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Mews embeds Uber directly into its PMS, promising seamless guest transportation and a cut of ancillary revenue hotels have long been leaving on the table. The guys are skeptical — cool concept, questionable adoption, and the real winner might just be Uber’s data team.

Then Expedia announces B2A — a marketing function built not for humans, but for AI agents. Scott doesn’t mince words: AI is about to expose how hollow most hotel marketing actually is. Ben connects the dots to the accelerating rise of independent, story-driven properties that LLMs will increasingly favor over generic flag brands.

Americans aren’t canceling travel — they’re shortening trips, going domestic, and scrutinizing every dollar. Scott just did seven hotel site visits in Tuscany. Not one was at capacity. The Smoky Mountains are not having the same problem.

Finally, a sharp op-ed on the structural dysfunction between hotel owners and operators sparks a broader debate about why the aligned owner-operator model is the decade’s single biggest competitive advantage — and why capital still hasn’t caught up.

This Week in Hospitality is presented to you by Journey.

Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary.

If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance

Key Topics & Timestamps

00:00 — Intro
02:28 — Story #1: Mews embeds Uber into the PMS
15:28 — Story #2: Expedia’s B2A strategy for AI agents
37:17 — Story #3: Travelers trade down, not out
50:04 — Story #4: The owner-operator information gap
56:36 — Spice of the Week

Your Hosts:

Zach Busekrus — Journey

LinkedIn: https://www.linkedin.com/in/zachbusekrus/

Instagram: https://www.instagram.com/behindthestays/

Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy

LinkedIn: https://www.linkedin.com/in/mrscotteddy/

Instagram: https://www.instagram.com/mrscotteddy/

Ben Wolff — Founder of Onera & Oasi

LinkedIn: https://www.linkedin.com/in/ben-wolff/

Instagram: https://www.instagram.com/iambenwolff/

Edwin Kramer — Luxury Hotelier Consultant & Former GM

LinkedIn: https://www.linkedin.com/in/edwinckramer/

Instagram: https://www.instagram.com/edwinkramer/