She started injecting in the middle of a pandemic out of a single rented room, and four years later she was running a five room storefront with a full team and a name everyone in Clark County knows.

Jordan Stansbury launched her practice in 2020 and by 2023 knew the brand needed to change. Juicy Aesthetics was born, Clark County took notice, and the votes for best med spa came in two years straight. But behind the recognition is a story about the work, the numbers she was afraid to look at, the tasks she had to let go of, and what it actually takes to build a culture that her team wants to be part of and her clients keep coming back to, all while staying true to who she is.

This episode is for anyone building something from scratch and trying to figure out the business side before the business side figures them out.

In this episode:

Why she rebranded to Juicy Aesthetics and what made her realize the original name was not telling the right story
The financial metrics she wishes she had understood from the beginning and why she thinks too many new med spa owners are afraid of their own numbers
Her take on inventory management and why she advises new owners to resist the pressure to place large orders just to lower the cost per syringe
The mindset shift that came with moving from nurse to business owner and what learning to have honest sales conversations with clients actually required
How she recently expanded into hormone replacement therapy and women's health services and why she sees internal wellness as inseparable from aesthetic results
What she has learned about peptides, which ones she trusts, and why she is vocal about the risks of buying unregulated products from unverified sources
How Juicy Aesthetics builds the kind of client retention that does not rely on discounts, and the quarterly community events that keep people coming back

Resources + Links

Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/

Book with Juicy Aesthetics: https://www.instagram.com/juicymedspa

Follow

Mike LeMieux: https://www.instagram.com/mikelemieux/

MedSpa Media: https://www.instagram.com/medspa_media/

Juicy Aesthetics: https://www.instagram.com/juicymedspa

Jordan Stansbury: https://www.instagram.com/injectorjuicy/