What if your podcast episodes could do more than just sit on Apple and Spotify?

In this episode of Behind the Workflow, Simona Costantini and Taly sit down with Tahjma VanBuren, founder of iMoves Management and host of How to Be Seen. Tahjma shares her signature Content → Community → Commerce framework and reveals how to transform every podcast episode into a content engine that drives visibility, trust, and sales.

You’ll learn:

Why podcasting is the most intimate and impactful content format
How to repurpose episodes into blogs, emails, and social clips that actually convert
The #1 mistake podcasters make with repurposing (and what to do instead)
Why visibility isn’t about you—and how to show up with confidence anyway
How to build workflows and systems that keep you consistent without the burnout

Whether you’re a podcaster, agency owner, or content creator, this conversation will help you stop spinning your wheels and start getting seen in all the right places.

🎧 Listen in and discover how to turn your content into connection, and your connection into commerce.

#PodcastGrowth #ContentStrategy #BehindTheWorkflow #GenerationalStorytelling #ContentPlanning #PodcastEntrepreneur

We talk about:

00:00 Introduction and Guest Introduction
03:29 The Power of Podcasting
05:00 Creating Impactful Content
08:50 Podcast Production and Repurposing Strategies
21:46 Client Onboarding and Operations
26:00 Signature Framework: Content to Community to Commerce
30:05 Key Takeaways and Final Thoughts

Connect with Tahjma

Website: https://www.imovesmanagement.com/
LinkedIn: https://www.linkedin.com/in/tahjma-vanburen/
Instagram: https://www.instagram.com/tahjmavanb

Connect with us

Instagram: https://www.instagram.com/gonorthflow
YouTube: https://www.youtube.com/@gonorthflow
LinkedIn: https://www.linkedin.com/company/northflow
X: https://x.com/goNorthflow
Website: https://northflow.io/

017: How to Be Seen: Scaling Podcast Visibility & Sales with Tahjma VanBuren