What truly drives enterprise value - and what quietly destroys it? In this episode of Behind The Numbers With Dave Bookbinder, Dave speaks with Anthony Franco, managing partner at First Strategy, serial entrepreneur, AI strategist, and co-author of AI First Principles and the WISER Method.

Anthony breaks down the core factors that influence valuation long before an owner thinks about selling. They discuss the impact of profitable revenue, clean financials, customer concentration, operational discipline, and how reducing reliance on the founder increases both value and buyer confidence. Anthony also explains why toxic employees, the “genius jackass,” and organizational apathy can erode enterprise value in ways owners often overlook.

The conversation moves into practical AI adoption for mid-market companies. Anthony outlines the AI First Principles framework and the WISER Method, including specific tools and realistic first steps leaders can take to improve productivity, decision-making, and operational speed without overwhelming their teams. His guidance is grounded: AI is a force multiplier, not a job killer.

They wrap with insights from Anthony’s Shark Tank experience, his How To Founder podcast, and the steps every business owner can take now to protect, strengthen, and increase enterprise value.

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About Our Guest:

Anthony Franco—serial entrepreneur, AI strategist, and the co-author of AI First Principles and the WISER Method. Anthony successfully exited six of his own businesses, and spent over two decades guiding business leaders on how to grow smarter, automate strategically, and prepare for valuable exits. As the host of his own podcast, How to Founder, Anthony is passionate about sharing practical, no-nonsense strategies that entrepreneurs and business owners can immediately put into action.

About the Host:

Dave Bookbinder is known as an expert in business valuation and he is the person that business owners and entrepreneurs reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.

Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.

He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”

Dave’s book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide practical insights and tools to help understand what really drives business value, how to prepare for an exit, and just make better decisions.

He’s also the host of the highly rated Behind The Numbers With Dave Bookbinder business podcast which is enjoyed in more than 100 countries.

🔸 Grab Dave’s Books: The New ROI: Return on Individuals | The NEW ROI: Going Behind The Numbers | A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know

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