Can performance-based pay outperform the traditional hourly wage model? And what does that mean for productivity, culture, and ultimately, business value?

On this episode of Behind The Numbers With Dave Bookbinder, Michael Fortenberry, co-founder of Protiv, explains how shifting from time-based pay to performance-based compensation is changing the game—particularly for contractors and hourly workforces.

Michael shares how Protiv’s model brings transparency to labor budgets by putting real numbers in front of field teams—and then rewarding them for beating those targets. The result is a measurable shift in behavior: stronger communication, increased accountability, and a culture where workers think and act more like owners.

This conversation goes beyond compensation mechanics to explore the connection between incentives, leadership, and enterprise value. You’ll also hear practical insights on the metrics that matter most—like gross profit, revenue per labor hour, and rework—and the unintended consequences leaders need to manage, including the risk of unhealthy competition.

Looking ahead, Michael discusses how technology, including AI-driven labor forecasting, is poised to further reshape the trades—and why that creates both urgency and opportunity for business owners.

Who this episode is for:
Business owners, contractors, and advisors who want to improve profitability, align incentives, and build a more accountable, high-performing workforce.

About Our Guest:

Michael Fortinberry is a seasoned entrepreneur and executive with over 25 years of experience transforming the construction, real estate, and technology sectors. Having founded nine companies, he has consistently leveraged cutting-edge technology to modernize traditional industries, earning a reputation as a forward-thinking leader. From his early days growing up on the family farm, to a decade of service in the U.S. Army, he then earned a BS in Chemistry from Florida State University, Mr. Fortinberry’s journey reflects discipline and adaptability.

As President of RealPage, the nation’s leading real estate technology platform, he scaled innovative solutions that redefined industry standards. Later, as an executive at Fortune 500 company PPG, he spearheaded the growth of technology-driven service platforms. In recent years, he founded two technology-focused construction firms in New York City, employing hundreds and introducing advanced systems to streamline operations and enhance productivity. His latest venture, Protiv, is a groundbreaking platform that optimizes production-based incentives for hourly workers in landscaping and construction, driving efficiency and workforce engagement. Mr. Fortinberry’s expertise in applying technology to blue-collar industries offers actionable insights for businesses navigating digital transformation.

About the Host:

Dave Bookbinder is known as an expert in business valuation and he is the person that business owners and entrepreneurs reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.

Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.

He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”

Dave’s book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide practical insights and tools to help understand what really drives business value, how to prepare for an exit, and just make better decisions.

He’s also the host of the highly rated Behind The Numbers With Dave Bookbinder business podcast which is enjoyed in more than 100 countries.

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