Overworked as an in-house designer, Itzel Islas turned to Instagram as a creative outlet and visual diary. Not realising it would soon turn her days into a colourful freelance business. Rooted in her Mexican culture, she’s built a joyful career that reflects her style, values and personality. With multiple income streams - from branding clients, to her shop, sticker club, partnerships and murals; Itzel shows what freelance life can look like when you follow what's fun.