Podcast
Behind the Craft
Hosted by BrandCraft · EN
Join us for conversations with one of the experts at BrandCraft to talk about projects we’ve completed, the strategies and creative philosophies behind them, other work we’ve seen that inspires us, and give insights on how you can incorporate some of these ideas into marketing your brand.
10episodes
Episodes
Newest firstAll episodes
Ep. 14 - Building for the future while staying true to your origins w/CTE Logistics
Nov 1900:42:32Tap to summarizeIn this episode, we're taking a look behind a different kind of craft. CTE Logistics owners, Todd and Kimm Lytle join Aaron to discuss how they uphold their company's culture and commitment to excellence while navigating the exponential growth of their business... and the challenges. Get the whole story now, and find out how we used to craft a brand that upholds consistency both internally and externally by visiting their website ctelogistics.com
Transcribe →Ep. 13 - Always design with end user in mind w/Jessi Miracle
Oct 2000:15:33Tap to summarizeIn today's episode, we are once again talking to BrandCraft's award-winning Web Director, Jessi Miracle. She's here to discuss a website re-design we did for Benton REA, a rural electric co-op in eastern Washington. We get into the importance of designing for a user base that is well accustomed to an old site, the importance of shape and color in reflecting a brand's personality, and the advantages of Webflow vs other CMS platforms. To view the full site we discussed today, visit BentonREA.org.Thanks for tuning in!
Transcribe →Ep. 12 - Capturing a brand's essence on its website
Jul 3000:13:30Tap to summarizeDesign isn’t just about how it looks—it’s about how it works. In this episode of Behind the Craft, expert Web Designer Jess Miracle reminds us that even the most technical, impressive designs fall flat if they don’t serve the user’s experience.🎧 Tune in to learn why user-centered design is the real game-changer.
Transcribe →Ep. 11 - Branding a public service campaign w/Torey Azure
Jun 1100:22:39Tap to summarizeIn this episode, BrandCraft's founder - Torey Azure joins Aaron to discuss how we overcame challenges and crafted a public service announcement campaign to educate a community on they can help save lives and prevent opioid overdoses through graphic design, copywriting, video production, and targeted digital marketing.
Transcribe →Ep. 10 - Marketing for Sports Teams w/Brady Heid
May 7, 202500:25:25Tap to summarizeIn this episode of Behind the Craft, BrandCraft's Senior Digital Account Manager Brady Heid sits down to talk about a partnership we've had with a local sports team and discuss the behind the scenes work we've done to help them get butts in arena seats through digital marketing, and video storytelling. So, get your popcorn ready and settle in. Let's GO!
Transcribe →Ep. 9 - SEO in the Age of AI
Apr 9, 202500:56:14Tap to summarizeIn this episode, BrandCraft’s Head of SEO Stephen Heath joins Aaron to talk about how to win the search engine optimization game in the age of AI, how small businesses can utilize AIO, and give some examples of clients we’ve helped through SEO services. New episodes every month on Spotify, Apple Podcasts, and YouTube.
Transcribe →Ep. 8: How to Stand Out (and When to Blend In)
Mar 12, 202500:20:08Tap to summarizeLooking to make ads that stand out? Sometimes, the answer is—don't. In this episode, BrandCraft's Web Director Jessi Miracle joins to talk about a creative A/B test we conducted where we challenged the common belief that bold, disruptive ads always perform best. We get into the strategies of how and why some ads stand out, and more importantly - when blending in means more clicks and conversions.
Transcribe →Ep. 7: Make the Audience the Hero
Feb 12, 202500:29:17Tap to summarizeIn Today's episode, by special request, Kellie Easley - COO of BrandCraft, joins the podcast as host to interview Aaron about his approach to storytelling and how he keeps our client's audiences the hero in every video, brand, or ad he writes.We'll also take a look at a few past projects and talk about the methodology and strategic decisions that led to each's creative direction.
Transcribe →Ep. 6: Make the Conversation About What Brings Us Together
Jan 8, 202500:43:26Tap to summarizeIn this episode, BrandCraft's Creative Director Thomas Walsh joins Aaron to talk about how we recently pulled off a multi-faceted awareness campaign that reminded everyone in Idaho of the importance of Public School Educators with the "Because of an Educator" campaign, and to give tips you can apply toward your organization's next campaign.
Transcribe →Ep. 5: How Digital Strategy and Creative Strategy Work Together
Dec 11, 202400:23:15Tap to summarizeIn this episode, we sit down with Claudia Myers - Digital Marketing Manager at BrandCraft, to discuss how our creative team and digital marketing team work together to craft marketing campaigns for optimal results. We also discuss what makes BrandCraft's approach to marketing unique, and breakdown a specific example of a client we worked through this process with last year.
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