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The hotel industry is telling two very different stories right now — and this week, the squad unpacks both.

First up: a Skift deep dive exposes the brutal math crushing America's hotel owners. Hilton, Marriott, and Hyatt are posting record profits while the people who actually own the buildings are hemorrhaging cash — franchise fees, loyalty fees, F&B fees, spa fees, stack an OTA commission on top and owners could be handing over 40% of revenue before paying a single employee. The panel doesn't hold back. Edwin calls it a deadlock. Ben calls it a hostage situation. Scott says the cracks show up the moment growth slows — and right now, they're everywhere.

Then: the man behind Six Senses is back. Bernard Baumgartner's new venture, Discover Collection, ditches OTAs entirely for a membership-based model with 32 villas in Oman and a bombshell incentive — travel advisors earn 12% commission on lifetime guest spend. It won't scale. That's the point.

Wyndham makes a surprise appearance with a genuinely clever social campaign — a $20K Route 66 road trip giveaway pairing grandparents with grandkids, comp stays at Days Inn and Super 8, full content documentation required. The most valuable guest isn't the highest spender — it's the best storyteller.

And Coachella? Ben drops a reality check. It didn't sell out in 2023. Random April weekends outperformed festival weekends at his Palm Springs hotel. Justin Bieber saved it this year. The takeaway: demand anchors are powerful, but they're lineup-dependent, not brand-dependent.

This Week in Hospitality is presented to you by Journey.

Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary.

If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance

Key Topics & Timestamps

00:00 — Intro
05:12 — Story #1: Hotel Owners Get Crushed While Brands Cash In
26:46 — Story #2: Bernard’s Members-Only Hotel Bet
40:13 — Story #3: Wyndham’s Grandparent Route 66 Play
48:57 — Story #4: Coachella Became a Hospitality Engine
59:13 — Spice of the Week

Your Hosts:

Zach Busekrus — Journey

LinkedIn: https://www.linkedin.com/in/zachbusekrus/

Instagram: https://www.instagram.com/behindthestays/

Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy

LinkedIn: https://www.linkedin.com/in/mrscotteddy/

Instagram: https://www.instagram.com/mrscotteddy/

Ben Wolff — Founder of Onera & Oasi

LinkedIn: https://www.linkedin.com/in/ben-wolff/

Instagram: https://www.instagram.com/iambenwolff/

Edwin Kramer — Luxury Hotelier Consultant & Former GM

LinkedIn: https://www.linkedin.com/in/edwinckramer/

Instagram: https://www.instagram.com/edwinkramer/