When it comes to leasing your shopping center, sticking to the “one broker to do it all” mentality could be your biggest mistake.

In this episode of I Own A Shopping Center. Now What?, I’m challenging the conventional wisdom that says one broker can handle every type of vacancy. From big-box spaces to restaurant outparcels, medical offices, and second-floor spaces—each requires specialized expertise. After 30+ years in the game, I’ve seen firsthand that niche brokers move faster and close deals more efficiently because they already know the tenants you need.

If you’re stuck with long-term vacancies or your leasing velocity is slower than you’d like, this episode will make you rethink your strategy. Sometimes, the best way to get better results is to challenge the norm and get a little more specific.

🔑 Key Takeaways

One broker should never handle all types of vacancies
Big-box, restaurant, medical, and office spaces all require different expertise
Niche brokers lease faster because they know the right tenants
Smaller markets and ancillary spaces benefit the most from specialization
Tenant-rep brokers can be a powerful resource for specific uses
Hiring experts in the niche can outperform broad listing agreements
Riches are in the niches—depth trumps breadth

When you challenge the traditional approach to leasing, better results are just a decision away.

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