Adrian’s been a successful freelancer for 21 years. But in the past 7, his definition of framing success has changed.

For the last seven years, Adrian has also been an unpaid carer for three immediate family members. He talks honestly about what that's meant for his business - the travel he's had to give up, the networking events he can't get to, the inquiries he's had to turn away, and why he deliberately caps how much work he takes on (and how much money he can make).

But he also talks about the bigger picture. Seven years ago, he went looking for support and found nothing. Half a million freelancers were in the same boat - and nobody was talking about it. So he stepped up and opened up.

In this episode of the Being Freelance podcast with Steve Folland, we cover:

Why Adrian chose to make his caring role a "first date disclosure" with every new client - and how it's actually strengthened client relationships
Planning marketing around your worst week, not your best
The theory of constraints - and why having less can unlock more creativity and enjoyment
His annual impact report: a 20-year habit that's never won him work directly, but keeps him accountable, sane, and focused
The impending crisis for the UK as the numbers of freelancers with unpaid caring responsibilities increases
How we can make a difference and a change
The impact freelancers have in the world - yep, you included

This episode is available to watch in video on Apple Podcasts, YouTube and Spotify.

Adrian is a member of the Being Freelance Community - come join us, you’re not alone being freelance.

Find Adrian at adrianashton.co.uk
And his Impact Reports are available too.

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LINKS FOR CARERS MENTIONED
IPSE
Carers UK
Number 18, In The Corner Blog
Citizens Advice - Carers
Benefits & Financial Support for Carers (UK)

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Being Freelance is hosted and created by freelance podcast editor Steve Folland.