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This week in hospitality, three big shifts are colliding — and none of them are getting enough attention.
Hotel restaurants are no longer an afterthought. What was once a margin-draining “amenity” is now becoming one of the most powerful demand drivers a hotel can have. So what changed… and why are lenders suddenly bullish on F&B?

At the same time, Hyatt is making a major move into secondary and tertiary markets — a clear signal that distribution, not differentiation, is the game they’re trying to win. But does scaling faster come at the cost of brand soul?

And then there’s LOGE.

Once one of the most talked-about outdoor hospitality brands, it’s now facing a brutal reality — rapid expansion, rising costs, and the hard truth about scaling experience-driven stays.
We break down:

Why hotel F&B is becoming a growth engine (not a cost center)
Hyatt’s aggressive expansion strategy — and what it says about the market
What LOGE’s struggles reveal about outdoor hospitality
Why “manufacturing demand” is now the only strategy that works
And how hotels are losing (or winning) relevance faster than ever

If you’re building, investing in, or operating hospitality brands — this is the conversation you need to be paying attention to.

This Week in Hospitality is presented to you by Journey.

Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary.

If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance

Key Topics & Timestamps

00:00 — Intro

06:26 — Story #1: Hotel F&B Shifts from Cost Center to Demand Driver

23:06 — Story #2: Hyatt Expands into Secondary Markets to Fix Distribution Gap

48:04 — Story #3: World Cup Demand Reality Falls Short of Industry Expectations

01:07:46 — Spice of the Week

Your Hosts:

Zach Busekrus — Journey

LinkedIn: https://www.linkedin.com/in/zachbusekrus/

Instagram: https://www.instagram.com/behindthestays/

Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy

LinkedIn: https://www.linkedin.com/in/mrscotteddy/

Instagram: https://www.instagram.com/mrscotteddy/

Ben Wolff — Founder of Onera & Oasi

LinkedIn: https://www.linkedin.com/in/ben-wolff/

Instagram: https://www.instagram.com/iambenwolff/

Edwin Kramer — Luxury Hotelier Consultant & Former GM

LinkedIn: https://www.linkedin.com/in/edwinckramer/

Instagram: https://www.instagram.com/edwinkramer/