Podcast
Behind the Craft with Kim
Hosted by Kim Morales · EN
A podcast dedicated to the behind-the-scenes efforts + experiences of small business owners and self-made entrepreneurs.
11episodes
Episodes
Newest firstAll episodes
You’re a Human Being First, a Business Second
Apr 16, 202100:27:23Tap to summarizeThis week I talk about the struggles of biting off more than you can chew and reminding you that you have to put yourself first in order to run a successful business. Are you doing enough? Are you doing too much? Tonight’s episode examines the struggles we experience as solo-preneurs with everything riding on our shoulders. Follow @behindthecraftwithkim on Instagram!
Transcribe →Prioritizing a Work-Life Balance
Mar 27, 202100:32:24Tap to summarizeIn this week’s episode, I discuss the importance of finding a balance between work and your personal life. I dive into the struggles I’ve been through while being a business owner, as well as offer solutions as to how you can improve that balance in your own life, both professionally and personally. Follow me on Instagram at @behindthecraftwithkim and stay tuned for more episodes, dropping every Friday.
Transcribe →Inspiration vs. Imitation: The Importance of Originality
Mar 12, 202100:25:45Tap to summarizeThis week’s episode is one big rant with fiery opinions on the importance of being original when coming up with products and ideas for your business. I expand on the differences between being “inspired” from others and blatant copying, while offering advice on how you can stand out from the crowd.
Transcribe →Motivation + Inspiration: How to Get Out of a “Funk”
Mar 6, 202100:50:32Tap to summarizeThis week I dig a little deeper and explore all the feelings that come along with being in a work “funk” to let you know you’re not alone. I discuss different struggles we all go through, offer solutions and tips on how to come back even stronger, and challenge you to shift your perspective.
Transcribe →Tax Time Tips: Filing Correctly as a Small Business
Feb 25, 202100:54:09Tap to summarizeIn this episode, I interview Dawn Patton from Payton Accounting, a small business account who specializes in female-owned/run service-based businesses. We touch on so many important topics including when and how to start filing taxes as a side hustle/small business, the different types of tax forms you’ll come in contact with, what does and does not count as a tax dedication, paying quarterly taxes, bookkeeping, how to find the right accountant for you and SO much more!
Transcribe →Let’s Talk TikTok
Feb 19, 202100:50:05Tap to summarizeThis week I address the phenomenon that is taking over the internet—TikTok! I talk about the pros+cons of going viral, the toxicity and reality of cancel culture, as well as tips on tricks to best increase your views on videos to gain followers and attract sales.
Transcribe →Perfect Your Profile + Master the IG Algorithm
Feb 13, 202100:25:56Tap to summarizeIn this episode, I give tons of tips on how you can set up your profile to best cater to your followers and customers. I also give insight onto what you can do as a business owner to get ahead of the Instagram algorithm and increase your engagement on social media to hopefully generate sales. Logos, business names, captions, stories...tune in to listen to my most educational episode yet!
Transcribe →Instagram: “Content is King but Engagement is Queen”
Feb 6, 202100:51:57Tap to summarizeThis week I talk about the impact of social media, specifically Instagram, in the growth of a business. I discuss the importance of followers and engagement, as well as the pros and cons of giveaways as a strategy to increase follower count. Follow @behindthecraftwithkim for more insight on this week’s topics!
Transcribe →Managing Time + Maximizing Media
Jan 29, 202100:58:09Tap to summarizeIn this episode, I talk with Sarah from Uncapped Creations, another graduation cap artist who works two jobs on TOP of her thriving small business. We discuss the importance of time management, surrounding yourself with people with a similar mindset, as well as some tips & tricks on how to utilize your social media to engage customers and encourage sales! Follow her on social media @uncappedcreations 🎓
Transcribe →From Hobby to Hustle
Jan 22, 202100:40:02Tap to summarizeIn this episode, I dive further into the things to keep in mind when starting a new business venture as well as what it takes on a personal level to open your own small shop. I explore the pros and cons of using different selling methods and platforms such as Etsy, Shopify, Instagram and in-person events.
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