What if your podcast workflows and marketing could actually fuel growth instead of adding to the chaos?

In this episode of Behind the Workflow, Simona Costantini and Taly Melo sit down with Andreea Coscai, producer, marketer, and founder of Eurowaves, the newsletter spotlighting European podcasting. Andreea shares how she bridges the gap between the U.S. and European markets and reveals the systems and strategies that help podcasters grow with purpose.

You’ll learn:

The key differences between European and North American podcasting and what each market can learn from the other
How workflows and organization free you up to be more creative (instead of less)
Why newsletters are one of the most underrated podcast growth tools in 2025
How to pitch podcasts with intention (and stop the copy/paste trap)
Smart repurposing strategies that turn every episode into multiple pieces of content
Why going global is the next big opportunity for indie creators and agencies

Whether you’re an indie podcaster, a content marketer, or an agency owner, this conversation will show you how to stay organized, think globally, and market your podcast with impact.

🎧 Listen in and discover how to grow smarter, not harder, in today’s podcasting landscape.

#PodcastGrowth #PodcastWorkflows #BehindTheWorkflow #PodcastMarketing #Eurowaves #ContentRepurposing #PodcastStrategy

We talk about:

00:00 Introduction and Guest Introduction
03:29 The Power of Podcasting
05:00 Creating Impactful Content
08:50 Podcast Production and Repurposing Strategies
21:46 Client Onboarding and Operations
26:00 Signature Framework: Content to Community to Commerce
30:05 Key Takeaways and Final Thoughts

Connect with Andreea

Website: https://eurowaves.substack.com/
LinkedIn: https://www.linkedin.com/in/andreea-coscai/
Instagram: https://www.instagram.com/andreeacoscai/

Connect with us

Instagram: https://www.instagram.com/gonorthflow
YouTube: https://www.youtube.com/@gonorthflow
LinkedIn: https://www.linkedin.com/company/northflow
X: https://x.com/goNorthflow
Website: https://northflow.io/