Are you giving your leasing broker enough time to succeed, or holding on too long when it's clearly not working?

In Episode 90 of I Own A Shopping Center Now What, I break down exactly how to manage, evaluate, and if necessary, replace third-party leasing brokers. Many owners either panic too early or wait far too long, and I explain why a minimum six-month runway is critical before expecting meaningful leasing traction, especially for the hardest-to-lease remaining vacancies.

I also cover how to properly read activity reports, what healthy prospect pipelines should look like over time, and how to identify when your broker is actually doing the work versus just maintaining appearances. From diagnosing issues like pricing, tenant demand, and property positioning, to implementing a 30-day probation strategy, this episode gives you a clear framework for making smarter leasing decisions and improving results.

🔑 KEY TAKEAWAYS

Leasing brokers need at least six months to gain traction in a market.
Monthly activity reports are more valuable than weekly check-ins.
Prospect pipelines should evolve, not remain static month to month.
Owners must actively review and question leasing reports.
Lack of leasing activity often points to pricing or positioning issues.
Open communication with brokers is essential to diagnose problems.
A 30-day probation period can help determine whether to replace a broker.
Smaller deals may require hiring rookies or alternative leasing talent.
Matching broker demographics with the market can improve results.

If this episode helped you rethink how you manage leasing brokers, subscribe and share it with another commercial real estate owner. The right oversight and expectations can make or break your leasing success. And if there's a topic you want covered next on I Own A Shopping Center Now What, send it in. It could be featured in an upcoming episode.