scaling the brand as an influential leader in athletic performance wear and wellness; lessons from growing NOBULL from the ground up and building an engaged community; collaborating with elite athletes like Christian McCaffrey and launching authentic brand partnerships that actually move the needle; his insights on marketing, product launches, and entrepreneurship in the performance wellness space.Support the show

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Eugene Alletto turned his $20 Rule into 33 Million Bedgear Customers

Sep 1601:03:34Tap to summarize

Eugene Alletto went from making cold calls in a Wolf of Wall Street style boiler room to building bedgear into a top-10 sleep industry brand serving 33+ million customers. In this episode, he shares the counterintuitive strategies that turned bedding from a commodity into a personalized science.Key Topics:Why he avoids big box stores and focuses on trained salespeople insteadThe "$20 shirt vs $2,500 suit" approach to testing business ideasHow 300+ patents protected his innovations from larger competitorsThe four hiring values that built his company cultureWhy eliminating emotional decision-making transformed his leadershipHow his Italian last name predicted his destiny in the sleep businessBusiness Lessons:Start with small experiments, not big betsList what you don't want to do, then delegate those tasks firstDistribution strategy matters more than product featuresProtect your innovations early with patents and trademarksBe proximity-ready for unexpected opportunitiesEugene breaks down how he turned a commodity market into a premium brand by solving real problems: spine alignment, temperature regulation, and personalized comfort. His mother's lesson about never playing the victim shaped both his personal resilience and business philosophy.Whether you're bootstrapping a startup or scaling an existing business, Eugene's experience offers practical frameworks for building sustainable growth without burning through capital.Special thanks to our sponsors:About a year ago I was working out of a co-working space with a private office and studio in West Hollywood, and honestly? It was fine but felt more like a college dorm than a professional workspace. I'm running a full service brand strategy consultancy and production company, meeting with serious clients, and I realized the environment wasn’t on brand for me. Then I discovered Industrious - and here's something that blew my mind: they're actually the world's largest premium flexible workspace, with over 200 locations across 10 countries. But they don't feel corporate or stuffy at all.What really sets them apart is their approach…Unlike traditional co-working spaces, Industrious operates more like a hotel management model. They partner directly with landlords to create these incredible spaces, and the difference is night and day. When I walk my clients through the doors now, I can see the immediate shift in how they perceive me and my company. There's this elevation in credibility that you just can't put a price on. And I'm not alone - their members consistently report feeling "proud to bring clients here" and that the space "elevates my own sense of self so I can do better work."The flexibility is incredible - I can scale my space up or down based on my team's needs. And with locations worldwide, I've got options whether I'm in LA or traveling for business to NYC and across the world. If you're tired of working from home or that coffee shop and you want a space that reflects your ambitions and style, you owe it to yourself to check out Industrious.Head to https://www.industriousoffice.com/ or send me a note and I’ll personally set up a VIP tour for you in an Industrious office near you. Support the show

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7 Tips on Outlasting Your Competition, From Serial Entrepreneur Jesse Itzler

Aug 1700:35:49Tap to summarize

In both business and life, endurance, not speed, is of the utmost importance. Jesse Itzler's first book was rejected by 15 publishers before number 16 gave him a shot. 30 is how many years Jesse’s been running races without winning a single win. And 100 is roughly how many miles Jesse covered in his longest ultramarathon, races that taught him the one business lesson most entrepreneurs never learn: you don't have to be the fastest to finish first."I've never won anything in my life, not even close," Itzler tells me with a laugh during our recent conversation. "I'm back in the pack. In a marathon with 60,000 runners in New York, I came in like 57,000th place. But these ultra marathons aren't about being the best runner, they're all about will."It's a philosophy that's carried the serial entrepreneur through an unlikely journey: from performing as rapper "Jesse Jaymes" (his single "Shake It Like a White Girl" hit #74 on Billboard in 1991) to co-founding Marquis Jet and selling it to Berkshire Hathaway, to leading ZICO Coconut Water's sale to Coca-Cola. Along the way, he became part-owner of the Atlanta Hawks and married Spanx founder Sara Blakely, creating one of entrepreneurship's most dynamic power couples. Now in its 3rd year, Jesse is hosting the Runningman Festival, a unique fitness and wellness experience and conference designed to challenge, inspire and bring like-minded people together in Kingston Downs: Rome, Georgia in mid-September. Jesse is the definition of serial entrepreneur but what most people miss about his approach to business is that he's never actually trying to win the race everyone else is running. I hope you get as much out of this conversation with Jesse as I did! Special thanks to our sponsors:About a year ago I was working out of a co-working space with a private office and studio in West Hollywood, and honestly? It was fine but felt more like a college dorm than a professional workspace. I'm running a full service brand strategy consultancy and production company, meeting with serious clients, and I realized the environment wasn’t on brand for me. Then I discovered Industrious - and here's something that blew my mind: they're actually the world's largest premium flexible workspace, with over 200 locations across 10 countries. But they don't feel corporate or stuffy at all.What really sets them apart is their approach…Unlike traditional co-working spaces, Industrious operates more like a hotel management model. They partner directly with landlords to create these incredible spaces, and the difference is night and day. When I walk my clients through the doors now, I can see the immediate shift in how they perceive me and my company. There's this elevation in credibility that you just can't put a price on. And I'm not alone - their members consistently report feeling "proud to bring clients here" and that the space "elevates my own sense of self so I can do better work."The flexibility is incredible - I can scale my space up or down based on my team's needs. And with locations worldwide, I've got options whether I'm in LA or traveling for business to NYC and across the world. If you're tired of working from home or that coffee shop and you want a space that reflects your ambitions and style, you owe it to yourself to check out Industrious.Head to https://www.industriousoffice.com/ or send me a note and I’ll personally set up a VIP tour for you in an Industrious office near you. Support the show

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This is why your website sucks--AND HOW TO FIX IT.

May 7, 202501:07:39Tap to summarize

Nir Zohar, President & COO of Wix, is not your typical tech bro from Silicon Valley. After doing 3 years of mandatory military service in his home country of Israel, his skills were noticed and he was asked to extend his term to 6 years where he spent time on small vessel ship helping to keep his country safe. By the mid 2000s he was out of the navy and back on dry land trying to figure out his next move when he was approached by a friend to jump into the extremely competitive website wars battling the likes of Spotify, Squarespace and Wordpress to name a few. Want to know why your website sucks and how to fix it? Nir tells all.Special thanks to our sponsors:About a year ago I was working out of a co-working space with a private office and studio in West Hollywood, and honestly? It was fine but felt more like a college dorm than a professional workspace. I'm running a full service brand strategy consultancy and production company, meeting with serious clients, and I realized the environment wasn’t on brand for me. Then I discovered Industrious - and here's something that blew my mind: they're actually the world's largest premium flexible workspace, with over 200 locations across 10 countries. But they don't feel corporate or stuffy at all.What really sets them apart is their approach…Unlike traditional co-working spaces, Industrious operates more like a hotel management model. They partner directly with landlords to create these incredible spaces, and the difference is night and day. When I walk my clients through the doors now, I can see the immediate shift in how they perceive me and my company. There's this elevation in credibility that you just can't put a price on. And I'm not alone - their members consistently report feeling "proud to bring clients here" and that the space "elevates my own sense of self so I can do better work."The flexibility is incredible - I can scale my space up or down based on my team's needs. And with locations worldwide, I've got options whether I'm in LA or traveling for business to NYC and across the world. If you're tired of working from home or that coffee shop and you want a space that reflects your ambitions and style, you owe it to yourself to check out Industrious.Head to https://www.industriousoffice.com/ or send me a note and I’ll personally set up a VIP tour for you in an Industrious office near you. Special thanks to our sponsors:AKA is an innovative brand of luxury hotel residences catering to people like me who travel to a place for a week or more, for example on production shoots, and want to feel at home wherever they are. AKA balances the space and comfort of a luxury condo with the style and hospitality of an intimate boutique hotel.This week we were at AKA’s West Hollywood location at 8500 Sunset Blvd. It’s an iconic location right in the heart of LA where there’s going on during the daytime and night life. But AKA West Hollywood is a little sanctuary and where you’ve all the modern, private and sophisticated services amenities while it still feels like home. If you’re staying several days, AKA gives you all the comforts of a home away from home whether it’s for business, vacation, filmmaking, a renovation, relocation or whatever...Check out their properties and amenities and book your next trip at Stayaka.comSupport the show

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Zero to $100 Million | Kent Yoshimura's 10-year Neuro overnight success story

Apr 14, 202501:10:56Tap to summarize

Kentaro Yoshimura and his business partner Ryan Chen built Neuro from zero to nearly $100 million in just ten short years. This is just part of the story...Check out Neuro here:https://neurogum.com/Special thanks to our sponsors:About a year ago I was working out of a co-working space with a private office and studio in West Hollywood, and honestly? It was fine but felt more like a college dorm than a professional workspace. I'm running a full service brand strategy consultancy and production company, meeting with serious clients, and I realized the environment wasn’t on brand for me. Then I discovered Industrious - and here's something that blew my mind: they're actually the world's largest premium flexible workspace, with over 200 locations across 10 countries. But they don't feel corporate or stuffy at all.What really sets them apart is their approach…Unlike traditional co-working spaces, Industrious operates more like a hotel management model. They partner directly with landlords to create these incredible spaces, and the difference is night and day. When I walk my clients through the doors now, I can see the immediate shift in how they perceive me and my company. There's this elevation in credibility that you just can't put a price on. And I'm not alone - their members consistently report feeling "proud to bring clients here" and that the space "elevates my own sense of self so I can do better work."The flexibility is incredible - I can scale my space up or down based on my team's needs. And with locations worldwide, I've got options whether I'm in LA or traveling for business to NYC and across the world. If you're tired of working from home or that coffee shop and you want a space that reflects your ambitions and style, you owe it to yourself to check out Industrious.Head to https://www.industriousoffice.com/ or send me a note and I’ll personally set up a VIP tour for you in an Industrious office near you. Support the show

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How to NEVER get ripped off again at the car dealership! | feat. RussFlipsWhips automotive expert

Apr 5, 202501:11:45Tap to summarize

If you've ever bought a car from a dealership, there's a good chance it was one of your worst experiences in life. I promise you that this podcast will teach almost everything you need to know about how to never get ripped off at the car dealership again! RussFlipsWhips is one of the most popular automotive content creators on social media and he really shares all the secrets. Check out more of Russ' content here:https://www.tiktok.com/@russflipswhipsSpecial thanks to our sponsors:About a year ago I was working out of a co-working space with a private office and studio in West Hollywood, and honestly? It was fine but felt more like a college dorm than a professional workspace. I'm running a full service brand strategy consultancy and production company, meeting with serious clients, and I realized the environment wasn’t on brand for me. Then I discovered Industrious - and here's something that blew my mind: they're actually the world's largest premium flexible workspace, with over 200 locations across 10 countries. But they don't feel corporate or stuffy at all.What really sets them apart is their approach…Unlike traditional co-working spaces, Industrious operates more like a hotel management model. They partner directly with landlords to create these incredible spaces, and the difference is night and day. When I walk my clients through the doors now, I can see the immediate shift in how they perceive me and my company. There's this elevation in credibility that you just can't put a price on. And I'm not alone - their members consistently report feeling "proud to bring clients here" and that the space "elevates my own sense of self so I can do better work."The flexibility is incredible - I can scale my space up or down based on my team's needs. And with locations worldwide, I've got options whether I'm in LA or traveling for business to NYC and across the world. If you're tired of working from home or that coffee shop and you want a space that reflects your ambitions and style, you owe it to yourself to check out Industrious.Head to https://www.industriousoffice.com/ or send me a note and I’ll personally set up a VIP tour for you in an Industrious office near you. Support the show

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From Liquid Death and Over $1B Worth of Others - How to Pick Your Next Big Investment | Kass & Mike Lazerow

Mar 25, 202500:51:34Tap to summarize

Kass and Mike Lazerow are serial entrepreneurs and investors in brands like Liquid Death and best known as the cofounders of Golf.com and Buddy Media, a software company that sold to Salesforce.com for $745 million. In this episode you'll learn how to pick your next big investment.Check out their new book:https://kassandmike.com/the-bookWith a lifetime of stories from decades of building businesses and helping others as investors and advisors, they are in high demand as public speakers, writers, and podcast guests.After selling Golf.com to Time Warner in 2006, Kass and Mike cofounded Buddy Media, which would become the world’s leading social media marketing platform. And since selling Buddy Media to Salesforce in 2012, they have focused on providing capital and advice to the world’s most innovative founders.Kass and Mike have supported close to 100 early-stage startup founders. Special thanks to our sponsors:About a year ago I was working out of a co-working space with a private office and studio in West Hollywood, and honestly? It was fine but felt more like a college dorm than a professional workspace. I'm running a full service brand strategy consultancy and production company, meeting with serious clients, and I realized the environment wasn’t on brand for me. Then I discovered Industrious - and here's something that blew my mind: they're actually the world's largest premium flexible workspace, with over 200 locations across 10 countries. But they don't feel corporate or stuffy at all.What really sets them apart is their approach…Unlike traditional co-working spaces, Industrious operates more like a hotel management model. They partner directly with landlords to create these incredible spaces, and the difference is night and day. When I walk my clients through the doors now, I can see the immediate shift in how they perceive me and my company. There's this elevation in credibility that you just can't put a price on. And I'm not alone - their members consistently report feeling "proud to bring clients here" and that the space "elevates my own sense of self so I can do better work."The flexibility is incredible - I can scale my space up or down based on my team's needs. And with locations worldwide, I've got options whether I'm in LA or traveling for business to NYC and across the world. If you're tired of working from home or that coffee shop and you want a space that reflects your ambitions and style, you owe it to yourself to check out Industrious.Head to https://www.industriousoffice.com/ or send me a note and I’ll personally set up a VIP tour for you in an Industrious office near you. Special Thanks to our Sponsor We Feed Raw!We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017. Before I discovered We Feed Raw I was selective but also confused about the so-called healthy kibble I was feeding them. It turns out this expensive kibble was basically the same as feeding my dogs an all-processed, unhealthy food diet. They are now on a We Feed Raw meal plan system that’s made custom for them with all the nutrients they need to live happy healthier lives. We Feed Raw food is:Safe and cold-pressurized, free of pathogens packed in BPA-free packingIt's sourced from USDA human-grade meats, food ships and arrives frozen for freshnessThere’s 6 different balanced recipes, something for every dog’s taste, allergy issues and moreYou never have to worry about being out of food or forgetting to pick more up at the store.Your subscription meal plan comes to your doorstep.Meal plans are customizable basSupport the show

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How Building a Sense of Belonging Turned Industrious into a $800 Million Brand

Feb 17, 202500:55:45Tap to summarize

In an era where companies wage costly battles to solve the return-to-office puzzle, Industrious has quietly cracked the code on harnessing the power of experience. What began in 2013 as a single location founded by childhood friends Jamie Hodari and Justin Stewart has grown into the world's largest premium flexible workspace provider, with 200 locations across 10 countries. The company's meteoric rise, culminating in its recent acquisition by existing partner, commercial real estate giant CBRE, offers a masterclass in how to transform a startup into an industry leader."I believe everyone deserves to feel like they belong at work," says Anna Squires Levine, who joined the company in its early days and now serves as President alongside CEO Hodari. This simple yet powerful philosophy has become the cornerstone of Industrious's success, helping it attract everyone from small businesses and entrepreneurs to Fortune 500 companies.Special Thanks to our Sponsor!If you know me, I have a few key things in my pockets at all times. 1. My car keys…2. Some chapstick for sun protection 3. And chewing gum. The thing about most store-bought gums are they are made with a little thing called ‘gum base,’ which is often a blend of plastics and rubber… Yuck!That’s why I’ve team up with Underbrush Gum—the chewing gum that’s rewriting the rules. This isn’t just gum; it’s a revolution in oral health.Underbrush is Made with natural tree saps, just like our ancestors used…Underbrush combines the wisdom of the past with cutting-edge science. It’s the first chewing gum of its kind, handmade in small batches out of California.What makes it so special? Well, this gum does more than just freshen your breath. It’s remineralizing and antibacterial, loaded with minerals like Nano-hydroxyapatite (yep, the good stuff that helps strengthen your teeth) and powerful tree saps to fight harmful bacteria. Plus, every single ingredient serves a purpose—right down to the natural sweeteners.Want to try it out? head to NathanandSons.com and get your favorite flavor. Use the code: Bryan - B-R-Y-A-N and get a great deal.Special Thanks to our Sponsor We Feed Raw!We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017. Before I discovered We Feed Raw I was selective but also confused about the so-called healthy kibble I was feeding them. It turns out this expensive kibble was basically the same as feeding my dogs an all-processed, unhealthy food diet. They are now on a We Feed Raw meal plan system that’s made custom for them with all the nutrients they need to live happy healthier lives. We Feed Raw food is:Safe and cold-pressurized, free of pathogens packed in BPA-free packingIt's sourced from USDA human-grade meats, food ships and arrives frozen for freshnessThere’s 6 different balanced recipes, something for every dog’s taste, allergy issues and moreYou never have to worry about being out of food or forgetting to pick more up at the store.Your subscription meal plan comes to your doorstep.Meal plans are customizable based on age, activity level, size and more. Bear and Bella have a new excitement for mealtime and I’ve seen them lean out and get into even better shape with the healthier food.Want to try it out? Just visit: WeFeedRaw.com and enter code : “Bear” B-E-A-R and new customers will save 30% off the meal plan starter box.Support the show

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All episodes

Alex Hormozi Gave Away the Playbook. The World Got Rich!

Nobody Teaches THIS to Men—and they Should | Manscaped

He Built a $250 Million Brand. Then He Left to Start Over | While on Earth

Eugene Alletto turned his $20 Rule into 33 Million Bedgear Customers

7 Tips on Outlasting Your Competition, From Serial Entrepreneur Jesse Itzler

This is why your website sucks--AND HOW TO FIX IT.

Zero to $100 Million | Kent Yoshimura's 10-year Neuro overnight success story

How to NEVER get ripped off again at the car dealership! | feat. RussFlipsWhips automotive expert

From Liquid Death and Over $1B Worth of Others - How to Pick Your Next Big Investment | Kass & Mike Lazerow

How Building a Sense of Belonging Turned Industrious into a $800 Million Brand