In this episode of Behind the Workflow powered by Northflow, hosts Simona Costantini and Taly Melo sit down with Greg Wasserman, Head of Relationships at RSS.com, to uncover what really drives successful podcasts – and it’s not downloads, it’s relationships.

Greg has appeared on more than 100 shows, giving him a front-row seat into what works (and what doesn’t) when it comes to podcast workflows, guest onboarding, and monetization. Together, they explore the systems that keep podcasts running smoothly, from guest booking and prep forms to content repurposing and programmatic ads.

You’ll learn:

Why relationships are the #1 growth strategy for podcasters
The biggest workflow mistakes guests and hosts make
How to create a 5-star guest onboarding experience
The truth about programmatic ads and monetizing through RSS.com
Why strategy and systems separate great podcasts from forgotten ones

#podcastworkflows #northflow #rssdotcom #gregwasserman #podcastsystems #podcastmonetization #podcastingtools #podcastagency #behindtheworkflow

We talk about:

00:00 The truth about smooth vs. messy podcast workflows
01:00 Meet Greg Wasserman, Head of Relationships at RSS.com
03:00 From media sales to mastering podcast relationships
05:00 Beyond ads and sponsors: new ways to monetize podcasts
07:30 How agencies can help podcasters make more money
10:00 Building authentic relationships that drive growth
13:00 The most common guest onboarding mistakes
16:00 What makes a 5-star guest experience
20:00 Why strategy and systems separate great shows from forgettable ones
28:00 The right way to handle guest communication and tech hiccups
41:00 Programmatic ads explained: how to monetize smarter
48:00 Key takeaways: workflows, relationships, and strategy that win

Connect with Greg

Website: https://rss.com/
LinkedIn: https://www.linkedin.com/in/gregwasserman/

Connect with us

Instagram: https://www.instagram.com/gonorthflow
YouTube: https://www.youtube.com/@gonorthflow
LinkedIn: https://www.linkedin.com/company/northflow
X: https://x.com/goNorthflow
Website: https://northflow.io/

020: The Secret Behind 100+ Podcast Guest Spots – Greg Wasserman of RSS on Workflows That Win