Cold outreach can feel awkward, uncomfortable - and very easy to avoid. In this short episode, Steve reflects on conversations with freelancers from the Being Freelance podcast who have used cold outreach in all sorts of ways. From emails to snail mail. It’s a reminder that outreach doesn’t have to be spammy or salesy. Done thoughtfully and consistently, it’s often the thing that gets a freelance business moving - especially when work feels quiet.