How does storytelling build authority - and where’s the line between authenticity and vulnerability?

On this episode of Behind The Numbers With Dave Bookbinder, Dave Bookbinder is joined by Autumn Karen - filmmaker, journalist, ghostwriter, educator, and author of The Surrogate Author - for a deep dive into the power of narrative and the responsibility that comes with it.

Autumn explains why “words are power,” how storytelling shapes credibility, and why leaders often misunderstand what it really means to be authentic. The conversation explores how personal and professional narratives are constructed, curated, and sometimes compromised in the pursuit of visibility and influence.

Dave and Autumn unpack the craft and ethics of ghostwriting, including empathy-driven collaboration, capturing a client’s voice through a method-acting approach, editorial decision-making, contracts, and what business owners should know before hiring a ghostwriter or committing to a book project.

They also discuss the current and future role of AI in writing and creative work, mentorship and teaching lessons from the classroom, and why writing a book can bring clarity, confidence, and authority to leaders - when done the right way.

Autumn shares insights from her deeply personal animated short Infinity Care, offering a candid look at balancing creative ambition with emotional labor, and explains what readers can expect from The Surrogate Author - a practical, textbook-style guide covering craft, business practices, and ethics for ghostwriters in the age of AI.

Learn more about Autumn at autumnkaren.com, and connect with her on LinkedIn, Instagram, and TikTok (@autumnkaren).

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About Our Guest:

Autumn Karen is a filmmaker, journalist, ghostwriter, and educator who uses writing to elevate traditionally unheard stories. She's English faculty and QEP Co-Director at High Point University and founder of Woven Lines Publishing and Medusa’s Gaze Films. Her comprehensive guide to ghostwriting, The Surrogate Author: The Craft, Business, and Ethics of Ghostwriting in the Age of AI, was published by Kendall Hunt in 2025. Autumn's award winning work as a journalist, author, and screenwriter centers on themes such as systematic oppression, grief, and complex societal relationships.

About the Host:

Dave Bookbinder is known as an expert in business valuation and he is the person that business owners and entrepreneurs reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.

Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.

He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”

Dave’s book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide practical insights and tools to help understand what really drives business value, how to prepare for an exit, and just make better decisions.

He’s also the host of the highly rated Behind The Numbers With Dave Bookbinder business podcast which is enjoyed in more than 100 countries.

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How Storytelling Builds Authority - and What Leaders Get Wrong About Authenticity - Autumn Karen