Lisa Emmington is a freelance instructional designer (or as her newly SEO'd website puts it, a training course designer) based near Milton Keynes.

She's been freelance almost her entire career, starting out as an IT trainer back when Apple Macs were a mystery box on people's desks, and has reinvented her business every time the market has shifted underneath her - from face to face training, to early e-learning software, to mentoring individual course creators today in the face of AI.

In this episode we talk about:

How the desire to be freelance came before Lisa knew what she wanted to be freelancing in
Spotting the shift from face to face training to e-learning, and moving with it
What happened when she and her husband became a limited company for three years, and why it made her invisible in the market
Rebuilding visibility from scratch with a social media VA and an SEO overhaul
Why "instructional designer" doesn't bring in enquiries, but "training course designer" does
Filtering and pacing leads using nothing more high tech than a paper diary
The balance between promoting decades of expertise and the very real ageism facing freelancers in their 50s and 60s
Her three income streams: templates, done with you mentoring, and done for you course creation
Pensions, retirement planning, and why she's planning to keep freelancing well past 67
What 60 actually looks like now, versus what she expected it to look like

So much great advice and things to think about in here around change in our careers - brought about by the inevitability of developing tech and age.

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Being Freelance is hosted and created by freelance podcast editor Steve Folland.