Discover how to streamline podcast production, master workflow systems, and scale your podcast agency with expert insights from Mathew Passy of Suite Recording and Conntap.

From workflows to systems, client management, and quality control, this episode breaks it all down for producers and podcasters who want to grow smarter, not just bigger.

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Some podcasters stay small because they try to do everything themselves.

In this episode of Behind the Workflow, Simona Costantini and Taly Melo sit down with Mathew Passy, host of Podcasting Tech and founder of Suite Recording and Conntap, to unpack what it really takes to scale your production business, build the right systems, and lead a happy team.

Mathew shares how he built and sold his first podcast agency, why he believes systems are the secret to sanity, and how client experience—not downloads—is the real currency of success.

You’ll learn:

Why valuing your time is the key to long-term success
How to set boundaries with clients without losing business
The systems and SOPs that keep multi-show teams running smoothly
The difference between good production and great client experience

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We talk about:

00:00 Introduction and Guest Introduction
01:40 How Mathew got started in podcasting
05:30 Building Suite Recording and Conntap
10:00 The importance of project management for podcasters
14:00 Systems, SOPs, and templates that scale
19:00 Pricing, boundaries, and client experience
27:00 Balancing quality, consistency, and team happiness
33:00 Mathew’s top 3 takeaways for podcasters
35:00 Final thoughts + where to connect

Connect with Mathew

Website: https://suiterecording.com/
LinkedIn: https://www.linkedin.com/in/andreea-coscai/
Instagram: https://www.instagram.com/mathewpassy
X: https://x.com/mathewpassy
Threads: https://www.threads.com/@mathewpassy
https://conntap.com/

Connect with us

Instagram: https://www.instagram.com/gonorthflow
YouTube: https://www.youtube.com/@gonorthflow
LinkedIn: https://www.linkedin.com/company/northflow
X: https://x.com/goNorthflow
Website: https://northflow.io/