Are you running your podcast like a business—or a bottleneck? In this episode of Behind the Workflow, Simona Costantini and Taly Melo sit down with podcast agency founder Haley Hatcher of Heart Centered Podcasting to talk about workflows that serve your mission and your life.

From SOPs that make scaling a breeze to calendar boundaries that preserve your sanity, Haley shares how she went from overnight solopreneur to full-service agency owner—without ever touching the editing timeline herself. If you’re ready to grow your podcast biz without micromanaging every episode, this one’s for you.

In this episode, you’ll learn:

How Haley launched her agency overnight (and never looked back)
What SOPs and project tools help her team run multiple shows with ease
The simple guest booking system that saves hours every week
How to set and enforce boundaries with clients using automations
Why building before you're ready is the fastest path to growth
How Asana became the heartbeat of her production process
Tips for hiring, delegating, and detaching your identity from your business

🎁 Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework

💻 Learn more about Northflow: https://www.northflow.io

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#PodcastWorkflow #PodcastAgencyTips #WomenInPodcasting #NorthflowTools #BehindTheWorkflow #PodcastSystems #CreativeOps #PodcastDelegation #PodcastProduction #ScalingYourAgency

We talk about:

00:00 Intro
01:05 Haley’s Origin Story: From Shutdown to Startup
04:00 What a Heart-Centered Podcast Workflow Looks Like
07:00 Client Check-Ins, Boundaries, and HoneyBook Automations
09:15 Game-Changing Tools: Asana, Slack, Canva, Riverside
12:00 Guest Booking Workflows That Save Time
14:55 Content Planning & Batching for Visibility and Sanity
17:20 SOPs, Templates, and Team Training via Loom
21:15 Haley’s Current Team Structure + Delegation Tips
24:15 The Emotional Work of Scaling a Business
28:00 How Haley Built a 3–4 Day Workweek That Actually Works
30:15 Her #1 Workflow Hack (Spoiler: It’s Not Fancy)
31:45 Advice for Podcast Agencies Learning to Let Go
34:00 Final Thoughts + Key Takeaways

Connect with Haley

Instagram: https://www.instagram.com/heartcenteredpodcasting/
LinkedIn: https://www.linkedin.com/in/haley-hatcher/
Website: https://www.heartcenteredpodcasting.com/

Connect with us

Instagram: https://www.instagram.com/gonorthflow
YouTube: https://www.youtube.com/@gonorthflow
LinkedIn: https://www.linkedin.com/company/northflow
X: https://x.com/goNorthflow
Website: https://northflow.io/

012: Scaling with Heart: How Haley Hatcher Built a Podcast Business That Runs Itself